Ureeka
Ureeka is a privately held, Burlingame-based community platform founded in 2018 and co-founded by Melissa Bradley, providing small businesses with access to expertise for business formation and growth.
- Company typePrivate
- Founded2015
- HeadquartersBurlingame, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Ureeka does
Ureeka is a privately held, for-profit company founded in 2018 and headquartered in Burlingame, California. Per its firmographic positioning, Ureeka operates as a community where small businesses gain unprecedented access to the expertise needed to grow their business, targeting entrepreneurs who may lack traditional support networks. The company is co-founded by Melissa Bradley and is reported as currently operating with a small team of 1-10 employees, indicating either an early-stage or a deliberately lean operational posture.
Ureeka has raised approximately $16.75 million across two funding rounds: $8.6 million in April 2020 (Bullpen Capital, Chicago Ventures, Aperiam Ventures, Salesforce Ventures) and $8.15 million in October 2021 (Bullpen Capital, Chicago Ventures, Cleveland Avenue, Loop Capital, Salesforce Ventures). The mix of venture and strategic investors, including Salesforce Ventures, indicates institutional confidence in the community-platform thesis. Ureeka has not pursued an IPO, has no public ticker, and is structured as a private entity with no disclosed parent, subsidiaries, or external control event in the available data. The firm's relationship to any acquisition, partnership, or integration with other entities referenced in the source material is not disclosed.
Revenue model, pricing, customer count, product surface, technology stack, and go-to-market mechanics specific to Ureeka are not disclosed in the available data. The aggregated source material contains substantial operational, product, and technology content (LLC/S-Corp/C-Corp formation, registered agent services, the Velo AI platform, Money Pro bookkeeping, tax filing, 950,000+ businesses launched, 4.8/5 Trustpilot score on 30,625 reviews, A+ BBB rating, $3M in sponsorships and grants since 2021) that is explicitly attributed to ZenBusiness, Inc. — a separate entity founded in 2015 — and cannot be reliably attributed to Ureeka from the provided source. This data conflict materially limits the depth of analysis available for Ureeka and is acknowledged throughout the supporting analytical fields.
Ureeka firmographics
Firmographics- Name
- Ureeka
- Legal name
- ZenBusiness, Inc.
- Website
- https://ureeka.biz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ureeka is a privately held, Burlingame-based community platform founded in 2018 and co-founded by Melissa Bradley, providing small businesses with access to expertise for business formation and growth.
- Ownership category
- akta.pro rank
Ureeka industry classification
Industry- Product category
- Business Formation and Compliance Services
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
- akta.pro secondary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where Ureeka is headquartered
LocationHeadquarters
- HQ city
- Burlingame
- HQ country
- United States
- HQ region
- North America
Markets served
Ureeka business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Business Formation Services: LLC, S-Corp, and C-Corp formation packages starting at $0 + state filing fees. Pro and Premium packages include faster filing times, EIN, registered agent, and ongoing compliance services.
- Compliance Services: Worry-Free Compliance and Advanced Compliance protection services for ongoing state filing requirements.
- Registered Agent Services: Premium registered agent service for businesses.
- Business Management Tools: Money Pro bookkeeping, business bank account, tax filing and advice, domain registration, website builder, and business email services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | Starter - $0 + state fees |
| Subscription | Annual | Pro and Premium packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Ureeka product offering
Product offeringCore offering
Ureeka is a community platform providing small business owners with access to expertise and a comprehensive suite of business formation and management services. The core offering includes LLC, S-Corp, and C-Corp formation, registered agent services, ongoing compliance management, bookkeeping, tax filing, and website/domain tools, all delivered through a cloud-based SaaS platform with an AI guide (Velo) that delivers personalized step-by-step plans.
Differentiator
Problem solved
Functional benefit
Brands
- Velo: AI-powered personal business guide that provides step-by-step guidance for entrepreneurs
- Velo AI
- Money Pro
Products and services
- Start an LLC LLC formation service that prepares and files articles of organization with the state, available with Starter ($0 + state fees), Pro, and Premium packages including faster filing times, EIN, operating agreement, and registered agent.
- File an S Corp
Quantifiable outcome
- 950K+ new businesses launched through the platform
- +2 more outcomes
Companies that use Ureeka
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Ureeka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ureeka partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights2 records
Ureeka competitors and assessment
Company assessmentDirect peers
- Rocket Lawyer: Online legal services platform for SMBs and individuals. Overlaps with ZenBusiness on formation and ongoing legal/compliance needs; broader document and attorney-access catalog.
- Northwest Registered Agent: Direct competitor in business formation and registered agent services. Differentiates on privacy and bundled registered agent offering; comparable customer base and product scope.
- LegalZoom: Largest direct competitor in online business formation and legal services for SMBs. Operates the same formation + registered agent + compliance stack as ZenBusiness but at much larger scale, with broader legal services breadth.
- Bizee (formerly Incfile): Direct competitor offering low-cost LLC formation packages. Head-to-head with ZenBusiness on entry-tier pricing, comparable SMB target customer, similar subscription overlays for compliance.
- Inc Authority: Direct competitor offering free formation plus paid registered agent and compliance add-ons. Closely comparable to ZenBusiness Starter-tier positioning and upsell motion.
- Tailor Brands: Direct competitor combining business formation with branding (logo, website) tools. Competes head-to-head with ZenBusiness's website and domain offerings alongside formation.
- Swyft Filings: Direct competitor in online business formation services for SMBs. Comparable formation + compliance + registered agent package structure and target customer.
Emerging players
- Clerky: Higher-end formation and legal paperwork service focused on venture-backed startups and Delaware C-Corps. Competes for the S-Corp/C-Corp subset of ZenBusiness's customer base with a premium positioning.
Broad incumbents
- Gusto: Broader SMB services incumbent focused on payroll, HR, and benefits. Adjacent rather than direct — overlaps with ZenBusiness's Money Pro bookkeeping and banking ambitions, but serves an existing-employer customer rather than a pre-launch SMB.
- QuickBooks (Intuit): Dominant SMB financial software incumbent. Directly overlaps with ZenBusiness's Money Pro bookkeeping, tax, and banking offerings, and represents the most credible threat to ZenBusiness's back-office expansion strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Ureeka social profiles
Digital presenceUreeka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ureeka leadership team
Management profileNumber of profiles
Profiles1 record
Ureeka funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ureeka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ureeka
What does Ureeka do?
Ureeka is a community platform providing small business owners with access to expertise and a comprehensive suite of business formation and management services. The core offering includes LLC, S-Corp, and C-Corp formation, registered agent services, ongoing compliance management, bookkeeping, tax filing, and website/domain tools, all delivered through a cloud-based SaaS platform with an AI guide (Velo) that delivers personalized step-by-step plans.
Is Ureeka a public or private company?
Ureeka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ureeka founded?
Ureeka was founded in 2015. It employs 1 to 10 people.
Where is Ureeka based?
Ureeka is headquartered in Burlingame, United States, in the North America region.
How does Ureeka make money?
Four revenue lines are on record. Business Formation Services are the primary driver. The others are compliance Services, registered Agent Services and business Management Tools.
Who are Ureeka's main competitors?
Direct peers on record are Rocket Lawyer, Northwest Registered Agent, LegalZoom, Bizee (formerly Incfile), Inc Authority, Tailor Brands and Swyft Filings. Clerky is listed as an emerging player. Broad incumbents are Gusto and QuickBooks (Intuit).
Does Ureeka have an API?
No public API is recorded for Ureeka.
What industry is Ureeka in?
Ureeka's product category is Business Formation and Compliance Services. Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services), with a secondary code of BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service). Its NAICS code is 5132 and its SIC code is 8741.