Huolala

What Huolala does

Huolala, also known internationally as Lalamove, is a Shenzhen-headquartered internet-plus logistics platform founded in 2013 by Zhou Shengfu that operates a two-sided marketplace connecting cargo owners with a network of 1.4 million monthly active drivers across 363 cities in mainland China and 15 global markets. The platform serves individual consumers, small-to-medium businesses, and enterprise logistics buyers through dual mobile applications (user-side and driver-side) plus WeChat mini-program integrations, with sub-brands covering enterprise logistics (货拉拉企业版), less-than-truckload freight (发物流), professional moving services (货拉拉搬家), errand delivery (跑腿), cold-chain transport, and commercial vehicle rental and EV procurement (多拉汽车, 租买货车). Vehicle coverage spans from 20kg micro-vans up to 25-ton 17.5m trucks including multiple refrigerated configurations, enabling same-city, cross-city, and large-volume freight operations.

The underlying technology stack combines mobile applications, big data analytics, and AI for real-time intelligent dispatch, vehicle-cargo matching, driver behavior scoring, AI safety monitoring, and automated fault determination. Huolala has published seven algorithm transparency disclosures since September 2025 covering safety AI, commission adjustment, order subsidies, arrival-time prediction, and behavior scoring — establishing formal algorithm governance with driver participation in rule co-creation. In April 2026 the platform began integration of automotive-grade autonomous logistics vehicles (Rino.ai RX) for unmanned freight in Linyi, Shandong, extending the platform toward autonomous operations. An open API platform (open.huolala.cn) supports third-party enterprise integrations.

Huolala generates revenue primarily through commission fees on completed transactions (reportedly 11%, reduced to approximately 9% under a 2026 anti-monopoly order from China's State Administration for Market Regulation), supplemented by adjacent revenue from enterprise logistics contracts, vehicle rental and sales through the Lalamc platform, and EV-related services. The company is privately held, has raised approximately $825M cumulatively through a 2020 Series E led by HSG with Hillhouse and Sequoia participation, and operates with 1001-5000 employees. As of 2026, Huolala faces an active regulatory rectification including a 120M yuan refund order to drivers, a 1.3B+ yuan annual commission reduction commitment, a 400,000 yuan fine, and a 600M yuan two-year safety investment mandate.

Name

Huolala

Legal name

深圳货拉拉科技有限公司

Website

https://huolala.cn

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Huolala (also known as Lalamove) operates a two-sided logistics marketplace connecting cargo owners with 1.4 million monthly active drivers across 363 Chinese cities and 15 global markets, offering same-city freight, cross-city trucking, enterprise logistics, moving, cold-chain, and autonomous vehicle integration via mobile apps and WeChat mini-programs.

Ownership category

akta.pro rank

Product category

On-Demand Logistics Marketplace

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Spot Load Boards (Open Marketplace) (TLAEAJAA)

akta.pro secondary industry

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)

Keywords

• On-demand freight
• Same-city delivery
• Less-than-truckload
• Moving services
• Enterprise logistics

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Platform Commission (Transaction Fee): Huolala charges a commission fee on each completed delivery transaction. Commission rate reduced from 11% to approximately 9% following regulatory mandate by China's State Administration for Market Regulation. Platform acts as a neutral, independent third-party information intermediary.
2. Commission Fee Reduction Commitment: In response to regulatory pressure, company committed to reducing commission fees for drivers by over 1.3 billion yuan annually, signaling the commission structure is the primary revenue mechanism and is subject to government-mandated caps.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Huolala operates an internet-plus logistics marketplace that connects cargo owners with 1.4 million monthly active drivers for same-city and inter-city freight transport, professional moving services, less-than-truckload (LTL) shipping, errand delivery, cold-chain refrigerated transport, and commercial vehicle rental and sales. The platform serves individuals, SMBs, and enterprises across 363 Chinese cities and 15 global markets through a dual mobile app, WeChat mini-program, dedicated enterprise platform, and open API.

Product overview

Huolala is a comprehensive 'internet +' logistics platform offering same-city and inter-city freight, professional moving services, enterprise logistics, LTL freight, errand services, cold chain logistics, and vehicle sales/rental. The platform operates through a shared resource model with 1.4 million monthly active drivers and connects users to various vehicle types ranging from micro-vans (0.5 tons) to heavy trucks (25 tons). Core offerings include the main platform (huolala.cn), enterprise version (企业版), and open platform (开放平台) API, complemented by specialized services like moving (搬家服务), large truck freight (大货车服务), and cold chain logistics (冷运服务). The ecosystem includes driver and user mobile apps, EV brand (多拉汽车), and vehicle rental/purchase services.

Differentiator

Problem solved

Functional benefit

Brands

• 货拉拉企业版: Enterprise-grade logistics solution for business customers, providing fleet management, invoicing, and dedicated account services.
• 发物流
• 货拉拉搬家
• 跑腿

Products and services

• Huolala Main Platform (货拉拉) Core internet-plus logistics marketplace providing same-city and inter-city freight, enterprise logistics, moving services, LTL freight, errand services, cold-chain logistics, and vehicle rental and sales through a shared resource model with 1.4 million monthly active drivers.
• Enterprise Edition (企业版) Dedicated enterprise-grade logistics solution for business customers requiring bulk shipping, fleet management, electronic invoicing, and corporate account features.
• Moving Services (搬家服务) Professional household and small business moving services with certified, trained moving teams offering disassembly, assembly, packing, and transportation across multiple vehicle sizes from micro-van to mid-size truck, with standardized pricing and no mid-journey price increases.
• Large Truck Services (大货车服务) Long-distance and heavy freight services using trucks ranging from 5.2m to 17.5m (up to 25 tons and 100 cubic meters), with features including negotiated pricing, fast driver matching, and invoice generation.
• Freight Shipping / LTL (发物流) Inter-city and less-than-truckload (LTL) freight services for businesses and individuals shipping goods across different cities.
• Open Platform API (开放平台) API platform enabling third-party developers and enterprise partners to integrate with Huolala's logistics capabilities and embed freight services into their own applications.
• Vehicle Rental and Purchase (租买货车) Commercial vehicle rental and purchase services for drivers and businesses looking to acquire or lease trucks and vans for logistics operations.
• Huolala EV (多拉汽车) Electric vehicle brand and services under the Huolala umbrella offering EV solutions for commercial logistics operations.
• Errand Services (跑腿服务) Same-day errand and small-package delivery service for items up to 20kg with dimensions 48cm x 36cm x 36cm, using micro-van vehicles.
• Cold Chain Logistics (冷运服务) Refrigerated transport services for temperature-sensitive goods, available in multiple vehicle sizes from 4.2m to 9.6m (1.5 to 10 tons capacity).

Quantifiable outcome

• Fastest driver matching within 30 seconds of order placement
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Rino.aicoreStrategic or Co-development Partner · 1 April 2026In April 2026, Rino.ai partnered with Shinyuan Auto to establish the world's first RoboVan OEM joint venture, enabling full-chain breakthrough from R&D to volume production of automotive-grade autonomous vehicles. Rino.ai also launched large-scale unmanned freight operations with Huolala in Linyi, Shandong, integrating the automotive-grade Rino.ai RX autonomous logistics vehicle onto the Huolala platform. This partnership represents Huolala's integration of autonomous driving technology into its freight network.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GoGoX: Hong Kong-headquartered on-demand logistics platform with operations across Asia-Pacific. Directly comparable business model to Huolala (same-city freight, van/truck matching via app), and is publicly listed in Hong Kong, providing a useful benchmark for Asian freight marketplace economics.
• Uber Freight: Global digital freight marketplace operated by Uber. Comparable on-demand freight matching model to Huolala, focused on North America and Europe; provides a relevant comparable for unit economics and growth trajectory in mature markets.
• Full Truck Alliance (Manbang): Chinese freight-matching platform connecting shippers with truck drivers; the largest direct competitor to Huolala in mainland China. Both operate digital freight marketplaces with brokerage-style matching; FTA is publicly listed on NYSE and has comparable scale in intercity freight.
• Didi Freight (Didi Huoyun): Didi's intra-city freight arm launching same-city cargo matching. Competes head-on with Huolala's core intra-city service in mainland China, leveraging Didi's massive passenger ride-hailing driver base as a converted supply pool.

Emerging players

• Bringg: Logistics-as-a-service platform providing delivery orchestration APIs for enterprises. Comparable in the marketplace/platform layer for on-demand logistics and in serving enterprise logistics buyers, though Bringg focuses on last-mile orchestration rather than full-stack driver supply.
• DoorDash Drive: DoorDash's white-label last-mile delivery platform extending on-demand logistics beyond restaurants. Comparable marketplace architecture (gig drivers, app-based matching) and use cases in on-demand intra-city delivery, though focused on small parcels rather than freight.

Broad incumbents

• Cainiao Network: Alibaba's logistics arm operating across express delivery, warehousing, and freight network orchestration in China and globally. Overlaps with Huolala in cross-city freight and enterprise logistics; broader scope includes last-mile and fulfillment.
• JD Logistics: Integrated supply chain and logistics arm of JD.com with nationwide fulfillment network, freight capability, and B2B logistics services. Comparable in enterprise logistics and cross-city freight; operates its own fleets, making it a partly adjacent rather than pure platform peer.
• SF Express (SF Holding): China's leading integrated express logistics provider with parcel, freight, and supply chain services. Larger and more diversified than Huolala; overlaps in time-sensitive intra-China freight and same-city deliveries, though operates owned assets rather than a marketplace.

Others

• Rino.ai: Autonomous logistics vehicle developer partnered with Huolala for unmanned freight operations. Strategic technology partner rather than competitor; positioned to supply autonomous vehicle supply to Huolala's platform over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huolala