EasyKnock
EasyKnock was a New York-based direct-to-consumer platform that provided residential sale-leaseback and home equity solutions, enabling American homeowners to access home equity without taking on new debt, supplemented by acquired home financing, co-ownership, and property maintenance products.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What EasyKnock does
EasyKnock was a New York-based, private financial technology company founded in 2016 that operated a direct-to-consumer platform offering residential sale-leaseback solutions, enabling American homeowners to convert home equity into cash by selling their home to EasyKnock and leasing it back. The company's core product was a sale-leaseback transaction platform that allowed homeowners to access equity without taking on new debt or interest payments, targeting individuals facing limited access to traditional financing products such as HELOCs amid rising interest rates and high denial rates.
The product surface expanded materially through acquisitions between 2021 and 2024: FarmlandFinder (August 2021) extended sale-leaseback into rural farmland; Ribbon (2023) added home financing capabilities; Onder (September 2023) introduced an integrated property maintenance marketplace; Balance Homes (December 2023) added home equity co-ownership solutions; and HomePace (May 2024) added a home equity investment product providing equity access without debt or interest. The underlying technology is described as a home equity solutions platform enabling sale-leaseback transactions and home equity investments, with no disclosed proprietary AI/ML components, patents, or SDK offerings.
The business model centered on transaction fees from sale-leaseback and related home equity transactions, sold direct-to-consumer to individual U.S. homeowners. The company raised approximately $85.2 million in disclosed funding, including a $57.2 million Series C in February 2022 (with investors including Zillow co-founder Spencer Rascoff) and a $28 million Series D in February 2024 led by Northwestern Mutual Future Ventures. EasyKnock ceased operations in 2024, with arrangements made to continue servicing existing customers.
EasyKnock firmographics
Firmographics- Name
- EasyKnock
- Legal name
- EasyKnock
- Website
- https://easyknock.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- EasyKnock was a New York-based direct-to-consumer platform that provided residential sale-leaseback and home equity solutions, enabling American homeowners to access home equity without taking on new debt, supplemented by acquired home financing, co-ownership, and property maintenance products.
- Ownership category
- akta.pro rank
EasyKnock industry classification
Industry- Product category
- Alternative Home Financing
- NAICS
- Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Home Equity Loan/HELOC Refinancing & Modification (FSALAGAE)
- akta.pro secondary industry
- Loss Mitigation & Home Retention Servicing (Modifications/Forbearance/Repayment Plans) (FSALAEAG)
Keywords
Where EasyKnock is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EasyKnock business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Sale-Leaseback Services: EasyKnock generates revenue through its residential sale-leaseback platform, where homeowners sell their home to EasyKnock and lease it back. The company also offers home equity investment products and co-ownership solutions.
Go-to-market motion1 record
Distribution channels1 record
EasyKnock product offering
Product offeringCore offering
EasyKnock operated a residential sale-leaseback platform that allows American homeowners to sell their home to EasyKnock and lease it back, unlocking home equity without taking on new debt or interest payments. The platform was extended through acquisitions to also offer home equity investments, home equity co-ownership solutions, property maintenance services, and home financing tools, all targeting U.S. homeowners seeking alternatives to traditional HELOCs and home equity loans.
Product overview
EasyKnock was a home equity solutions platform offering multiple products for consumers to access home equity. The core offering was a residential sale-leaseback platform that enabled homeowners to sell and lease back their homes. This was supplemented by home equity investment products (from HomePace acquisition) providing equity access without debt, home equity co-ownership solutions (from Balance Homes acquisition), home financing tools (from Ribbon acquisition), and property maintenance services (from Onder acquisition). Additionally, through FarmlandFinder acquisition, EasyKnock expanded into farmland sale-leaseback services for rural landowners and farmers. The company has since closed its doors as of 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Sale-Leaseback Platform
Companies that use EasyKnock
Customer profileSegments1 record
Ideal customer profiles2 records
EasyKnock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EasyKnock partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
EasyKnock competitors and assessment
Company assessmentDirect peers
- Hometap: Direct competitor offering home equity investments (HEI) to U.S. homeowners. Hometap gives homeowners cash for a share of future home value, closely overlapping with EasyKnock's sale-leaseback and HEI products.
- Point: Pioneer in the home equity investment category, providing homeowners cash in exchange for a share of their home's future value. Same core consumer, same product mechanism (equity-for-cash without monthly debt service) as EasyKnock.
- Unlock Technologies: Direct competitor offering home equity agreements allowing homeowners to unlock equity without monthly payments. Targets the same homeowner segment and product category as EasyKnock.
- Hearth: Provides home improvement financing through home equity lines and structured equity products to homeowners. Directly comparable customer base and equity-access product suite.
Broad incumbents
- Figure Technologies: Large fintech lender offering HELOCs and home equity products through its proprietary blockchain-native platform. Competes with EasyKnock for the home equity consumer but operates a broader lending suite.
- Opendoor: Large direct-to-consumer iBuyer that buys and resells homes, overlapping with EasyKnock's balance-sheet real estate approach. While focused on purchase/sale rather than leaseback, both companies compete for the same homeowner liquidity-seeking customer.
- Aaron's Holdings: Established lease-to-own and rental company for durable goods and housing-related products. Operates a similar leaseback/rental model to EasyKnock's residential sale-leaseback at the consumer level.
Emerging players
- Groundfloor: Real estate investment platform offering debt and equity exposure to single-family and small residential properties. Overlaps with EasyKnock's adjacent farmland/rural property expansion and broader homeowner-facing investment products.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
EasyKnock social profiles
Digital presenceEasyKnock financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyKnock leadership team
Management profileNumber of profiles
Profiles10 records
EasyKnock subsidiaries and ownership
Company hierarchySubsidiaries5 records
EasyKnock funding detail
Funding detailFunding overview
Funding rounds11 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyKnock M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyKnock
What does EasyKnock do?
EasyKnock operated a residential sale-leaseback platform that allows American homeowners to sell their home to EasyKnock and lease it back, unlocking home equity without taking on new debt or interest payments. The platform was extended through acquisitions to also offer home equity investments, home equity co-ownership solutions, property maintenance services, and home financing tools, all targeting U.S. homeowners seeking alternatives to traditional HELOCs and home equity loans.
Is EasyKnock a public or private company?
EasyKnock is a private company. It is classified as venture growth investor backed and is currently closed.
When was EasyKnock founded?
EasyKnock was founded in 2016. It employs 1 to 10 people.
Where is EasyKnock based?
EasyKnock is headquartered in New York, United States, in the North America region.
How does EasyKnock make money?
One revenue line is on record: sale-Leaseback Services.
Who are EasyKnock's main competitors?
Direct peers on record are Hometap, Point, Unlock Technologies and Hearth. Broad incumbents are Figure Technologies, Opendoor and Aaron's Holdings. Groundfloor is listed as an emerging player.
Does EasyKnock have an API?
No public API is recorded for EasyKnock.
What industry is EasyKnock in?
EasyKnock's product category is Alternative Home Financing. Its primary akta.pro industry code is FSALAGAE, Home Equity Loan/HELOC Refinancing & Modification, with a secondary code of FSALAEAG, Loss Mitigation & Home Retention Servicing (Modifications/Forbearance/Repayment Plans). Its NAICS code is 53111 and its SIC code is 6519.