Forj
Forj is a Milwaukee-based SaaS platform that unifies online community, learning management, and behavioral analytics for 300+ professional associations and member networks. Founded in 2020, it combines AI-powered engagement tools with pre-built AMS integrations to help associations increase member retention and grow non-dues revenue.
- Company typePrivate
- Founded2020
- HeadquartersWaukesha, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Forj does
Forj is a Milwaukee, Wisconsin-based SaaS company founded in 2020 that operates an API-first member experience platform purpose-built for professional associations and member-based organizations. The platform unifies online community (Forj Connect), learning management (Forj Learn), and behavioral analytics (Forj Analyze) under a single umbrella product called Journey by Forj, which launched in August 2024. Forj reports a customer base of more than 300 associations and professional networks spanning verticals such as healthcare (AHIP, AWHONN, AANA), banking (ICBA, CFMA), education (TCEA, XYZ University, MAASE), environmental nonprofit (ecoAmerica), and nondestructive testing (ASNT).
The company's core technology stacks a unified member data layer on top of AI-powered features that include course recommendations, retention risk scoring, intelligent mentorship matchmaking, and AI-generated summaries of quiz and survey results. The product surface is mobile-first with native iOS and Android apps, an open API, and pre-built integrations with leading association management systems (Novoams, Wicket, iMis, Impexium, Fonteva, ACGI, Memberclicks) plus Salesforce CRM. Forj maintains a stated goal of WCAG 2.1 Level AA accessibility compliance and supports single sign-on out of the box.
Forj operates a subscription-based SaaS revenue model with quote-based enterprise pricing, tiered rates differentiated for members, non-members, and corporate sponsors, and multi-year contracts. Distribution is direct enterprise field sales with no channel partners, marketplace presence, or self-serve motion. Through the January 2023 $15 million Series A (led by Plymouth Growth, with Baird Capital and GCI) the company merged with Web Courseworks, and later in 2023 acquired Mobilize, assembling an integrated platform aimed at member engagement, continuing education delivery, and non-dues revenue generation for the association market.
Forj firmographics
Firmographics- Name
- Forj
- Legal name
- Forj
- Website
- https://forj.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Forj is a Milwaukee-based SaaS platform that unifies online community, learning management, and behavioral analytics for 300+ professional associations and member networks. Founded in 2020, it combines AI-powered engagement tools with pre-built AMS integrations to help associations increase member retention and grow non-dues revenue.
- Ownership category
- akta.pro rank
Forj industry classification
Industry- Product category
- Association Management Software
- NAICS
- Business Service Centers (56143)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
Keywords
Where Forj is headquartered
LocationHeadquarters
- HQ city
- Waukesha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Forj business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: Forj operates on a subscription-based SaaS model providing software platforms for associations and professional networks. The company offers tiered pricing for members vs. non-members and corporate sponsors for courses and certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise pricing for associations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Forj product offering
Product offeringCore offering
Forj is a unified member experience platform purpose-built for associations and professional networks. It combines online community, learning management, and behavioral analytics in a single branded environment so associations can deliver year-round engagement, continuing education, certification, and non-dues revenue programs. The offering is delivered as a subscription-based SaaS platform sold directly to association leadership teams.
Product overview
Forj is a unified member experience platform purpose-built for associations and professional networks. The platform operates as an integrated suite of four core products: Forj Connect (online community), Forj Learn (learning management system), Forj Analyze (behavioral analytics), and Journey by Forj (the unified platform combining all three). This platform-plus-modules architecture enables associations to deliver online community and digital learning experiences that feel personal, intuitive, and built for the way members engage today.
Differentiator
Problem solved
Functional benefit
Brands
- Journey by Forj: The association LMS + digital community platform with built-in intelligence that brings community, learning, and insights together in one place.
- Forj Learn
- Forj Connect
- Forj Analyze
Products and services
- Journey by Forj The association LMS + digital community platform with built-in intelligence that brings community, learning, and insights together in one seamless experience, helping members connect, build skills, and engage more deeply while opening new revenue streams.
- Forj Connect Online community platform enabling peer-to-peer and group communications, with dynamic posts, polls, events, and spaces where members learn together and form genuine connections in tailored groups and discussion forums.
- Forj Learn Modern learning management system for associations that facilitates continuing education, certification, and social learning with personalized learning paths, CE credit records, automated certificate delivery, and cohort-based courses.
- Forj Analyze Analytics platform providing essential insights and behavioral data dashboards for associations to make smarter choices, strengthen engagement, and prove impact across learning and community touchpoints.
Quantifiable outcome
- 86.5% of members with high community engagement intend to renew
- +2 more outcomes
Companies that use Forj
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Forj technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature6 records
Forj partnerships and signals
Strategic signalScale indicators3 records
Forj competitors and assessment
Company assessmentDirect peers
- Higher Logic: Higher Logic is an association-focused online community and engagement platform serving many of the same professional and trade associations Forj targets, with overlapping modules for community, discussions, and member engagement.
- Community Brands: Community Brands offers a suite of association technology solutions including AMS, learning, events, and community, competing head-to-head with Forj's unified community + LMS + analytics offering for association buyers.
- Hivebrite: Hivebrite is a branded online community platform used by associations, alumni groups, and professional networks, offering member directories, events, and engagement features directly comparable to Forj Connect.
- Pathable: Pathable provides virtual event and online community software purpose-built for associations and conferences, overlapping with Forj's origin as a virtual event platform and current community + event offerings.
- Bevy: Bevy is an enterprise community platform enabling organizations to run branded communities and events at scale, with a comparable enterprise sales motion and similar community-led growth positioning to Forj.
Emerging players
- Circle: Circle is a modern community platform with integrated courses and events; while it serves a broader creator-and-business market than Forj, it overlaps with Forj Connect and Forj Learn for buyers evaluating modern community/LMS stacks.
- Mighty Networks: Mighty Networks offers a community platform with native courses, content, and membership commerce — competing with Forj's combined community + learning offering, especially for smaller professional networks.
- Disciple Media: Disciple provides a branded community platform with strong learning and engagement features, targeting a similar mid-market use case as Forj's Journey platform.
- Tovuti LMS: Tovuti is an all-in-one learning management system with built-in community features, overlapping directly with Forj Learn and parts of Forj Connect for buyers evaluating LMS-centric platforms.
Broad incumbents
- Salesforce Experience Cloud: Salesforce Experience Cloud is a broad enterprise CRM-adjacent platform offering community, portals, and learning — a competitor when associations standardize on the Salesforce ecosystem and partner with Forj via its Salesforce integration.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights7 records
Customer concentration
Forj social profiles
Digital presenceForj compliance and trust
Trust signalCompliance1 record
Forj financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forj leadership team
Management profileNumber of profiles
Profiles6 records
Forj subsidiaries and ownership
Company hierarchySubsidiaries2 records
Forj funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forj M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forj
What does Forj do?
Forj is a unified member experience platform purpose-built for associations and professional networks. It combines online community, learning management, and behavioral analytics in a single branded environment so associations can deliver year-round engagement, continuing education, certification, and non-dues revenue programs. The offering is delivered as a subscription-based SaaS platform sold directly to association leadership teams.
Is Forj a public or private company?
Forj is a private company. It is classified as venture growth investor backed and is currently operating.
When was Forj founded?
Forj was founded in 2020. It employs 51 to 100 people.
Where is Forj based?
Forj is headquartered in Waukesha, United States, in the North America region.
How does Forj make money?
One revenue line is on record: subscription-based SaaS.
Who are Forj's main competitors?
Direct peers on record are Higher Logic, Community Brands, Hivebrite, Pathable and Bevy. Emerging players are Circle, Mighty Networks, Disciple Media and Tovuti LMS. Salesforce Experience Cloud is listed as a broad incumbent.
Does Forj have an API?
Yes. Forj is described as an API-first platform designed for adaptability and extensibility with continuously expanding API and integration capabilities. The platform supports open API and pre-built integrations, enabling seamless data flow between member systems, learning management, and community features.
What industry is Forj in?
Forj's product category is Association Management Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 56143 and its SIC code is 7370.