Lendio
- Company typePrivate
- Founded2011
- HeadquartersLehi, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Lendio firmographics
Firmographics- Name
- Lendio
- Legal name
- Lendio, Inc.
- Website
- https://lendio.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Lendio industry classification
Industry- Product category
- Small Business Lending Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Pricing, Risk-Based Offer & Limit Management (FSAGAHAE)
Keywords
Where Lendio is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lendio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Marketplace Referral Fees: Lendio receives referral fees or commissions from lenders when a loan application is submitted or a loan is funded through the marketplace. This is the primary revenue stream as a lending marketplace.
- Embedded Marketplace Licensing: Software licensing fees from embedding Lendio's marketplace technology into partner platforms like equipment vendors and service providers. Partners pay for access to the full loan application and funding solution.
- Intelligent Lending Software: Purpose-built software licensing for banks and lenders to automate small business loan decisioning, underwriting, and connect with curated applicants from Lendio's marketplaces.
- Preferred Member Program: Premium tier program for qualified small business owners offering dedicated support, exclusive events, and enhanced funding solutions with premium products and rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Standard marketplace access for all small businesses |
| Subscription | Monthly | Preferred Member program for mature businesses with larger capital needs |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Lendio product offering
Product offeringCore offering
Lendio operates an online lending marketplace that connects small business owners with 75+ vetted lenders through a single 15-minute application, providing access to SBA loans, term loans, lines of credit, equipment financing, and accounts receivable financing. Beyond the core marketplace, Lendio sells Embedded Marketplace software for partner platforms and Intelligent Lending SaaS for banks and digital lenders to automate underwriting and loan decisioning.
Product overview
Lendio is a small business financing platform operating as a two-sided marketplace and software provider. The core product is the Lendio Marketplace, which matches small businesses with over 75 lenders through a single application, offering SBA loans, term loans, lines of credit, equipment financing, and accounts receivable financing. The platform is complemented by two technology products: Embedded Marketplace, which allows service providers to embed the lending experience within their own ecosystems, and Intelligent Lending, purpose-built loan decisioning software for banks and digital lenders to automate underwriting. The platform leverages AI-driven matching to personalize lender recommendations and uses automation features including credit policy automation, configurable marketplaces, and digital application processing. Since 2011, Lendio has facilitated over $17 billion in funding to more than 520,000 small businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Lendio Marketplace: The core lending marketplace that matches small business owners with 75+ lenders and financial partners through a single online application.
- Lendio Embedded Financing
- Lendio Intelligent Lending
- Lendio Preferred Member Program
Products and services
- Lendio Marketplace The primary online lending marketplace that connects small business owners with 75+ vetted lenders and financial partners through a single 15-minute application, facilitating SBA loans, term loans, lines of credit, equipment financing, and accounts receivable financing for US small businesses.
- Embedded Marketplace White-label loan marketplace solution that allows small business service providers (equipment vendors, SaaS platforms, accounting platforms, legal service providers) to embed a full loan application and funding experience directly within their existing platforms, enabling point-of-need capital access for their customers through Lendio's 75+ lender network.
- Intelligent Lending Purpose-built loan decisioning and automation SaaS for banks and digital lenders that integrates into their existing tech stack to automate small business loan processing, underwriting, and customer acquisition, featuring AI-powered financial spreading, DSCR calculations, and connection to curated applicants from Lendio's marketplaces.
- Preferred Member Program Premium membership program for qualified small business owners with larger and more complex capital needs, offering dedicated 24/7 funding experts, premium products and rates, exclusive events, and partner offers. Open to businesses meeting credit, revenue, and time-in-business thresholds.
Quantifiable outcome
- $17B+ in SMB funding facilitated since 2011
- +4 more outcomes
Companies that use Lendio
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Lendio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Lendio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Company SagecoreCompany Sage partnered with Lendio to embed business financing directly into its Wyoming LLC Attorney platform, expanding the Company Sage Business Success Platform. The integration enables entrepreneurs to access capital through Lendio's technology while receiving ongoing compliance guidance and business support services. This represents Lendio's embedded marketplace strategy for legal and compliance service providers.
- Grasshopper BankcoreGrasshopper Bank, a digital bank with approximately $1.4 billion in assets, partnered with Lendio to bring instant SBA loan offers to market on Lendio's marketplace. The partnership leverages Lendio's advanced customer acquisition and AI-powered decisioning tools to streamline the SBA lending process. Grasshopper uses Lendio for sourcing complete SBA loan packages, AI-powered financial spreading, and DSCR calculations. First SBA deal closed in May 2025 through the new partnership.
- Ricoma InternationalcoreRicoma, a global leader in embroidery machines and equipment, selected Lendio's Embedded Marketplace to bring seamless equipment financing solutions to its customers. Previously, Ricoma offered referrals to individual lenders requiring multiple applications. Now customers fill out a single application to receive offers from 75+ lenders without leaving Ricoma's ecosystem. The partnership enables instant offers and accelerated access to capital for equipment purchases and working capital.
- 75+ Lenders and FunderscoreLendio's marketplace includes 75+ vetted lenders and funders who receive loan applications from small business borrowers. These partners include traditional banks, alternative lenders, SBA-approved lenders, and specialty finance companies. All lenders are thoroughly vetted before joining the network.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Lendio competitors and assessment
Company assessmentDirect peers
- LendingTree: Operates the most well-known online loan marketplace in the US, matching consumers and small businesses with multiple lenders through a single application. Direct analogue to Lendio's marketplace model, though LendingTree is publicly traded and broader across consumer lending categories.
- Fundera: An SMB loan marketplace (now owned by NerdWallet) connecting small business owners with lenders for SBA loans, lines of credit, and term loans. Direct competitor in the small business loan aggregation category Lendio dominates.
- Biz2Credit: Online small business financing marketplace matching SMBs with banks, credit unions, and alternative lenders, with strong focus on SBA loan origination. Comparable to Lendio's marketplace and SBA-focused product line.
- Funding Circle: Operates a small business loan marketplace connecting SMBs with institutional and retail investors via a single application. Direct comparable on the loan aggregation / marketplace business model and SMB target segment.
- Credible: Operates a multi-lender marketplace aggregating student loan, mortgage, and personal loan products through single-application comparison. Same marketplace / borrower-lender matching model as Lendio though more consumer-lending focused.
- CAN Capital: Direct small business lender and marketplace providing working capital, term loans, and SBA loans to SMBs. Comparable product set (SBA, term loans, working capital) and SMB target customer base as Lendio's marketplace offerings.
Broad incumbents
- OnDeck: Established online small business lender (now part of Enova) offering term loans and lines of credit directly to SMBs. Competes both as an alternative lender inside Lendio's network and as a direct-to-borrower origination platform.
- NerdWallet: Consumer and SMB financial product comparison and lead-generation platform that owns Fundera. Comparable to Lendio in connecting borrowers to multiple lenders and monetizing through referral fees, though broader in scope (credit cards, banking, insurance).
Emerging players
- Bluevine: Digital-first small business banking and lending platform offering lines of credit, term loans, and SBA loans directly to SMBs. Competes with Lendio both as a destination lender and through embedded invoice financing that bypasses traditional marketplaces.
- Brex: All-in-one financial platform for businesses offering corporate cards, banking, and increasingly embedded lending/credit products. Adjacent to Lendio's embedded marketplace vision, providing point-of-need financing that may disintermediate traditional loan marketplaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lendio social profiles
Digital presenceLendio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lendio leadership team
Management profileNumber of profiles
Profiles19 records
Lendio subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lendio funding detail
Funding detailFunding overview
Funding rounds8 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lendio M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lendio
What does Lendio do?
Lendio operates an online lending marketplace that connects small business owners with 75+ vetted lenders through a single 15-minute application, providing access to SBA loans, term loans, lines of credit, equipment financing, and accounts receivable financing. Beyond the core marketplace, Lendio sells Embedded Marketplace software for partner platforms and Intelligent Lending SaaS for banks and digital lenders to automate underwriting and loan decisioning.
Is Lendio a public or private company?
Lendio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lendio founded?
Lendio was founded in 2011. It employs 251 to 500 people.
Where is Lendio based?
Lendio is headquartered in Lehi, United States, in the North America region.
How does Lendio make money?
Four revenue lines are on record. Marketplace Referral Fees are the primary driver. The others are embedded Marketplace Licensing, intelligent Lending Software and preferred Member Program.
Who are Lendio's main competitors?
Direct peers on record are LendingTree, Fundera, Biz2Credit, Funding Circle, Credible and CAN Capital. Broad incumbents are OnDeck and NerdWallet. Emerging players are Bluevine and Brex.
Does Lendio have an API?
No public API is recorded for Lendio.
What industry is Lendio in?
Lendio's product category is Small Business Lending Marketplace. Its primary akta.pro industry code is FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching), with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 522310 and its SIC code is 6163.