What Studio McGee does

Studio McGee is a privately held interior design firm and lifestyle brand founded in 2014 by Syd McGee and Shea McGee, headquartered in the Salt Lake City metro area (Draper, Utah). The company operates two core divisions: a full-service interior design practice (Studio McGee) led by Chief Creative Officer Shea McGee, and a direct-to-consumer home furnishings brand (McGee & Co.). The design practice serves high-net-worth homeowners undertaking new builds and large-scale renovations — exemplified by multi-year projects such as the Oxford Road Estate, Valley Vistas, and Cabo Dos Vistas — and offers a lower-touch Virtual Design Service and Design Concierge for smaller-scope clients.

Revenue is generated across four streams: professional design fees for full-service and virtual engagements; hardware/product sales through the McGee & Co. e-commerce storefront; licensing and wholesale arrangements with Target (Threshold x Studio McGee), Kohler, Ann Sacks, Pura, The Shade Store, and Tuckernuck; and media revenue from Netflix's 'Dream Home Makeover', YouTube series (including 'Oxford Road'), the 'Around the Table' book, Substack, and Instagram content. The technology stack is a Next.js website with CMS integration supporting portfolio, blog, and product catalog management — there is no evidence of proprietary AI or ML capabilities. Go-to-market blends direct-to-consumer e-commerce, mass-market retail (Target), global showroom distribution (Kohler, Ann Sacks), and inquiry-based enterprise sales for design services, with 51–100 employees and a single $6M funding round from Strand Equity Partners in 2021.

Name

Studio McGee

Legal name

Studio McGee, LLC

Website

https://studio-mcgee.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Studio McGee is a Salt Lake City–based interior design firm and lifestyle brand serving high-net-worth homeowners with full-service design, while monetizing its 'New Heritage' aesthetic through McGee & Co. e-commerce, Target/Kohler licensing deals, and a Netflix/media content ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Interior Design Services: Full-service and virtual interior design services for residential clients undertaking new builds or large-scale renovations. Revenue generated through professional design fees.
2. McGee & Co. E-commerce: Direct-to-consumer home furnishings and décor brand sold through mcgeeandco.com. Products include furniture, lighting, textiles, and accessories designed in-house.
3. Licensing & Brand Partnerships: Collaborative product collections with Target (Threshold x Studio McGee), Kohler (bathroom/kitchen fixtures), Ann Sacks (tile), Pura (scent profiles), The Shade Store (window treatments), and Tuckernuck (fashion). Revenue from licensing fees and wholesale arrangements.
4. Media & Content: Netflix series 'Dream Home Makeover', YouTube content series (Oxford Road episodes), book publishing ('Around the Table'), and social media content generating advertising and licensing revenue.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Studio McGee provides start-to-finish residential interior design services for new builds and large-scale renovations, including discovery, concept development, design documentation, procurement, and installation, complemented by a Virtual Design Service for smaller renovations. It also operates the McGee & Co. direct-to-consumer home furnishings and décor brand and generates revenue through licensing partnerships with Target, Kohler, Ann Sacks, Pura, The Shade Store, and Tuckernuck, along with media properties including a Netflix series, YouTube content, and published books.

Product overview

Studio McGee operates as a multidisciplinary design house with two primary business divisions: Studio McGee, the full-service interior design and content arm, and McGee & Co., the home furnishings brand. Studio McGee's core offering is its start-to-finish interior design service led by Chief Creative Officer Shea McGee, complemented by a Virtual Design Service for smaller projects. McGee & Co. retails heritage-designed furniture and décor directly to consumers. The company extends its reach through strategic brand collaborations including Threshold x Studio McGee (Target), Kohler x Studio McGee (bathroom/kitchen), Ann Sacks x Studio McGee (tile), Pura x Studio McGee (home fragrance), The Shade Store x Studio McGee (window treatments), and Tuckernuck (fashion). Content and media properties include a Netflix series 'Dream Home Makeover,' a YouTube series 'Oxford Road,' and the book 'Around the Table.'

Differentiator

Problem solved

Functional benefit

Products and services

• Studio McGee Full-Service Interior Design Start-to-finish interior design service for residential new builds and large-scale renovations, including discovery, concept development, design documentation, procurement, and installation, led by Chief Creative Officer Shea McGee.
• Virtual Design Service Remote design direction service for smaller renovations or room refreshes, delivering floor plans, material selections, and sourcing for 1–6 spaces that clients implement independently.
• McGee & Co. Home Furnishings Brand Direct-to-consumer home furnishings and décor e-commerce brand selling heritage-designed furniture, lighting, textiles, and accessories inspired by Shea McGee's client work, sold via mcgeeandco.com.
• Threshold x Studio McGee Collection Seasonal mass-market home goods and décor collections created in partnership with Target under the Threshold label, offering accessible versions of the Studio McGee aesthetic to a broad consumer audience via Target stores and Target.com.
• Kohler x Studio McGee Bathroom & Kitchen Collection Co-developed bathroom and kitchen product collection of fixtures, tile, and design elements designed with Shea McGee, distributed through Kohler's global showroom network and e-commerce platform.
• Ann Sacks x Studio McGee Tile Collection Designer tile collection co-created with Ann Sacks, a premium tile and stone manufacturer, featuring exclusive patterns and finishes distributed through Ann Sacks showrooms and website.
• Pura x Studio McGee Home Fragrance Exclusive designer scent profiles for Pura smart home fragrance diffusers, bringing the Studio McGee aesthetic into home scent.
• The Shade Store x Studio McGee Window Treatments Custom blinds and shades designed by Shea McGee and sold through The Shade Store, extending the Studio McGee aesthetic to tailored window treatments.
• Tuckernuck x Studio McGee Fashion Collection Studio McGee's first fashion collaboration with Tuckernuck, bringing the design house's aesthetic into clothing and lifestyle apparel sold through tuckernuck.com.
• Around the Table Book Published book "Around the Table: Tables and Traditions for Gathering" featuring tablescape inspiration, recipes, and design content from Studio McGee, available as a digital read.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• KohlercoreStrategic or Co-development PartnerStudio McGee x Kohler bathroom and kitchen collection rooted in antiquity. The partnership includes multiple product lines featuring fixtures, tile, and accessories designed by Shea McGee. Products available through Kohler showrooms and e-commerce globally.
• TargetcoreChannel Partner/ Reseller/ DistributorThreshold x Studio McGee seasonal collections at Target. Mass-market home furnishings and décor products inspired by Shea McGee's design work, sold exclusively through Target stores and Target.com nationwide.
• Ann SacksminorStrategic or Co-development PartnerStudio McGee x Ann Sacks tile collection with timeless appeal. Exclusive tile designs available through Ann Sacks showrooms.
• PuraminorStrategic or Co-development PartnerPura x Studio McGee exclusive scent profiles crafted by Shea McGee. Smart home fragrance products with designer-curated scents.
• The Shade StoreminorStrategic or Co-development PartnerThe Shade Store x Studio McGee tailored window treatments designed by Shea McGee. Custom window coverings available through The Shade Store.
• TuckernuckminorStrategic or Co-development PartnerStudio McGee's first-ever fashion collaboration with Tuckernuck. Lifestyle brand partnership expanding the designer's aesthetic beyond home into fashion.
• Broadbent Architectural StudiocoreImplementation/ SI/ Consulting PartnerArchitectural design partner for the Oxford Road Estate project. Collaborated on the classical European aesthetic and multi-structure home design.
• McEwan Custom HomescoreImplementation/ SI/ Consulting PartnerCustom home builder partner for the Oxford Road Estate project in Utah.
• Northland DesigncoreImplementation/ SI/ Consulting PartnerDesign/build partner for the Oxford Road Estate project, contributing to the project's execution.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Magnolia (Chip and Joanna Gaines): Closest comparable: design firm + Target retail line (Hearth & Hand with Magnolia) + Magnolia Network streaming + books + home products brand. Operates the same integrated design/content/retail model as Studio McGee but at meaningfully larger scale and with deeper media footprint.
• Amber Interiors: LA-based interior design studio with a recognized design personality (Amber Lewis), e-commerce product line, licensed product collections, and strong social following. Highly comparable in business model: design services + DTC product + licensing.
• Lulu and Georgia: Design-forward home furnishings e-commerce brand offering furniture, rugs, and decor with a curated, designer-led aesthetic. Competes directly with McGee & Co. on the DTC home furnishings customer, though without the bundled interior design services.

Broad incumbents

• West Elm: Williams-Sonoma-owned home furnishings retailer offering design services (West Elm Designer) plus broad product assortment. Operates in the same HNW and aspirational consumer segments as Studio McGee with significantly larger scale and store footprint.
• Pottery Barn: Williams-Sonoma-owned home furnishings brand with national retail footprint and interior design services arm (Pottery Barn Design Services). Targets the same aspirational American home aesthetic with significantly broader assortment and store count.
• CB2: Crate & Barrel sibling brand targeting modern, design-conscious consumers with curated home furnishings and in-store design services. Comparable customer base and product overlap with McGee & Co.
• One Kings Lane: Online home furnishings retailer positioned at the intersection of designer curation and mass-market accessibility, originally known as a flash-sale design marketplace. Competes for the same aspirational consumer purchasing designer-curated home products.

Emerging players

• Parachute Home: DTC home brand focused on premium bedding, bath, and home essentials with a curated, design-forward brand identity. Comparable in DTC model and aspirational positioning, though narrower product focus and no interior design services.
• Havenly: Online interior design service platform connecting consumers with professional designers for room-by-room projects. Directly comparable to Studio McGee's Virtual Design Service tier and the lower end of its full-service offering.
• Chairish: Online marketplace for vintage furniture, designer decor, and home accessories, increasingly partnering with interior designers to merchandise curated collections. Comparable as a design-led commerce channel serving design enthusiasts, though operates a marketplace rather than owned-inventory model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@StudioMcGee
• Instagraminstagram.com/studiomcgee

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio McGee