OpenTable
OpenTable operates an online restaurant reservation platform spanning 17 countries, connecting diners with 65,000+ restaurants and filling 1.9 billion seats annually as a Booking Holdings subsidiary. It monetizes via per-cover fees, restaurant subscriptions, and a recently launched advertising platform.
- Company typePrivate
- Founded1998
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
What OpenTable does
OpenTable operates an online restaurant reservation platform connecting diners with restaurant operators. Founded in 1998 in San Francisco and a wholly-owned subsidiary of Booking Holdings since the 2014 $2.6 billion acquisition, the platform spans 17 countries and lists 65,000+ restaurants, filling approximately 1.9 billion seats annually. The company is led by CEO Debby Soo, who assumed the role in August 2020, and operates from a workforce of 1,001-5,000 employees with a growing engineering and operations hub in Toronto.
The platform's technology stack centers on a real-time reservation management system serving as the system of record for participating restaurants, paired with diner-facing search and booking interfaces. The product portfolio has expanded beyond core reservations into adjacent offerings including Private Dining, Regulars (a diner loyalty product), and an AI Concierge that reportedly handles 80% of diner questions. Voice AI integrations with 8+ partners, a Distil Diagnostics partnership for AI demand forecasting, and a Google Gemini Spark MCP integration (May-June 2026) extend the platform into conversational and ambient AI surfaces. Distribution partnerships with Uber Eats and Expedia further embed OpenTable reservations into third-party booking contexts.
OpenTable's business model rests on multiple revenue streams. The primary mechanism is per-cover fees charged to restaurants on each seated diner, with high-volume operators paying up to $6,000 annually per restaurant and lower-volume operators on subscription plans. OpenTable Media, launched February 2026, introduces a B2B advertising platform that monetizes first-party diner behavior data through brand campaigns, with pilot advertisers including Diageo, Ghirardelli, and Cobra Beer. The platform's first-party reservation data underpins both diner personalization and the emerging advertising targeting capability, while integrations with Google Gemini, Uber Eats, Expedia, and voice AI partners expand booking capture beyond the OpenTable app and create additional reservation channels.
OpenTable firmographics
Firmographics- Name
- OpenTable
- Legal name
- OpenTable, Inc.
- Website
- https://opentable.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- OpenTable operates an online restaurant reservation platform spanning 17 countries, connecting diners with 65,000+ restaurants and filling 1.9 billion seats annually as a Booking Holdings subsidiary. It monetizes via per-cover fees, restaurant subscriptions, and a recently launched advertising platform.
- Ownership category
- akta.pro rank
Where OpenTable is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
OpenTable business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-Cover Reservation Fees: OpenTable charges restaurants per cover (per seated diner), with fees scaling with volume. Some restaurants pay up to $6,000 annually under this model.
- Subscription Plans: Restaurant management solutions offered through subscription plans with different tiers based on features and restaurant size.
- Advertising and Brand Partnerships: OpenTable Media offers five advertising products including on-site display, email marketing, data solutions, branded experiential partnerships, and B2B sponsorships targeting affluent diners.
- Data Solutions: Platform enables targeted marketing using aggregated, deidentified diner data for offsite advertising targeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Per-cover pricing model |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
OpenTable product offering
Product offeringCore offering
OpenTable operates a cloud-based restaurant reservation marketplace connecting 65,000+ restaurants with diners globally through its website, iOS/Android apps, and embedded integrations (Google AI, Uber Eats, ChatGPT, SoundHound). For restaurants it provides the OpenTable for Restaurants SaaS with reservation management, CRM, guest data, table management, and analytics on a per-cover plus subscription basis. For diners it offers free discovery, real-time booking, verified reviews, the OpenTable Regulars loyalty program, and AI-powered concierge support.
Product overview
OpenTable operates as a two-sided marketplace platform connecting diners with restaurants through a consumer reservation app and a restaurant management SaaS. The core product is the OpenTable Platform enabling discovery, booking, and review of 65,000+ restaurants globally. Supporting products include OpenTable Media (advertising network monetizing reservation data), OpenTable Regulars (loyalty program with Gold tier), and Private Dining Marketplace. Restaurant-facing offerings encompass table management, CRM, guest relationship tools, marketing software, and event management via the OpenTable for Restaurants platform. The company has expanded through acquisition (Libro for Canadian market) and ecosystem integrations including voice AI partners (VOICEplug, Loman AI, SoundHound AI, Maple, Maitly, Hostie, TimeShark AI), Google Gemini/MCP integration, Uber Eats partnership, and AI-powered forecasting via Distil Diagnostics.
Differentiator
Problem solved
Functional benefit
Brands
- OpenTable Media: Advertising and brand partnership platform that monetizes first-party reservation data from over 60,000 restaurants and 1.9 billion annual seat reservations, offering five advertising products including on-site display, email marketing, data solutions, branded experiential partnerships, and B2B sponsorships.
- OpenTable Regulars
Products and services
- OpenTable Platform Consumer-facing restaurant reservation platform enabling diners worldwide to discover, book, and review 65,000+ restaurants through real-time availability, location/cuisine search, and verified reviews. Free for diners; revenue generated from restaurant partners.
- OpenTable for Restaurants SaaS platform for restaurant operators providing reservation management, table management, CRM, guest relationship tools, marketing software, event management, and operational analytics. Sold via per-cover fees plus tiered subscription plans with multi-year annual contracts.
- OpenTable Media Advertising and brand partnership platform monetizing OpenTable's first-party reservation data through five advertising products: on-site display, email marketing, data solutions, branded experiential partnerships, and B2B sponsorships targeting affluent diners.
- OpenTable Regulars Revamped diner loyalty program allowing members to earn and redeem points for experiences, gift cards, and perks, with a Gold tier offering early access to reservations and free Uber One membership in select regions.
- Private Dining Marketplace Marketplace allowing diners to discover and book private dining and group experiences directly through OpenTable, addressing the previously fragmented search process for private and group dining events.
- Libro Montreal-based AI-driven reservation and table management platform acquired by OpenTable in April 2026, serving restaurants across Canada, the U.S., and Europe. Continues operating as a standalone brand with localized expertise, particularly in Quebec.
Quantifiable outcome
- AI Concierge answers 80% of diners' questions automatically at launch
- +3 more outcomes
Companies that use OpenTable
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
OpenTable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability12 records
Feature5 records
OpenTable partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic and minor.
- GooglecoreGoogle integrated OpenTable into its Gemini Spark AI assistant and AI Mode, allowing users to search, select, and book restaurant reservations directly through Google's AI platforms. OpenTable serves as a partner in Google's Model Context Protocol ecosystem for restaurant bookings.
- UbercoreUber integrated OpenTable restaurant reservations into its app under a 'Dine Out' section, allowing Uber users to browse and book restaurants while accessing Uber One membership benefits. The partnership expands OpenTable's distribution while adding dining capabilities to Uber's super app strategy.
- Expedia GroupstrategicUber partnership with Expedia for hotel bookings includes planned integration with OpenTable for restaurant reservations as part of Uber's super app expansion.
- LibrocoreOpenTable acquired Libro, a Montreal-based AI-driven reservation and table management platform serving restaurants across Canada, US, and Europe. The acquisition strengthens OpenTable's presence in Quebec and the broader Canadian market, with Libro continuing as a standalone brand.
- DiageostrategicPilot brand partner in OpenTable Media advertising platform, creating targeted advertising and experiential brand activations within the dining reservation experience.
- GhirardellistrategicPilot brand partner in OpenTable Media advertising platform, leveraging first-party reservation data to reach affluent diners during dining occasions.
- Cobra BeerminorPilot brand partner in OpenTable Media advertising platform for targeted dining-focused marketing campaigns.
- Distil.aistrategicPartnership to launch Distil Diagnostics, an AI-powered forecasting tool providing five-week cover and revenue forecasts for restaurant operators based on real-time booking patterns and performance benchmarks from 60,000+ OpenTable restaurants.
- Athletic Brewing Companyminor'Athletic January' campaign partnership creating interactive maps to help consumers find venues serving Athletic NA drinks, with rebate programs for beverage purchases.
- SoundHound AIstrategicPartnership to launch in-vehicle voice AI restaurant reservation system, enabling drivers to find, select, and book reservations hands-free through their vehicle's infotainment system using natural voice commands. Connects to OpenTable's network of 60,000+ restaurants.
- VOICEplug AIstrategicGlobal integration across 20 countries automating phone-based restaurant table reservations using voice AI. Handles multiple calls simultaneously, confirms reservations instantly, and syncs with OpenTable's real-time availability data.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
OpenTable competitors and assessment
Company assessmentDirect peers
- Resy: Restaurant reservation platform owned by American Express, directly competing with OpenTable in the same product category (consumer reservation marketplace + restaurant SaaS), serving similar affluent diner base with comparable restaurant management tools.
- SevenRooms: Restaurant CRM, reservation, and guest experience platform acquired by DoorDash in 2024. Directly competes with OpenTable's restaurant-facing SaaS offering with a comparable direct-to-restaurant GTM motion.
- TheFork: European restaurant reservation platform owned by Tripadvisor, operating the same two-sided marketplace model across Europe and competing head-to-head with OpenTable in markets like the UK, France, Italy, and Spain.
- Tock: Reservation and ticketing platform originally built for tasting menus and special experiences, now part of Squarespace/Block. Competes with OpenTable in fine dining, chef's table, and experiential dining bookings.
- ResDiary: Restaurant reservation and table management SaaS operating globally, listed alongside OpenTable as a partner in Google's AI Mode integration. Direct competitor in restaurant reservation software with comparable GTM.
- Quandoo: Restaurant reservation marketplace operating across Europe and Asia-Pacific, offering the same consumer booking + restaurant SaaS model as OpenTable in overlapping geographies.
- Yelp Reservations: Restaurant reservation and discovery product from Yelp, combining diner reviews with table booking in a similar two-sided marketplace model targeting SMB restaurants.
Broad incumbents
- Toast: Restaurant POS and operations platform that has expanded into reservations and guest management. Broader restaurant tech incumbent offering overlapping capabilities as part of a wider portfolio rather than specializing in reservations.
- DoorDash: Delivery super-app that acquired SevenRooms to enter restaurant reservations. Represents a broad incumbent with massive restaurant relationships and demand-side funding through its delivery marketplace.
Emerging players
- CoverManager: Restaurant reservation and management software focused on the Spanish and Latin American markets, with growing international presence. Emerging direct competitor in regions where OpenTable is expanding.
Market position
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
OpenTable social profiles
Digital presenceOpenTable financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenTable leadership team
Management profileNumber of profiles
Profiles9 records
OpenTable subsidiaries and ownership
Company hierarchySubsidiaries1 record
OpenTable funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenTable M&A and investment
M&A and investmentM&A11 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenTable
What does OpenTable do?
OpenTable operates a cloud-based restaurant reservation marketplace connecting 65,000+ restaurants with diners globally through its website, iOS/Android apps, and embedded integrations (Google AI, Uber Eats, ChatGPT, SoundHound). For restaurants it provides the OpenTable for Restaurants SaaS with reservation management, CRM, guest data, table management, and analytics on a per-cover plus subscription basis. For diners it offers free discovery, real-time booking, verified reviews, the OpenTable Regulars loyalty program, and AI-powered concierge support.
Is OpenTable a public or private company?
OpenTable is a private company. It is classified as corporate owned and is currently operating.
When was OpenTable founded?
OpenTable was founded in 1998. It employs 1,001 to 5,000 people.
Where is OpenTable based?
OpenTable is headquartered in San Francisco, United States, in the North America region.
How does OpenTable make money?
Four revenue lines are on record. Per-Cover Reservation Fees are the primary driver. The others are subscription Plans, advertising and Brand Partnerships and data Solutions.
Who are OpenTable's main competitors?
Direct peers on record are Resy, SevenRooms, TheFork, Tock, ResDiary, Quandoo and Yelp Reservations. Broad incumbents are Toast and DoorDash. CoverManager is listed as an emerging player.
Does OpenTable have an API?
No public API is recorded for OpenTable.