Planted Foods
- Company typePrivate
- Founded2019
- HeadquartersKemptthal, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Planted Foods firmographics
Firmographics- Name
- Planted Foods
- Legal name
- Planted Foods AG
- Website
- https://ch.eatplanted.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Planted Foods industry classification
Industry- Product category
- Plant-based Meat Alternatives
- NAICS
- Food Manufacturing (311), Other Food Manufacturing (3119)
- SIC
- Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM), Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)
Keywords
Where Planted Foods is headquartered
LocationHeadquarters
- HQ city
- Kemptthal
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Planted Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Planted Foods generates revenue primarily through direct product sales to retail consumers via supermarket chains across Western Europe. Products are sold under brand names (planted.steak, planted.chicken, planted.pulled, planted.kebab, planted.bratwurst, planted.duck, planted.skewers, planted.nuggets, planted.burger) through major retailers including Coop, Migros, Lidl, Edeka, Rewe, Kaufland, Globus, Spar, Albert-Heijn, Esselunga, Carrefour, and Tesco.
- Food Service / Gastronomy: B2B product sales to restaurants, catering companies, and food service operators. Planted.chicken was launched in all Swiss Subway locations in October 2025, representing a significant food service channel partnership. The company maintains a dedicated gastronomy page and sample ordering system for food service operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | planted.skewers (Smoky BBQ / Herbs / Tandoori) - CHF 6.95 per pack |
| Unit Pricing | Pay-as-you-go | planted.steak (Herbs / Paprika / Classic) - CHF 7.95 per 150g pack |
| Unit Pricing | Pay-as-you-go | planted.pulled (BBQ / Spicy Herbs / Original kebab) - CHF 13.50 per pack |
| Unit Pricing | Pay-as-you-go | planted.chicken (Lemon Herbs Güggeli) - approx. CHF 33.75 per kg |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Planted Foods product offering
Product offeringCore offering
Planted Foods manufactures and sells 100% plant-based meat alternatives spanning whole-cut and processed categories — including steak, chicken, pulled pork, kebab, schnitzel, bratwurst, duck, skewers, nuggets, and burger patties. The products use the company's proprietary biostructuring technology to replicate the texture and flavor of animal meat, are free from artificial additives, and are sold primarily through European grocery retailers and foodservice operators under the planted.* sub-brand naming.
Product overview
Planted Foods is a Swiss foodtech company that produces biostructured plant-based meat alternatives. The product portfolio centers on five core sub-brands: planted.steak (whole-cut plant-based steak in Herbs and Paprika variants), planted.chicken (plant-based chicken marketed as 'Güggeli' in Lemon Herbs), planted.pulled (shredded plant-based meat in BBQ and Spicy Herbs), planted.kebab (kebab alternative), and planted.skewers (grilled skewers in Smoky BBQ, Herbs, and Tandoori). Supporting products include planted.nuggets, planted.burger (Crispy), and planted.filetwürfel (steak bite cubes in Classic and A La Mexicana). All products are 100% plant-based, free from additives, and marketed as sustainable alternatives that save up to 87% greenhouse gas emissions and up to 90% water compared to animal meat. Distribution spans Western European retail chains (Coop, Migros, Lidl, Edeka, REWE, Kaufland, Globus, Spar, Albert-Heijn, Esselunga, Carrefour, Tesco) and restaurants including Subway in Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- planted.steak: Plant-based steak product line including herbs, paprika, and classic variants
- planted.chicken
- planted.pulled
- planted.kebab
- planted.skewers
- planted.bratwurst
- planted.duck
- planted.nuggets
- planted.burger
- planted.schnitzel
Products and services
- planted.steak
Quantifiable outcome
- Plant-based meat from Planted saves up to 87% greenhouse gas emissions and up to 90% water usage compared to conventional animal meat
- +1 more outcomes
Companies that use Planted Foods
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Planted Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Planted Foods partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- Subway SwitzerlandmajorPlanted.chicken became the exclusive plant-based protein option available in all Swiss Subway restaurant locations as of October 2025. This represents a significant food service distribution partnership that extends Planted's reach into the quick-service restaurant channel.
- Swiss Retailers (Coop, Migros)coreMajor Swiss retailers Coop and Migros are primary retail distribution partners, featuring Planted products in their grocery stores across Switzerland. Both retailers' logos appear prominently on the company's website as key retail partners.
- European Retailers (Lidl, Edeka, Rewe, Kaufland, Globus, Spar, Albert-Heijn, Esselunga, Carrefour, Tesco)majorPlanted products are distributed across a broad network of European retailers including Lidl, Edeka, Rewe Group, Kaufland, Globus, Spar, Albert-Heijn (Netherlands), Esselunga (Italy), Carrefour, and Tesco. This pan-European retail presence covers key markets in the DACH region, Benelux, Italy, France, and the UK.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Planted Foods competitors and assessment
Company assessmentDirect peers
- Beyond Meat: US-listed pioneer of plant-based meat (burgers, sausages, ground) sold through European retailers. Direct competitor in the same SKUs and channels, with significantly larger scale and brand recognition.
- Impossible Foods: Plant-based ground-beef specialist now expanding into Europe via retail and QSR (Burger King). Targets the same flexitarian consumer Planted pursues with similar 'meat-lover' positioning.
- Rügenwalder Mühle: German family-owned plant-based meat leader (sausages, schnitzel, cold cuts) and historically Planted's strongest domestic competitor in DACH retail with deep retailer relationships.
- Vivera: Dutch plant-based meat manufacturer (cutlets, deli slices, burgers) sold across European supermarkets. Direct SKU-level overlap with Planted in sliced/cooked formats.
- Quorn: Mycoprotein-based meat alternative brand owned by Monde Nissin, distributed across European retail. Competes with Planted for the same flexitarian shopper in UK and continental Europe.
- LikeMeat (Phw Group): German plant-based meat brand (bratwurst, schnitzel, burgers) focused on the same DACH retail and foodservice channels where Planted is expanding.
Broad incumbents
- Nestlé Garden Gourmet: Nestlé's plant-based brand offering burgers, schnitzels and grounds across European retailers and foodservice. Larger corporate parent gives it superior distribution muscle versus Planted.
- Oatly: Swedish oat-dairy alternative brand with European retail penetration and brand-building playbook comparable to Planted's, though in dairy-adjacent rather than meat-adjacent category.
- Tyson Foods: US meat giant with a growing plant-based portfolio (Raised & Rooted) and substantial European foodservice presence — represents incumbent-meat pushback into Planted's category.
- JBS: Global meat giant acquiring plant-based brands (e.g. Vivera acquisition) to defend its core category — competes with Planted for shelf space via superior capital and incumbent retailer leverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Planted Foods social profiles
Digital presencePlanted Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planted Foods leadership team
Management profileNumber of profiles
Profiles5 records
Planted Foods funding detail
Funding detailFunding overview
Funding rounds13 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planted Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planted Foods
What does Planted Foods do?
Planted Foods manufactures and sells 100% plant-based meat alternatives spanning whole-cut and processed categories — including steak, chicken, pulled pork, kebab, schnitzel, bratwurst, duck, skewers, nuggets, and burger patties. The products use the company's proprietary biostructuring technology to replicate the texture and flavor of animal meat, are free from artificial additives, and are sold primarily through European grocery retailers and foodservice operators under the planted.* sub-brand naming.
Is Planted Foods a public or private company?
Planted Foods is a private company. It is classified as venture growth investor backed and is currently operating.
When was Planted Foods founded?
Planted Foods was founded in 2019. It employs 101 to 250 people.
Where is Planted Foods based?
Planted Foods is headquartered in Kemptthal, Switzerland, in the Europe region.
How does Planted Foods make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are food Service / Gastronomy.
Who are Planted Foods's main competitors?
Direct peers on record are Beyond Meat, Impossible Foods, Rügenwalder Mühle, Vivera, Quorn and LikeMeat (Phw Group). Broad incumbents are Nestlé Garden Gourmet, Oatly, Tyson Foods and JBS.
Does Planted Foods have an API?
No public API is recorded for Planted Foods.
What industry is Planted Foods in?
Planted Foods's product category is Plant-based Meat Alternatives. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFAKAGAA, Plant-Based Meat & Seafood Analogues Manufacturing. Its NAICS code is 311 and its SIC code is 2000.