TrovaTrip
TrovaTrip is a two-sided online marketplace that enables content creators and community leaders to host and monetize group travel experiences for their audiences. The Portland-based platform handles bookings, payments, and logistics across 100+ destinations, serving individual travelers seeking community-led trips.
- Company typePrivate
- Founded2018
- HeadquartersPortland, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What TrovaTrip does
TrovaTrip is a two-sided online marketplace operating in the community-led group travel vertical. Founded in 2017/2018 and headquartered in Portland, Oregon, the company connects content creators, influencers, and community leaders (the supply side) with individual travelers seeking pre-planned, group-based travel experiences (the demand side). Hosts use TrovaTrip's self-serve platform to plan, list, and sell group trips to their existing audiences across niche verticals including yoga, photography, hiking, food, fandom, and LGBTQ+ travel. The platform handles bookings, payment processing (via Stripe), itinerary tooling, and insurance coverage up to $7.5M, while local tour operator partners execute on-the-ground logistics including accommodations and guides.
The company operates a classic marketplace transaction-fee revenue model, taking a commission on each completed booking; specific commission rates are not publicly disclosed, and hosts retain autonomy over trip pricing. Distribution is structurally creator-driven: each host markets their trips to their own social media following, supplemented by TrovaTrip's own content marketing (blog, TikTok, Instagram, YouTube, Pinterest, LinkedIn), earned media (NYT, Outside, Travel + Leisure, NBC Today, Bustle), and a host-to-host referral program. As of April 2026, the platform reports 2,300+ trips booked, 32,000+ lifetime travelers, 100+ destinations across seven continents (including Antarctica), and a 4.7/5 average star rating. Headcount stands at 51-100 employees, and the company has raised approximately $20 million across a 2021 seed round ($5M led by PSL Ventures) and a 2022 Series A ($15M led by Madrona with participation from Elevate Capital, Oregon Venture Fund, and Portland Seed Fund).
TrovaTrip firmographics
Firmographics- Name
- TrovaTrip
- Legal name
- TrovaTrip, Inc.
- Website
- https://trovatrip.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TrovaTrip is a two-sided online marketplace that enables content creators and community leaders to host and monetize group travel experiences for their audiences. The Portland-based platform handles bookings, payments, and logistics across 100+ destinations, serving individual travelers seeking community-led trips.
- Ownership category
- akta.pro rank
TrovaTrip industry classification
Industry- Product category
- Online Group Travel Marketplace
- NAICS
- Travel Agencies (561510), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
- akta.pro secondary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where TrovaTrip is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrovaTrip business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Transaction Commission/Booking Fees: TrovaTrip earns revenue by taking a commission on bookings made through the platform. Community leaders host trips and travelers pay to book, with the company retaining a portion of each transaction as its primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable trip pricing set by individual hosts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
TrovaTrip product offering
Product offeringCore offering
TrovaTrip operates a two-sided online marketplace that connects community leaders, content creators, and influencers (hosts) with travelers seeking group trips. Hosts use the platform to create, price, and manage group travel experiences, while travelers browse, book, and review curated community-led trips across 100+ destinations. The company earns revenue by taking a commission on each booking facilitated through its self-serve web platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Find a Trip (Traveler Trip Booking) Self-serve booking experience for individual travelers to browse and reserve community-led group trips across categories such as yoga, photography, hiking, food, fandom, and general adventure, with itineraries, logistics, and local guides handled by hosts and local partners.
- Host a Trip (Creator Host Platform) Self-serve platform for content creators, influencers, and community leaders to design, price, and run group travel experiences for their followers, including itinerary tools, local partner coordination, $7.5M general liability insurance, payment processing, and a $1k/$1k host referral program.
Quantifiable outcome
- Tenfold growth in bookings during the pandemic, reaching $15M in 2021
Companies that use TrovaTrip
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
TrovaTrip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
TrovaTrip partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, standard and preferred partner.
- StripecoreStripe is used as TrovaTrip's payment processor for handling booking transactions. The company explicitly references Stripe's privacy policy for payment-related data handling.
- Google AnalyticsstandardGoogle Analytics is used for web analytics and tracking user behavior on the TrovaTrip website to improve products and services.
- Travel Insured Internationalpreferred partnerRecommended travel insurance partner for hosts and travelers. While not required, TrovaTrip strongly recommends this provider for coverage including COVID-19 related issues.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
TrovaTrip competitors and assessment
Company assessmentDirect peers
- TourRadar: TourRadar is a multi-day group tour marketplace connecting travelers with 200+ tour operators, directly comparable to TrovaTrip's model of aggregating community-led multi-day itineraries. Both serve the same group-tour booking use case, though TrovaTrip's supply comes from creators rather than traditional operators.
- Peek: Peek is a software and marketplace platform for booking tours, activities, and experiences — directly comparable to TrovaTrip's booking and host tooling layer. Both serve the tours-and-activities booking category with a supply-side partner network.
- Flash Pack: Flash Pack runs small-group adventure trips designed for solo travelers in their 30s-40s — directly overlapping TrovaTrip's solo-traveler customer segment and group-trip product. Both position around community and shared experiences for independent travelers.
- G Adventures: G Adventures is a global small-group adventure travel operator with comparable destinations (Thailand, Costa Rica, Patagonia, etc.) and group-trip product. Comparable in target customer (experience-seeking leisure travelers) and core offering (guided group itineraries).
- Intrepid Travel: Intrepid Travel is a global small-group adventure tour operator with overlapping destinations, group size, and target demographic (independent, experience-driven travelers). Comparable product offering though supply is operator-based rather than creator-hosted.
- EF Ultimate Break: EF Ultimate Break sells group tours to young adults traveling with strangers — directly comparable to TrovaTrip's community-trip positioning for solo travelers seeking built-in social experiences. Overlapping destinations and traveler demographics.
Broad incumbents
- Airbnb Experiences: Airbnb's Experiences product is a marketplace for bookable activities and multi-day trips hosted by locals and creators. It overlaps with TrovaTrip's creator-led trip model but operates as one feature within Airbnb's broader accommodation platform, giving it massive SEO and traffic advantages.
- GetYourGuide: GetYourGuide is one of the largest tours and activities marketplaces globally, with deep SEO authority and supplier relationships overlapping TrovaTrip's destination coverage. Comparable as a broader incumbent in the same tours/activities category.
- Viator: Viator (owned by Tripadvisor) is a global tours, activities, and attractions marketplace directly competing with TrovaTrip's booking category. Comparable in product (bookable experiences) and target traveler (leisure visitors to popular destinations), though Viator's supply is operator-based rather than creator-based.
Emerging players
- Atlas Obscura: Atlas Obscura runs community-led experiences and trips built around unusual destinations and storytelling — comparable to TrovaTrip's creator-led, themed itineraries (food, fandom, photography, etc.) with strong content/community overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrovaTrip social profiles
Digital presenceTrovaTrip financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrovaTrip leadership team
Management profileNumber of profiles
Profiles3 records
TrovaTrip funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrovaTrip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrovaTrip
What does TrovaTrip do?
TrovaTrip operates a two-sided online marketplace that connects community leaders, content creators, and influencers (hosts) with travelers seeking group trips. Hosts use the platform to create, price, and manage group travel experiences, while travelers browse, book, and review curated community-led trips across 100+ destinations. The company earns revenue by taking a commission on each booking facilitated through its self-serve web platform.
Is TrovaTrip a public or private company?
TrovaTrip is a private company. It is classified as venture growth investor backed and is currently operating.
When was TrovaTrip founded?
TrovaTrip was founded in 2018. It employs 51 to 100 people.
Where is TrovaTrip based?
TrovaTrip is headquartered in Portland, United States, in the North America region.
How does TrovaTrip make money?
One revenue line is on record: transaction Commission/Booking Fees.
Who are TrovaTrip's main competitors?
Direct peers on record are TourRadar, Peek, Flash Pack, G Adventures, Intrepid Travel and EF Ultimate Break. Broad incumbents are Airbnb Experiences, GetYourGuide and Viator. Atlas Obscura is listed as an emerging player.
Does TrovaTrip have an API?
No public API is recorded for TrovaTrip.
What industry is TrovaTrip in?
TrovaTrip's product category is Online Group Travel Marketplace. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 561510 and its SIC code is 7900.