Pin
PIN (Power in Numbers) is a New York-based fintech founded in 2022 that provides web-based infrastructure for investment clubs, handling entity setup, tax filings, and compliance so communities, creators, alumni groups, and VCs can pool capital and invest alongside top venture funds.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pin does
PIN (Power in Numbers) is a New York-based private fintech infrastructure company founded in 2022 that provides an all-in-one platform for forming and operating startup investment clubs. The platform is targeted at groups — professional communities, content creators, university alumni networks, accelerator cohorts, traditional VC scout programs, and newsletter operators — who want to pool capital and invest alongside top-tier venture funds in private companies. The core technical offering is a web-based application requiring no native install, with a four-step onboarding flow for individual members covering document signing, compliance updates, capital commitments, and wire transfers.
The product handles the full lifecycle of an investment club: club leaders complete a short survey, and PIN then performs entity registration, opens a bank account, prepares fund documents, and takes on ongoing tax filings and regulatory compliance for both the club and each individual member for the life of the vehicle. The minimum individual member check is $3,000 and typical club AUM is $500,000 to $10 million — a band that traditional fund administrators are reportedly unwilling to serve profitably. PIN monetizes through a combination of recurring club management fees (subscription) paid by leaders and carry/performance fees on successful club deals, though pricing is not publicly disclosed. The platform supports additional sub-products including PINPoint (a referral and bounty surface for job opportunities), the PIN'd weekly newsletter, and the Favorite Angels investor directory, indicating a strategy of building an ecosystem of community-engagement tools around the core investment club workflow.
The company is venture-backed, having raised a $5.6 million seed round in August 2022 led by Initialized Capital with participation from NEA, Industry Ventures, Canaan Partners, and GSR Ventures. Leadership is headed by founder and CEO Steph Mui. The firm operates with 1-10 employees from its headquarters at 175 Varick Street, New York, and reports self-stated KPIs of 60% community-sourced deals and 90%+ win rates in competitive deal situations among PIN-hosted communities.
Pin firmographics
Firmographics- Name
- Pin
- Legal name
- PIN
- Website
- https://getpin.xyz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PIN (Power in Numbers) is a New York-based fintech founded in 2022 that provides web-based infrastructure for investment clubs, handling entity setup, tax filings, and compliance so communities, creators, alumni groups, and VCs can pool capital and invest alongside top venture funds.
- Ownership category
- akta.pro rank
Pin industry classification
Industry- Product category
- Investment Club Infrastructure Software
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Micro-VC & Angel Funds (FSANAAAI)
- akta.pro secondary industries
- Goal-Based & Micro-Investing Platforms (Round-ups, Fractional) (FSAGAEAG), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)
Keywords
Where Pin is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Club Management Fees: Leaders can earn fees for managing investment clubs, similar to traditional fund managers
- Carry/Performance Fees: Club leaders receive carry (performance-based fees) similar to traditional VC funds, allowing them to profit from successful investments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual member minimum investment |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Pin product offering
Product offeringCore offering
Pin provides an all-in-one web-based platform that enables communities to form and operate investment clubs for group startup investing. The platform handles the entire administrative, legal, and tax workload for clubs — including entity registration, bank account setup, fund documents, compliance, and ongoing tax filings — so members and club leaders can focus on sourcing and committing investments in VC-backed startups. The minimum individual member investment is $3,000, with most clubs sized between $500k and $8M.
Product overview
PIN (Power in Numbers) is a single unified platform offering all-in-one investment club infrastructure. The core PIN Platform serves as the main product, handling admin, legal, and tax work for group startup investments. Supporting products include PINPoint (referral/bounty system), PIN'd Newsletter (weekly content), and Favorite Angels (investor directory). Key features span investment club onboarding, tax filing automation, and community deal sourcing. Additional content offerings include Tech Mafias articles profiling tech company alumni networks. The platform is built as a web app requiring no special software installation.
Differentiator
Problem solved
Functional benefit
Products and services
- PIN Platform An all-in-one web-based platform that enables communities to form and operate investment clubs for group startup investing, handling entity registration, bank account setup, fund documents, compliance, and ongoing tax filings for the lifecycle of the club.
- PINPoint
Quantifiable outcome
- 60% of deals sourced from community members
- +3 more outcomes
Companies that use Pin
Customer profileSegments6 records
Ideal customer profiles5 records
Pin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pin partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pin competitors and assessment
Company assessmentDirect peers
- AngelList: AngelList (now Angellist/Roll) operates the largest syndicated investment platform for startup deals, allowing individuals to back VCs and operators. Highly comparable as the most established channel for community-led startup investing and a direct competitor for deal-flow access and SPV tooling.
- Republic: Republic runs a multi-product retail-access private-markets platform spanning Dealmaker (syndicate tooling), Republic Crowdfunding (Reg CF/A+), and Republic Note. Comparable to Pin because both lower the bar to communal startup investing and rely on community-led deal sourcing.
- Wefunder: Wefunder is a leading Reg CF equity crowdfunding platform that lets communities pool capital into startups with relatively small checks. Comparable to Pin via overlapping community-investing motion and unaccredited-investor focus.
- StartEngine: StartEngine is a major Reg CF and Reg A+ crowdfunding platform offering curated startup investments to retail investors. Comparable to Pin as another channel for community-driven, smaller-check startup investing with built-in admin and compliance.
- SeedInvest: SeedInvest is a startup crowdfunding platform that supports community-led rounds under Reg CF/D alongside accredited-only syndicates. Comparable due to the shared positioning of bringing communities into startup deals with admin handled in-house.
- OurCrowd: OurCrowd is an online global venture investing platform enabling accredited and select non-accredited investors to join curated startup rounds with pooled structures. Comparable as a community-driven, pooled-investment-into-VC-deals platform.
Broad incumbents
- Carta: Carta is the dominant cap-table, fund admin, and private-securities infrastructure platform; Carta Syndicate and fund vehicles compete for the SPV/club admin layer Pin occupies. Comparable as incumbent infrastructure with overlapping admin and compliance functionality.
- Juniper Square: Juniper Square provides investor relations, fundraising, and fund administration software primarily for real-estate and later-stage private funds, but increasingly moves into VC fund admin. Comparable as institutional fund administrator whose tooling Pin replicates for smaller AUM.
- iCapital: iCapital operates a fintech platform enabling advisors and individual investors to access private-market and alternative-investment funds at scale. Comparable via shared mission of making private-market investing accessible and providing fund operations infrastructure.
Emerging players
- Assure (assure.co): Assure is a fund-administration and back-office platform tailored to emerging managers and smaller funds, with similar compliance and entity services as Pin. Comparable as a lean fund-admin technology stack for the same AUM tier Pin targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pin social profiles
Digital presencePin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pin leadership team
Management profileNumber of profiles
Profiles1 record
Pin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pin
What does Pin do?
Pin provides an all-in-one web-based platform that enables communities to form and operate investment clubs for group startup investing. The platform handles the entire administrative, legal, and tax workload for clubs — including entity registration, bank account setup, fund documents, compliance, and ongoing tax filings — so members and club leaders can focus on sourcing and committing investments in VC-backed startups. The minimum individual member investment is $3,000, with most clubs sized between $500k and $8M.
Is Pin a public or private company?
Pin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pin founded?
Pin was founded in 2022. It employs 1 to 10 people.
Where is Pin based?
Pin is headquartered in New York, United States, in the North America region.
How does Pin make money?
Two revenue lines are on record. Club Management Fees are the primary driver. The others are carry/Performance Fees.
Who are Pin's main competitors?
Direct peers on record are AngelList, Republic, Wefunder, StartEngine, SeedInvest and OurCrowd. Broad incumbents are Carta, Juniper Square and iCapital. Assure (assure.co) is listed as an emerging player.
Does Pin have an API?
No public API is recorded for Pin.
What industry is Pin in?
Pin's product category is Investment Club Infrastructure Software. Its primary akta.pro industry code is FSANAAAI, Micro-VC & Angel Funds, with a secondary code of FSAGAEAG, Goal-Based & Micro-Investing Platforms (Round-ups, Fractional). Its NAICS code is 525 and its SIC code is 6282.