Piction Health
Piction Health is a Boston-based virtual-first tele-dermatology clinic that uses AI-assisted image analysis and a mobile/web platform to deliver board-certified dermatologist consults and personalized care plans within 24-48 hours to individual consumers across seven U.S. states.
- Company typePrivate
- Founded2017
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Piction Health does
Piction Health operates a virtual-first tele-dermatology clinic that connects patients experiencing skin, hair, and nail concerns with board-certified dermatologists and nurse practitioners through a mobile app and web platform. Patients self-register, submit images of their skin condition, and receive a dermatologist review and personalized care plan within 24 to 48 hours, addressing the multi-month wait times typical of in-person dermatology. The platform treats more than 80 conditions including acne, eczema, psoriasis, hair loss, rosacea, and moles, and supports continuous care through online check-ins and prescription ordering. AI-assisted image analysis is used in the diagnostic workflow to support, but not replace, clinician judgment, distinguishing the offering from fully autonomous diagnostic tools.
Underlying the service is a HIPAA-compliant telehealth technology stack spanning a patient-facing mobile and desktop application (the Piction App) and a clinician-facing care platform, with the company structured across three legal entities: Piction Health, Inc. as the technology and administrative entity, Piction Health Medical Group, P.A. as the clinical services entity, and Intelligent Skin Solutions, LLC as an operating subsidiary. The clinical team includes dermatologists trained at institutions such as Harvard, Stanford, Johns Hopkins, and Yale, alongside nurse practitioners with extensive teledermatology experience.
Piction Health generates revenue primarily through insurance reimbursements from major U.S. payers including Aetna, Cigna, Anthem Blue Cross Blue Shield (Elevance), United Healthcare, ConnectiCare, Emblem, and Harvard Pilgrim, with a self-pay rate of $119 per appointment and bundled multi-appointment treatment plans priced at $99 to $280 for conditions requiring ongoing care such as Skyrizi or Accutane. The company distributes its services through a direct-to-consumer go-to-market motion, relying on organic SEO via state- and city-specific landing pages, content marketing through an 81-post dermatology education blog, organic social channels (LinkedIn, X, Instagram), and patient testimonials. As of the most recent data, the service is available in seven U.S. states (California, Florida, Massachusetts, New Hampshire, Connecticut, and Washington), and the company has raised approximately $8.4 million in total funding across seed rounds, with investors including Techstars, Argon Ventures, Flare Capital Partners, Alumni Ventures, Good Growth Capital, Headwater Ventures, SBXi, and Bayless Healthcare.
Piction Health firmographics
Firmographics- Name
- Piction Health
- Legal name
- Piction Health, Inc.
- Website
- https://pictionhealth.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Piction Health is a Boston-based virtual-first tele-dermatology clinic that uses AI-assisted image analysis and a mobile/web platform to deliver board-certified dermatologist consults and personalized care plans within 24-48 hours to individual consumers across seven U.S. states.
- Ownership category
- akta.pro rank
Piction Health industry classification
Industry- Product category
- Tele-dermatology / Virtual Dermatology Care
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Dermatology Telemedicine Platforms (HLALAGAA)
- akta.pro secondary industry
- General & Medical Dermatology (HLAKACAA)
Keywords
Where Piction Health is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Piction Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Reimbursements (Telehealth Services): Piction Health accepts most major insurance plans (Aetna, Cigna, Anthem Blue Cross Blue Shield/Elevance, United Healthcare, ConnectiCare, Emblem, Harvard Pilgrim, and others) and bills insurance for telehealth dermatology consultations.
- Out-of-Pocket / Self-Pay: Self-pay rate of $119 per appointment for patients without insurance or choosing not to use insurance. Additional multi-appointment treatment plans range from $99-$280 for treatments requiring multiple visits and Care Team support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per appointment | Insurance-covered visit |
| One time/ perpetual license | Pay-as-you-go | Self-pay / out-of-pocket visit |
| Unit Pricing | Multi-year contract | Multi-Appointment Treatment Plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Piction Health product offering
Product offeringCore offering
Piction Health operates a virtual-first dermatology clinic delivered through a web platform and the Piction App. Patients self-register, submit images of skin, hair, or nail concerns, and receive AI-assisted triage followed by board-certified dermatologist or nurse practitioner review with a personalized care plan within 24-48 hours. Services are billed through major insurance plans (Aetna, Cigna, Anthem Blue Cross Blue Shield, United Healthcare, ConnectiCare, Emblem, Harvard Pilgrim) with a $119 self-pay rate and bundled multi-visit treatment plans priced $99-$280 for conditions such as acne, eczema, psoriasis, hair loss, rosacea, and 80+ other skin conditions.
Product overview
Piction Health is a virtual-first dermatology clinic platform that combines AI-powered image analysis with board-certified dermatologist care. The main offering consists of the Piction Health Platform (web-based service) and Piction App (mobile/desktop application), which work together to deliver tele-dermatology services. Patients submit skin concerns through the app, receive AI-assisted analysis, and are connected with dermatologists for diagnosis and personalized care plans within 24-48 hours. The platform accepts insurance and offers out-of-pocket pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Piction Health Platform (Virtual Dermatology Clinic) A virtual-first dermatology clinic service for individual consumers experiencing skin, hair, or nail concerns. Patients self-register, submit images, and receive AI-assisted analysis followed by board-certified dermatologist or nurse practitioner review with a personalized care plan delivered within 24-48 hours, including prescription ordering and continuous online check-ins. Covers 80+ conditions including acne, eczema, psoriasis, hair loss, rosacea, and moles; accepts major insurance and offers a $119 self-pay rate.
- Piction App (Mobile and Desktop Patient Application) Mobile and desktop application providing patients access to their dermatology Care Team, personalized content, billing tools, medical and imaging records, and direct messaging with clinicians. Functions as the patient-facing interface for the Piction Health virtual dermatology clinic.
Quantifiable outcome
- Dermatologist review and personalized care plan delivered within 24-48 hours (vs. traditional wait times of several months)
- +2 more outcomes
Companies that use Piction Health
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Piction Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Piction Health partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Piction Health competitors and assessment
Company assessmentDirect peers
- MDacne: MDacne is a tele-dermatology app offering AI-assisted acne assessment and personalized treatment plans, overlapping directly with Piction's acne and AI-image-analysis use case.
- Curology: Curology is a direct-to-consumer tele-dermatology company offering personalized prescription skincare for acne, anti-aging, and related conditions via asynchronous online consultations — the same core use case and delivery model as Piction Health.
- Apostrophe: Apostrophe provides online dermatology consultations and prescription skincare for conditions like acne and rosacea, matching Piction's tele-consult + personalized treatment plan model.
- Musely: Musely is a tele-dermatology and skincare platform that connects patients with dermatologists for conditions like melasma, acne, and aging, using a similar asynchronous online consultation flow as Piction.
- First Derm: First Derm offers anonymous online dermatology consultations via photo upload with dermatologist review, directly comparable to Piction's image-upload + dermatologist care plan workflow.
- SkyMD: SkyMD is a tele-dermatology platform providing online consultations, diagnosis, and prescription services across the US — a head-to-head competitor in the same virtual dermatology clinic category as Piction.
- DirectDerm: DirectDerm is a tele-dermatology service staffed by board-certified dermatologists that provides online diagnosis and treatment plans, closely aligned with Piction's service model.
Broad incumbents
- Hims & Hers Health: Hims & Hers is a large publicly-traded telehealth platform that includes a meaningful dermatology and skincare vertical, competing with Piction for the same consumer tele-dermatology demand but from a much broader portfolio.
- Teladoc Health: Teladoc is a general-purpose telehealth incumbent with a broad specialty network including dermatology; it competes for the same virtual dermatology visits as Piction but as part of a much wider enterprise telehealth offering.
- Doctor On Demand: Doctor On Demand is a large multi-specialty telehealth provider that includes dermatology visits covered by insurance, competing with Piction for the same insured tele-dermatology patient.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Piction Health social profiles
Digital presencePiction Health compliance and trust
Trust signalCompliance1 record
Piction Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piction Health leadership team
Management profileNumber of profiles
Profiles6 records
Piction Health funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piction Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piction Health
What does Piction Health do?
Piction Health operates a virtual-first dermatology clinic delivered through a web platform and the Piction App. Patients self-register, submit images of skin, hair, or nail concerns, and receive AI-assisted triage followed by board-certified dermatologist or nurse practitioner review with a personalized care plan within 24-48 hours. Services are billed through major insurance plans (Aetna, Cigna, Anthem Blue Cross Blue Shield, United Healthcare, ConnectiCare, Emblem, Harvard Pilgrim) with a $119 self-pay rate and bundled multi-visit treatment plans priced $99-$280 for conditions such as acne, eczema, psoriasis, hair loss, rosacea, and 80+ other skin conditions.
Is Piction Health a public or private company?
Piction Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Piction Health founded?
Piction Health was founded in 2017. It employs 11 to 50 people.
Where is Piction Health based?
Piction Health is headquartered in Boston, United States, in the North America region.
How does Piction Health make money?
Two revenue lines are on record. Insurance Reimbursements (Telehealth Services) is the primary driver. The others are out-of-Pocket / Self-Pay.
Who are Piction Health's main competitors?
Direct peers on record are MDacne, Curology, Apostrophe, Musely, First Derm, SkyMD and DirectDerm. Broad incumbents are Hims & Hers Health, Teladoc Health and Doctor On Demand.
Does Piction Health have an API?
No public API is recorded for Piction Health.
What industry is Piction Health in?
Piction Health's product category is Tele-dermatology / Virtual Dermatology Care. Its primary akta.pro industry code is HLALAGAA, Dermatology Telemedicine Platforms, with a secondary code of HLAKACAA, General & Medical Dermatology. Its NAICS code is 6211 and its SIC code is 8011.