SchoolMint

What SchoolMint does

SchoolMint, Inc. is a private K-12 education technology company founded in 2013 that provides a cloud-based SaaS enrollment management platform to school districts, charter schools, and charter management organizations in the United States. The company's core product, SchoolMint Enroll, unifies the full enrollment workflow—recruitment, application, lottery, and registration—into a single configurable system with native integrations to the dominant K-12 student information systems (PowerSchool via an official API partnership, Aeries, and Skyward Qmlativ). SchoolMint reports operational scale of 11M+ students registered annually, 1M+ applications processed, and 17K+ lotteries run per year across its customer base.

The product portfolio has expanded beyond core enrollment into adjacent K-12 operational areas: SchoolMint Hero (behavior and attendance tracking aligned to PBIS/SEL/MTSS frameworks), Schoolrunner (academic achievement, gradebook, and analytics), MultApply (universal application across schools), SchoolFinder (family-facing school search), SchoolMint Insights (predictive enrollment analytics), a managed digital advertising service, and teacher recruitment services. Six acquisitions completed between 2019 and 2022 (SureWatch, Smart Choice, Whetstone, Bright Minds Marketing, Schoolrunner, Enrollhand) built out this platform surface.

SchoolMint generates revenue primarily through SaaS subscriptions priced per school size and module set (Recruitment, App & Lottery, Registration), billed annually on a quote basis, supplemented by managed digital advertising services priced on enrollment outcomes. Distribution is sales-led via enterprise field sales to large districts (Miami-Dade, LAUSD, Dallas ISD, Boulder Valley, SFUSD, Cicero SD No. 99) and inside sales to charter schools, supported by content marketing, case studies, and an "Enrollment Academy" educational offering. Compliance posture—SOC 2 Type II, SOC 3, FERPA, COPPA, and Student Privacy Pledge signatory—is a central procurement requirement in this category and functions as a moat.

Name

SchoolMint

Legal name

SchoolMint, Inc.

Website

https://schoolmint.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

K-12 Enrollment Management Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

akta.pro secondary industries

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB), Attendance, Truancy & Enrollment Compliance (EDAJAHAC)

Keywords

• K-12 enrollment software
• School registration platform
• Student recruitment CRM
• Lottery management system
• School choice technology

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: SchoolMint operates on a subscription-based SaaS model providing access to its enrollment management platform. Pricing is tailored to school size and features, with modules available for recruitment, lottery, registration, and analytics.
2. Digital Advertising Services: Managed digital advertising services for schools including social media ads (Facebook, Instagram) and Google Ads, with SchoolMint's team handling campaign creation, management, and optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

SchoolMint provides a cloud-based SaaS enrollment management platform for K-12 schools that handles the full student enrollment lifecycle — recruitment, applications, lotteries, and registration. The platform serves school districts, charter management organizations, and individual charter schools with modular add-ons for behavior management (Hero), academic analytics (Schoolrunner), predictive insights, digital advertising, and teacher recruitment.

Product overview

SchoolMint is a K-12 enrollment solutions provider offering a platform-plus-modules architecture centered on SchoolMint Enroll, an all-in-one enrollment management system. The core platform manages recruitment, applications, lotteries, and registration workflows, with specialized modules including SchoolMint Recruitment CRM, App & Lottery, Student Registration, and Digital Advertising for student recruitment. Additional products include SchoolMint Hero (behavior and attendance management), Schoolrunner (academic analytics and gradebooks), MultApply (universal applications), SchoolMint Insights (predictive enrollment analytics), SchoolFinder (school search portal), and Teacher Recruitment services. The company also acquired Enrollhand to expand its K-12 marketing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• SchoolMint Enroll: Core enrollment management platform for K-12 schools covering applications, lotteries, and registration.
• SchoolMint Hero
• Schoolrunner
• MultApply
• SchoolFinder
• SchoolMint Insights
• Digital Advertising

Products and services

• SchoolMint Enroll All-in-one K-12 enrollment management platform covering the full enrollment journey from recruitment and application through lottery and registration. Available in single-site (charter schools) and multi-site (districts and charter management organizations) versions with configurable forms, conditional logic, weighted lottery rules, automated waitlist management, multilingual mobile-first family application, and SIS synchronization.
• Recruitment CRM (Single-Site) Student recruitment CRM module for single-site charter schools that captures leads, automates follow-up communications, tracks outreach effectiveness, and connects interest to enrollment within the SchoolMint Enroll platform.
• App & Lottery Student application and lottery management module with customizable forms, conditional logic, weighted lottery configuration with priorities, automated waitlist management, and real-time status notifications to families. Used by Career Academy Network and other charter networks to process applications and run equitable lotteries.
• Student Registration Student registration and re-registration module that enables families to complete registration in minutes via custom forms, conditional logic, document upload, and SIS synchronization for new and returning students.
• Digital Advertising Managed social media (Facebook, Instagram) and Google Ads service for schools, including campaign creation, targeting, optimization, and weekly performance reporting to drive student recruitment. Priced such that enrolling just one new student pays for the service.
• SchoolMint Hero Student behavior management and attendance tracking software for K-12 schools that automates tardy management, supports PBIS, SEL, MTSS, and RTI frameworks, generates referrals and detentions, and facilitates parent communication. Customers report up to 67% decrease in chronic absenteeism and 85% reduction in tardy students.
• Schoolrunner School achievement engine providing actionable analytics, gradebook management, standards-based grading, behavior tracking, and parent communication tools for monitoring student learning. Supports 20,000+ students across the United States with GradeCam bubble sheet scanning and LMS integrations.
• MultApply Universal application platform enabling districts and charter networks to create a unified shared application process across multiple schools and programs, increasing application volume and equity of access for families.
• SchoolMint Insights Predictive enrollment analytics platform that aggregates multiple data streams to forecast enrollment by neighborhood and school, identify which programs parents want most, and help districts make strategic decisions about school openings, consolidations, and resource allocation.
• SchoolFinder School search and comparison portal allowing families to discover, compare, and learn about schools within a district based on location, grade level, programs, and interests.
• Teacher Recruitment Educator and staff recruitment service for school districts that uses targeted digital advertising, candidate microsites, resume filtering, and one-way video interviewing to source, qualify, and hire teachers. San Francisco USD reported 900+ candidates sourced, 100+ teachers hired over five months, and 18x ROI.
• Recruitment CRM (Multi-Site) Recruitment CRM module for districts and charter management organizations providing centralized tracking of family interest across schools and programs, with district rollups and school-level detail.

Quantifiable outcome

• 11M+ new and returning students registered each year
• +10 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature9 records

Partnerships

Five partnerships are on record, tiered strategic, core and minor.

• EnrollhandstrategicStrategic or Co-development Partner · 7 April 2022Acquired K-12 school marketing provider to strengthen SchoolMint's student recruitment and digital advertising capabilities. The acquisition expands SchoolMint's ability to help schools market themselves to prospective families.
• PowerSchoolcoreTechnology or IntegrationOfficial API partnership making SchoolMint Enroll the only enrollment platform with a direct, secure API connection to PowerSchool's SIS. This integration enables seamless data synchronization between enrollment and student information systems for districts using PowerSchool.
• AeriescoreTechnology or IntegrationNative SIS integration with Aeries via API, allowing districts to sync student registration data directly with their student information system.
• Skyward QmlativcoreTechnology or IntegrationNative SIS integration with Skyward Qmlativ via API, enabling districts to synchronize enrollment data with their SIS platform.
• Louisiana Economic DevelopmentminorOthersSchoolMint Enroll was developed with support from Louisiana Economic Development's Office of Entertainment Industry Development, indicating state-level support for the company's operations in Louisiana.

Scale indicators11 records

Recent moves6 records

Broad incumbents

• PowerSchool: Dominant U.S. K-12 student information system (SIS) and broader learning platform. PowerSchool is both SchoolMint's deepest integration partner and the most likely broad incumbent competitor as it expands its own enrollment and post-secondary planning suite (e.g., Hobsons).
• Frontline Education: Large K-12 administration software provider spanning HR, absence management, professional development and recruiting. Adjacent incumbent to SchoolMint's Teacher Recruitment and Hero (attendance) products, with broader scale.

Direct peers

• OpenApply: Cloud-based K-12 application, lottery and enrollment management platform serving international and U.S. independent schools. Directly comparable in product scope to SchoolMint Enroll's application and lottery modules.
• ApplyToSchool: Online school choice, application, and lottery management system used by U.S. districts for unified enrollment. Competes with SchoolMint's App & Lottery and MultApply products in the same district enrollment RFPs.
• Skyward: Major K-12 SIS vendor (Qmlativ and SMS) with native enrollment and registration functionality integrated with SchoolMint. A direct peer because districts evaluate Skyward's built-in enrollment tools against SchoolMint Enroll.
• Aeries (Eagle Software): California-focused K-12 SIS with enrollment, registration and lottery features that compete head-to-head with SchoolMint in district RFPs, particularly in California where SchoolMint is also strong.
• Infinite Campus: Widely deployed K-12 SIS offering enrollment, registration, and SIS functionality. Competes with SchoolMint at the district level for end-to-end student lifecycle software.
• LINQ (formerly K12 Enterprise): K-12 ERP platform offering enrollment, registration, nutrition, and payroll. Directly comparable to SchoolMint on enrollment and registration and increasingly on analytics and workflow automation for districts.

Emerging players

• Finalsite: K-12 website, communication and enrollment marketing platform used by independent schools. Overlaps with SchoolMint's SchoolFinder, Digital Advertising and family-facing enrollment communications, particularly in the private/independent school segment.
• ParentSquare: K-12 family engagement, messaging and communication platform. An emerging adjacent player whose district relationships could be leveraged to bundle enrollment-adjacent workflows, competing with portions of SchoolMint's recruitment and parent communication surfaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/school_mint
• YouTubeyoutube.com/channel/UCnYqILqZzgL7XcTfVUB3a4Q
• Facebookfacebook.com/schoolmintdotcom
• LinkedInlinkedin.com/company/schoolmint

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SchoolMint