HubSpot
HubSpot is a publicly traded CRM and customer platform provider serving 299,458 customers across 135+ countries with a multi-hub suite (Marketing, Sales, Service, Content, Data, Revenue) unified by Smart CRM and Breeze AI agents, monetized through tiered subscriptions, freemium PLG, and a growing partner ecosystem.
- Company typePublic
- Founded2006
- HeadquartersCambridge, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What HubSpot does
HubSpot is a publicly traded CRM and customer platform provider (NYSE: HUBS) serving 299,458 customers across 135+ countries as of Q1 2026. Founded in 2006 and headquartered in Cambridge, Massachusetts, the company reported Q1 2026 revenue of $881 million (up 23% YoY), full-year 2026 guidance of $3.700-3.708 billion, ARR of $3.45 billion, non-GAAP operating margin of 20.6-20.7% (pulling forward the 2027 target by a full year), and 83.7% gross margin. Yamini Rangan has served as CEO since September 2021.
The product architecture centers on a Smart CRM core surrounded by six functional hubs (Marketing, Sales, Service, Content, Data, Revenue) unified through a shared data layer. The platform is powered by Breeze AI, which embeds autonomous agents (Customer Agent, Prospecting Agent, Data Agent) across the customer journey and adds proprietary Answer Engine Optimization (AEO) tooling for AI-search visibility. Technical infrastructure runs on AWS (including AWS Graviton5-powered instances), exposes a Model Context Protocol server for external AI agent access, supports REST APIs with OAuth 2.0, and is enriched by data assets from the Clearbit acquisition. A proprietary HubSpot Media portfolio (The Hustle, My First Million, Trends, Starter Story) reaches approximately 2.9 million YouTube subscribers as a top-of-funnel acquisition engine.
HubSpot employs a hybrid go-to-market combining product-led growth (free CRM tier), inside sales for mid-market customers, and field sales for enterprise accounts, distributed through a partner ecosystem of 4,000+ organizations and a marketplace of 2,000+ certified integrations. Revenue is primarily subscription-based with tiered pricing (Starter, Professional, Enterprise) augmented by professional services, partner ecosystem revenue, and a new outcome-based pricing model for AI features introduced in May 2026. Recent acquisitions (Cacheflow, XFunnel, Evolve, Starter Story) and strategic angel investments in AI-native startups (JustAI, Fonio.ai, Archestra.AI) signal an explicit M&A-led expansion into commerce, AI search, and agentic capabilities.
HubSpot firmographics
Firmographics- Name
- HubSpot
- Legal name
- HubSpot, Inc.
- Website
- https://hubspot.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- HubSpot is a publicly traded CRM and customer platform provider serving 299,458 customers across 135+ countries with a multi-hub suite (Marketing, Sales, Service, Content, Data, Revenue) unified by Smart CRM and Breeze AI agents, monetized through tiered subscriptions, freemium PLG, and a growing partner ecosystem.
- Ownership category
- akta.pro rank
HubSpot industry classification
Industry- Product category
- CRM and Marketing Automation Software
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where HubSpot is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
HubSpot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Subscription Revenue: HubSpot operates primarily on a subscription-based model with tiered pricing across multiple hubs (Marketing, Sales, Service, Content, Data, Revenue). Revenue grew 23% YoY to $881 million in Q1 2026, with subscription revenue of $862.3 million. Average subscription revenue per customer increased 6% to $11,722.
- AI Credits/Usage-Based: HubSpot is transitioning to outcome-based and usage-based pricing for AI features. The company introduced AI credit consumption where customers pay based on AI usage. Credit consumption was up 67% QoQ with Customer Agent comprising roughly 60% of AI credit usage.
- Professional Services & Training: HubSpot generates revenue through onboarding services, migration services, premium support, and education/training programs through HubSpot Academy
- Partner Ecosystem Revenue: Revenue from technology partners building apps on the HubSpot platform, solutions partners reselling and implementing the platform, and affiliate partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free CRM tier with basic features to attract users |
| Subscription | Monthly | Starter edition - entry premium tier for startups and small businesses |
| Subscription | Annual | Professional tier - full feature access for growing businesses |
| Subscription | Annual | Enterprise tier - advanced customization and support for large organizations |
| Subscription | Annual | HubSpot for Startups - 90% off year one for funded startups |
| Outcome Based/ Performance | Pay-as-you-go | AI Outcome-Based Pricing |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels14 records
HubSpot product offering
Product offeringCore offering
HubSpot operates an agentic customer platform built on a Smart CRM core that unifies customer data across six integrated software hubs: Marketing Hub (lead generation and marketing automation), Sales Hub (pipeline and deal management), Service Hub (customer support and ticketing), Content Hub (content creation and management), Data Hub (data unification and quality), and Revenue Hub (CPQ, billing, payments). The platform is powered by Breeze, HubSpot's AI layer of autonomous agents and generative AI features, and is delivered as multi-tenant cloud SaaS with tiered subscription pricing and a free entry-level CRM tier.
Product overview
HubSpot is an agentic customer platform offering a unified platform-plus-modules architecture. The core is Smart CRM, an AI-powered flexible CRM that serves as the single source of truth for all customer data. Surrounding this core are specialized hub modules: Marketing Hub for automation and lead generation, Sales Hub for pipeline and deal management, Service Hub for customer support, Content Hub for content creation and management, Data Hub for data unification and quality, and Revenue Hub (formerly Commerce Hub) for CPQ, billing, and payments. The entire platform is powered by Breeze, HubSpot's AI platform comprising autonomous agents (Customer Agent, Prospecting Agent, Data Agent) and generative AI tools for content creation. Additional offerings include AEO (Answer Engine Optimization) tools, the HubSpot Marketplace with 2,000+ integrations, and the Small Business Bundle for startups. The platform targets small businesses through enterprise with tiered pricing and is rebranding as an 'agentic customer platform for scaling businesses.'
Differentiator
Problem solved
Functional benefit
Brands
- Marketing Hub: Marketing automation software for attracting and converting leads
- Sales Hub
- Service Hub
- Content Hub
- Data Hub
- Revenue Hub
- Smart CRM
- Breeze
- Breeze Intelligence
- Customer Agent
- Prospecting Agent
- Data Agent
- Commerce Hub
Products and services
- Smart CRM AI-powered flexible CRM software that serves as the single source of truth unifying customer data across marketing, sales, service, and commerce teams. Powers all HubSpot software by connecting data, teams, and tech stacks on one platform; available in a free tier and across paid subscriptions.
- Marketing Hub Marketing automation software for attracting and converting leads through campaigns, personalized content, lead-capture forms, social media management, email marketing, and AI-powered automation. Sold separately across Starter, Professional, and Enterprise tiers.
- Sales Hub Sales software for generating quality leads and closing deals faster through automation, pipeline management, deal scoring, AI-powered Prospecting Agent, meeting scheduling, and sales analytics. Sold separately across Starter, Professional, and Enterprise tiers.
- Service Hub Customer service software for streamlining and scaling support through AI-powered help desk, ticketing, knowledge base, customer health scores, and real-time usage data to drive retention. Sold separately across Starter, Professional, and Enterprise tiers; recognized as Enterprise Champion in the 2026 Info-Tech Customer Service Management Data Quadrant.
- Content Hub Content marketing software for creating and managing personalized content experiences across the customer journey, including video marketing, blog, website, landing pages, SEO recommendations, and AI content creation tools.
- Data Hub Data management software for turning scattered data into unified intelligence through data studio, cloud data warehouse connections, data quality command center, and programmable automation.
- Revenue Hub CPQ, billing, and payments software for managing the quote-to-cash process including quotes, payment links, invoices, custom billing automation, and revenue reporting.
- Breeze AI Platform AI platform comprising autonomous agents (Customer Agent, Prospecting Agent, Data Agent, Breeze Assistant) and generative AI features that power content creation, workflow automation, and intelligent recommendations across the HubSpot platform.
- Customer Agent AI-powered customer service agent that resolves up to 65% of customer inquiries automatically across chat, WhatsApp, Facebook, email, and voice channels, providing 24/7 availability and 85% faster ticket resolution.
- Prospecting Agent AI agent that spots buying signals, sources contacts, and launches personalized outreach instantly to accelerate sales pipeline generation.
- Data Agent AI agent that generates instant answers to custom questions about customers, creates smart properties, and provides insights from CRM data analysis.
- AEO (Answer Engine Optimization) Answer engine optimization tools (Beta) that track and improve brand visibility in AI-generated search results, including AEO Grader and AEO Sensor for monitoring AI citation performance.
- HubSpot Marketplace App marketplace connecting HubSpot CRM with 2,000+ certified third-party integrations and apps, featuring a technology partner ecosystem with the HubSpot Certified App badge program for quality assurance.
- Agentic Customer Platform HubSpot's repositioned platform integrating AI agents to automate complex tasks for marketing, sales, and service teams, comprising a unified data layer and intelligence layer with an open ecosystem approach.
Quantifiable outcome
- 129% more leads after one year of HubSpot use
- +5 more outcomes
Companies that use HubSpot
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
HubSpot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability11 records
Feature6 records
HubSpot partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- OneMetricminorOneMetric, a HubSpot Elite Partner specializing in CRM implementation and AI-led go-to-market systems, opened a Dubai office to support rising MENA demand. The Dubai office serves as regional hub for customer engagement, partner collaboration, and market development.
- AnthropiccoreAnthropic launched Claude for Small Business, integrating with HubSpot alongside QuickBooks, PayPal, Canva, DocuSign, Google Workspace, and Microsoft 365. The integration enables small businesses to automate workflows like sales campaigns and customer management directly within HubSpot using Claude AI capabilities.
- Starter StorycoreHubSpot acquired Starter Story, a bootstrapped media company focused on entrepreneurs with 1.6M+ followers and 10,000+ paid members. The acquisition brings Starter Story into HubSpot Media's portfolio alongside The Hustle, My First Million, and Trends, expanding HubSpot's combined YouTube network to 2.9 million subscribers. Founder Pat Walls, COO Sam Walls, and producer Gus Tiffer joined HubSpot along with the audience.
- XFunnelcoreHubSpot announced its intention to acquire XFunnel to enhance Answer Engine Optimization (AEO) capabilities within its marketing tools. The acquisition aims to improve how businesses optimize their presence across AI-generated answers and adapt to the evolving AI-driven marketing landscape.
- CacheflowcoreHubSpot acquired Cacheflow, a provider of subscription billing and CPQ (configure, price, quote) software, to enhance its Commerce Hub platform. The acquisition aims to accelerate revenue management capabilities and streamline the quote-to-cash process for customers, with Cacheflow's team integrating into HubSpot's Commerce Hub division.
- ClearbitcoreHubSpot acquired Clearbit in December 2023 to integrate its data enrichment and buyer-intent signal capabilities into its CRM platform. This enables better account scoring and personalized customer journey orchestration for enterprise clients.
- Amazon Web Services (AWS)coreHubSpot runs on AWS infrastructure with data centers in US East and Frankfurt, Germany. AWS Graviton5-powered instances deliver up to 60% faster MySQL queries for HubSpot. Graviton now powers over half of new AWS CPU capacity and 98% of top 1,000 EC2 customers.
- ZoomInfocoreZoomInfo built a complementary MCP integration with HubSpot that enriches CRM data with verified B2B contacts, company information, and intent signals. The integration writes enriched data directly into HubSpot CRM properties and supports workflows triggered by record creation, deal-stage changes, and intent signals.
- SiloyminorSiloy, an Elite Solutions Partner, noted that HubSpot becoming an increasingly strategic platform for growing mid-market and enterprise organizations means customers need partners with skill, quality, and confidence to support them long-term.
- Engaging.iominorEngaging.io CEO noted that HubSpot's platform and roadmap into the future is the strongest CRM offering, and together they're able to represent a virtually unbeatable CRM & implementation offering to a global market.
- 4,000+ Approved Partner OrganizationscoreHubSpot's partner ecosystem includes 4,000+ approved partners including VCs, accelerators, and incubators that recommend HubSpot for Startups to their portfolio companies. The Solutions Partner Program has 3,954+ partner agencies.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
HubSpot competitors and assessment
Company assessmentDirect peers
- Freshworks: Freshworks provides Freshsales (CRM), Freshmarketer (marketing automation), and Freshdesk (service) for SMB and mid-market customers. It is a direct peer to HubSpot with comparable freemium/tiered SaaS model and similar target buyer personas.
- Zoho CRM: Zoho offers a broad suite of CRM, marketing automation, and customer service software targeting SMBs and mid-market at competitive price points. It is a direct peer to HubSpot, particularly in the price-sensitive SMB segment, with a similarly broad product footprint.
- monday.com: monday.com provides a work operating system with CRM-style modules for sales pipelines, marketing, and project management. It increasingly competes with HubSpot in mid-market CRM/workflow automation with an OS-style product expansion strategy.
- Salesforce: Salesforce is the global CRM market leader offering Sales Cloud, Service Cloud, Marketing Cloud, and Einstein AI. It directly competes with HubSpot across the full marketing-sales-service stack, particularly in mid-market and enterprise where both companies overlap heavily.
- Pipedrive: Pipedrive is a sales-focused CRM for SMBs with pipeline management and workflow automation. It is a direct peer in the SMB sales CRM category that HubSpot's Sales Hub competes with on price and ease of use.
- ActiveCampaign: ActiveCampaign offers email marketing, marketing automation, and CRM for SMBs. It is a direct peer in the SMB/mid-market marketing automation and CRM space, competing on automation depth and ease of use.
Emerging players
- Klaviyo: Klaviyo is a CRM/marketing automation platform focused on e-commerce and direct-to-consumer brands. It is an emerging player that intersects with HubSpot's Marketing Hub in the SMB/e-commerce segment, with comparable AI-driven personalization features.
Broad incumbents
- Oracle CX (Eloqua / Responsys): Oracle's Customer Experience suite includes Eloqua, Responsys, and Oracle Sales/Service. It is a broad incumbent that competes with HubSpot at the high end of the market, often bundled with Oracle's ERP and database offerings.
- Adobe Marketo Engage: Adobe Marketo is an enterprise-grade marketing automation platform bundled within Adobe Experience Cloud. It is a broad incumbent that competes with HubSpot's Marketing Hub, particularly in larger enterprise accounts.
- Microsoft Dynamics 365: Microsoft's Dynamics 365 suite bundles CRM and ERP into the broader Microsoft 365 and Azure ecosystem. It is a broad incumbent that competes with HubSpot, especially in enterprise, leveraging Microsoft Teams, Copilot, and Office integration as a structural advantage.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
HubSpot social profiles
Digital presenceHubSpot compliance and trust
Trust signalCompliance6 records
HubSpot financial estimates
Financial estimateRevenue estimate
Valuation estimate
HubSpot leadership team
Management profileNumber of profiles
Profiles11 records
HubSpot subsidiaries and ownership
Company hierarchySubsidiaries5 records
HubSpot funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HubSpot M&A and investment
M&A and investmentM&A20 records
Investments18 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HubSpot
What does HubSpot do?
HubSpot operates an agentic customer platform built on a Smart CRM core that unifies customer data across six integrated software hubs: Marketing Hub (lead generation and marketing automation), Sales Hub (pipeline and deal management), Service Hub (customer support and ticketing), Content Hub (content creation and management), Data Hub (data unification and quality), and Revenue Hub (CPQ, billing, payments). The platform is powered by Breeze, HubSpot's AI layer of autonomous agents and generative AI features, and is delivered as multi-tenant cloud SaaS with tiered subscription pricing and a free entry-level CRM tier.
Is HubSpot a public or private company?
HubSpot is a public company. It is classified as public and is currently operating.
When was HubSpot founded?
HubSpot was founded in 2006. It employs 5,001 to 10,000 people.
Where is HubSpot based?
HubSpot is headquartered in Cambridge, United States, in the North America region.
How does HubSpot make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are AI Credits/Usage-Based, professional Services & Training and partner Ecosystem Revenue.
Who are HubSpot's main competitors?
Direct peers on record are Freshworks, Zoho CRM, monday.com, Salesforce, Pipedrive and ActiveCampaign. Klaviyo is listed as an emerging player. Broad incumbents are Oracle CX (Eloqua / Responsys), Adobe Marketo Engage and Microsoft Dynamics 365.
Does HubSpot have an API?
Yes. HubSpot offers REST APIs for its CRM platform, supporting OAuth 2.0 authentication for app integration. The developer documentation covers API endpoints for CRM contacts, deals, timeline events, forms, content management, and workflow automation. Rate limits are documented at 100 requests per 10 seconds per connected HubSpot account. Apps can use batch endpoints and webhook subscriptions to reduce request volume. Developer documentation is at developers.hubspot.com/docs/api-reference/latest/overview.
What industry is HubSpot in?
HubSpot's product category is CRM and Marketing Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 51321 and its SIC code is 7372.