What Deliverect does

Deliverect is a Belgian SaaS company founded in 2018 and headquartered in Ghent, Belgium, that operates an API-first, AI-powered omnichannel digital ordering platform for enterprise restaurant chains and grocery/retail operators. The platform processes more than 1.5 billion orders across 80,000-95,000+ customer locations in 65+ countries, ingesting online orders from third-party marketplaces (Uber Eats, DoorDash, Grubhub, Wolt, Deliveroo) and routing them into customer POS systems (Toast, Square, NCR, Lightspeed, Micros Simphony) with a stated 99.6% order injection rate. The product surface covers first-party digital ordering (Deliverect Direct, Catering, QR Code Ordering), third-party marketplace management (Deliverect Restaurants, DMA, Plus), dispatch and delivery (Dispatch, Courier App), revenue protection (Sentinel, Reclaim), in-store operations (Kiosk via the Tabesto acquisition, DMA), and an AI layer branded Deliverect AI comprising Autonomous Menu Agents, Autonomous Support Agents, and Smart Assistants. The technology is built on a modular Commerce API that handles over 30 million API calls daily and integrates with 1,000+ partners across POS, delivery, loyalty, payments, and voice-AI categories.

Revenue is generated through annual subscription contracts priced per location and feature tier on a quote-based (non-publicly-disclosed) basis, with go-to-market executed primarily via direct enterprise field sales ('Request a Demo' and 'Get Started' CTAs) targeting large multi-unit operators. Customer segments split between Quick Service Restaurant chains (Papa John's, KFC, Burger King, Taco Bell, Pizza Hut, Little Caesars, bb.q Chicken, Dave's Hot Chicken, Joe & The Juice, PJ's Coffee), grocery and convenience (Asda, Rocky Mountain Chocolate Factory), and an enterprise restaurant chain tier. Distribution is augmented by a co-sell channel with POS vendors, delivery marketplaces, and implementation partners such as 5&5, plus platform partnerships including a 2026 DoorDash Preferred Integration Partner designation where Deliverect is the only platform rated 'Excellent'. The company has raised approximately $236M in disclosed funding across five rounds, last priced at a $1.4B post-money valuation in the January 2022 Series D led by Coatue Management and Alkeon Capital Management.

Deliverect has scaled through both organic product development and M&A, completing acquisitions of ChatFood in May 2023 (social media ordering and dine-in QR) and Tabesto in May 2025 (self-serve kiosks, adding ~60 employees and 1,500 customers). Recurring investment has gone into launching the Deliverect AI suite (April 2026), the AI Agent Library developed with n8n (December 2025), voice-AI integration with ConverseNow (April 2026), and flagship deployments such as Papa John's planned US-wide Smart Dispatch rollout by end of 2027. Zhong Xu serves as CEO, with founder Jerome Laredo as CRO, Jan Hollez as CTO, Jelte Vrijhoef as CIO, and Mirko Deneke as CFO.

Name

Deliverect

Legal name

Deliverect

Website

https://deliverect.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Deliverect is a Belgian SaaS platform that integrates online food delivery, first-party ordering, dispatch, kiosk, and AI-driven menu operations into enterprise restaurant and retail POS systems, serving 80,000+ locations across 65+ countries.

Ownership category

akta.pro rank

Product category

Restaurant Ordering and Delivery Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (492110), Caterers (722320)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

akta.pro secondary industries

Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), Restaurant Meal Delivery Platforms (TLAAAHAA), Drop-Off / Delivery Catering (THAFAIAI)

Keywords

• Restaurant ordering platform
• Food delivery integration
• Omnichannel digital ordering
• Restaurant POS integration
• Restaurant SaaS platform

Headquarters

HQ city

Ghent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS model providing order management, menu management, and delivery orchestration capabilities to restaurants and retailers. Revenue generated from recurring platform fees based on location count and feature tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Deliverect operates an API-first, AI-powered omnichannel digital ordering platform that aggregates and manages orders from third-party delivery marketplaces, first-party digital channels, in-store kiosks, and catering into a single dashboard connected to restaurants' and retailers' POS systems. The platform offers menu management, dispatch and delivery orchestration, revenue protection, and autonomous AI agents for menu optimization and operational monitoring, serving enterprise restaurant chains and grocery retailers across 65+ countries.

Product overview

Deliverect is an API-first, AI-powered omnichannel digital ordering platform designed for enterprise restaurant and retail operations. The platform provides a unified solution across first-party digital ordering (Deliverect Direct, Catering, QR Code Ordering), third-party marketplace management (Deliverect Restaurants with order aggregation and menu management), dispatch and delivery management (Dispatch, Courier App), revenue protection (Sentinel, Reclaim), and in-store operations (Kiosk, Table Ordering, DMA). The Deliverect AI suite provides autonomous agents for menu optimization, technical issue resolution, and marketing automation. The Deliverect Commerce API enables custom integrations. The platform integrates with 1,000+ partners including POS systems, delivery channels, and loyalty platforms, serving over 80,000 locations in 65+ countries with 1.5 billion+ orders processed.

Differentiator

Problem solved

Functional benefit

Brands

• Deliverect Restaurants: Order and menu management platform for third-party marketplace management
• Deliverect Direct
• Deliverect Dispatch
• Deliverect AI
• Sentinel by Deliverect
• Deliverect Plus
• Deliverect Catering
• Tabesto by Deliverect
• DMA (Delivery Manager App)
• Courier App
• Reclaim by Deliverect

Products and services

• Deliverect Restaurants Order aggregation and intelligent menu management platform for third-party marketplace management, featuring a 99.6% order injection rate with one dashboard for every platform, real-time stock sync, dynamic pricing, A/B testing, and automated scheduling. Targeted at enterprise restaurant chains managing multiple delivery marketplaces.
• Deliverect Direct

Quantifiable outcome

• 118% sales increase for KFC using Deliverect AI for marketing promotion
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability9 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and flagship.

• 5&5coreImplementation/ SI/ Consulting Partner · 18 June 2026Strategic partnership with 5&5, a digital platform management company, to enhance restaurant brands' digital ordering capabilities. The collaboration combines Deliverect's ordering technology with 5&5's managed services and operational expertise, offering over 1,000 global certified integrations to streamline digital operations across carryout, delivery, dine-in, drive-thru, and catering services. The partnership strengthens Deliverect's partner ecosystem in North America.
• Papa John'sflagshipTechnology or Integration · 18 June 2026Papa John's partnered with Deliverect to deploy its Smart Dispatch & Delivery Management platform across all U.S. restaurants by end of 2027. The platform consolidates all ordering channels and delivery fleets into a single system, as part of Papa Johns' multi-year tech stack overhaul.
• DoorDashflagshipChannel Partner/ Reseller/ Distributor · 19 May 2026Deliverect confirmed as a 2026 Preferred Integration Partner in DoorDash's technology partner programme. Deliverect is the ONLY digital platform rated 'Excellent' by DoorDash. Selected based on performance and feature criteria to help reduce order cancellations, improve accuracy, and decrease manual reconciliation work.
• DataCandycoreTechnology or Integration · 14 May 2026Partnership to integrate Deliverect's digital ordering platform with DataCandy's loyalty engine, connecting first-party orders from web, app, kiosk, and in-store channels with loyalty profiles. Enables customers to earn and redeem points consistently across all owned ordering channels while operators gain unified guest behavior visibility.
• ConverseNowcoreTechnology or Integration · 16 April 2026Strategic partnership to integrate AI-powered voice ordering into Deliverect's unified restaurant order management ecosystem. Enables phone and drive-thru voice orders to flow seamlessly alongside third-party delivery and first-party digital orders, improving operational efficiency, order accuracy, and guest experience.
• AsdaflagshipStrategic or Co-development Partner · 16 April 2026UK's third-largest grocery retailer partnered with Deliverect to streamline quick-commerce operations across Asda Express locations. The unified solution synchronizes availability, range, and pricing across delivery channels including Uber Eats, Just Eat, and Deliveroo, with rollout already live across hundreds of locations and continued expansion planned for 2026.
• ThanxcoreTechnology or Integration · 3 March 2026Partnership to enhance restaurant ordering and loyalty platforms, combining Deliverect's order management with Thanx's guest engagement capabilities.
• ThanxcoreTechnology or Integration · 2 March 2026Partnership to provide integrated first-party digital ordering and loyalty solutions, combining Deliverect's AI-powered order management infrastructure and 1,000+ POS integrations with Thanx's guest engagement and loyalty platform to help restaurants drive repeat visits and same-store growth.
• bb.q ChickenflagshipTechnology or Integration · 16 February 2026Korean fried chicken chain extended Deliverect integration to over 250 US restaurants, connecting Toast POS with major delivery marketplaces including Uber Eats, DoorDash, GrubHub, Fantuan, Hungry Panda, and EZ Cater. Centralizes menu and order management from a single system.
• WoltcoreTechnology or Integration · 19 January 2026Expanded global partnership integrating Deliverect Dispatch with Wolt Drive, providing restaurants and retailers with automated order handling, real-time tracking, and access to a broader network of delivery partners to optimize last-mile delivery operations.
• PaytronixcoreTechnology or Integration · 22 December 2025Partnership to integrate Deliverect's digital ordering with Paytronix's guest engagement platform, providing restaurants with streamlined, cost-effective solutions for online orders, delivery management, and loyalty programs.
• KFCflagshipTechnology or Integration · 15 December 2025KFC was the first to pilot Deliverect's AI Agent Library developed with n8n, achieving a 118% sales uplift during a promotion campaign. KFC is an early adopter of Deliverect's autonomous AI agents for menu optimization and marketing automation.
• n8ncoreTechnology or Integration · 10 December 2025Deliverect launched its AI Agent Library developed in partnership with n8n, enabling customizable AI tools for restaurant automation. The platform allows customization, rapid deployment, and connects to real-time data to optimize decisions in areas like marketing and order management.
• WorldlinecoreTechnology or Integration · 4 November 2025Worldline expanded its partnership with Deliverect in the UK to deliver smart self-ordering kiosks, integrating its SoftPOS solution with Deliverect's kiosk system. The joint solution, operational in over 12 European countries, launching to British businesses with contactless payment support.
• TabestocoreOEM/ Whitelabel/ Licensing Partner · 30 May 2025Deliverect acquired Tabesto, an all-in-one restaurant ordering and payment kiosk provider. The acquisition added 60 new employees including CEO Guillaume Hourmant as Head of Deliverect Kiosk. Tabesto's 1,500 existing customers and kiosk technology integrated into Deliverect's omnichannel platform, rolling out across UK, Benelux, and Spain before global expansion.
• ChatFoodcoreTechnology or Integration · 10 May 2023Deliverect acquired ChatFood, a Dubai-based social media ordering and dine-in solutions provider. The acquisition expanded Deliverect's offerings to include social media ordering and QR code solutions, supporting expansion across 42 markets with over 43,000 restaurants.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Olo: Olo is a US-based SaaS provider of digital ordering and delivery solutions for restaurant chains, with a similar enterprise-Restaurant API-first architecture and direct integrations to POS and third-party delivery marketplaces. Closest publicly traded comparable to Deliverect's core Restaurants product.
• ChowNow: ChowNow provides direct online ordering platforms and integrations for independent restaurants, overlapping with Deliverect Direct and Deliverect Restaurants on first-party digital ordering and marketplace management for SMB and mid-market operators.
• Otter (by Yelp): Otter is an order-management platform that consolidates delivery orders across third-party marketplaces for restaurants, directly competing with Deliverect Restaurants' order-aggregation and menu-management value proposition.
• Ordermark: Ordermark aggregates online orders from multiple delivery platforms into a single dashboard for restaurants, the same core workflow as Deliverect Restaurants and DMA.

Emerging players

• Cuboh: Cuboh consolidates delivery orders from third-party apps into restaurant POS systems and offers menu management, an emerging SMB-focused alternative to Deliverect's order aggregation stack.
• Bbot: Bbot offers QR-code-based dine-in ordering and online ordering for restaurants, overlapping with Deliverect's QR Code Ordering and Direct first-party digital ordering modules.
• Popmenu: Popmenu provides restaurants with branded online ordering, marketing automation, and guest engagement tools, an emerging player with partial overlap to Deliverect Direct and AI-driven marketing features.

Broad incumbents

• Toast: Toast is a leading restaurant POS platform with built-in online ordering, delivery management, and an integration marketplace. As a broad incumbent, Toast competes with Deliverect's POS-side integrations while also being one of Deliverect's largest integration partners.
• Lightspeed Restaurant: Lightspeed Restaurant (formerly Lightspeed K-Series) is a POS and commerce platform for restaurants offering online ordering and delivery integrations, both competing with and connecting to Deliverect's platform.
• Block (Square): Square (Block) provides restaurant POS systems with online ordering, delivery, and marketplace integrations, representing both a competitor in integrated commerce and a key Deliverect POS integration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6jtHl647D9N1LtiGZPZlWA
• LinkedInlinkedin.com/company/deliverecthq
• Xx.com/Deliverect_com
• Facebookfacebook.com/deliverect

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deliverect