La Haus
La Haus is a Colombian proptech operating a digital marketplace that connects individual home buyers with verified new-construction residential developers across Colombia and Mexico, monetizing via developer transaction commissions, AI-powered advisory, and a tiered referral program.
- Company typePrivate
- Founded2017
- HeadquartersMedellín, Colombia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What La Haus does
La Haus is a Colombian proptech company founded in 2017 and headquartered in Medellín that operates a digital marketplace for new-construction residential real estate. The platform connects individual home buyers with verified real estate developers across five Colombian cities (Bogotá, Medellín, Santa Marta, Barranquilla, Cartagena) and two Mexican markets (CDMX, Guadalajara), serving consumers seeking primary residences, investment properties, and government-subsidy (VIS) housing. Its core product is the La Haus marketplace, augmented by SAM — an LLM-based AI real estate advisor built on Retrieval-Augmented Generation that provides personalized project recommendations, payment-plan guidance, and property-visit scheduling. The LaHaus Verificado system reviews land use compliance, fiduciary contracts, title studies, and developer legal backgrounds before listing projects, addressing the trust deficit that has historically constrained pre-construction sales in Latin America.
The company's business model is primarily transaction-based: the platform is free for buyers while developers pay commissions on closed deals facilitated through the marketplace. A tiered referral program pays out up to COP 2,200,000 per closed transaction, and a separate B2B lead-routing platform serves developers with sub-5-second lead delivery. Go-to-market combines a self-serve product-led motion for consumers with enterprise field sales targeting developers, supported by a content-marketing and SEO engine (La Haus blog), active organic social presence, and earned media in Forbes, Bloomberg, and Crunchbase. The broader product ecosystem includes a mortgage simulator (Simulador de Crédito Hipotecario), legal and financing guides, La Haus Fraction (a fractional ownership product), and integrated support for Colombian subsidy programs (Mi Casa Ya, FRECH, Jeunes Propietarios). La Haus has raised over $250 million cumulatively since founding, including a $62 million Series C in June 2022, and is backed by Kaszek, NFX, Acrew, and Bezos Expeditions. The company reports over 268,000 cumulative buyers served, 100+ developer partners, and a 4.5/5.0 Google review rating.
La Haus firmographics
Firmographics- Name
- La Haus
- Legal name
- LA HAUS S.A.S.
- Website
- https://lahaus.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- La Haus is a Colombian proptech operating a digital marketplace that connects individual home buyers with verified new-construction residential developers across Colombia and Mexico, monetizing via developer transaction commissions, AI-powered advisory, and a tiered referral program.
- Ownership category
- akta.pro rank
La Haus industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where La Haus is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices5 records
Markets served
La Haus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Commission from Developers: La Haus charges real estate developers/constructors a commission for listing properties and generating leads through the platform. The platform is free for buyers; developers pay for access to verified buyer pipeline.
- Referral Program Fees: Referrers earn commissions ranging from $400,000 to $2,200,000 COP when their referred contacts purchase property through La Haus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for home buyers |
| Unit Pricing | Pay-as-you-go | Referral commission tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
La Haus product offering
Product offeringCore offering
La Haus operates a digital real estate marketplace that connects individual buyers with verified developers of new-construction residential properties in Colombia and Mexico. The platform is free for buyers and monetizes through commissions paid by developers who list projects and access a verified lead pipeline. It augments marketplace listings with an AI advisor (SAM), a developer-side AI matching tool (LaHaus AI), and a project verification system (LaHaus Verificado).
Product overview
La Haus operates a digital real estate marketplace as its core product — a Zillow-inspired platform connecting buyers with verified new-construction developers across Colombian cities. The platform is structured around the core marketplace (for browsing and purchasing new housing), augmented by AI-powered advisory (LaHaus AI / SAM), financial planning tools (Simulador de Crédito Hipotecario), educational content (La Haus Blog and the legal guide for pre-construction purchases), a referral monetization program (Programa de Referidos), a fractional ownership service (La Haus Fraction), and a project verification program (LaHaus Verificado). The ecosystem is tied together through the AI advisor SAM and a builder-lead connection tool for constructors.
Differentiator
Problem solved
Functional benefit
Brands
- La Haus Fraction: A fractional ownership or investment product offering allowing users to invest in real estate fractions.
Products and services
- La Haus Marketplace Platform Digital real estate marketplace that connects individual buyers with verified developers of new-construction residential properties in Colombia (Bogotá, Medellín, Santa Marta, Barranquilla, Cartagena) and Mexico (CDMX, Guadalajara). Free for buyers; developers pay commissions to list and access the verified buyer pipeline. Includes AI-powered property matching, direct developer connection, payment-plan tracking, and price appreciation monitoring as projects advance.
- La Haus Fraction Fractional ownership or investment service from La Haus that allows users to invest in real estate through partial ownership, lowering the capital threshold required to access property investment opportunities.
- Programa de Referidos (Referral Program) Referral program through which participants refer potential home buyers to La Haus using unique tracking links and forms; referrers earn tiered commissions ranging from COP 400,000 to COP 2,200,000 per closed deal depending on the property value.
Quantifiable outcome
- Over 268,000 happy buyers facilitated through platform
- +4 more outcomes
Companies that use La Haus
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
La Haus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
La Haus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EndeavorflagshipLa Haus accepted into Endeavor's exclusive global network of high-impact entrepreneurs, providing access to mentorship, capital, and strategic support for international expansion.
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
La Haus competitors and assessment
Company assessmentDirect peers
- Properati: LATAM real estate marketplace operating across multiple South American countries with a property listing and matching model similar to La Haus's marketplace offering.
- Habi: Colombian proptech marketplace that buys and resells existing homes directly, competing for the same Colombian middle-class buyer segment as La Haus. Closest geographic and business-model competitor.
- QuintoAndar: Brazil's leading residential proptech marketplace for rentals and sales; demonstrates the scale ceiling of a LATAM real estate marketplace and represents both a competitive threat and a comparable scaling blueprint.
- Property Finder: Leading MENA residential property marketplace connecting buyers with developers and agents—same marketplace model, in a different emerging market, useful for benchmark on TAM and take-rate dynamics.
- Bayut: UAE's leading residential property marketplace connecting buyers and tenants with verified agents and developers—a direct marketplace model peer from a different emerging market.
- 99.co: Southeast Asia residential property marketplace with AI-powered matching and developer partnerships—directly comparable marketplace business model targeting emerging-market middle-class homebuyers.
Peers
- Inmuebles24: Major LATAM real estate listings portal covering Mexico and several other countries, offering property search and developer/agent listings—directly comparable marketplace model in overlapping geographies.
Broad incumbents
- Zillow: Explicitly cited as La Haus's inspiration (Bloomberg). Operates a much larger US residential marketplace and represents both the model La Haus aspires to and the benchmark for global proptech scale.
Regional players
- Vivanuncios: Mexico's largest classifieds platform for real estate, active in the same Mexican cities (CDMX, Guadalajara) where La Haus is expanding. Represents the entrenched local competitor in Mexico.
- Casas y Terrenos: Mexican online real estate listing platform focused on property search across major Mexican cities—competes with La Haus's Mexican marketplace entry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
La Haus social profiles
Digital presenceLa Haus financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Haus leadership team
Management profileNumber of profiles
Profiles6 records
La Haus funding detail
Funding detailFunding overview
Funding rounds11 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Haus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Haus
What does La Haus do?
La Haus operates a digital real estate marketplace that connects individual buyers with verified developers of new-construction residential properties in Colombia and Mexico. The platform is free for buyers and monetizes through commissions paid by developers who list projects and access a verified lead pipeline. It augments marketplace listings with an AI advisor (SAM), a developer-side AI matching tool (LaHaus AI), and a project verification system (LaHaus Verificado).
Is La Haus a public or private company?
La Haus is a private company. It is classified as venture growth investor backed and is currently operating.
When was La Haus founded?
La Haus was founded in 2017. It employs 251 to 500 people.
Where is La Haus based?
La Haus is headquartered in Medellín, Colombia, in the Latin America region.
How does La Haus make money?
Two revenue lines are on record. Transaction Commission from Developers are the primary driver. The others are referral Program Fees.
Who are La Haus's main competitors?
Direct peers on record are Properati, Habi, QuintoAndar, Property Finder, Bayut and 99.co. Inmuebles24 is listed as a peer. Zillow is listed as a broad incumbent. Regional players are Vivanuncios and Casas y Terrenos.
Does La Haus have an API?
No public API is recorded for La Haus.
What industry is La Haus in?
La Haus's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 5312 and its SIC code is 6531.