Ned
Ned is a New York-based fintech founded in 2021 that provides a revenue-based financing platform for small business lenders. The company helps lenders modernize portfolio management, transparency, and strategic operations, and also publishes industry research on lending market trends.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ned does
Ned is a New York-based fintech company founded in 2021 that develops a platform providing revenue-based financing solutions and services. The company primarily serves small business lenders, with a stated focus on helping these lenders modernize their systems and processes in response to industry turbulence. Its value proposition addresses portfolio management, transparency, capital-awareness, talent alignment, and strategic foresight challenges faced by lenders adapting to shifting market conditions.
The company is led by co-founders David Silverstein (CEO) and Mayur Motgi (CPO) and operates with a small team of 1-10 employees. Ned has raised approximately $4.35 million cumulatively across three funding events: an initial seed round of approximately $100,000 in January 2022, a subsequent round in March 2023 (undisclosed amount) with participation from Brooklyn Bridge Ventures, Everywhere Ventures, Forum Ventures, and Hustle Fund, and a $4.25 million round on October 16, 2024 led by Impression Ventures with Capital Eleven participating. Core technology and pricing details are not publicly disclosed, and no app, API, or specific platform architecture details were available in the source data.
In November 2025, Ned published a research report titled 'Ned Report Maps Five Shifts Redefining Small Business Lending After Turbulent 2025,' positioning the firm as both a service provider and an industry thought leader. This dual positioning — platform services plus market intelligence — suggests a business model that combines technology offerings for lender operations with content/research products. The company's revenue model, pricing structure, and customer acquisition channels are not disclosed in available sources, and no named customer logos, partnerships specific to the lending business, or revenue figures are available. Note: the available source data also references a separate company named 'Ned' operating as a plant-based wellness brand acquired by Foria Wellness in 2024, which appears to be a distinct entity and is not the subject of this analysis.
Ned firmographics
Firmographics- Name
- Ned
- Website
- https://nedhelps.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ned is a New York-based fintech founded in 2021 that provides a revenue-based financing platform for small business lenders. The company helps lenders modernize portfolio management, transparency, and strategic operations, and also publishes industry research on lending market trends.
- Ownership category
- akta.pro rank
Ned industry classification
Industry- Product category
- Small Business Lending Platform
- NAICS
- Sales Financing (52222)
- SIC
- Short-Term Business Credit Institutions (6153), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
- akta.pro secondary industry
- SBA/Government-Backed & Development Finance Loans (FSAKAGAI)
Keywords
Where Ned is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Ned business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Ned product offering
Product offeringCore offering
Ned develops and operates a platform that provides revenue-based financing solutions and services for the small business lending market. The platform is designed to help small business lenders modernize portfolio management, transparency, capital-awareness, talent alignment, and strategic foresight through real-time data and connected operations. The company also publishes industry research, including its November 2025 report mapping five shifts redefining small business lending.
Product overview
Ned is a company that offers small business lending solutions and has released a report on small business lending trends. The company also has a presence in the plant-based wellness space (acquired by Foria Wellness in 2024).
Differentiator
Problem solved
Functional benefit
Products and services
- Ned Revenue-Based Financing Platform A platform that delivers revenue-based financing solutions and services, designed for small business lenders seeking to modernize portfolio management, transparency, capital-awareness, talent alignment, and strategic foresight through real-time data and connected operations.
- Ned Report on Small Business Lending An industry research publication analyzing shifts in the small business lending market, focused on portfolio management, transparency, capital-awareness, talent alignment, and strategic foresight challenges for lenders preparing for 2026.
Companies that use Ned
Customer profileSegments1 record
Ideal customer profiles1 record
Ned technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ned partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Ned competitors and assessment
Company assessmentDirect peers
- Canopy: Canopy is a fintech platform providing loan servicing, portfolio management, and analytics tools to SMB and consumer lenders. It is a direct peer to Ned because both sell workflow and intelligence tooling into the same SMB lender buyer.
- Abrigo: Abrigo provides lending and compliance software to community banks and SMB lenders, covering portfolio management, risk analytics, and reporting. It is a direct peer because it sells overlapping lender-modernization modules to the same buyer persona as Ned.
- Lendio: Lendio operates a small business lending marketplace plus back-office tools that help SMB funders originate and manage loans. It is comparable to Ned as a platform serving SMB lenders with technology and capital-awareness workflows.
- Biz2Credit: Biz2Credit operates a small business lending marketplace and lender tooling, connecting SMB borrowers with banks and alternative lenders. It is comparable to Ned because it sits at the intersection of SMB lending distribution and back-office technology for funders.
Emerging players
- Pipeline Capital (Pipe): Pipe provides revenue-based financing and capital tooling for SaaS and SMB businesses. It overlaps with Ned's revenue-based financing orientation and the data/analytics layer serving funders and borrowers.
- Wayflyer: Wayflyer offers revenue-based financing to ecommerce SMBs along with analytics for funders and brands. It is comparable to Ned's revenue-based financing focus and the broader category of data-driven SMB lending infrastructure.
- QuarterSpot (by Currency): QuarterSpot/Currency offers revenue-based and short-term working capital financing to SMBs. It overlaps with Ned's revenue-based financing orientation and serves the same SMB borrower profile that Ned's lender customers underwrite.
- Fundbox: Fundbox provides SMB working capital and revenue-based financing plus underwriting analytics for its lending partners. It is a partial peer to Ned due to its data-driven underwriting and revenue-based financing products serving the same SMB lender ecosystem.
Broad incumbents
- BlueVine: BlueVine is an established digital banking and SMB lending platform offering lines of credit, invoice factoring, and payroll. It is a broad incumbent peer because it competes in the SMB working-capital space where Ned's customers operate and increasingly adopt digital tooling.
- OnDeck: OnDeck is a long-standing online SMB lender with proprietary underwriting and portfolio management systems. It is a broad incumbent peer due to its scale in SMB lending and its own internal technology investments that overlap with Ned's target workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Ned social profiles
Digital presenceNed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ned leadership team
Management profileNumber of profiles
Profiles2 records
Ned funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ned M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ned
What does Ned do?
Ned develops and operates a platform that provides revenue-based financing solutions and services for the small business lending market. The platform is designed to help small business lenders modernize portfolio management, transparency, capital-awareness, talent alignment, and strategic foresight through real-time data and connected operations. The company also publishes industry research, including its November 2025 report mapping five shifts redefining small business lending.
Is Ned a public or private company?
Ned is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ned founded?
Ned was founded in 2021. It employs 11 to 50 people.
Where is Ned based?
Ned is headquartered in New York, United States, in the North America region.
Who are Ned's main competitors?
Direct peers on record are Canopy, Abrigo, Lendio and Biz2Credit. Emerging players are Pipeline Capital (Pipe), Wayflyer, QuarterSpot (by Currency) and Fundbox. Broad incumbents are BlueVine and OnDeck.
Does Ned have an API?
No public API is recorded for Ned.
What industry is Ned in?
Ned's product category is Small Business Lending Platform. Its primary akta.pro industry code is FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking), with a secondary code of FSAKAGAI, SBA/Government-Backed & Development Finance Loans. Its NAICS code is 52222 and its SIC code is 6153.