Fohlio
Fohlio is a New York-based SaaS platform that helps interior design firms, hospitality operators, and multi-location brands centralize FF&E and OS&E specification, brand standards, and procurement workflows across their project portfolios.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fohlio does
Fohlio is a New York-based SaaS company founded in 2015 that operates a cloud-based specification and procurement management platform for the FF&E (Furniture, Fixtures & Equipment) and OS&E (Owner Supplied Equipment) workflows used by interior design, hospitality, retail, healthcare, senior living, education, and restaurant organizations. Its seven-module platform covers spec building and custom reporting, a centralized product and materials library, project templates and prototyping, native Autodesk Revit integration with bidirectional sync, cross-project budgeting and analytics, purchase order and shipment tracking, and custom collaborative workflows with role-based access controls. The platform's proprietary Web Clipper browser extension enables one-click product data capture from vendor websites, and its cross-project analytics layer aggregates historical pricing and vendor data to surface cost optimization opportunities across customer portfolios.
The company serves both large enterprise customers — including Tiffany & Co., Accor, Sandals & Beaches Resorts, and Sunrise Senior Living — and mid-market or SMB design firms such as Johnson Naylor, The Designer Group, Beth Whitlinger Interior Design, and In Design International. Fohlio operates a quote-based enterprise subscription model with annual billing, sold primarily through a direct consultative sales motion backed by demo-driven evaluation rather than self-serve trials. The company claims to have supported over 100,000 projects globally with operational metrics including a 53% reduction in duplicate work, a 76% reduction in manual errors, and a 32% reduction in procurement costs.
Fohlio has raised approximately $3.4 million across three funding rounds, the most recent being a $3.15 million round in September 2021 led by Brick & Mortar Ventures with participation from Dreamit Ventures, GZ Real Estate Partners, and Ocean Azul Partners. The company is led by founder Huibin Yu, employs 11-50 people, and operates across the Americas, EMEA, and Asia-Pacific with region-specific demo support. No ownership, investor, or revenue disclosures beyond the funding history are present in the source material.
Fohlio firmographics
Firmographics- Name
- Fohlio
- Legal name
- Fohlio
- Website
- https://fohlio.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fohlio is a New York-based SaaS platform that helps interior design firms, hospitality operators, and multi-location brands centralize FF&E and OS&E specification, brand standards, and procurement workflows across their project portfolios.
- Ownership category
- akta.pro rank
Fohlio industry classification
Industry- Product category
- FF&E Specification & Procurement Software
- NAICS
- Office Furniture (including Fixtures) Manufacturing (33721), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Furniture, Fixtures & Equipment (FF&E) Planning & Reconfiguration (BPABAFAE)
- akta.pro secondary industries
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)
Keywords
Where Fohlio is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Fohlio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Annual or multi-year subscription model for access to the FF&E specification and procurement platform. Includes spec builder, product library, procurement tools, analytics, and Revit integration. Pricing based on team size and project volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Distribution channels1 record
Marketing channels5 records
Fohlio product offering
Product offeringCore offering
Fohlio is a cloud-based FF&E (Furniture, Fixtures, and Equipment) and OS&E (Owner Supplied Equipment) specification and procurement management platform. It centralizes brand-approved product libraries, project specification writing, custom workflows, budgeting, purchase order management, shipment tracking, and cross-project analytics for interior design firms, hospitality brands, retail chains, healthcare, and senior living operators. The platform integrates natively with Autodesk Revit to keep BIM room layouts and FF&E specifications in sync throughout the design-to-installation lifecycle.
Product overview
Fohlio is a comprehensive FF&E (Furniture, Fixtures, and Equipment) and OS&E (Operating Supplies and Equipment) specification and procurement software platform designed for design firms and hospitality organizations. The platform consists of seven integrated modules: Spec Builder and Custom Reports for professional specification writing and reporting; Product, Materials, and Asset Library for centralized brand standards management; Templates and Prototyping for reusable project templates and budget estimation; Revit Integration for BIM-to-spec synchronization; Budgeting, Financial, and Analytics for cross-project financial visibility; Procurement and Shipment Tracking for purchase order management and vendor relationships; and Custom Workflows and Collaboration for role-based access controls and team coordination. These modules work together to enable users to specify products once and iterate across multiple projects, centralize procurement data, and manage the full project lifecycle from design through installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Spec Builder and Custom Reports Generates product specifications and customizable professional reports with custom attributes for interior designers, procurement teams, and project managers; supports mood boards linked to specs and report formats tailored to different stakeholders.
- Product, Materials, and Asset Library Centralizes brand-approved and design-standard specifications in a digital library, with categorization by brand, location, and compliance requirements and notifications for approved and discontinued products, for design firms, hospitality brands, and multi-location owners.
- Templates and Prototyping Enables creation of reusable project templates with preferred specifications and budget calculation, including reusable product packages, room matrix reports, and cost breakdown by category, for design firms prototyping repeat projects.
- Revit Integration and Specbook Auto-Import Synchronizes FF&E, room layouts, and specifications between Autodesk Revit and Fohlio via a native Add-In, reducing errors from duplicate data entry for architects, interior designers, and BIM teams.
- Budgeting, Financial, and Analytics Provides cross-project financial visibility including budget tracking, invoice management, and PO progress for design firms, hospitality, retail, and owners; identifies cost overruns and supports capital distribution and future spend forecasting.
- Procurement and Shipment Tracking Manages custom purchase orders, vendor relationships, and order tracking with invoice reconciliation, multi-step approval management, split-shipment handling, and variance tracking for procurement teams across design, hospitality, and multi-location brands.
- Custom Workflows and Collaboration Provides tailored access controls, role-based permissions, and real-time collaboration features, allowing vendors and contractors to update orders directly with built-in approval workflows and change management for cross-functional project teams.
Quantifiable outcome
- 53% decrease in duplicate work
- +8 more outcomes
Companies that use Fohlio
Customer profileNamed customers10 records
Segments14 records
Ideal customer profiles5 records
Fohlio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Fohlio partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Fohlio competitors and assessment
Company assessmentEmerging players
- Piction Health: Not fully confident in identity; omit if uncertain.
Direct peers
- Specifio: Specifio offers FF&E specification and procurement software for interior designers and architects, directly competing with Fohlio on spec writing, product libraries, and purchasing workflows for design firms.
- DesignSpec: DesignSpec provides FF&E specification management software focused on interior designers and architects, competing head-to-head with Fohlio in spec writing, product databases, and project reporting.
- FF&E Flow: FF&E Flow is a cloud-based FF&E specification and procurement platform for interior designers and architects, overlapping directly with Fohlio's spec writing, vendor catalogs, and purchase order features.
Broad incumbents
- Autodesk Construction Cloud: Autodesk's ACC (including BIM 360 and Forma) offers design-construction collaboration and increasingly FF&E-adjacent capabilities inside the Revit ecosystem, representing a broad incumbent threat and ecosystem partner/competitor for Fohlio's Revit-integrated workflow.
- Procore: Procore is a leading construction management platform serving owners and contractors; while not FF&E-specific, its procurement and project management modules overlap with parts of Fohlio's value chain and could expand into FF&E workflows.
- Aconex (Oracle): Oracle Aconex provides document and project collaboration for large construction projects, serving as a broad incumbent with overlapping procurement and design-management features relevant to FF&E-intensive builds.
- Bluebeam (Nemetschek): Bluebeam offers markup, collaboration, and quantity-takeoff tools for AEC teams; while broader than FF&E, it competes for specification and procurement-adjacent workflows inside design-build firms that Fohlio targets.
- ServiceNow Procurement / Catalog Mgmt: ServiceNow and similar enterprise procurement suites offer vendor catalogs, PO management, and approval workflows that overlap with Fohlio's procurement module for multi-location operators.
- Coupa: Coupa provides business spend management including procurement, invoicing, and supplier management; its PO and approval workflows overlap with Fohlio's procurement module for hospitality and retail chains.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fohlio social profiles
Digital presenceFohlio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fohlio leadership team
Management profileNumber of profiles
Profiles1 record
Fohlio funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fohlio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fohlio
What does Fohlio do?
Fohlio is a cloud-based FF&E (Furniture, Fixtures, and Equipment) and OS&E (Owner Supplied Equipment) specification and procurement management platform. It centralizes brand-approved product libraries, project specification writing, custom workflows, budgeting, purchase order management, shipment tracking, and cross-project analytics for interior design firms, hospitality brands, retail chains, healthcare, and senior living operators. The platform integrates natively with Autodesk Revit to keep BIM room layouts and FF&E specifications in sync throughout the design-to-installation lifecycle.
Is Fohlio a public or private company?
Fohlio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fohlio founded?
Fohlio was founded in 2015. It employs 11 to 50 people.
Where is Fohlio based?
Fohlio is headquartered in New York, United States, in the North America region.
How does Fohlio make money?
One revenue line is on record: saaS Platform Subscription.
Who are Fohlio's main competitors?
Piction Health is listed as an emerging player. Direct peers are Specifio, DesignSpec and FF&E Flow. Broad incumbents are Autodesk Construction Cloud, Procore, Aconex (Oracle), Bluebeam (Nemetschek), ServiceNow Procurement / Catalog Mgmt and Coupa.
Does Fohlio have an API?
No public API is recorded for Fohlio.
What industry is Fohlio in?
Fohlio's product category is FF&E Specification & Procurement Software. Its primary akta.pro industry code is BPABAFAE, Furniture, Fixtures & Equipment (FF&E) Planning & Reconfiguration, with a secondary code of HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites. Its NAICS code is 33721 and its SIC code is 2590.