Gatsby

What Gatsby does

Gatsby is an open-source, React-based web framework company founded in 2015 and headquartered in San Francisco (Delaware-incorporated as Gatsby, Inc.). Its core technology combines a React rendering engine with a unified GraphQL data layer that sources content from disparate CMS, e-commerce, and API systems at build time, supporting static site generation, server-side rendering (SSR), deferred static generation (DSG), and cloud functions. The company monetizes through Gatsby Cloud, a subscription SaaS for building and hosting Gatsby sites (now being migrated to Netlify following Klaviyo's August 2025 acquisition), and through Gatsby Concierge, a professional services line offering Performance, Builds, and Onboarding engagements on a quote basis. The company operates with a hybrid open-source/product-led growth motion complemented by enterprise field sales for larger accounts, and holds SOC2 Type II certification.

Gatsby's primary customer segments are web developers (personas) and business entities building commercial websites, with secondary use cases in e-commerce. The framework is distributed freely via npm and GitHub, while pre-built source plugins extend integration coverage across Shopify, Contentful, WordPress, Drupal, BigCommerce, Yotpo, and other platforms. The company raised approximately $46.7 million across three rounds between 2018 and 2020 from CRV, Index Ventures, Trinity Ventures, Fathom Capital, and Mango Capital. In August 2025, Klaviyo acquired Gatsby to integrate social commerce and UGC mapping capabilities into its customer data platform; concurrently, Gatsby Cloud customers are being offered migration paths to Netlify, signaling a managed wind-down of the standalone hosted SaaS.

Name

Gatsby

Legal name

Gatsby, Inc.

Website

https://gatsbyjs.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

51–100 employees

Short description

Gatsby is an open-source, React-based web framework with a unified GraphQL data layer, serving developers and businesses building commercial and e-commerce websites. It monetized via Gatsby Cloud SaaS (now migrating to Netlify) and Concierge professional services, and was acquired by Klaviyo in August 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Gatsby Cloud SaaS Subscription: Cloud-based software-as-a-service offering for building and hosting Gatsby sites. Licensed to business entities that design, develop, and operate commercial websites.
2. Gatsby Concierge Professional Services: Professional support services including Performance Concierge (website performance audits), Builds Concierge (build time optimization), and Onboarding Concierge (team onboarding and training)
3. Gatsby Cloud Hosting: Hosting services for Gatsby sites, now transitioning to Netlify platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gatsby is an open-source React-based web framework with a unified GraphQL data layer that aggregates content and data from multiple sources into a single interface for building performant websites and applications. The company monetizes a commercial SaaS platform (Gatsby Cloud) for builds and hosting, and a Concierge family of professional services including Performance, Builds, and Oncierge bundles that help enterprises optimize, build, and launch Gatsby sites.

Product overview

Gatsby offers a platform-plus-services architecture consisting of the core Gatsby Framework (open-source React-based website framework), the Gatsby Data Layer (unified GraphQL data integration layer), and Gatsby Concierge professional services. The framework provides static site generation, server-side rendering, and deferred static generation capabilities, while the Concierge offerings provide add-on professional services for performance optimization, build acceleration, and team onboarding. Gatsby Cloud, the hosted build and deployment platform, is being unified with Netlify following a migration announcement.

Differentiator

Problem solved

Functional benefit

Brands

• Gatsby Framework: Open-source React-based framework for building fast, secure, and powerful websites
• Gatsby Cloud
• Gatsby Concierge

Products and services

• Gatsby Framework Open-source React-based web framework with a unified GraphQL data layer that aggregates content and data from multiple sources (CMSs, SaaS tools, databases, APIs, web) into a single interface. Used by web developers and engineering teams to build performant, accessible, SEO-friendly websites and web applications with features including SSR, DSG, Cloud Functions, code splitting, image optimization, and a plugin ecosystem.
• Gatsby Cloud Commercial SaaS platform providing builds, previews, and hosting for Gatsby sites. Offers Incremental Builds, preview environments, and edge hosting to accelerate development workflows for teams building Gatsby websites. Per the August 2025 acquisition announcement, the company is migrating Gatsby Cloud customers to Netlify.
• Performance Concierge Professional services bundle that pairs enterprise customers with a Gatsby engineer to audit and optimize site performance, accessibility, Core Web Vitals, and SEO. Targeted at organizations running production Gatsby sites that need hands-on performance tuning.
• Builds Concierge Professional services bundle providing a Gatsby engineer to help customers scope, build, and launch Gatsby sites. Includes support with migration, architecture, build optimization, and deployment workflows.
• Onboarding Concierge Professional services bundle that walks new Gatsby teams through framework adoption, including setup, data source integration, plugin configuration, and initial site launch support.

Quantifiable outcome

• Automatic code splitting, image optimization, inlining critical styles, lazy-loading, and prefetching for optimal site performance
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• NetlifycoreTechnology or Integration · 1 January 2026Gatsby Cloud and Netlify Cloud are uniting. Netlify is offering all Gatsby Cloud customers easy migration paths to Netlify, combining two industry-leading platforms into one. Netlify announces the next evolution of Gatsby Cloud.
• KlaviyomajorTechnology or Integration · 19 August 2025Klaviyo acquired Gatsby to enhance its ability to integrate social media engagement into customer profiles and improve omnichannel marketing. Gatsby's features are being integrated into Klaviyo's platform, supporting real-time social data collection and UGC mapping.
• ShopifycoreTechnology or IntegrationShopify is supported as a headless e-commerce platform with out-of-the-box Gatsby integrations. Shopify's hosted checkout pages are commonly wrapped under a subdomain for seamless e-commerce experiences.
• ContentfulcoreTechnology or IntegrationContentful is recommended as a headless CMS option for complex content modelling in Gatsby sites, with pre-built Gatsby integrations available.
• WordPresscoreTechnology or IntegrationWordPress is recommended for blog content authoring in Gatsby sites, particularly the Classic Editor Plugin for accessibility, with available Gatsby source plugins.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vercel: Creator of Next.js, the dominant React-based web framework, and a leading deployment platform. Vercel competes directly with Gatsby on framework mindshare and cloud hosting for modern web applications.
• Netlify: JAMstack-focused deployment platform that is absorbing Gatsby Cloud. Directly comparable on hosting/build infrastructure for modern web frameworks, and now the strategic migration destination for Gatsby Cloud customers.
• Astro: Open-source web framework focused on content-driven sites with islands architecture. Competes with Gatsby in the static site generation and content website builder category.
• Remix: Full-stack React framework (now Remix v2) emphasizing web standards and server-rendered applications. Direct competitor in the modern React framework category.

Broad incumbents

• Cloudflare Pages: Cloudflare's static site and frontend hosting product, offering build, deploy, and edge runtime. Competes with Gatsby Cloud on hosting, especially for JAMstack sites needing global edge delivery.
• Sanity: Headless CMS platform widely used with Gatsby and Next.js for content modeling. Comparable as a complementary infrastructure layer for the same target customers building content-driven sites.
• Contentful: Headless CMS with native Gatsby source plugin integration. Serves the same enterprise customers building Gatsby sites with structured content workflows.
• Shopify: Commerce platform with native Gatsby integration and recommended headless e-commerce use case. Comparable as a downstream beneficiary and integration partner for the same e-commerce site-building workflows.

Emerging players

• Builder.io: Visual headless CMS and page-building platform with a focus on integrating content into modern frameworks. Adjacent competitor in the headless content + framework stack.
• Render: Cloud platform for hosting web applications and static sites with build pipelines. Overlaps with Gatsby Cloud on deployment and hosting for modern web stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/gatsbyjs
• YouTubeyoutube.com/gatsbyjs
• Xx.com/gatsbyjs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gatsby