What me&u does

me&u is a mobile ordering and payment platform purpose-built for the hospitality industry, founded in 2019 by Stevan Premutico and headquartered in Melbourne, Australia. The company provides QR-code-based mobile ordering, contactless payments, staff upsell tooling, hospitality CRM, and loyalty solutions to more than 6,000 venues across Australia, the UK, the US, New Zealand, Singapore, and additional European and Asian markets, processing over $2 billion in annual dining transactions. In November 2023, me&u merged with competitor Mr Yum to form a combined entity led by Mr Yum co-founder Kim Teo as CEO; founder Stevan Premutico departed in July 2024 and the company executed a 10% workforce reduction in December 2024 as part of post-merger consolidation.

The platform's core technical asset is an AI-powered menu and personalisation engine trained on billions of ordering data points across 25 million unique consumer profiles, which dynamically reorders menus, surfaces "For You" recommendations, and drives intelligent upsells and cross-sells to lift average order value. The product suite comprises Order & Pay (core QR ordering and payments), Multi-vendor (food hall ordering in a single cart), Hybrid (combined guest/server ordering), Pay (standalone mobile payments), Crew & Staff Upsells (staff app), Connect CRM (guest data platform), Loyalty, and the upcoming Spots consumer discovery app. The company integrates with 70+ POS systems (Lightspeed, Toast, Micros, NCR Aloha, Clover, etc.) and holds an exclusive partnership with Velocity Frequent Flyer for points earn/redeem at me&u venues.

me&u generates revenue through transaction-based fees on the $2B+ GMV it processes plus SaaS-style subscriptions for CRM, loyalty, and advanced analytics modules. It operates a hybrid go-to-market with dedicated enterprise field sales for large hospitality groups (e.g., AVC, Merivale, ALH, Solotel, Hollywood Bowl, Boxpark) alongside self-serve website onboarding for SMB and mid-market venues. The company reported 2024 revenue of $57.5 million AUD (71% year-over-year growth) and reached profitability in the second half of 2025.

Name

me&u

Legal name

me&u

Website

https://meandu.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

me&u is an AI-powered mobile ordering and payment platform serving 6,000+ hospitality venues globally. It provides QR-code ordering, contactless payments, CRM, loyalty, and AI menu personalisation to restaurants, pubs, bars, cafes, and entertainment operators.

Ownership category

akta.pro rank

Product category

Hospitality Ordering Software

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

akta.pro secondary industries

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Payments, Billing & Invoicing (THALACAJ), QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

Keywords

• QR ordering platform
• Mobile payment processing
• Hospitality technology software
• Restaurant POS integration
• Guest CRM platform

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction-based ordering and payments: Platform fees from processing dining transactions. Venues pay a percentage or flat fee per transaction processed through the QR ordering and payment system. The company processes over $2B in dining transactions annually.
2. SaaS platform subscription: Subscription revenue from venue onboarding, platform access, and ongoing service fees for the ordering, payment, CRM, and loyalty tools.
3. AI menu personalisation: Additional revenue from AI-powered personalisation features and advanced analytics tools for enterprise customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

me&u sells a QR-code-based mobile ordering and payment platform for hospitality venues, including standalone Order & Pay, Multi-vendor (food hall) ordering, Hybrid server-plus-QR ordering, Pay (mobile payments only), and Crew staff upsell tooling. Its Grow suite adds Connect CRM, a hospitality-specific customer data and marketing platform, and a customizable Loyalty program integrated with Velocity Frequent Flyer. The platform serves restaurants, pubs, bars, cafes, food halls, and entertainment venues through subscription SaaS fees plus transaction-based take rates.

Product overview

me&u is a platform-plus-modules hospitality technology company offering QR code ordering and payments as its core platform, with supplementary modules for staff management, CRM, and loyalty. The product portfolio consists of: Order & Pay (core QR ordering and mobile payments supporting Apple Pay, Google Pay, cards, and gift cards); Multi-vendor (food hall ordering from multiple vendors in one cart); Hybrid (combined guest/server ordering); Pay (standalone mobile payments); Crew & Staff Upsells (staff app for mobile ordering and upsell facilitation); Connect CRM (guest data and marketing platform); Loyalty (rewards management); and Spots (consumer app for venue recommendations). The company was formed from the November 2023 merger of Mr Yum and me&u, combining their respective platforms into a unified system now serving 6,000+ locations across Australia, UK, and US with 25 million unique users.

Differentiator

Problem solved

Functional benefit

Brands

• Crew: Staff app that helps manage guest experience on the fly
• Spots

Products and services

• Order & Pay QR-code based mobile ordering and payment platform for hospitality venues. Allows guests to scan a code, browse the menu, place orders, and pay via their smartphone using Apple Pay, Google Pay, saved cards, gift cards, or mixed payments. Designed for restaurants, pubs, bars, cafes, and entertainment venues.
• Pay Standalone mobile payments solution for venues that already have their own ordering systems in place and need contactless in-seat or table-side payment capability through the me&u platform.
• Multi-vendor Food hall ordering system enabling guests to order from multiple vendors within a single venue using one cart and one payment transaction, with split-bill and food hall analytics support.
• Hybrid Combined ordering solution where guests can order either through a server or via QR code, with seamless split-payment handling, suited to venues running a mix of full table service and self-order experiences.
• Crew & Staff Upsells Staff-facing mobile app that enables servers to take orders on the move, manage guest experiences, and process AI-powered upsell recommendations to increase venue revenue during service.
• Connect CRM Hospitality-specific customer relationship management platform that centralises guest data, enables marketing automation and personalised campaigns, and supports loyalty programs to drive repeat visits, engagement, and revenue.
• Loyalty Customisable rewards and loyalty program for hospitality venues to drive repeat visits, integrated with the me&u platform's ordering data and the Velocity Frequent Flyer program for points-based engagement.

Quantifiable outcome

• Cocktail sales increased 300% compared to table service
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration76 records

AI capability6 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mr YumcoreStrategic or Co-development Partner · 1 November 2023Strategic merger combining two leading Australian restaurant and venue ordering platforms. The combined entity achieved profitability in H2 2025, reporting $57.5M revenue in 2024 with 71% growth. Founder Kim Teo (Mr Yum co-founder) serves as CEO. Over 1,000 venues were migrated during integration across four offices in Australia, UK, and US.
• Velocity Frequent FlyercoreGTM or Marketing PartnerExclusive partnership allowing guests to earn Velocity Points or Pay with Points at thousands of me&u venues nationwide. Makes every meal more rewarding for the frequent flyer program members.
• LightspeedcoreTechnology or IntegrationPOS integration partner enabling menu sync and order data flow between Lightspeed POS systems and me&u platform.
• ToastcoreTechnology or IntegrationPOS integration partner enabling restaurants to connect Toast POS with me&u's ordering and payment platform.
• Micros (Oracle)coreTechnology or IntegrationPOS integration partner for enterprise restaurants using Micros systems to sync menus and process orders through me&u.
• NCR AlohacoreTechnology or IntegrationPOS integration partner connecting NCR Aloha systems with me&u's ordering platform for seamless hospitality operations.
• GreenerminorStrategic or Co-development PartnerPartnership to help restaurants become more sustainable by providing guidance on reducing emissions with access to exclusive offers.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Olo: Enterprise-grade online ordering platform serving large restaurant chains. Direct competitor in the digital ordering and guest engagement layer for hospitality venues, particularly relevant for me&u's enterprise and multi-site segment.
• Bbot: QR-code and mobile ordering platform for restaurants, pubs, and food halls. Directly comparable on multi-vendor ordering, QR payments, and venue-side commerce — overlapping heavily with me&u's core Order & Pay and Multi-vendor modules.
• ChowNow: Direct online ordering platform focused on independent restaurants. Comparable offering on QR/mobile ordering and CRM/loyalty, often cited as an alternative for SMB venues evaluating me&u's self-serve motion.
• Deliverect: Online ordering integration and delivery management platform. Competes with me&u's POS integration depth and broader order-aggregation layer, particularly across multi-channel and food-hall venues.

Broad incumbents

• Toast: Restaurant-focused POS platform with native QR-ordering, payroll, and marketing. Represents the bundling threat to me&u's specialist position — large venues may prefer Toast's all-in-one stack.
• Block (Square): Payments-led POS with integrated ordering, loyalty and CRM modules. Competes for the same SMB venue customer, often at lower price points, and could erode me&u's mid-market wedge.
• Lightspeed Restaurant: POS and commerce platform for hospitality and retail. Lightspeed is both a partner (POS integration) and an indirect competitor via bundled ordering features, particularly in Australia and Europe.
• SpotOn: Restaurant technology platform offering POS, online ordering, reservations, and marketing automation. Comparable on the multi-module venue commerce stack that me&u is building through Order & Pay plus CRM and Loyalty.

Emerging players

• SevenRooms: Guest CRM, marketing, and reservation platform for hospitality. Comparable on the CRM/loyalty/Connect side of me&u's stack and an integration partner — represents both collaboration and adjacent competitive overlap.
• Resy (American Express): Restaurant reservation and guest engagement platform. Overlaps with me&u's CRM and reservation-adjacent use cases, and is an integration partner — relevant for the higher-end dining venue segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meandu
• Facebookfacebook.com/meandu.global

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about me&u