Habi
- Company typePrivate
- Founded2019
- HeadquartersBogotá, Colombia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Habi firmographics
Firmographics- Name
- Habi
- Legal name
- INVERSIONES MCN S.A.S
- Website
- https://habi.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Habi industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
Keywords
Where Habi is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices7 records
Markets served
Habi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- iBuyer home resale (spread on buy-renovate-sell): Habi buys used homes directly from owners, renovates them, and resells them at market price, capturing the spread between acquisition cost (typically at or below market) and resale price. Operates in Colombia and Mexico with 66,000+ transactions processed and over $1B in aggregate transaction volume in 2025.
- Habicredit mortgage brokerage commissions: Habicredit operates as a financial broker intermediating mortgage origination between customers and partner banks (Banco de Bogotá, AV Villas, Bancolombia, BBVA, Itaú, Credifamilia, Caja Social, Coomeva). Habicredit does not disburse funds but earns broker commissions for successful originations; banks are responsible for approval and disbursement.
- Habi Inmobiliaria brokerage commissions: Traditional real estate brokerage service (Habi Inmobiliaria) where Habi helps sellers list their property to its network of 1,000+ allied agents. Charges no upfront fees; commission is earned upon successful sale through the network.
- Real estate agent partner program commissions: Habi pays commissions to its 4,000+ allied real estate agents who refer properties, sell Habi inventory, and originate mortgages. Habi earns margin on these transactions through its inventory and credit intermediation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | iBuyer direct purchase — up to 400M COP (Bogotá) / 300M COP (other cities) / 500M COP via Habi Inmobiliaria; cash in 10 days |
| Freemium | Pay-as-you-go | Habimetro online valuation — free |
| Transaction based/ take rate | Pay-as-you-go | Habicredit mortgage brokerage — quote-based, dependent on partner bank |
| Transaction based/ take rate | Pay-as-you-go | Habi Inmobiliaria listing — no upfront fees, commission on sale |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Habi product offering
Product offeringCore offering
Habi is an AI- and data-driven proptech platform that buys used residential homes directly from owners in approximately 10 days, renovates them, and resells them at market price across Colombia and Mexico. The platform is vertically integrated with Habimetro free online valuation, Habicredit mortgage brokerage intermediating 15+ credit lines with partner banks, Habi Inmobiliaria brokerage with 1,000+ allied agents, and the Pulppo AI-powered broker cloud platform serving 100+ brokerages across Mexico, Colombia, and Argentina.
Differentiator
Problem solved
Functional benefit
Brands
- Tuhabi: Habi's Mexican operations brand, operating the company's used home purchase and sale platform in Mexico under the Tuhabi name.
- Pulppo
- HabiCredit
- Habi Inmobiliaria
Products and services
- Habi core iBuyer platform
- Habimetro
Quantifiable outcome
- 66,000+ residential transactions processed via AI-based technology
- +6 more outcomes
Companies that use Habi
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Habi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature6 records
Habi partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- PulppoflagshipHabi acquired Pulppo, a Mexico-based digital broker services company, integrating Pulppo's broker-focused technology with Habi's liquidity platform and mortgage origination. Pulppo serves 100+ brokerages and 800+ brokers; co-founders Matias Gath and Agustin Iglesias continue leading operations. Combined entity facilitated ~$1B in residential transactions in 2025.
- OKOL / Propiedades.com / Tu CantonflagshipHabi acquired Mexican real estate holding OKOL (which controls Propiedades.com and Tu Canton) to establish itself as the largest tech-based property buyer in Mexico. This was a foundational acquisition enabling Habi's entry and consolidation in the Mexican market.
- Banco de BogotácoreBank partner within Habicredit's mortgage brokerage platform providing one of 15+ credit lines for new and used home financing. Logo featured as Habicredit ally.
- Banco AV VillascoreBank partner within Habicredit's mortgage brokerage platform offering credit lines for home financing.
- BancolombiaflagshipBank partner within Habicredit's mortgage brokerage platform; one of Colombia's largest banks providing home financing products through Habi's broker distribution.
- Banco ItaúcoreBank partner within Habicredit's mortgage brokerage platform offering credit lines for home financing.
- CredifamiliacoreBank partner within Habicredit's mortgage brokerage platform offering home financing products.
- Banco Caja SocialcoreBank partner within Habicredit's mortgage brokerage platform offering home financing products.
- CoomevacoreBank partner within Habicredit's mortgage brokerage platform offering home financing products.
- MudangominorMoving services partner under the 2021 Alianza Habi-Mudango program offering Habi buyers up to COP 500,000 in moving vouchers when buying an apartment from Habi during promotional periods.
- MinVivienda (Ministerio de Vivienda de Colombia)corePartnership enabling online home buying in Colombia, jointly referenced by Habi and the Ministry of Housing as a step in digitizing real estate transactions in the country.
Scale indicators14 records
Recent moves7 records
Expansion highlights7 records
Habi competitors and assessment
Company assessmentDirect peers
- Opendoor: Largest US iBuyer; operates the same direct-purchase, renovate-and-resell model that Habi runs in LatAm. Direct comparison point on unit economics, capital intensity, and exposure to housing price cycles.
- Offerpad: US iBuyer with similar buy-renovate-resell model, plus ancillary mortgage and brokerage offerings. Comparable to Habi on business model and product breadth, though operating in a different geography.
- LaHaus: Mexico- and Colombia-focused proptech with an iBuyer model and developer partnership network. Most direct LatAm competitor to Habi/Tuhabi in the same geographies and target customer segment.
- Knock: US iBuyer operating a Home Trade-In model that combines direct purchase with mortgage origination — closely analogous to Habi's combined iBuyer + Habicredit stack.
Regional players
- Properati: LatAm real estate marketplace operating across Argentina, Brazil, Colombia, Ecuador, Mexico, and Peru. Comparable in regional focus and audience (home sellers/buyers in Spanish-speaking LatAm) but operates a listings marketplace, not an iBuyer.
- Inmuebles24: Leading Mexican real estate classifieds portal owned by QuintoAndar. Direct competitor to Tuhabi's listings and marketplace motion in Mexico, but operates a listings model rather than an iBuyer.
- Metrocuadrado: Colombia's main online real estate listings portal (owned by QuintoAndar). Closest Colombia-headquartered incumbent competing with Habi's listings and brokerage offering.
- Cien Cuadras: Mexican real estate brokerage and listings platform; comparable competitor in Mexico's brokerage channel alongside Tuhabi and the Pulppo network.
Broad incumbents
- QuintoAndar: Brazilian proptech leader operating a full rental, sales, financing, and brokerage platform — a broader incumbent offering an analogous integrated proptech stack to Habi's, anchored in Brazil.
- Compass: US tech-enabled real estate brokerage with embedded mortgage and platform tools. Comparable to Habi's broker-network strategy (especially Pulppo) as a tech-forward brokerage model at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Habi social profiles
Digital presenceHabi compliance and trust
Trust signalCompliance2 records
Habi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habi leadership team
Management profileNumber of profiles
Profiles5 records
Habi subsidiaries and ownership
Company hierarchySubsidiaries3 records
Habi funding detail
Funding detailFunding overview
Funding rounds11 records
Investors31 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habi M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habi
What does Habi do?
Habi is an AI- and data-driven proptech platform that buys used residential homes directly from owners in approximately 10 days, renovates them, and resells them at market price across Colombia and Mexico. The platform is vertically integrated with Habimetro free online valuation, Habicredit mortgage brokerage intermediating 15+ credit lines with partner banks, Habi Inmobiliaria brokerage with 1,000+ allied agents, and the Pulppo AI-powered broker cloud platform serving 100+ brokerages across Mexico, Colombia, and Argentina.
Is Habi a public or private company?
Habi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Habi founded?
Habi was founded in 2019. It employs 1,001 to 5,000 people.
Where is Habi based?
Habi is headquartered in Bogotá, Colombia, in the Latin America region.
How does Habi make money?
Four revenue lines are on record. iBuyer home resale (spread on buy-renovate-sell) is the primary driver. The others are habicredit mortgage brokerage commissions, habi Inmobiliaria brokerage commissions and real estate agent partner program commissions.
Who are Habi's main competitors?
Direct peers on record are Opendoor, Offerpad, LaHaus and Knock. Regional players are Properati, Inmuebles24, Metrocuadrado and Cien Cuadras. Broad incumbents are QuintoAndar and Compass.
Does Habi have an API?
No public API is recorded for Habi.
What industry is Habi in?
Habi's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage. Its NAICS code is 5312 and its SIC code is 6163.