Seated
Seated is a two-sided restaurant marketplace that connects thousands of U.S. restaurants with millions of diners via iOS and Android apps, monetizing through transaction fees on filled dine-in, takeout, and private event bookings.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Seated does
Seated Technologies, Inc. operates a two-sided restaurant marketplace that connects thousands of restaurants in the United States with a consumer base of diners via iOS and Android mobile applications. The company serves full-service restaurants, cafes, bars, and breweries, and its core promise to restaurant partners is zero-friction onboarding — no new technology, no staff training, and no upfront costs. Its product surface covers dine-in reservations, takeout and delivery demand generation, walk-in traffic support for non-reservation restaurants, same-day booking to fill last-minute gaps, and private event and group bookings, with the latter capability acquired through VenueBook in August 2020.
Underlying the marketplace is a mobile app platform on iOS and Android where diners discover restaurants, book seats, and earn rewards and cash back, paired with a restaurant-facing product that captures demand without requiring integration with the restaurant's existing point-of-sale or reservation stack. The consumer app's original positioning as a cash-back-for-foodies rewards product has been extended into a broader seat-filling engine that matches off-peak restaurant capacity with diner demand.
Seated monetizes through a transaction-based take rate on reservations and dining events filled through the platform, with no publicly disclosed pricing tiers. Go-to-market is product-led and self-serve on the restaurant side (a website demo form), and app-store-led on the consumer side. The company is privately held, headquartered in New York, employs 51-100 people, and has raised institutional capital including a $30 million round in August 2020 led by Craft Ventures and Insight Partners, with additional financings recorded in 2019 and 2024.
Seated firmographics
Firmographics- Name
- Seated
- Legal name
- Seated Technologies, Inc.
- Website
- https://seatedapp.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Seated is a two-sided restaurant marketplace that connects thousands of U.S. restaurants with millions of diners via iOS and Android apps, monetizing through transaction fees on filled dine-in, takeout, and private event bookings.
- Ownership category
- akta.pro rank
Seated industry classification
Industry- Product category
- Restaurant Reservation & Marketing Platform
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where Seated is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Seated business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Restaurant Seat Filling Commission: Seated charges restaurants a fee for each reservation or dining event filled through the platform. The platform enables restaurants to monetize their empty tables by connecting them with diners willing to pay for dining experiences, with Seated taking a transaction-based cut. The model emphasizes no upfront costs to restaurants, positioning Seated's revenue as performance-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No upfront cost model - restaurants pay only for filled reservations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Seated product offering
Product offeringCore offering
Seated operates a two-sided dining marketplace that connects restaurants with diners through a mobile app. Restaurants use Seated for Restaurants to list availability, accept reservations, host private events, and fill empty tables on a pay-per-booking basis, while consumers use the Seated app to discover restaurants, book tables, and earn rewards for dining out. The platform monetizes completed reservations and incorporates private-event booking via the acquired VenueBook product.
Product overview
Seated operates as a dual-sided platform consisting of a restaurant-facing product and consumer mobile applications. The core offering is "Seated for Restaurants," a platform that fills empty tables for restaurants with no upfront costs, no new technology, and no staff training required. It connects restaurants with a network of millions of high-spending diners to drive off-peak dining, walk-in traffic, same-day bookings, and private events. The platform is complemented by consumer mobile apps for iOS and Android that enable diners to discover restaurants, make reservations, and earn rewards and cash back on dining purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Seated App (iOS) Native iOS mobile app that lets consumers discover restaurants, book tables, and earn rewards (cash and gift cards) for dining out. It is the consumer-facing entry point to the Seated marketplace.
- Seated App (Android) Native Android mobile app that lets consumers discover restaurants, book tables, and earn rewards (cash and gift cards) for dining out. It is the consumer-facing entry point to the Seated marketplace.
- Seated for Restaurants Web-based platform that lets full-service restaurants, cafes, bars and breweries list availability, accept reservations, host private events, fill empty tables on a pay-per-booking basis, and engage guests. It is the supply-side product of the Seated marketplace.
Companies that use Seated
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Seated technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Seated partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Seated competitors and assessment
Company assessmentDirect peers
- OpenTable: OpenTable is the dominant restaurant reservation platform in the US, owned by Booking Holdings. It directly competes with Seated by connecting diners to restaurants via mobile and web apps, with similar reservation, rewards, and diner-acquisition mechanics. It is the most direct comparable in product and target customer.
- Resy: Resy is a restaurant reservation platform acquired by American Express, offering a diner app, restaurant management tools, and a network of high-end restaurants including Michelin-starred establishments. It competes head-to-head with Seated in the upscale full-service segment where Altamarea Group and similar customers operate.
- Tock: Tock is a reservation and experiences platform originally focused on ticketed dining, acquired by Squarespace. It serves restaurants with reservation, prepayment, and event ticketing features—a product overlap that puts it in direct competition with Seated, especially after Seated's VenueBook acquisition into event bookings.
- SevenRooms: SevenRooms is a restaurant CRM, marketing, and reservation platform serving hotels, restaurants, and nightlife operators. It offers diner data, loyalty, and reservation management features that directly overlap with Seated's rewards-based diner engagement model, making it a comparable peer in the restaurant tech stack.
Broad incumbents
- Yelp: Yelp is a broad local search and reviews platform that also offers a Yelp Reservations feature and restaurant advertising. While reservations are not its core product, Yelp's massive diner traffic and restaurant relationships make it an adjacent incumbent that competes for the same restaurant marketing and diner-discovery wallet.
- Toast: Toast is a leading restaurant POS platform that has expanded into online ordering, marketing, and reservation features. As a broad restaurant technology incumbent, Toast competes for the same restaurant software wallet and represents both a partner opportunity and competitive threat to Seated's value proposition of integrating with existing tech.
- Olo: Olo is a public SaaS platform powering digital ordering and delivery for large restaurant chains. While Olo focuses on enterprise chains and direct digital ordering rather than seat-filling, it competes in the broader restaurant digital engagement space and serves an overlapping customer base of multi-unit operators.
Regional players
- TheFork: TheFork (owned by Tripadvisor) is a leading European restaurant reservation platform operating across multiple countries. It offers a comparable marketplace model connecting diners to restaurants, providing a useful international peer benchmark for unit economics, take rates, and diner acquisition strategies.
- Quandoo: Quandoo is a restaurant reservation platform operating across Europe and Asia. As a marketplace-focused reservation platform outside of the US, it provides a relevant peer for understanding international expansion paths, diner engagement mechanics, and competitive dynamics in adjacent geographies.
Emerging players
- Thanx: Thanx is a restaurant loyalty and digital engagement platform that helps restaurants drive repeat visits through data and rewards. While not a reservation marketplace, Thanx overlaps with Seated's rewards/loyalty value proposition and diner engagement mechanics, making it a meaningful partial-overlap emerging competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seated social profiles
Digital presenceSeated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seated leadership team
Management profileNumber of profiles
Profiles15 records
Seated funding detail
Funding detailFunding overview
Funding rounds8 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seated M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seated
What does Seated do?
Seated operates a two-sided dining marketplace that connects restaurants with diners through a mobile app. Restaurants use Seated for Restaurants to list availability, accept reservations, host private events, and fill empty tables on a pay-per-booking basis, while consumers use the Seated app to discover restaurants, book tables, and earn rewards for dining out. The platform monetizes completed reservations and incorporates private-event booking via the acquired VenueBook product.
Is Seated a public or private company?
Seated is a private company. It is classified as venture growth investor backed and is currently operating.
When was Seated founded?
Seated was founded in 2022. It employs 51 to 100 people.
Where is Seated based?
Seated is headquartered in New York, United States, in the North America region.
How does Seated make money?
One revenue line is on record: restaurant Seat Filling Commission.
Who are Seated's main competitors?
Direct peers on record are OpenTable, Resy, Tock and SevenRooms. Broad incumbents are Yelp, Toast and Olo. Regional players are TheFork and Quandoo. Thanx is listed as an emerging player.
Does Seated have an API?
No public API is recorded for Seated.
What industry is Seated in?
Seated's product category is Restaurant Reservation & Marketing Platform. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking.