Gatsby
Gatsby is an open-source, React-based web framework with a unified GraphQL data layer, serving developers and businesses building commercial and e-commerce websites. It monetized via Gatsby Cloud SaaS (now migrating to Netlify) and Concierge professional services, and was acquired by Klaviyo in August 2025.
- Company typePrivate
- Founded2015
- HeadquartersBerkeley, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Gatsby does
Gatsby is an open-source, React-based web framework company founded in 2015 and headquartered in San Francisco (Delaware-incorporated as Gatsby, Inc.). Its core technology combines a React rendering engine with a unified GraphQL data layer that sources content from disparate CMS, e-commerce, and API systems at build time, supporting static site generation, server-side rendering (SSR), deferred static generation (DSG), and cloud functions. The company monetizes through Gatsby Cloud, a subscription SaaS for building and hosting Gatsby sites (now being migrated to Netlify following Klaviyo's August 2025 acquisition), and through Gatsby Concierge, a professional services line offering Performance, Builds, and Onboarding engagements on a quote basis. The company operates with a hybrid open-source/product-led growth motion complemented by enterprise field sales for larger accounts, and holds SOC2 Type II certification.
Gatsby's primary customer segments are web developers (personas) and business entities building commercial websites, with secondary use cases in e-commerce. The framework is distributed freely via npm and GitHub, while pre-built source plugins extend integration coverage across Shopify, Contentful, WordPress, Drupal, BigCommerce, Yotpo, and other platforms. The company raised approximately $46.7 million across three rounds between 2018 and 2020 from CRV, Index Ventures, Trinity Ventures, Fathom Capital, and Mango Capital. In August 2025, Klaviyo acquired Gatsby to integrate social commerce and UGC mapping capabilities into its customer data platform; concurrently, Gatsby Cloud customers are being offered migration paths to Netlify, signaling a managed wind-down of the standalone hosted SaaS.
Gatsby firmographics
Firmographics- Name
- Gatsby
- Legal name
- Gatsby, Inc.
- Website
- https://gatsbyjs.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Gatsby is an open-source, React-based web framework with a unified GraphQL data layer, serving developers and businesses building commercial and e-commerce websites. It monetized via Gatsby Cloud SaaS (now migrating to Netlify) and Concierge professional services, and was acquired by Klaviyo in August 2025.
- Ownership category
- akta.pro rank
Where Gatsby is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gatsby business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Gatsby Cloud SaaS Subscription: Cloud-based software-as-a-service offering for building and hosting Gatsby sites. Licensed to business entities that design, develop, and operate commercial websites.
- Gatsby Concierge Professional Services: Professional support services including Performance Concierge (website performance audits), Builds Concierge (build time optimization), and Onboarding Concierge (team onboarding and training)
- Gatsby Cloud Hosting: Hosting services for Gatsby sites, now transitioning to Netlify platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gatsby Cloud (now migrating to Netlify) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Gatsby product offering
Product offeringCore offering
Gatsby is an open-source React-based web framework with a unified GraphQL data layer that aggregates content and data from multiple sources into a single interface for building performant websites and applications. The company monetizes a commercial SaaS platform (Gatsby Cloud) for builds and hosting, and a Concierge family of professional services including Performance, Builds, and Oncierge bundles that help enterprises optimize, build, and launch Gatsby sites.
Product overview
Gatsby offers a platform-plus-services architecture consisting of the core Gatsby Framework (open-source React-based website framework), the Gatsby Data Layer (unified GraphQL data integration layer), and Gatsby Concierge professional services. The framework provides static site generation, server-side rendering, and deferred static generation capabilities, while the Concierge offerings provide add-on professional services for performance optimization, build acceleration, and team onboarding. Gatsby Cloud, the hosted build and deployment platform, is being unified with Netlify following a migration announcement.
Differentiator
Problem solved
Functional benefit
Brands
- Gatsby Framework: Open-source React-based framework for building fast, secure, and powerful websites
- Gatsby Cloud
- Gatsby Concierge
Products and services
- Gatsby Framework Open-source React-based web framework with a unified GraphQL data layer that aggregates content and data from multiple sources (CMSs, SaaS tools, databases, APIs, web) into a single interface. Used by web developers and engineering teams to build performant, accessible, SEO-friendly websites and web applications with features including SSR, DSG, Cloud Functions, code splitting, image optimization, and a plugin ecosystem.
- Gatsby Cloud Commercial SaaS platform providing builds, previews, and hosting for Gatsby sites. Offers Incremental Builds, preview environments, and edge hosting to accelerate development workflows for teams building Gatsby websites. Per the August 2025 acquisition announcement, the company is migrating Gatsby Cloud customers to Netlify.
- Performance Concierge Professional services bundle that pairs enterprise customers with a Gatsby engineer to audit and optimize site performance, accessibility, Core Web Vitals, and SEO. Targeted at organizations running production Gatsby sites that need hands-on performance tuning.
- Builds Concierge Professional services bundle providing a Gatsby engineer to help customers scope, build, and launch Gatsby sites. Includes support with migration, architecture, build optimization, and deployment workflows.
- Onboarding Concierge Professional services bundle that walks new Gatsby teams through framework adoption, including setup, data source integration, plugin configuration, and initial site launch support.
Quantifiable outcome
- Automatic code splitting, image optimization, inlining critical styles, lazy-loading, and prefetching for optimal site performance
- +2 more outcomes
Companies that use Gatsby
Customer profileSegments3 records
Ideal customer profiles2 records
Gatsby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Gatsby partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- NetlifycoreGatsby Cloud and Netlify Cloud are uniting. Netlify is offering all Gatsby Cloud customers easy migration paths to Netlify, combining two industry-leading platforms into one. Netlify announces the next evolution of Gatsby Cloud.
- KlaviyomajorKlaviyo acquired Gatsby to enhance its ability to integrate social media engagement into customer profiles and improve omnichannel marketing. Gatsby's features are being integrated into Klaviyo's platform, supporting real-time social data collection and UGC mapping.
- ShopifycoreShopify is supported as a headless e-commerce platform with out-of-the-box Gatsby integrations. Shopify's hosted checkout pages are commonly wrapped under a subdomain for seamless e-commerce experiences.
- ContentfulcoreContentful is recommended as a headless CMS option for complex content modelling in Gatsby sites, with pre-built Gatsby integrations available.
- WordPresscoreWordPress is recommended for blog content authoring in Gatsby sites, particularly the Classic Editor Plugin for accessibility, with available Gatsby source plugins.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Gatsby competitors and assessment
Company assessmentDirect peers
- Vercel: Creator of Next.js, the dominant React-based web framework, and a leading deployment platform. Vercel competes directly with Gatsby on framework mindshare and cloud hosting for modern web applications.
- Netlify: JAMstack-focused deployment platform that is absorbing Gatsby Cloud. Directly comparable on hosting/build infrastructure for modern web frameworks, and now the strategic migration destination for Gatsby Cloud customers.
- Astro: Open-source web framework focused on content-driven sites with islands architecture. Competes with Gatsby in the static site generation and content website builder category.
- Remix: Full-stack React framework (now Remix v2) emphasizing web standards and server-rendered applications. Direct competitor in the modern React framework category.
Broad incumbents
- Cloudflare Pages: Cloudflare's static site and frontend hosting product, offering build, deploy, and edge runtime. Competes with Gatsby Cloud on hosting, especially for JAMstack sites needing global edge delivery.
- Sanity: Headless CMS platform widely used with Gatsby and Next.js for content modeling. Comparable as a complementary infrastructure layer for the same target customers building content-driven sites.
- Contentful: Headless CMS with native Gatsby source plugin integration. Serves the same enterprise customers building Gatsby sites with structured content workflows.
- Shopify: Commerce platform with native Gatsby integration and recommended headless e-commerce use case. Comparable as a downstream beneficiary and integration partner for the same e-commerce site-building workflows.
Emerging players
- Builder.io: Visual headless CMS and page-building platform with a focus on integrating content into modern frameworks. Adjacent competitor in the headless content + framework stack.
- Render: Cloud platform for hosting web applications and static sites with build pipelines. Overlaps with Gatsby Cloud on deployment and hosting for modern web stacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gatsby social profiles
Digital presenceGatsby compliance and trust
Trust signalCompliance1 record
Gatsby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gatsby leadership team
Management profileNumber of profiles
Profiles7 records
Gatsby funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gatsby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gatsby
What does Gatsby do?
Gatsby is an open-source React-based web framework with a unified GraphQL data layer that aggregates content and data from multiple sources into a single interface for building performant websites and applications. The company monetizes a commercial SaaS platform (Gatsby Cloud) for builds and hosting, and a Concierge family of professional services including Performance, Builds, and Oncierge bundles that help enterprises optimize, build, and launch Gatsby sites.
Is Gatsby a public or private company?
Gatsby is a private company. It is classified as corporate owned and is currently acquired.
When was Gatsby founded?
Gatsby was founded in 2015. It employs 51 to 100 people.
Where is Gatsby based?
Gatsby is headquartered in Berkeley, United States, in the North America region.
How does Gatsby make money?
Three revenue lines are on record. Gatsby Cloud SaaS Subscription is the primary driver. The others are gatsby Concierge Professional Services and gatsby Cloud Hosting.
Who are Gatsby's main competitors?
Direct peers on record are Vercel, Netlify, Astro and Remix. Broad incumbents are Cloudflare Pages, Sanity, Contentful and Shopify. Emerging players are Builder.io and Render.
Does Gatsby have an API?
No public API is recorded for Gatsby.