What Vencomatic Group does

Vencomatic Group B.V. is a Netherlands-based, family-held (Van de Ven Beheer BV) manufacturer of integrated poultry farming equipment, headquartered in Eersel and operating with 251-500 employees since 1983/1984. The company sells an end-to-end "Egg Way" portfolio covering housing systems (Vencomatic, Van Gent, Bolegg Terrace brands), egg handling and packing equipment (Prinzen, Speedpack 110/220, Ovoset Pro), climate control solutions (Agro Supply), broiler and on-farm hatching systems (X-Treck, Vencopan), in-ovo sexing (Genus Focus), and the Meggsius precision farming software platform (Connect, Count, Control, Detect, Select, Inspect modules). The Meggsius platform is the core technology differentiator, embedding computer vision for egg inspection and dead-bird detection, anomaly detection for leakers, and predictive analytics across an integrated data layer collecting production, climate, feed, and water data continuously.

The business operates a B2B capital equipment model with primarily project-based hardware sales complemented by recurring software/services revenue through Meggsius. Go-to-market runs through a global dealer network with wholly-owned regional subsidiaries in France (Vencomatic France SAS), Spain (Vencomatic Iberica SL), and the UK (Vencomatic Poultry UK Ltd.), supported by a Partner Portal, multi-language website (7 languages), industry event participation (Middle East Poultry Expo, SIAVS, FIGAN), and the Venco Campus demonstration facility. Customer segments are concentrated in layer hen producers, breeder operations, hatcheries, broiler producers, and duck/turkey operations, with named customers across Europe and Brazil typically operating farms in the 30,000-270,000 hen range. Strategic positioning emphasizes animal welfare compliance (cage-free systems), automation to address labor constraints (e.g., Granja Killer reducing workforce from 17 to 7), and data-driven farm management via Meggsius, with the company noting its equipment influences 93% of egg production costs while representing only 7% of the cost itself.

Name

Vencomatic Group

Legal name

Vencomatic Group B.V.

Website

https://vencomaticgroup.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Vencomatic Group is a Dutch privately-held manufacturer (est. 1983/1984) of integrated poultry farming equipment — housing, egg handling, climate control, and the Meggsius precision farming platform — serving layer, breeder, hatchery, broiler, and duck/turkey operations across Europe, Brazil, the Middle East, and beyond via a global dealer network.

Ownership category

akta.pro rank

Product category

Poultry Farming Equipment

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Egg Collection, Grading & Packing (On-Farm/Producer-Owned) (AFAEADAL)

akta.pro secondary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Poultry housing systems
• Egg handling equipment
• Precision farming software
• Hatchery automation
• Climate control ventilation

Headquarters

HQ city

Eersel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Poultry Housing Equipment Sales: Sale of housing systems including nest and aviary systems for layers, breeders, and broilers. Products include Vencomatic and Van Gent ranges for egg production, poultry production, and rearing applications.
2. Egg Handling & Collection Equipment: Sale and installation of egg transport, packing, and processing equipment including Prinzen Speedpack systems, Ovoset Pro setters, and conveyor systems.
3. Meggsius Precision Farming Software: Software platform providing data collection, analysis, and farm management insights. Includes Connect dashboard and individual module software for egg counting, quality control, and predictive analytics.
4. Climate Control Solutions: Through Agro Supply brand, provides climate control solutions including minimum and maximum ventilation systems for optimal indoor conditions.
5. Global Service & Support: Worldwide service support, poultry specialist consultation, and financial solutions for equipment investment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vencomatic Group designs, manufactures, and services integrated poultry farming equipment covering the complete 'Egg Way' from housing through packing. Its portfolio includes nest and aviary housing systems, egg transport and packing equipment, hatchery automation with point-down setting, climate control ventilation, on-farm hatching, in-ovo sexing, and the Meggsius data-driven precision farming software platform with computer vision and predictive analytics.

Product overview

Vencomatic Group offers an integrated portfolio of poultry farming solutions organized around the 'Egg Way' concept - from the moment an egg is laid until it reaches its final destination. The core offering includes housing equipment (Vencomatic and Van Gent ranges), egg collection and handling equipment (Prinzen brand), climate solutions (Agro Supply), and precision farming technology (Meggsius family). The Meggsius platform serves as the central technology layer, comprising six interconnected modules: Meggsius Connect (dashboard and data platform), Meggsius Control (conveyor optimization), Meggsius Count (egg counting), Meggsius Detect (leaker detection), Meggsius Select (visual egg inspection), and Meggsius Inspect (automated bird inspection). Additional products include on-farm hatching systems (X-Treck), broiler feeding (Vencopan), in-ovo sexing (Genus Focus), egg quality measurement (Gregg Smart Eggs), and various egg handling equipment including Speedpack packers and Ovoset Pro setter machines. The company also provides support services including Financial Solutions, Global Service, and the Perfect Start specialist program.

Differentiator

Problem solved

Functional benefit

Brands

• Vencomatic: Primary brand for poultry housing equipment - nest and aviary systems
• Van Gent
• Prinzen
• Agro Supply
• Meggsius
• Vencopan
• X-Treck
• Bolegg Terrace
• Vencobelt
• Speedpack
• Ovoset Pro
• Genus Focus
• Gregg Smart Eggs
• Perfect Start
• Golden Egg Award

Products and services

• Bolegg Terrace Compact and open aviary system for layers that ensures efficient daily operations with automatic collection of system eggs to the front, designed for cage-free and welfare-compliant housing.
• Vencomatic Nest Nesting system for layer hens providing optimal hygiene, comfort, and durability in cage-free environments, reducing floor eggs to less than 0.5%.
• Speedpack 110 Egg packer with capacity of 40,000 eggs per hour, featuring only three transfer points for optimum egg handling and a compact design.
• Speedpack 220 High-capacity egg packer reaching 80,000 eggs per hour to meet demand for higher capacities in large-scale operations.
• Ovoset Pro Automatic egg setting machine for large-scale breeder farms and hatcheries, delivering 99.7% point-down accuracy at speeds up to 30,000 eggs per hour with Meggsius Detect integration and touchscreen interface.
• Meggsius Connect Central dashboard platform that collects and presents data from all Meggsius family products, providing 24/7 access to production insights for daily farm management and decision-making.
• Meggsius Control Module that optimizes egg transport by automatically adjusting conveyor belt speeds, ensuring efficient and organized packaging operations.
• Meggsius Count Module using infrared cameras to accurately and reliably count eggs before transfer to the central collection conveyor, even in dark and dusty environments.
• Meggsius Detect Module installed between the cross conveyor and egg packer that identifies leaking eggs, immediately stopping the conveyor and alerting operators to prevent contamination.
• Meggsius Select Module that performs automatic and objective egg sorting using artificial vision with multiple cameras, evaluating size, shape, dirt, and shell damage to ensure unbiased inspection.
• Meggsius Inspect Module that automates dead bird detection in aviaries using a camera system mounted on rails, examining each section individually with LED location indicators.
• X-Treck On-farm hatching system for broilers that enables chicks to hatch in the optimal environment of the broiler house, reducing chick stress from transport.
• Vencopan Effective feeding system for broilers designed to support efficient poultry production.
• Vencobelt Egg belt system that traverses entire farms including inclines and declines, transporting eggs directly from the nesting area to the packing station with adjustable speed.
• Genus Focus Contactless in-ovo sexing technology for early gender determination in eggs, enabling separation of male and female embryos before hatching.
• Gregg Smart Eggs Device that measures G-forces on eggs during transport to assess egg quality and handling impacts.
• Jump Start Rearing system for layers that teaches animals to navigate the system effectively, providing a familiar environment when transitioning to aviary systems.
• Palletiser 110 Automatic palletizer that improves daily operations by minimizing physical effort for operators handling packed egg trays.
• Prinzen 70 Egg packing machine ensuring optimized and continuous egg collection with careful and efficient handling.
• Egg Production Housing Nest and aviary systems for layers providing safe, comfortable, and stimulating environments for poultry in egg production operations.
• Poultry Production Housing Nest and aviary systems for breeders providing optimal housing conditions for parent flocks.
• Rearing Systems Housing systems designed specifically for rearing young layers, supporting pullet development and training for laying-hen housing.
• Manure Handling Solutions for effective manure handling in poultry housing, integrated with the housing systems portfolio.
• Minimum Ventilation Climate control solutions for minimum ventilation requirements in poultry housing, providing fresh air management during cold or low-stock periods.
• Maximum Ventilation Climate control solutions for maximum ventilation requirements in poultry housing, managing heat and air quality during warm or densely stocked periods.
• Financial Solutions Financial services supporting customers' investments in poultry equipment and integrated farm solutions.
• Global Service Worldwide service support for installation, maintenance, warranty, and updates, backed by local dealer mechanics for rapid response.
• Perfect Start Poultry specialist service program providing expert support during the rearing and laying phases to ensure optimal start and farm performance.

Quantifiable outcome

• Equipment costs represent only 7% of egg production cost but can influence remaining 93%
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Orbem GmbHminorGTM or Marketing PartnerOrbem GmbH is a strategic marketing partner with revolutionary products in the poultry market. Vencomatic Group shares customer email addresses with Orbem GmbH to keep customers informed about Orbem's developments. This partnership allows Vencomatic to offer complementary solutions to customers.
• Van Gent Laying NestscoreOthersVencomatic Group acquired Van Gent Laying Nests in 2020 as part of industry consolidation and technological advancement strategy. Van Gent products are now part of the Vencomatic Group portfolio, expanding the range of layer housing solutions.
• Agro SupplycoreTechnology or IntegrationClimate control solutions provider through Agro Supply brand. Offers minimum and maximum ventilation solutions as part of the integrated Vencomatic Group product portfolio for complete poultry house climate management.
• Boissinot ÉlevagecoreChannel Partner/ Reseller/ DistributorFrench poultry equipment dealer and implementation partner. Developed and installed GAEC de la Cantinière project, receiving Golden Egg Award 2026. Key Vencomatic Group partner in French market.
• La Dotzena CooperativeminorChannel Partner/ Reseller/ DistributorSpanish organic egg producer cooperative formed in June 2024. Members use Vencomatic equipment. Cooperative structure helps reduce costs and stabilize pricing for organic egg producers using Vencomatic systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Dutchman: German-headquartered global leader in poultry and pig housing systems, climate control, and feeding. Most direct competitor to Vencomatic's housing and climate portfolios; comparable scale, multi-decade history, and similar global dealer model.
• Moba: Netherlands-based global leader in egg grading, packing, and processing equipment. Directly competes with Vencomatic's Prinzen Speedpack and egg handling lines; same country, similar customer base, comparable product category.
• Petersime: Belgian leader in single-stage and multi-stage incubators for hatcheries. Directly comparable to Vencomatic's Prinzen/Ovoset hatchery equipment line; serves the same commercial hatchery customer base worldwide.
• Pas Reform: Dutch hatchery technology company specializing in incubators, hatchery automation, and in-ovo technologies. Directly competes with Vencomatic's hatchery portfolio; same Dutch headquarters region and overlapping customer segment.
• Jamesway: Canadian-based global supplier of incubation and hatchery equipment for commercial poultry operations. Direct competitor in the hatchery automation space served by Prinzen/Ovoset Pro; complementary geographic coverage in North America.
• Lubing: German manufacturer of poultry equipment including drinking systems, climate control, and egg conveyors. Overlaps with Vencomatic's climate, transport, and housing segments; comparable mid-sized industrial equipment profile.

Regional players

• Facco: Italian poultry equipment manufacturer specializing in cage and aviary systems, with strong Southern European and Mediterranean market presence. Regional competitor with overlapping layer housing products.
• Valli: Italian poultry equipment company producing housing, manure handling, and cage systems primarily for European markets. Comparable product portfolio in layer housing; competes mainly in Italy and broader Mediterranean region.

Broad incumbents

• CTB Inc. US-based diversified agricultural equipment holding company owning brands like Chore-Time, Hammer Mills, and PigTek. Overlaps with Vencomatic in poultry housing and climate but operates at much broader portfolio and scale.

Emerging players

• Orbem GmbH: Munich-based AI company developing contactless in-ovo sexing and biological imaging using MRI + AI. Already a marketing partner of Vencomatic Group, and competes in the in-ovo sexing space where Vencomatic offers Genus Focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vencomaticgroup
• Facebookfacebook.com/vencomaticgroup
• LinkedInlinkedin.com/company/venco-groep
• Instagraminstagram.com/vencomaticgroup
• YouTubeyoutube.com/channel/UCz6Td25h9EtTvC6h7-xPq9Q

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vencomatic Group