What Kosas does

Kosas (Kosas Cosmetics, LLC) is a privately held clean beauty brand founded in 2015 and headquartered in Encino, California. The company develops color cosmetics formulated with skincare-grade bioactive ingredients — including hyaluronic acid, peptides (e.g., Myristoyl Pentapeptide-17 in Soulgazer Mascara, Biotinoyl Tripeptide-1 in Air Brow), caffeine, and plant-derived microfibers — positioning its products as hybrid makeup-skincare. The portfolio spans 30+ active SKUs across concealers, foundations (36 shades), mascaras, eyeliners, brow products, lip treatments, blushes, bronzers, highlighters, setting products, mineral sunscreens, body care, and skincare cleansers. Hero offerings include the Revealer Concealer (38 shades, $32) and the Soulgazer Mascara ($28), both backed by clinical self-reported outcome claims.

Kosas operates a hybrid go-to-market: a direct-to-consumer e-commerce channel at kosas.com with subscription options (10% savings, free shipping over $50), and wholesale distribution through Sephora in the US with international DTC shipping to the UK, Germany, Canada, France, and UAE. Pricing ranges from $14-$48 per unit with bundled set discounts of 15-44%. The customer base is primarily clean-beauty-oriented consumers seeking skincare benefit plus cosmetic coverage, with a secondary segment of professional makeup artists.

The company raised approximately $14M cumulatively across disclosed funding rounds (2018-2022), including a $12M Form D offering in April 2022. In 2024, Kosas engaged Goldman Sachs and Raymond James to explore strategic alternatives including a potential sale or IPO, positioning it alongside Glossier, Rare Beauty, and Merit in beauty M&A coverage. Leadership includes founder Sheena Yaitanes, CEO Jean-Marc Plisson, and CFO Dawn Isaksen.

Name

Kosas

Legal name

Kosas Cosmetics, LLC

Website

https://kosas.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Kosas is a clean beauty brand developing hybrid makeup-skincare color cosmetics formulated with bioactive peptides, hyaluronic acid, and caffeine. It serves clean-beauty consumers and professional makeup artists through DTC e-commerce, Sephora wholesale, and international shipping to five countries.

Ownership category

akta.pro rank

Product category

Clean Beauty Color Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industries

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Clean beauty products
• Color cosmetics
• Skincare infused makeup
• Complexion concealer foundation
• Clean beauty skincare

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Operations

Revenue model

1. Product Sales: Direct sales of clean beauty cosmetics and skincare products through owned e-commerce platform and retail partners. Products range from $14-$48 with subscription options offering 10% savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Kosas designs, manufactures, and sells clean, clinically tested color cosmetics and skincare products positioned as '100% Makeup. 100% Skincare.' Its core portfolio includes complexion products (Revealer Concealer in 38 shades, Revealer Extra Bright, Revealer Skin-Improving Foundation SPF 25 in 36 shades, Cloud Set setting powders and mist), eye and brow products (Soulgazer Mascara with lash-boosting peptides, Brow Pop, Air Brow gel), lip products (Wet Lip Oil Gloss, LipFuel, Weightless Lip Color, Lip Pulse plumper), cheek products (Impressionist Multistick, Blush is Life, The Sun Show bronzer), and skincare/suncare (DreamBeam SPF 40 mineral sunscreen, Plump + Juicy cleansers, Plump + Juicy Vegan Collagen serum, Chemistry Deodorant). Products are sold directly to consumers via the company's e-commerce site and through Sephora retail.

Product overview

Kosas is a clean beauty brand positioning itself as '100% Makeup. 100% Skincare.' The product portfolio centers on the Revealer line (Revealer Concealer, Revealer Extra Bright, Revealer Foundation SPF 25) which combines skincare actives with makeup coverage. The brand offers face makeup (concealers, foundation, setting powders, setting mist), cheek products (Impressionist Multistick, Blush is Life, The Sun Show bronzer, Shiny Objects highlighter), lip products (Wet Lip Oil Gloss, LipFuel, Weightless Lip Color, Wet Stick, Hotliner, Lip Pulse, Plump + Juicy Lip Booster), eye products (Soulgazer Mascara, Soulgazer eyeliner), brow products (Brow Pop, Brow Pop Nano, Air Brow Clear, Air Brow Tinted, GrowPotion serum), and skincare/suncare (DreamBeam SPF 40, Plump + Juicy Cleansing Oil, Plump + Juicy Gel Cleanser, Plump + Juicy Vegan Collagen Spray-On Serum, Chemistry Deodorant, Good Body Skin body wash). The brand emphasizes clean, clinically tested, cruelty-free formulas with skin-improving benefits and inclusive shade ranges across complexion products.

Differentiator

Problem solved

Functional benefit

Products and services

• Revealer Concealer Super creamy, skincare-packed clean concealer with medium coverage and fresh, hydrated, radiant finish. Contains hyaluronic acid, peptides, and caffeine, and is clinically proven to improve bare skin quality over time. Available in 38 shades spanning cool, neutral, warm, and olive undertones for very light to rich deep skin tones.
• Revealer Extra Bright Serum-powered color corrector that neutralizes dark circles using color theory. Contains brightening and depuffing serum with 2x caffeine, 2x hyaluronic acid, and 10x peptides compared to Revealer Concealer. Available in 5 shades.
• Revealer Skin-Improving Foundation SPF 25 Medium coverage foundation with skincare benefits and SPF 25 protection. Contains 36 shades for inclusive shade range.
• Soulgazer Mascara Lengthening peptide mascara with Myristoyl Pentapeptide-17 for visibly longer, fuller lashes in 6-8 weeks. Features unique curvilinear molded brush and lightweight, smudge-proof formula.
• Impressionist Multistick Multipurpose cream cheek and lip color that functions as blush, lipstick, and eyeshadow. Features blendable formula with plant-based wax ingredients. Priced at $34.
• Wet Lip Oil Gloss Plumping peptide lip treatment gloss with 14 shades. Provides hydration and shine. Priced at $24.
• LipFuel Lip Balm Hyaluronic acid lip balm for hydration and nourishment. Available in 4 shades. Priced at $20.
• Lip Pulse Glassy lip plumper with 6 shades, featuring menthol, chili pepper, and ginger for cooling and warming sensation. Priced at $25.
• The Sun Show Glowy warmth baked bronzer with 5 shades for sun-kissed look. Priced at $38.
• Blush is Life Baked dimensional and brightening blush with 11 shades. Priced at $29.
• Shiny Objects Wet glisten powder highlighter for face and eyes. Available in 5 shades. Priced at $34.
• Chemistry Deodorant BO-fighting AHA serum deodorant with 3 scents. Priced at $20.
• Hotliner Hyaluronic acid contouring lip liner with 9 shades for precise lip definition. Priced at $22.
• Good Body Skin AHA and enzyme exfoliating body wash for smooth skin. Available in 2 scents. Priced at $22.
• GrowPotion Fluffy brow and lash boosting serum for enhanced hair growth. Priced at $48.
• Plump + Juicy Lip Booster Buttery lip treatment for plump, smooth lips. Priced at $25.
• DreamBeam SPF 40 PA++++ Comfy smooth mineral sunscreen with SPF 40 PA++++ protection. Available in 2 shades. Priced at $40.
• Cloud Set Mist Airy setting and smoothing mist for long-lasting makeup finish. Priced at $36.
• Cloud Set Setting Powder Baked setting and smoothing powder with 13 shades for long-lasting makeup. Priced at $38.
• Cloud Set Loose Powder Translucent setting and blurring loose powder for flawless finish. Available in 4 shades. Priced at $38.
• Brow Pop Dual-action defining brow pencil for precise brow shaping. Priced at $26.
• Brow Pop Nano Ultra-fine detailing brow pencil for precise brow definition. Priced at $23.
• Air Brow - Clear Clear lifting treatment brow gel with biodegradable plant-based microfibers for volume. Contains castor oil, panthenol, and biotinoyl tripeptide-1 for brow health.
• Air Brow - Tinted Volumizing tinted treatment brow gel for colored brow styling.
• Soulgazer Gel Eyeliner Intensifying gel eyeliner with 10 shades. Priced at $24.
• Weightless Lip Color Nourishing satin lipstick with 12 shades.
• Wet Stick Moisturizing lip shine for glossy lip finish.
• Plump + Juicy Cleansing Oil Cushiony calm botanical cleansing oil for gentle makeup removal. Priced at $48.
• Plump + Juicy Gel Cleanser Comfy clean gel cleanser for daily facial cleansing. Priced at $38.
• Plump + Juicy Vegan Collagen Spray-On Serum Vegan collagen and probiotics spray-on serum for skin nourishment. Priced at $48.
• Build-Your-Own Kosas Kit Customizable kit allowing customers to bundle 3 full-size products with a 15% discount.
• Subscribe & Save Subscription Program Subscription-based recurring purchase program offering 10% off orders with free shipping and the ability to skip or pause delivery on cycles of every 2, 3, or 4 months.

Quantifiable outcome

• 100% agreed product improved quality of bare skin after 28 days (Revealer Concealer)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Rob RauschminorGTM or Marketing Partner · 8 April 2026Rob Rausch collaborated with Kosas on a lip plumper product launch, starring in a campaign that emphasizes a sensorial experience. The lip gloss features ingredients like menthol, chili pepper, and ginger, offering a cooling and warming sensation.
• PerelelminorGTM or Marketing PartnerPerelel collaborated on a promotional offer providing a free 3-Pack Cellular Hydration Powder with every order while supplies last.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glossier: Direct peer — DTC-first clean beauty brand with makeup-skincare hybrids, Sephora distribution, and similar M&A positioning; Kosas was named alongside Glossier in the 2024 banker-led beauty sale process.
• Ilia Beauty: Direct peer — clean beauty brand combining skincare actives with color cosmetics (foundation, complexion), explicitly named alongside Kosas as an indie disruptor in the US long-lasting foundation market.
• Merit Beauty: Direct peer — minimalist clean beauty brand carried at Sephora with a hybrid DTC/wholesale model, similarly exploring strategic options alongside Kosas in 2024 banker conversations.
• Rare Beauty: Direct peer — celebrity-backed clean-leaning color cosmetics brand at Sephora, named alongside Kosas and Glossier as makeup brands exploring 2024 M&A/IPO options.
• Tower 28 Beauty: Direct peer — clean beauty brand serving sensitive-skin consumers at Sephora with complexion and color products, overlapping directly with Kosas's safe-for-sensitive-skin positioning.
• Saie Beauty: Direct peer — clean, ingredient-focused makeup and skincare brand sold at Sephora, directly competing in the same clean-complection category as Kosas.
• rms Beauty: Direct peer — clean beauty brand focused on skin-improving color cosmetics with multitasking formulas, closely aligned with Kosas's 'makeup that improves skin' positioning and Sephora presence.
• Fenty Beauty: Direct peer — named alongside Kosas as an indie disruptor in long-lasting foundation; competing across complexion categories with a broader global retail footprint and LVMH backing.

Emerging players

• Westman Atelier: Emerging player — prestige clean makeup brand at Sephora founded by a celebrity makeup artist; overlaps with Kosas in the high-performance clean color cosmetics niche with comparable pricing.
• Pat McGrath Labs: Emerging player — high-performance color cosmetics brand at Sephora with prestige positioning, competing for the same Sephora prestige consumer as Kosas's complexion and lip lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kosascosmetics
• YouTubeyoutube.com/c/kosascosmetics
• Facebookfacebook.com/kosascosmetics
• Instagraminstagram.com/kosas
• TikToktiktok.com/@kosas
• LinkedInlinkedin.com/company/kosas-cosmetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kosas