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Clazar

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uuid0000gd1

Namestring
Clazar
Legal namestring
Clazar, Inc.
Websiteurl
clazar.io
Company typeenum
Private
Founded yearint
2023
Descriptiontext

Clazar is a private, venture-backed software company founded in 2023 and headquartered in San Francisco. It operates a unified Cloud Sales Acceleration Platform that enables B2B SaaS companies and independent software vendors (ISVs) to list, transact, and co-sell across AWS, Azure, and Google Cloud marketplaces without dedicated engineering work. The platform automates the full cloud marketplace lifecycle — listing management, private offer creation and tracking, usage metering, buyer journey analytics, and CRM-native co-sell workflows — and integrates with Salesforce, HubSpot, and more than 1,000 third-party tools through a no-code automation builder.

The product is organized around two primary modules (Marketplace Automation and Co-Sell Automation) plus enterprise layers including a Salesforce Experience, AI-powered analytics, a public API with developer documentation, and enterprise-grade security (SOC 2 Type II, ISO/IEC 27001:2022). Clazar generates revenue through quote-based platform subscriptions sold via direct enterprise sales, self-serve platform tours, and listings on the three major cloud marketplaces. The company serves RevOps, Sales, Partnership, and Finance teams within ISVs, with a customer base of 250+ market-leading companies including Supabase, Vectra, Rootly, Momento, UserTesting, Verint, Pinecone, Honeycomb, Atlan, and Zapier.

As of available data, Clazar has raised approximately $14 million across a $4 million seed round (March 2023) and a $10 million round in April 2024 led by DST Global, Ensemble VC, and Ridge Ventures, with backing from Bessemer Venture Partners, The General Partnership, and Twin Ventures. The company employs 51–100 people, holds multiple G2 leader badges in Online Marketplace Optimization Tools, and operates with co-founders Trunal Bhanse (CEO, ex-Confluent, ex-Airbnb) and Aayush Bahuguna (CTO, ex-Airbnb, ex-Zenefits) leading the business.

Short descriptiontext

Clazar provides a cloud sales acceleration platform that enables B2B SaaS companies and ISVs to automate listing, private offers, metering, and co-sell workflows across AWS, Azure, and Google Cloud marketplaces, integrated with Salesforce and HubSpot. It serves 250+ enterprises via quote-based subscriptions and direct sales.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
cloud marketplace automation, co-sell automation, cloud sales acceleration, hyperscaler co-selling, ISV marketplace operations
Industry3 codes
1Sales Force Automation (SFA) CRM
CodeHDAEAFAAPrimaryYes
2Marketing Automation & Campaign Management CRM
CodeHDAEAFABPrimaryNo
3CRM Implementation & Customization Services
CodeBPAEAGACPrimaryNo
NAICS code3 codes
  • Software Publishers513210
  • Software Publishers5132
  • Custom Computer Programming Services541511
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Cloud Sales Acceleration Platform
Social media profiles2 records
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model1 record
1Platform Subscription
TypeSubscription Recurring
Description

Clazar generates revenue through platform subscription fees, providing access to their cloud sales acceleration platform with marketplace automation, co-sell automation, and analytics capabilities. The platform supports subscription-based pricing for enterprise customers seeking to streamline cloud marketplace operations.

clazar.io
Marketing channels13 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Clazar provides a unified Cloud Sales Acceleration Platform that enables B2B SaaS companies and ISVs to automate listing, private offer creation, metering, and co-sell workflows across AWS, Azure, and Google Cloud marketplaces. The platform integrates directly with CRM systems like Salesforce and HubSpot to manage marketplace transactions, hyperscaler co-sell opportunities, and revenue analytics from a single interface, eliminating the need for custom engineering or fragile integrations.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 9 values shown
  • 40% faster sales cycle
+8 more records
Product overview1 text field

Clazar offers a unified Cloud Sales Acceleration Platform that combines core platform capabilities with specialized modules and enterprise products. The platform architecture consists of The Clazar Platform as the core offering, with two primary modules: Marketplace Automation (for listing, offer management, metering, buyer 360, and analytics) and Co-Sell Automation (for automating co-sell workflows). Enterprise products include Salesforce Experience for native CRM integration, Automation Builder featuring 1000+ no-code connectors, Security with compliance certifications, Integrations for third-party connectivity, and a public API. The platform supports multi-cloud operations across AWS, Azure, and GCP marketplaces, enabling companies to scale cloud sales with minimal engineering effort and zero operational complexity.

Product and service1 record
1The Clazar Platform
Scale indicator11 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
1AWS
Strategic tierCoreTypeStrategic or Co-development Partner
Description

AWS is a core strategic partnership where Clazar integrates with AWS Marketplace, AWS ACE (AWS Co-Sell Experience) opportunity system, and AWS field seller networks. The partnership enables ISVs to list on AWS Marketplace, create private offers, register co-sell opportunities, and transact with enterprise customers using AWS spending commitments.

clazar.io
2Microsoft Azure
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Microsoft Azure partnership enables Clazar customers to list on Azure Marketplace, leverage Azure MACC (Microsoft Azure Consumption Commitment) benefits, and co-sell with Microsoft field sellers through Partner Center and commercial marketplace integrations.

3Google Cloud
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Google Cloud partnership allows Clazar customers to list on Google Cloud Marketplace, access co-sell incentives and partner programs like Partner Advantage, and transact with GCP enterprise customers.

4Salesforce
Strategic tierCoreTypeTechnology or Integration
Description

Salesforce integration enables Clazar customers to manage private offers and co-selling directly from within Salesforce CRM. Features include one-click offer creation from CRM, pre-filled pricing and terms, automated notifications, and auto-creation of co-sell opportunities.

5HubSpot
Strategic tierSecondaryTypeTechnology or Integration
Description

HubSpot integration allows Clazar customers to create and send private offers directly from HubSpot CRM, similar to the Salesforce integration.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration8 records

Each record includes

Title, Type, Description, Source

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature10 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Clazar

Cloud Sales Acceleration Platformclazar.io

Clazar provides a cloud sales acceleration platform that enables B2B SaaS companies and ISVs to automate listing, private offers, metering, and co-sell workflows across AWS, Azure, and Google Cloud marketplaces, integrated with Salesforce and HubSpot. It serves 250+ enterprises via quote-based subscriptions and direct sales.

What Clazar does

Clazar is a private, venture-backed software company founded in 2023 and headquartered in San Francisco. It operates a unified Cloud Sales Acceleration Platform that enables B2B SaaS companies and independent software vendors (ISVs) to list, transact, and co-sell across AWS, Azure, and Google Cloud marketplaces without dedicated engineering work. The platform automates the full cloud marketplace lifecycle — listing management, private offer creation and tracking, usage metering, buyer journey analytics, and CRM-native co-sell workflows — and integrates with Salesforce, HubSpot, and more than 1,000 third-party tools through a no-code automation builder.

The product is organized around two primary modules (Marketplace Automation and Co-Sell Automation) plus enterprise layers including a Salesforce Experience, AI-powered analytics, a public API with developer documentation, and enterprise-grade security (SOC 2 Type II, ISO/IEC 27001:2022). Clazar generates revenue through quote-based platform subscriptions sold via direct enterprise sales, self-serve platform tours, and listings on the three major cloud marketplaces. The company serves RevOps, Sales, Partnership, and Finance teams within ISVs, with a customer base of 250+ market-leading companies including Supabase, Vectra, Rootly, Momento, UserTesting, Verint, Pinecone, Honeycomb, Atlan, and Zapier.

As of available data, Clazar has raised approximately $14 million across a $4 million seed round (March 2023) and a $10 million round in April 2024 led by DST Global, Ensemble VC, and Ridge Ventures, with backing from Bessemer Venture Partners, The General Partnership, and Twin Ventures. The company employs 51–100 people, holds multiple G2 leader badges in Online Marketplace Optimization Tools, and operates with co-founders Trunal Bhanse (CEO, ex-Confluent, ex-Airbnb) and Aayush Bahuguna (CTO, ex-Airbnb, ex-Zenefits) leading the business.

Clazar firmographics

Firmographics
Name
Clazar
Legal name
Clazar, Inc.
Website
https://clazar.io
Company type
Private
Founded year
2023
Operating status
Operating
Headcount range
51–100 employees
Short description
Clazar provides a cloud sales acceleration platform that enables B2B SaaS companies and ISVs to automate listing, private offers, metering, and co-sell workflows across AWS, Azure, and Google Cloud marketplaces, integrated with Salesforce and HubSpot. It serves 250+ enterprises via quote-based subscriptions and direct sales.
Ownership category
akta.pro rank

Clazar industry classification

Industry
Product category
Cloud Sales Acceleration Platform
NAICS
Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511)
SIC
Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Sales Force Automation (SFA) CRM (HDAEAFAA)
akta.pro secondary industries
Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Implementation & Customization Services (BPAEAGAC)

Keywords

  • Cloud marketplace automation
  • Co-sell automation
  • Cloud sales acceleration
  • Hyperscaler co-selling
  • ISV marketplace operations

Where Clazar is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Clazar business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Platform Subscription: Clazar generates revenue through platform subscription fees, providing access to their cloud sales acceleration platform with marketplace automation, co-sell automation, and analytics capabilities. The platform supports subscription-based pricing for enterprise customers seeking to streamline cloud marketplace operations.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels13 records

Clazar product offering

Product offering

Core offering

Clazar provides a unified Cloud Sales Acceleration Platform that enables B2B SaaS companies and ISVs to automate listing, private offer creation, metering, and co-sell workflows across AWS, Azure, and Google Cloud marketplaces. The platform integrates directly with CRM systems like Salesforce and HubSpot to manage marketplace transactions, hyperscaler co-sell opportunities, and revenue analytics from a single interface, eliminating the need for custom engineering or fragile integrations.

Product overview

Clazar offers a unified Cloud Sales Acceleration Platform that combines core platform capabilities with specialized modules and enterprise products. The platform architecture consists of The Clazar Platform as the core offering, with two primary modules: Marketplace Automation (for listing, offer management, metering, buyer 360, and analytics) and Co-Sell Automation (for automating co-sell workflows). Enterprise products include Salesforce Experience for native CRM integration, Automation Builder featuring 1000+ no-code connectors, Security with compliance certifications, Integrations for third-party connectivity, and a public API. The platform supports multi-cloud operations across AWS, Azure, and GCP marketplaces, enabling companies to scale cloud sales with minimal engineering effort and zero operational complexity.

Differentiator

Problem solved

Functional benefit

Products and services

  • The Clazar Platform

Quantifiable outcome

  • 40% faster sales cycle
  • +8 more outcomes

Companies that use Clazar

Customer profile

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Clazar technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature10 records

Clazar partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and secondary.

  • AWScoreStrategic or Co-development PartnerAWS is a core strategic partnership where Clazar integrates with AWS Marketplace, AWS ACE (AWS Co-Sell Experience) opportunity system, and AWS field seller networks. The partnership enables ISVs to list on AWS Marketplace, create private offers, register co-sell opportunities, and transact with enterprise customers using AWS spending commitments.
  • Microsoft AzurecoreStrategic or Co-development PartnerMicrosoft Azure partnership enables Clazar customers to list on Azure Marketplace, leverage Azure MACC (Microsoft Azure Consumption Commitment) benefits, and co-sell with Microsoft field sellers through Partner Center and commercial marketplace integrations.
  • Google CloudcoreStrategic or Co-development PartnerGoogle Cloud partnership allows Clazar customers to list on Google Cloud Marketplace, access co-sell incentives and partner programs like Partner Advantage, and transact with GCP enterprise customers.
  • SalesforcecoreTechnology or IntegrationSalesforce integration enables Clazar customers to manage private offers and co-selling directly from within Salesforce CRM. Features include one-click offer creation from CRM, pre-filled pricing and terms, automated notifications, and auto-creation of co-sell opportunities.
  • HubSpotsecondaryTechnology or IntegrationHubSpot integration allows Clazar customers to create and send private offers directly from HubSpot CRM, similar to the Salesforce integration.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Clazar competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Clazar social profiles

Digital presence

Clazar compliance and trust

Trust signal

Compliance2 records

Clazar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Clazar leadership team

Management profile

Number of profiles

Profiles3 records

Clazar funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Clazar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clazar

What does Clazar do?

Clazar provides a unified Cloud Sales Acceleration Platform that enables B2B SaaS companies and ISVs to automate listing, private offer creation, metering, and co-sell workflows across AWS, Azure, and Google Cloud marketplaces. The platform integrates directly with CRM systems like Salesforce and HubSpot to manage marketplace transactions, hyperscaler co-sell opportunities, and revenue analytics from a single interface, eliminating the need for custom engineering or fragile integrations.

Is Clazar a public or private company?

Clazar is a private company. It is classified as venture growth investor backed and is currently operating.

When was Clazar founded?

Clazar was founded in 2023. It employs 51 to 100 people.

Where is Clazar based?

Clazar is headquartered in San Francisco, United States, in the North America region.

How does Clazar make money?

One revenue line is on record: platform Subscription.

Does Clazar have an API?

Yes. Clazar provides an API that enables developers to access, control, and integrate marketplace and co-sell data. The API is publicly available with comprehensive developer documentation at https://developers.clazar.io/ Developer documentation is at developers.clazar.io.

What industry is Clazar in?

Clazar's product category is Cloud Sales Acceleration Platform. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.

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Live signals
ClazarWhen to list on cloud marketplaces: Guide for SaaS providersThis article is a guide from Clazar, a cloud marketplace platform, advising SaaS providers on when to list their products on cloud marketplaces like AWS, Azure, and GCP. Research from Omdia predicts enterprise software sales through cloud marketplaces will reach $163 billion by 2030. The piece outlines five indicators for readiness, including customer demand for marketplace procurement, slow sales cycles, competitor presence, co-sell goals, and building a scalable go-to-market motion, while citing CrowdStrike's +100% YoY ARR growth on AWS Marketplace and AWS Marketplace deals closing 40% faster than direct sales as evidence of marketplace benefits.PR NewswireSupabase Drives 350% YoY AWS Co-Sell Growth and Cuts Marketplace Ops Effort by 80% with ClazarSupabase expanded its enterprise go-to-market strategy through AWS Marketplace with Clazar, achieving 350% growth in AWS co-sell opportunities and reducing marketplace operation effort by 80%. This operational enhancement allowed Supabase to scale its marketplace volume efficiently without additional complexity.ClazarHow to align sales and partnerships for Cloud GTM success: 7 best practicesThe article outlines seven best practices for aligning sales and partnership teams to optimize Go-To-Market strategies within cloud marketplaces, citing challenges such as tighter budgets and extended sales cycles. It emphasizes the need for shared incentives, CRM-native workflows via tools like Clazar, and comprehensive enablement to drive adoption among sales representatives. The guidance aims to transform cloud partnerships from a passive initiative into a scalable, predictable revenue channel.ClazarComplete Guide on Co-selling (2026)Clazar published a comprehensive guide on co-selling, a partnership strategy where two or more companies collaborate to sell complementary products or services to the same customer. The article covers various co-selling models including vendor-to-vendor, vendor-to-cloud provider (AWS, Azure, Google Cloud), and multi-partner approaches, along with practical guidance on building a co-sell program, tracking performance metrics, and overcoming common operational challenges. The guide positions Clazar as a platform solution for SaaS companies seeking to scale co-selling with hyperscalers through automation, CRM integration, and unified pipeline visibility.ClazarScaling Cloud Marketplace Co-Sell with AutomationThis article is a comprehensive guide explaining how SaaS companies can scale co-selling on cloud marketplaces like AWS, Azure, and GCP using automation. It highlights that 71% of companies engage in co-sell but over half face friction limiting their ability to scale, with manual processes consuming 20+ minutes per deal. The article features Verint and Vectra AI as case studies, noting Vectra AI achieved 2.5x year-over-year growth in AWS Marketplace business and 6x growth in Azure after automating co-sell workflows through Clazar's platform.ClazarA Complete Guide to Co-Selling with Azure (2026)The article discusses the importance of co-selling with Microsoft Azure for B2B SaaS companies, highlighting how the co-sell program enhances sales prospects through enterprise cloud commitments and streamlined procurement. It details the process of co-selling, the requirements for active participation, and the strategic advantages of Microsoft partnership, including access to sales networks and credibility. The article also emphasizes platform tools like Clazar that automate and optimize co-sell operations.ClazarHow top GTM teams scale co-sell without the chaosThis article from Clazar discusses how SaaS companies can scale co-sell operations with cloud hyperscalers (AWS, Azure, GCP), noting that 56% of ISVs cite co-sell and co-marketing opportunities as a primary motivator for listing on marketplaces. It presents a four-step framework for successful co-sell scaling: centralizing co-sell within CRM systems, eliminating submission errors through intelligent mapping, automating workflows, and measuring impact with analytics dashboards. The article, which also serves as a promotional piece for Clazar's platform, includes customer testimonials and case studies from companies like Sisense and Vectra.ClazarHow cloud partnerships drive innovation and revenue for B2B SaaSA panel at Clazar’s Catalyst 2025 conference highlighted how B2B SaaS companies are leveraging cloud partnerships with providers like AWS, Azure, and GCP to accelerate revenue growth and innovation. Industry leaders emphasized embedding partner strategies into product development and sales motions, citing examples such as Wiz achieving $100 million in ARR primarily through marketplace transactions. Data from Gartner and Forrester indicates significant growth in public cloud spending and high returns on investment for ISVs utilizing these ecosystem channels.ClazarWhy, When & How to Build a Multi-Cloud Marketplace StrategyA Clazar guide outlines why, when, and how ISV sellers should expand their presence across AWS, Azure and Google Cloud marketplaces, citing benefits such as customer flexibility, reduced churn and access to new cohorts. It recommends validating a single-cloud GTM model first, then automating listings, sales playbooks, CRM tracking and cross-cloud revenue visibility.Pulse 2.0Clazar: $10 Million Secured To Help Companies Sell And Grow Revenue Through Cloud MarketplacesClazar raised a $10 million Series A led by Ridge Ventures and Ensemble VC, bringing total funding to $14 million. The company, which serves about 100 paying customers, aims to automate cloud marketplace sales. Cloud marketplaces are expected to drive $45 billion in third-party software sales by 2025.