What Tailor Brands does

Tailor Brands is a Brooklyn, New York–based technology company founded in 2014 that operates an AI-driven business builder platform for solo entrepreneurs and first-time founders in the United States. The platform consolidates more than 20 business services — LLC and corporation formation, EIN, registered agent in all 50 states, sales tax permits, trademark filing, taxes and accounting, invoicing and bookkeeping, business banking (via FDIC-member partners including i3 Bank), business insurance, funding search, a business coaching program, logo design, website builder, domain, business email, business cards, and merchandise — under a single subscription dashboard. Its central technical component is the proprietary "Guidance Engine" and Navi AI Co-Founder, an AI assistant that tracks filings and deadlines, suggests next steps, and orchestrates the user's path from smart setup through compliance to growth; Navi also hosts newer AI agents (Smart Pricing Helper and Business Marketing Guide, launched November 2025). The company also operates Tailor Embedded, a partner platform launched in January 2026 that lets SaaS, fintech, and marketplace platforms integrate LLC formation and compliance into their own products.

The business is monetized through three annual subscription tiers — a free Lite plan with $0 plus state fees, Essential at $199/year, and Elite at $249/year — augmented by recurring add-ons such as a $30/month bookkeeping subscription, S-Corp election, trademark filing, formation kit, and legal documents, plus usage-based revenue from the Tailor Embedded API and pass-through revenue from banking (i3 Bank), insurance, and payment partners. To date the company has formed more than 100,000 businesses, equivalent to roughly 2% of all new U.S. business registrations, and serves a long-tail base of micro-businesses and solopreneurs distributed across all 50 states and seven localized languages. Headcount is reported at 51–100 employees, the company has raised approximately $70.6M in disclosed funding across rounds from 2015 to 2022 (with the $50M July 2021 Series C led by GoDaddy), and ownership is private with founder-CEO Yali Saar and co-founders Nadav Shatz (CTO) and Tom Lahat (CDO) leading operations.

Name

Tailor Brands

Legal name

Tailor Brands

Website

https://tailorbrands.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Tailor Brands operates an AI-driven business builder platform for U.S. solo entrepreneurs and first-time founders, offering LLC formation, compliance, banking, taxes, insurance, and branding services under a single subscription orchestrated by its Navi AI Co-Founder.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Annual Subscription Plans (Essential and Elite): Tiered annual subscriptions at $199/yr (Essential) and $249/yr (Elite) bundle LLC formation, registered agent, compliance, funding search, branding, website, and other tools. A $0 + state-fee "Lite" tier functions as a freemium entry point.
2. Freemium / Lite Tier: Free Lite plan with LLC formation, 30-day free trial of invoicing & bookkeeping, and business coaching access, designed as a land-and-expand funnel into paid tiers.
3. Add-on Services (S-Corp election, Bookkeeping subscription): Premium add-ons such as S-Corp tax election filing and a $30/month bookkeeping & invoicing subscription that begins after a 30-day free trial, generating incremental recurring revenue.
4. Embedded / Partner Platform Revenue (Tailor Embedded): Revenue generated when SaaS, fintech, and marketplace partners integrate Tailor Brands' formation and compliance services into their own products via the Tailor Embedded platform.
5. One-time Service Fees (Trademark filing, Legal Documents, Formation Kit): Discrete one-time fees for USPTO trademark application handling, the LLC Formation Kit (binder + seal), and access to an attorney-written legal document library.
6. Banking Referral / Pass-through (Tailor Banking): Tailor Banking is provided in partnership with FDIC-member institutions (e.g., i3 Bank); revenue derives from the integrated business banking relationship rather than acting as a bank itself.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Tailor Brands is an AI-driven business-building platform that helps entrepreneurs form, manage, and grow U.S. businesses from a single subscription dashboard. Its portfolio spans entity formation (LLC, S-Corp, C-Corp), registered agent, EIN, licenses and permits, sales tax permits, trademark filing, business banking, insurance, bookkeeping, taxes, and a full branding stack (logo, website, domain, business email, business cards). The user journey is orchestrated by Navi, an AI Co-Founder that tracks filings, deadlines, and next steps.

Product overview

Tailor Brands is an AI-driven business builder platform offered as a single unified product with an extensive portfolio of modules covering business formation, compliance, finance, and branding. The core offering centers on LLC Formation (with complementary Registered Agent, EIN, Licenses & Permits, Sales Tax Permit, Trademark, Formation Kit, S Corporation election, and C Corporation services) and is orchestrated by Navi, the AI Co-Founder that tracks filings, deadlines, and next steps. Compliance and operations modules include Taxes & Accounting, Invoices & Bookkeeping, Business Insurance, Business Bank Account (and the Tailor Banking extension), Legal Documents, Funding Search, Business Coaching Program, and Personalized Business Plan. The branding and marketing stack comprises Logo Maker, Website Builder, Domain, Business Email, Digital Business Cards, Business Cards, Print Store, and a Social Media / Graphic Design Suite. Beyond the consumer-facing platform, Tailor Embedded exposes formation and compliance to partner SaaS, fintech, and marketplace platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Navi: AI co-founder / built-in AI assistant that tracks filings, deadlines, and business tasks within the Tailor Brands platform.
• Tailor Banking
• Tailor Embedded

Products and services

• LLC Formation Guided LLC formation service that prepares and files articles of organization with the state, offered across all 50 U.S. states with plans starting at $0 plus state fees and 1-day expedited processing on higher tiers.
• Registered Agent Professional registered agent service available in all 50 U.S. states that receives legal and government documents, scans and uploads them to the dashboard, and notifies the business owner by text and email.
• EIN Service that applies for a 9-digit Employer Identification Number (Federal Tax ID) on behalf of the business by handling paperwork and submitting the application to the IRS.
• Licenses & Permits Service that identifies the federal, state, county, and local licenses and permits a business requires and handles the preparation, filing, and ongoing paperwork.
• Sales Tax Permit Multi-state sales tax permit registration service that fills out one form for multiple state registrations and handles preparation, filing, and follow-ups.
• Trademark Trademark filing service that prepares and submits applications to the USPTO to protect the business's name, logo, and brand assets.
• Formation Kit Physical LLC formation kit including a custom binder, corporate seal, key documents (EIN, Articles of Organization, Operating Agreement), and proven tips for launching and managing the business.
• S Corporation Election Service that elects S-Corp tax status for an LLC to reduce self-employment tax, including eligibility checks, paperwork, and filing handled by the Tailor Brands team.
• C Corporation Guided C-Corp incorporation service built for businesses planning to raise funding and grow, with a structured setup handled by Tailor Brands.
• Virtual Address Professional business address service that keeps the owner's home address off public records.
• Taxes & Accounting Tax preparation and filing service with industry-specific experts, providing a tax consultation, document upload, IRS/state verification, and notification of accepted returns.
• Invoices & Bookkeeping (Finance Manager) Integrated invoicing and bookkeeping tool that creates custom invoices, auto-categorizes income and expenses, tracks deductions and mileage, links bank accounts, and produces P&L, Balance Sheet, and Trial Balance reports.
• Business Insurance Small business insurance offering covering General Liability, Workers' Compensation, Business Owner's Policy, Commercial Auto, Tools and Equipment, and Professional Liability, with expert support.
• Business Bank Account Business checking account offering provided through banking partners (i3 Bank, Member FDIC, and other third-party providers) to separate personal and business finances.
• Legal Documents Library of attorney-written, customizable legal documents and forms covering contracts, agreements, and other business needs, with unlimited online access.
• Funding Search Funding-matching service that surfaces grants, loans, incentives, and tax credits relevant to a business's location, industry, stage, and goals, included with Essential and Elite plans.
• Business Coaching Program Free 12-week accelerator with one-on-one business trainer guidance, an on-demand 100-day online course, monthly workshops, and a personalized plan covering strategic planning, compliance, customer acquisition, and financial success.
• Navi (AI Co-Founder) Built-in AI assistant and 'AI Co-Founder' that tracks filings and deadlines, suggests next steps, and orchestrates smart setup, effortless compliance, and simple growth across the Tailor Brands platform; hosts the Smart Pricing Helper and Business Marketing Guide AI agents.
• Personalized Business Plan Expert-crafted business plan covering marketing strategies, financial planning, compliance checklist, and branding guidance, unlocked by forming an LLC through Tailor Brands.
• Logo Maker AI-powered logo generator that creates hundreds of unique logo designs (wordmark, monogram, icon) in minutes based on business name, industry, style, and color preferences; exports Vector EPS, SVG, and PNG files plus 21 resized social media variants and a suite of branded assets.
• Website Builder Professional website builder that creates business websites from a few questions, offers templates for online stores and blogs, and provides access to in-house designers for fully custom builds.
• Domain Domain name registration service that lets businesses secure a custom web address and connect it to their website and business email account.
• Business Email Business email hosting with a custom domain address, advanced security and admin features, mobile and desktop access, and 30GB of online storage.
• Digital Business Cards Shareable digital business card with a unique link/QR code that includes contact information, social media, website, and payment links, with editable details.
• Business Cards Custom-designed and printed business cards ordered directly through the platform and shipped to the customer's door.
• Print Store (Branded Merchandise) Custom printing service for branded merchandise including apparel, stickers, notebooks, stamps, greeting cards, and more printed with the business's logo.
• Social Media / Graphic Design Suite Graphic design suite for social media posts, stories, covers, profile pictures, ads, blog headers, presentation covers, and email headers, customizable by background, color, and font themes.
• Tailor Banking Fully integrated business banking solution launched February 11, 2026 that lets newly formed businesses open FDIC-insured accounts and receive debit cards directly within the Tailor Brands platform, with no minimum balance and embedded interest-earning accounts.
• Tailor Embedded Embedded partner platform launched January 13, 2026 that enables software companies, SaaS providers, fintechs, and marketplaces to integrate business formation (LLC formation) and compliance services directly into their own products.

Quantifiable outcome

• Over 100,000 businesses formed with Tailor Brands
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship — prominently displayed on homepage and about page, core — payment network and partner trust signal, mid — partner trust signal on homepage, mid — business-credit and identity data partner, mid — e-commerce integration partner, minor — competitive context only and flagship — embedded distribution channel.

• SCOREflagship — prominently displayed on homepage and about pageGTM or Marketing Partner · 21 October 2025Tailor Brands partnered with SCORE, a nonprofit that mentors small business owners, to integrate SCORE's mentorship services into the Tailor Brands platform. The collaboration combines AI tools with human guidance to support first-time founders across business formation and growth. The partnership is featured in the site footer and About page.
• Mastercardcore — payment network and partner trust signalStrategic or Co-development PartnerMastercard is listed as a "Trusted by our partners" logo on the homepage and is featured as a payment-acceptance option. The Tailor Banking launch leveraged Mastercard-rail debit cards for newly formed businesses.
• Bank of Americamid — partner trust signal on homepageStrategic or Co-development PartnerBank of America is listed as a "Trusted by our partners" logo on the Tailor Brands homepage, supporting credibility with prospective banking customers.
• Dun & Bradstreetmid — business-credit and identity data partnerTechnology or IntegrationDun & Bradstreet is listed as a "Trusted by our partners" logo on the Tailor Brands homepage, indicating integration of D-U-N-S / business-credit data into the formation/credit-readiness workflow.
• Shopifymid — e-commerce integration partnerTechnology or IntegrationShopify is listed as a "Trusted by our partners" logo on the Tailor Brands homepage, suggesting a referral or integration relationship that helps newly formed businesses launch e-commerce stores.
• ZenBusinessminor — competitive context onlyOthersTailor Brands filed a National Advertising Division (NAD) challenge against ZenBusiness over comparative LLC-formation claims. NAD found ZenBusiness's filing-guarantee and processing-time claims supported but recommended modifications to certain comparative and descriptive claims; ZenBusiness agreed to modify.
• Tailor Embedded partner platforms (SaaS, fintechs, marketplaces)flagship — embedded distribution channelOEM/ Whitelabel/ Licensing PartnerTailor Embedded is a platform launched on January 13, 2026 that enables software companies to integrate business formation and compliance services into their products, supporting SaaS companies, fintechs, and marketplaces to offer LLC formation and compliance as embedded features. Specific partner identities are not named in source.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Clerky: Formation service focused on C-Corp incorporation, equity, and 409A valuation for venture-backed startups. Partial overlap with Tailor's C-Corp service, but targets funded startups rather than solopreneurs — adjacent in product, distinct in segment.
• Doola: Formation, compliance, tax, and embedded banking platform specifically targeting international and remote founders forming US entities. Overlaps on formation + banking bundle but addresses a more cross-border founder segment than Tailor's US-domestic focus.
• Firstbase: Embedded business formation and banking platform aimed at remote-first founders and global teams. Direct overlap on formation + banking; differs in targeting non-US founders and offering employer-of-record-adjacent services.

Regional players

• StartGlobal: US-focused formation, tax, accounting, and banking services targeting first-time founders and non-resident entrepreneurs. Overlaps on formation + compliance + banking bundle, primarily serving a US-only audience with cross-border founder ambitions.

Direct peers

• LegalZoom: Public, scaled direct competitor offering LLC formation, registered agent, compliance, legal documents, and tax services to small businesses and consumers. Closest analog in target market and product breadth, with materially larger brand and resources.
• Incfile: Direct LLC formation competitor offering $0 + state fees entry-level formation, registered agent, compliance, and tax services. Competes for the same first-time founder / micro-business segment at similar price points.
• Northwest Registered Agent: Direct competitor specializing in registered agent services and LLC formation across all 50 states, with comparable pricing and a premium positioning around privacy and customer service. Comparable product scope and customer base.
• Inc Authority: Direct competitor in the LLC and incorporation services market, known for $0 + state fee formation offers, registered agent add-ons, and EIN services aimed at new US business owners.
• ZenBusiness: Direct LLC formation and compliance competitor with similar tiered subscription pricing, registered agent service, and focus on first-time founders. Recently the subject of an NAD challenge filed by Tailor Brands, indicating direct head-to-head competition in the same category.

Broad incumbents

• Rocket Lawyer: Larger, established online legal services platform offering LLC formation alongside subscriptions for legal documents, attorney consultations, and broader SMB legal services. Wider portfolio; competes on the formation entry point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tailorbrands
• YouTubeyoutube.com/tailorbrands
• Facebookfacebook.com/tailorbrands
• Instagraminstagram.com/tailor
• Pinterestpinterest.com/tailorbrands/_created
• TikToktiktok.com/@tailorbrands
• LinkedInlinkedin.com/company/5309961

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tailor Brands