Credibly
Credibly is a Fintech platform that uses data science and technology to offer finance for small businesses.
- Company typePrivate
- Founded2010
- HeadquartersSouthfield, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Credibly does
Credibly is a Fintech platform that uses data science and technology to offer finance for small businesses. Its lending and capital platform serves small and medium businesses as a trusted and committed partner. It offers a suite of financing products that can accommodate nearly any stage of business development or credit profile. Credibly also offers short-term financing in the form of business loans and merchant cash advances. Its working capital loans and merchant cash advances can be a good option for borrowers with lower credit scores.
Credibly firmographics
Firmographics- Name
- Credibly
- Legal name
- Retail Capital Holdings, LLC
- Website
- https://www.credibly.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Credibly is a Fintech platform that uses data science and technology to offer finance for small businesses.
- Ownership category
- akta.pro rank
Credibly industry classification
Industry- Product category
- Small Business Lending
- NAICS
- Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)
- SIC
- Miscellaneous Business Credit Institution (6159), Short-Term Business Credit Institutions (6153), Asset-Backed Securities (6189)
- akta.pro primary industry
- Underwriting Automation & Income/Employment Verification (FSAGAHAD)
- akta.pro secondary industries
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Asset-Backed Securities (ABS) (FSACACAA)
Keywords
Where Credibly is headquartered
LocationHeadquarters
- HQ city
- Southfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Credibly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Working Capital Loans: Short-term loans for businesses needing flexible, short-term funding to stabilize cash flow and meet immediate business needs. Priced with factor rates as low as 1.11.
- Merchant Cash Advances: Advance based on future sales with remittances tied to actual or anticipated daily credit and debit card sales. Flexible repayment based on business revenue rather than fixed monthly payments.
- Business Line of Credit: Revolving credit access up to $300,000. Customers pay interest only on amounts drawn, with lower rates than business credit cards.
- Equipment Financing: Short-term specific loans for equipment repair, replacement, or purchase. Made available through Credibly's network of external funding partners.
- Long-term Business Loans: Loans for business owners with proven track record, providing larger amounts with extended repayment terms up to 120 months. Made available through funding partners.
- SBA Loans: Small Business Administration loans offered through Credibly's network of external funding partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Working Capital Loan - Factor Rate Based |
| Transaction based/ take rate | Pay-as-you-go | Merchant Cash Advance - Revenue-Based |
| Usage-based | Monthly | Business Line of Credit - Revolving Credit |
| Subscription | Monthly | Long-term Business Loan - Fixed Payment |
| Unit Pricing | Monthly | Equipment Financing - Purpose-Specific |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Credibly product offering
Product offeringCore offering
Credibly is an AI-powered fintech platform that provides small and medium-sized businesses with access to working capital and other financing products. Its core offerings include working capital loans, merchant cash advances, business lines of credit, equipment financing, and long-term business loans, with underwriting decisions powered by proprietary machine learning and Generative AI systems.
Product overview
Credibly is an AI-powered SMB financing platform offering a comprehensive portfolio of lending products including Working Capital Loans, Merchant Cash Advances, Business Lines of Credit, Equipment Financing, and Long-term Business Loans. The company also provides SBA Loans through a network of external funding partners. The platform is distinguished by its proprietary AI-driven underwriting technology, supported by multiple patents covering Generative AI with neural networks and machine learning. Key platform features include a streamlined three-step Online Checkout, Credibly API V2 for broker integrations, and Dynamic Offers for ISOs. Credibly leverages data science and bank-statement underwriting to evaluate business health beyond credit scores, serving businesses across all 50 U.S. states.
Differentiator
Problem solved
Functional benefit
Products and services
- SBA Loans Small Business Administration loans offered through Credibly's network of external funding partners, providing government-backed financing with favorable terms for eligible small businesses.
- Working Capital Loan Short-term loans designed to stabilize cash flow and meet immediate business needs for SMBs with steady revenue seeking flexible, short-term funding. Requires 6+ months in business, 500+ FICO score, and $15,000+ monthly revenue.
- Merchant Cash Advance Advance based on future sales for businesses with seasonal and fluctuating revenue. Remittances are tied to actual or anticipated daily credit and debit card sales, providing flexible payment without fixed monthly obligations.
- Business Line of Credit Revolving credit access up to $300,000. Customers apply once and get access to a revolving line of credit, paying interest only on the amount actually used rather than the full limit. Requires 700+ FICO score and $20,000+ monthly revenue.
- Equipment Financing Short-term specific loans for equipment repair, replacement, or purchase, including heavy equipment, medical equipment, and construction equipment. The equipment serves as collateral, making the option less credit-dependent. Made available through Credibly's network of external funding partners.
- Long-term Business Loans Loans designed for business owners with proven track records, offering max loan sizes up to $10M, terms up to 120 months, and funding within 1 to 6 months. Made available through funding partners.
- Credibly Business Checking Business checking account with no minimum balance requirements, offered as part of Credibly's financial services ecosystem for small businesses.
Quantifiable outcome
- Approval in as fast as 2 hours compared to weeks-months for traditional bank loans
- +3 more outcomes
Companies that use Credibly
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Credibly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature5 records
Credibly partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Figure Technology SolutionscoreStrategic alliance integrating Credibly's SMB lending products (small business loans and revenue-based financing) onto Figure's blockchain-powered Democratized Prime platform. Credibly becomes the second fintech borrower on the platform, gaining access to Figure Connect for whole loan sales, securitization, and DART blockchain-based E-note registry infrastructure. The partnership aims to modernize capital markets access for underserved U.S. small businesses through real-world asset tokenization.
- Big Think CapitalminorIndependent Sales Organization (ISO) partner providing feedback on Credibly's Dynamic Offers feature, which allows customization of loan stipulations and direct submission to Online Checkout.
- FundwellminorIndependent Sales Organization (ISO) partner providing positive feedback on Credibly's Dynamic Offers feature, highlighting improved speed and conversion rates for their operations.
- FundshopminorMentioned alongside Credibly as one of five top merchant cash advance providers profiled in industry comparison article.
- Fora FinancialminorMentioned alongside Credibly as one of five top merchant cash advance providers profiled in industry comparison article.
- Rapid FinanceminorMentioned alongside Credibly as one of five top merchant cash advance providers profiled in industry comparison article.
- Libertas FundingminorMentioned alongside Credibly as one of five top merchant cash advance providers profiled in industry comparison article.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Credibly competitors and assessment
Company assessmentDirect peers
- Fora Financial: Direct competitor in the U.S. small business financing and merchant cash advance space, offering working capital and MCA products to underserved SMBs across multiple industries. Profiled alongside Credibly as a top MCA provider.
- Rapid Finance: Direct competitor providing SBA loans, working capital, and merchant cash advances to U.S. small businesses via digital and partner channels. Comparable in target customer profile and product mix.
- Fundshop: Top merchant cash advance provider profiled alongside Credibly, offering short-term financing to SMBs. Comparable in MCA product design and customer segmentation.
- Libertas Funding: Alternative SMB lender offering revenue-based financing and working capital solutions. Mentioned alongside Credibly in MCA provider rankings, serving a similar underserved SMB customer base.
- Fundwell: Independent Sales Organization and alternative SMB financing platform that partners with Credibly. Operates a similar broker/ISO-originated model for working capital and MCA products.
- BlueVine: Digital SMB finance platform offering lines of credit, invoice factoring, and business checking to small businesses. Comparable in targeting underserved SMBs with fast, technology-driven credit decisions.
- National Funding: Alternative SMB lender offering working capital loans, equipment financing, and merchant cash advances. Direct competitor in the underbanked SMB financing space with similar product breadth.
Emerging players
- Big Think Capital: ISO partner of Credibly providing SMB financing solutions through broker and direct channels. Comparable in serving SMB borrowers via partner-originated alternative lending products.
- Lendio: SMB lending marketplace connecting small business borrowers with multiple lenders and loan products. Comparable in aggregating SMB financing demand, though operates as a marketplace rather than a direct lender.
Broad incumbents
- OnDeck (Enova International): Long-established SMB online lender offering term loans and lines of credit to small businesses. Comparable in product set and target customer, though operating within a larger diversified online lender (Enova).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Credibly social profiles
Digital presenceCredibly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credibly leadership team
Management profileNumber of profiles
Profiles5 records
Credibly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credibly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credibly
What does Credibly do?
Credibly is an AI-powered fintech platform that provides small and medium-sized businesses with access to working capital and other financing products. Its core offerings include working capital loans, merchant cash advances, business lines of credit, equipment financing, and long-term business loans, with underwriting decisions powered by proprietary machine learning and Generative AI systems.
Is Credibly a public or private company?
Credibly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Credibly founded?
Credibly was founded in 2010. It employs 101 to 250 people.
Where is Credibly based?
Credibly is headquartered in Southfield, United States, in the North America region.
How does Credibly make money?
Six revenue lines are on record. Working Capital Loans are the primary driver. The others are merchant Cash Advances, business Line of Credit, equipment Financing, long-term Business Loans and SBA Loans.
Who are Credibly's main competitors?
Direct peers on record are Fora Financial, Rapid Finance, Fundshop, Libertas Funding, Fundwell, BlueVine and National Funding. Emerging players are Big Think Capital and Lendio. OnDeck (Enova International) is listed as a broad incumbent.
Does Credibly have an API?
Yes. Credibly API V2 enables programmatic access to Credibly's SMB lending platform. The API powers broker submissions, automated underwriting workflows, and real-time status updates for merchants. It supports integration with partner systems for automated deal submissions and documentation visibility. Developer documentation is at Not specified.
What industry is Credibly in?
Credibly's product category is Small Business Lending. Its primary akta.pro industry code is FSAGAHAD, Underwriting Automation & Income/Employment Verification, with a secondary code of FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking). Its NAICS code is 522 and its SIC code is 6159.