Tantan
- Company typePrivate
- Founded2014
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
Tantan firmographics
Firmographics- Name
- Tantan
- Legal name
- Hello Planet Pte. Ltd.
- Website
- https://tantanapp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Tantan industry classification
Industry- Product category
- Mobile Dating App
- akta.pro primary industry
- Dating & Relationship Networking (MPACAJAH)
Keywords
Where Tantan is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Tantan business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Premium Subscription: Freemium model with premium subscription tiers offering enhanced features such as unlimited likes, super likes, and seeing who likes you. Limited time promotional discounts (e.g., 15% off Premiums) drive conversions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Tantan product offering
Product offeringCore offering
Tantan operates a mobile dating application available in two distinct branded versions — TANTAN for the Chinese market and tantan International for global markets — that enables singles to discover people nearby through swipe-based matching and location-based discovery. The platform operates on a freemium model with a premium subscription tier (Tantan Premium) offering enhanced features such as unlimited likes, super likes, and visibility into who has liked the user. The company also runs TRIBE, a community events platform that organizes offline gatherings such as pickleball meetups and social events to facilitate in-person connections.
Product overview
Tantan operates as a dating app platform with two distinct product versions: TANTAN (existing) featuring orange gradient branding for the Chinese market, and tantan International featuring softer coral branding for global markets. The platform enables users to discover people nearby through swipe-based engagement and hosts community events through its TRIBE sub-brand. A premium subscription tier (Tantan Premium) offers enhanced features at discounted rates.
Differentiator
Problem solved
Functional benefit
Brands
- TANTAN (existing): Original version with orange gradient branding and ALL CAPS styling, featuring tagline 'Discover People Nearby & Meet Your #BaeGoals'
- tantan International (new)
Products and services
- Tantan International (tantan)
Companies that use Tantan
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Tantan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tantan partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Tantan competitors and assessment
Company assessmentDirect peers
- Coffee Meets Bagel: Relationship-focused dating app delivering curated daily matches. Comparable to Tantan's positioning away from hookup culture toward serious relationships and meaningful connections.
- Tinder: The dominant global swipe-based dating app operated by Match Group. Directly competes with Tantan in location-based discovery and freemium subscription mechanics across overlapping international markets.
- Bumble: Public dating and social networking app where women message first. Competes with Tantan's international version on swipe mechanics, premium subscriptions, and brand-led community positioning.
- Hinge: Match Group-owned relationship-focused dating app marketed as 'designed to be deleted.' Competes directly for users seeking meaningful relationships, overlapping with Tantan's relationship-oriented positioning.
- Soul: Chinese-origin social and dating app popular with Gen Z, emphasizing interest-based matching and anonymous social discovery. Closely comparable to Tantan's Chinese version in features and target demographic.
Broad incumbents
- Momo (Hello Group): Chinese social and dating platform with live video and location-based features. Historically owned Tantan and remains a broad incumbent in the same Chinese social/dating category.
- OkCupid: Match Group-owned dating app with inclusive gender and orientation options. Comparable to Tantan's inclusive positioning and freemium subscription model serving relationship-oriented singles.
Emerging players
- Grindr: Leading LGBTQ+ dating and social networking app. Comparable to Tantan's inclusive positioning and same-sex user testimonials, though focused on a narrower community.
- Taimi: LGBTQ+ dating and social networking app with community features. Comparable to Tantan's inclusive brand stance and community-event-driven user engagement approach.
Regional players
- Paktor: Southeast Asian dating app operating across Singapore, Malaysia, Taiwan, and other regional markets. Directly comparable to Tantan's Southeast Asian geographic focus (e.g., Majulah Singlepura events in Singapore).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tantan social profiles
Digital presenceTantan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tantan leadership team
Management profileNumber of profiles
Profiles3 records
Tantan funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tantan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tantan
What does Tantan do?
Tantan operates a mobile dating application available in two distinct branded versions — TANTAN for the Chinese market and tantan International for global markets — that enables singles to discover people nearby through swipe-based matching and location-based discovery. The platform operates on a freemium model with a premium subscription tier (Tantan Premium) offering enhanced features such as unlimited likes, super likes, and visibility into who has liked the user. The company also runs TRIBE, a community events platform that organizes offline gatherings such as pickleball meetups and social events to facilitate in-person connections.
Is Tantan a public or private company?
Tantan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tantan founded?
Tantan was founded in 2014. It employs 101 to 250 people.
Where is Tantan based?
Tantan is headquartered in Beijing, China, in the Asia region.
How does Tantan make money?
One revenue line is on record: premium Subscription.
Who are Tantan's main competitors?
Direct peers on record are Coffee Meets Bagel, Tinder, Bumble, Hinge and Soul. Broad incumbents are Momo (Hello Group) and OkCupid. Emerging players are Grindr and Taimi. Paktor is listed as a regional player.
Does Tantan have an API?
No public API is recorded for Tantan.
What industry is Tantan in?
Tantan's product category is Mobile Dating App. Its primary akta.pro industry code is MPACAJAH, Dating & Relationship Networking.