TrovaTrip

What TrovaTrip does

TrovaTrip is a two-sided online marketplace operating in the community-led group travel vertical. Founded in 2017/2018 and headquartered in Portland, Oregon, the company connects content creators, influencers, and community leaders (the supply side) with individual travelers seeking pre-planned, group-based travel experiences (the demand side). Hosts use TrovaTrip's self-serve platform to plan, list, and sell group trips to their existing audiences across niche verticals including yoga, photography, hiking, food, fandom, and LGBTQ+ travel. The platform handles bookings, payment processing (via Stripe), itinerary tooling, and insurance coverage up to $7.5M, while local tour operator partners execute on-the-ground logistics including accommodations and guides.

The company operates a classic marketplace transaction-fee revenue model, taking a commission on each completed booking; specific commission rates are not publicly disclosed, and hosts retain autonomy over trip pricing. Distribution is structurally creator-driven: each host markets their trips to their own social media following, supplemented by TrovaTrip's own content marketing (blog, TikTok, Instagram, YouTube, Pinterest, LinkedIn), earned media (NYT, Outside, Travel + Leisure, NBC Today, Bustle), and a host-to-host referral program. As of April 2026, the platform reports 2,300+ trips booked, 32,000+ lifetime travelers, 100+ destinations across seven continents (including Antarctica), and a 4.7/5 average star rating. Headcount stands at 51-100 employees, and the company has raised approximately $20 million across a 2021 seed round ($5M led by PSL Ventures) and a 2022 Series A ($15M led by Madrona with participation from Elevate Capital, Oregon Venture Fund, and Portland Seed Fund).

Name

TrovaTrip

Legal name

TrovaTrip, Inc.

Website

https://trovatrip.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

TrovaTrip is a two-sided online marketplace that enables content creators and community leaders to host and monetize group travel experiences for their audiences. The Portland-based platform handles bookings, payments, and logistics across 100+ destinations, serving individual travelers seeking community-led trips.

Ownership category

akta.pro rank

Product category

Online Group Travel Marketplace

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Group travel marketplace
• Community-led trips
• Creator-hosted travel
• Group adventure booking
• Influencer travel platform

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Transaction Commission/Booking Fees: TrovaTrip earns revenue by taking a commission on bookings made through the platform. Community leaders host trips and travelers pay to book, with the company retaining a portion of each transaction as its primary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

TrovaTrip operates a two-sided online marketplace that connects community leaders, content creators, and influencers (hosts) with travelers seeking group trips. Hosts use the platform to create, price, and manage group travel experiences, while travelers browse, book, and review curated community-led trips across 100+ destinations. The company earns revenue by taking a commission on each booking facilitated through its self-serve web platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Find a Trip (Traveler Trip Booking) Self-serve booking experience for individual travelers to browse and reserve community-led group trips across categories such as yoga, photography, hiking, food, fandom, and general adventure, with itineraries, logistics, and local guides handled by hosts and local partners.
• Host a Trip (Creator Host Platform) Self-serve platform for content creators, influencers, and community leaders to design, price, and run group travel experiences for their followers, including itinerary tools, local partner coordination, $7.5M general liability insurance, payment processing, and a $1k/$1k host referral program.

Quantifiable outcome

• Tenfold growth in bookings during the pandemic, reaching $15M in 2021

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core, standard and preferred partner.

• StripecoreTechnology or IntegrationStripe is used as TrovaTrip's payment processor for handling booking transactions. The company explicitly references Stripe's privacy policy for payment-related data handling.
• Google AnalyticsstandardTechnology or IntegrationGoogle Analytics is used for web analytics and tracking user behavior on the TrovaTrip website to improve products and services.
• Travel Insured Internationalpreferred partnerOthersRecommended travel insurance partner for hosts and travelers. While not required, TrovaTrip strongly recommends this provider for coverage including COVID-19 related issues.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TourRadar: TourRadar is a multi-day group tour marketplace connecting travelers with 200+ tour operators, directly comparable to TrovaTrip's model of aggregating community-led multi-day itineraries. Both serve the same group-tour booking use case, though TrovaTrip's supply comes from creators rather than traditional operators.
• Peek: Peek is a software and marketplace platform for booking tours, activities, and experiences — directly comparable to TrovaTrip's booking and host tooling layer. Both serve the tours-and-activities booking category with a supply-side partner network.
• Flash Pack: Flash Pack runs small-group adventure trips designed for solo travelers in their 30s-40s — directly overlapping TrovaTrip's solo-traveler customer segment and group-trip product. Both position around community and shared experiences for independent travelers.
• G Adventures: G Adventures is a global small-group adventure travel operator with comparable destinations (Thailand, Costa Rica, Patagonia, etc.) and group-trip product. Comparable in target customer (experience-seeking leisure travelers) and core offering (guided group itineraries).
• Intrepid Travel: Intrepid Travel is a global small-group adventure tour operator with overlapping destinations, group size, and target demographic (independent, experience-driven travelers). Comparable product offering though supply is operator-based rather than creator-hosted.
• EF Ultimate Break: EF Ultimate Break sells group tours to young adults traveling with strangers — directly comparable to TrovaTrip's community-trip positioning for solo travelers seeking built-in social experiences. Overlapping destinations and traveler demographics.

Broad incumbents

• Airbnb Experiences: Airbnb's Experiences product is a marketplace for bookable activities and multi-day trips hosted by locals and creators. It overlaps with TrovaTrip's creator-led trip model but operates as one feature within Airbnb's broader accommodation platform, giving it massive SEO and traffic advantages.
• GetYourGuide: GetYourGuide is one of the largest tours and activities marketplaces globally, with deep SEO authority and supplier relationships overlapping TrovaTrip's destination coverage. Comparable as a broader incumbent in the same tours/activities category.
• Viator: Viator (owned by Tripadvisor) is a global tours, activities, and attractions marketplace directly competing with TrovaTrip's booking category. Comparable in product (bookable experiences) and target traveler (leisure visitors to popular destinations), though Viator's supply is operator-based rather than creator-based.

Emerging players

• Atlas Obscura: Atlas Obscura runs community-led experiences and trips built around unusual destinations and storytelling — comparable to TrovaTrip's creator-led, themed itineraries (food, fandom, photography, etc.) with strong content/community overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/trovatrip
• YouTubeyoutube.com/channel/UCUpzIt-9pVWBQE81LmyKmTQ
• Facebookfacebook.com/trovatrip
• LinkedInlinkedin.com/company/trovatrip
• Instagraminstagram.com/trovatrip
• TikToktiktok.com/@trovatrip
• Pinterestpinterest.com/trovatrip

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrovaTrip