The Org
The Org operates a SaaS platform indexing organizational structures across approximately 940,905 companies, serving companies (employer branding), job candidates, and sales/recruiting professionals through public org charts, AI search, browser extensions, CRM enrichment, and a developer API.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Org does
The Org is a New York-based SaaS platform operating what it describes as the world's largest network of public organizational charts. Founded in 2017 by Christian Wylonis (CEO) and Andreas Jarbøl (CTO), the company indexes organizational structures, leadership teams, offices, and position-level hierarchies across approximately 940,905 companies and reports a cumulative user base of nearly one million. The platform serves three primary personas: companies seeking employer branding and talent attraction, job candidates searching for opportunities, and sales/recruiting professionals identifying decision-makers. Core products include a self-serve web platform, a browser extension surfacing org data on professional networks, a CRM Enrichment integration, a Developer Portal exposing API access, and an AI-powered search feature ("AI Mode") available on paid tiers. The underlying technology is a proprietary, community-enriched database of org structures rather than a purpose-built AI system, with AI Mode appearing to be a feature layered onto the dataset rather than a foundational capability.
The company generates revenue through a four-tier freemium subscription model with annual billing at a 33% discount: a free tier (limited views, 10 credits/seat/month at $0.05 per additional credit), Basic at $19.33/seat/month ($232/seat annually) with 12,000 credits/seat/year, Premium at $32.67/seat/month ($392/seat annually) with CSV/CRM export and collaboration features, and a custom Enterprise tier (minimum 12-month commitment, 10+ seats, CRM enrichment, research requests). Go-to-market is hybrid: a product-led growth motion acquiring users through free signup and SEO-indexed company pages, paired with a sales-led motion for enterprise contracts. Customer concentration is horizontal and long-tail with no disclosed anchor enterprise logos.
The Org is incorporated as Orgio, Inc. in New York and has raised approximately $31.1 million across four disclosed rounds from 2018 through September 2021, with the most recent being a $20 million Series B led by Tiger Global alongside Founders Fund, Sequoia, Balderton, Thursday Ventures, and 2xN. The stated use of Series B proceeds was to expand team, office locations, and user base while focusing on product development and monetization. The company's competitive positioning — explicitly articulated through comparison content against ZoomInfo, Apollo, and Lusha — is anchored on public org-chart coverage rather than contact or email-sequencing data, which defines its niche within the broader sales intelligence market.
The Org firmographics
Firmographics- Name
- The Org
- Legal name
- Orgio, Inc.
- Website
- https://theorg.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Org operates a SaaS platform indexing organizational structures across approximately 940,905 companies, serving companies (employer branding), job candidates, and sales/recruiting professionals through public org charts, AI search, browser extensions, CRM enrichment, and a developer API.
- Ownership category
- akta.pro rank
The Org industry classification
Industry- Product category
- Organizational Intelligence Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Convention and Trade Show Organizers (56192)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
- akta.pro secondary industry
- Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC)
Keywords
Where The Org is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Org business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Free Tier: Free tier providing limited organization views, limited position views, 1 seat per account, and 10 credits per seat/month at $0.05 per additional credit. Serves as user acquisition funnel for paid tiers.
- Subscription - Basic Tier: Priced at $19.33 per seat/month ($232 per seat billed yearly), offering unlimited organization and position views, 12,000 credits per seat/year, advanced prospect features, full AI Mode access, and browser extension. Targets individual professionals and small teams.
- Subscription - Premium Tier: Priced at $32.67 per seat/month ($392 per seat billed yearly), designed for 1-10 seats per account with 24,000 credits per seat/year. Includes export contacts (CSV and CRM) and collaboration features.
- Subscription - Enterprise Tier: Custom pricing with minimum 12-month commitment for 10+ seats per account. Includes 48,000 credits per seat/year, CRM enrichment, and research requests. Targets large enterprise organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever with limited access |
| Per seat | Annual | For individual professionals and small teams |
| Per seat | Annual | For teams needing collaboration features |
| Subscription | Multi-year contract | Custom enterprise solution for large organizations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
The Org product offering
Product offeringCore offering
The Org operates the world's largest network of public org charts, providing a SaaS platform where users can explore organizational structures, leadership teams, and company hierarchies across nearly 1 million companies. The platform serves sales professionals, recruiters, and job seekers with tiered subscription plans (free, basic, premium, enterprise), plus enrichment tools via browser extension, CRM integration, and a developer API.
Product overview
The Org operates as a unified platform offering the world's largest network of public org charts, with a portfolio of integrated products spanning core platform access, enrichment tools, and developer API capabilities. The main Platform serves as the primary interface for browsing organizational structures, while Enrich products (Browser Extension, CRM Enrichment) extend this functionality into professional networks and CRM systems. AI Mode adds intelligent search capabilities to the Basic tier, and the Developer Portal enables programmatic API access for application integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- The Org Platform SaaS platform that provides access to the world's largest network of public org charts, enabling users to explore organizational structures, leadership teams, and company hierarchies across millions of organizations. Available via freemium and paid subscription tiers (basic, premium, enterprise) targeting sales professionals, recruiters, and enterprise teams.
Companies that use The Org
Customer profileSegments5 records
Ideal customer profiles2 records
The Org technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
The Org partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Org competitors and assessment
Company assessmentDirect peers
- Lusha: B2B contact and company data platform with browser extension and CRM enrichment, sold per seat. Direct competitor referenced on The Org's pricing page for prospecting workflows.
- ZoomInfo: Largest sales-intelligence platform offering company hierarchies, contact data and org charts to enterprise sales teams. Directly comparable as The Org explicitly benchmarks against ZoomInfo on its pricing page.
- Apollo: All-in-one sales intelligence and engagement platform with company and contact data plus sequencing. Direct competitor cited on The Org's pricing comparison.
- RocketReach: Contact and company lookup platform with browser extension, API and CRM integrations used for prospecting — overlapping core use case of finding decision-makers via org-chart-style data.
- Crunchbase: Company directory and business information platform covering company profiles, leadership and structure. Comparable as a paid directory of company and people data used by sales, recruiting and investors.
- Adapt.io: B2B contact and company data provider with browser extension and CRM enrichment, targeting similar sales-prospecting users as The Org.
- Cognism: B2B sales intelligence platform providing company, org-chart and contact data with strong EMEA presence. Comparable product offering for sales and revenue teams.
Broad incumbents
- LinkedIn Sales Navigator: LinkedIn's premium sales offering that surfaces org structures, decision-makers and leads inside the LinkedIn ecosystem. Broad incumbent that overlaps with The Org's prospecting value proposition.
- PitchBook: Premium private-company intelligence platform with detailed org charts, decision-makers and company hierarchies. Comparable as a higher-priced incumbent serving similar organizational-intelligence use cases.
- Clearbit (now HubSpot): Company and contact enrichment API now operating within HubSpot; provides firmographic and people data that overlaps with The Org's CRM enrichment and developer API use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
The Org social profiles
Digital presenceThe Org financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Org leadership team
Management profileNumber of profiles
Profiles2 records
The Org funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Org
What does The Org do?
The Org operates the world's largest network of public org charts, providing a SaaS platform where users can explore organizational structures, leadership teams, and company hierarchies across nearly 1 million companies. The platform serves sales professionals, recruiters, and job seekers with tiered subscription plans (free, basic, premium, enterprise), plus enrichment tools via browser extension, CRM integration, and a developer API.
Is The Org a public or private company?
The Org is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Org founded?
The Org was founded in 2017. It employs 11 to 50 people.
Where is The Org based?
The Org is headquartered in New York, United States, in the North America region.
How does The Org make money?
Four revenue lines are on record. Subscription - Free Tier is the primary driver. The others are subscription - Basic Tier, subscription - Premium Tier and subscription - Enterprise Tier.
Who are The Org's main competitors?
Direct peers on record are Lusha, ZoomInfo, Apollo, RocketReach, Crunchbase, Adapt.io and Cognism. Broad incumbents are LinkedIn Sales Navigator, PitchBook and Clearbit (now HubSpot).
Does The Org have an API?
Yes. The Org offers a Developer Portal that provides API access to org charts in applications. The API enables developers to access org chart data programmatically, though specific details on protocol (REST/GraphQL), authentication, rate limits, and versioning are not specified in the available source materials.
What industry is The Org in?
The Org's product category is Organizational Intelligence Software. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals, with a secondary code of EDAFAIAC, Creator-Led Course Hosting & Monetization Platforms. Its NAICS code is 51929 and its SIC code is 8742.