Orbem

What Orbem does

Orbem GmbH, founded in 2019 and headquartered in Munich, Germany, develops AI-powered Magnetic Resonance Imaging (MRI) technology that has been industrialized for high-throughput, non-invasive biological analysis. The company's core innovation is reducing MRI scan times from clinical-scale durations (20+ minutes) to less than one second per object, while removing humans from the imaging loop via automated robotic handling systems constructed from MRI-safe materials. This combination of industrial MRI hardware, proprietary deep learning models, and automated material handling constitutes Orbem's underlying platform technology.

The company monetizes through three revenue streams: hardware sales of its Genus family of imaging systems, per-scan or throughput-based usage fees, and software subscriptions for AI-powered classification and analytics. Its commercial product portfolio comprises Genus Focus (in-ovo poultry embryo sexing), Genus Scale (pre-incubation fertilization status detection), and Genus Echo (non-destructive internal defect detection in fruits and nuts). Customers include large commercial poultry hatcheries such as Sirevåg Rugeri, Hendrix Genetics, and Wimex Group in Europe, alongside produce companies like JimboFresh. Orbem sells primarily through direct enterprise field sales with a channel partnership with Vencomatic Group for hatchery automation integration. The company reports having scanned over 170 million eggs, serving customers across Germany, France, Netherlands, Norway, Switzerland, and the United States, and claims current profitability while developing a healthcare applications vertical for the same MRI platform.

Name

Orbem

Legal name

Orbem GmbH

Website

https://orbem.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Orbem GmbH provides AI-powered MRI imaging systems for non-invasive biological analysis, serving commercial poultry hatcheries with in-ovo sexing and fertilization detection, and produce companies with internal quality grading, operating across five European countries and the United States.

Ownership category

akta.pro rank

Product category

AI-Powered Industrial MRI Imaging Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Industrial Vision & Quality Inspection (HDAAAEAG)

akta.pro secondary industries

Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral) (AFAGALAC), Robot Perception & Sensing for Agriculture (Computer vision, LiDAR, multispectral, sensor fusion) (AFAAAGAG)

Keywords

• AI-powered MRI imaging
• In-ovo sexing technology
• Poultry hatchery automation
• Fruit quality inspection
• Non-invasive biological imaging

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Imaging Systems: Sale and installation of AI-powered MRI imaging systems (Genus Focus, Genus Scale, Genus Echo) for poultry hatcheries and food production facilities. Systems integrate with existing production lines.
2. Imaging Services: Per-scan or throughput-based fees for MRI scanning services. Company has scanned over 170 million eggs and is currently profitable.
3. Subscription Services: Software subscriptions for AI-powered classification and data analytics. Orbem earns revenue from paid subscriptions alongside hardware sales and professional services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Orbem develops and sells industrialized AI-powered MRI imaging systems for non-invasive biological analysis. Its Genus product line enables poultry hatcheries to determine embryo sex and fertilization status without breaking the egg shell, and enables fresh produce producers to detect internal fruit defects without destructive sampling. Systems are deployed as turnkey installations integrated into existing production lines and are sold to enterprise customers alongside per-scan imaging services and software subscriptions.

Product overview

Orbem offers a platform of AI-powered MRI products under the Genus family brand. The core platform combines industrial-scale MRI scanning with deep learning AI to provide non-invasive biological insight. Three primary products serve distinct markets: Genus Focus (in-ovo sexing for poultry hatcheries), Genus Scale (fertilization status detection before incubation), and Genus Echo (fruit and nut quality classification). The company is developing Health Solutions as a future vertical leveraging the same technology for human healthcare applications.

Differentiator

Problem solved

Functional benefit

Brands

• Genus Focus: AI-powered MRI technology for in-ovo sexing, providing accurate early-stage sex determination in eggs.
• Genus Scale
• Genus Echo

Products and services

• Genus Focus AI-powered MRI system for in-ovo sexing that determines poultry embryo sex non-invasively in less than one second on days 11-12 of incubation. Provides contactless, biosecurity-safe alternative to chick culling, compatible with all poultry breeds. For commercial poultry hatcheries and agricultural integrators.
• Genus Scale World's only AI-powered MRI system for detecting fertilization status of eggs before incubation. Enables hatcheries to remove unfertilized eggs early, freeing up to 20% incubator capacity and converting waste into marketable food products. Co-developed and integrated with Vencomatic Group hatchery automation. For commercial poultry hatcheries.
• Genus Echo AI-powered MRI system for fruit classification and grading, providing non-destructive internal quality assessment. Detects internal defects in watermelons, avocados, mangoes, and other produce without cutting fruit open, including over-maturation, internal browning, hollow heart, rot, and bruising. Also applied to nuts for deformation, discoloration, dehydration, and mold detection. For fresh produce growers, packers, exporters, and retailers.

Quantifiable outcome

• Scans over 170 million eggs to date
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Vencomatic GroupcoreTechnology or IntegrationPartnership with Vencomatic Group (40+ years of expertise in hatchery automation) to integrate Orbem's AI-powered MRI imaging technology into advanced, industrial-scale hatchery automation equipment. Vencomatic provides the automation systems (conveyor belts, robotic handling) while Orbem provides the core AI-powered MRI imaging technology. Together they created the Genus Scale for fertilization status detection.
• Dekalb WhiteminorStrategic or Co-development PartnerSirevåg Rugeri distributes Dekalb White genetics and has partnered with Orbem's Genus Focus for in-ovo sexing operations. Dekalb White has grown market share from ~25% (2008) to ~55% (2026) in Norway.
• JimboFreshcoreStrategic or Co-development PartnerJimboFresh (trading as Jimbee) is deploying Orbem's Genus Echo technology for watermelon quality control. First watermelon producer to inspect fruit from skin to core. Marketing over 38,000 tonnes annually.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Respeggt: German-led industry initiative and certification system for in-ovo sexing (partnering with Seleggt). Competes in the same European retail/certification value chain that Orbem addresses via its MRI-based in-ovo sexing.
• In Ovo: Dutch biotech startup developing biomarker-based in-ovo sexing technology. Targets the same layer-hatchery customer base as Orbem and competes on the same regulatory tailwind (EU male-chick culling bans).
• Agri Advanced Technologies (AAT): German company developing Hypereye, an optical in-ovo sexing technology targeting the same European poultry hatchery customers as Orbem's Genus Focus. Closest direct competitor using a different technical modality (optical spectroscopy vs MRI).
• Seleggt: German company pioneering chemical/hormonal in-ovo sexing, partnered with the Respeggt ecosystem. Competes directly with Orbem in European layer hatcheries and is a recognized alternative in the in-ovo sexing market.

Emerging players

• Ellips: Dutch developer of optical sorting technology for fruits and vegetables. Comparable as an emerging player in produce internal quality detection, addressing similar customers to Orbem's Genus Echo with an alternative optical approach.
• GREEFA: Dutch manufacturer of grading and sorting equipment for fruits and vegetables. Comparable as an emerging/regional player in produce grading, overlapping with Orbem's Genus Echo target market.

Broad incumbents

• Marel: Icelandic global leader in poultry and food processing equipment. Comparable as a broad incumbent offering integrated equipment solutions to poultry processors; potential future channel partner or competitor to Orbem's hatchery-side automation.
• TOMRA: Norwegian sensor-based sorting giant serving food and recycling industries. Comparable as a broad incumbent in optical/sensor-based food inspection and grading; overlaps with Orbem's Genus Echo produce-grading ambitions.
• Key Technology: US-based manufacturer of digital inspection, sorting, and conveying equipment for food processing. Comparable broad incumbent for industrial vision and quality inspection, especially relevant to Orbem's produce/nut vertical.

Others

• Siemens Healthineers: Global leader in medical MRI technology. Relevant as a benchmark for Orbem's healthcare vertical ambitions and a potential large incumbent that Orbem would compete with if it enters the human diagnostic MRI market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orbem-ai
• Instagraminstagram.com/orbem.ai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbem