ZoomInfo
ZoomInfo is an AI-powered B2B Go-to-Market Intelligence Platform that combines a proprietary database of 420M+ contacts and 145M+ companies with AI-driven sales, marketing, operations, and recruiting tools. It serves 35,000+ enterprise, mid-market, and SMB customers globally.
- Company typePrivate
- Founded2000
- HeadquartersVancouver, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What ZoomInfo does
ZoomInfo is an AI-powered B2B Go-to-Market (GTM) Intelligence Platform that combines a proprietary data foundation with AI-driven intelligence and workflow automation. The company's core asset is a database of 420M+ global contacts, 145M+ companies, 300+ company attributes, and 210M+ IP-to-Org pairings, maintained at 95%+ accuracy through continuous verification. The platform is organized as a portfolio of core products — ZoomInfo Copilot (an AI sales agent), GTM Studio (a workflow orchestration canvas), GTM Workspace (a unified GTM canvas), ZoomInfo MCP (a Model Context Protocol connecting ZoomInfo data to AI models like Claude, ChatGPT, and Perplexity), ZoomInfo Sales, ZoomInfo Marketing, ZoomInfo Operations, ZoomInfo Talent, and Data as a Service — supported by specialized sub-products including Chorus (conversation intelligence with 14 patents), WebSights (visitor identification), ZoomInfo Intent (real-time intent signals), FormComplete, ZoomInfo Chat, and GTM Studio Ads. The platform serves 35,000+ customers including enterprises, mid-market firms, and SMBs across sales, marketing, RevOps, and recruiting functions, with documented enterprise logos including Microsoft, Google, Adobe, Snowflake, Databricks, Zoom, and MongoDB.
The underlying technology stack combines machine learning, natural language processing, and proprietary matching algorithms to detect buying intent, score account fit, enrich CRM records, and automate multi-channel execution. ZoomInfo distributes through a hybrid go-to-market motion: enterprise field sales for large accounts, inside sales for mid-market, and self-serve free trials plus ZoomInfo Lite for SMB and individual users. Revenue is generated via a platform-based subscription model with quote-based annual pricing tailored to GTM scale, rather than per-credit consumption. The company maintains 50+ native integrations spanning CRM, sales engagement, marketing automation, data warehouses, cloud providers, ATS systems, and AI platforms, enabling its data to be embedded across the revenue technology stack. Headquartered in Vancouver, WA with an engineering and operations office in Seattle, ZoomInfo operates under security certifications including ISO 27001, ISO 27701, and SOC 2 Type II, and is compliant with GDPR and CCPA.
ZoomInfo firmographics
Firmographics- Name
- ZoomInfo
- Legal name
- ZoomInfo Technologies LLC
- Website
- https://zoominfo.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ZoomInfo is an AI-powered B2B Go-to-Market Intelligence Platform that combines a proprietary database of 420M+ contacts and 145M+ companies with AI-driven sales, marketing, operations, and recruiting tools. It serves 35,000+ enterprise, mid-market, and SMB customers globally.
- Ownership category
- akta.pro rank
ZoomInfo industry classification
Industry- Product category
- Sales and Marketing Intelligence Software (B2B GTM Intelligence Platform)
- NAICS
- Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Go-to-Market (GTM) Strategy & Planning (MPAAAFAA), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Search, Retrieval & Semantic Ranking (BM25/vector, hybrid) (HDAAADAB)
Keywords
Where ZoomInfo is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ZoomInfo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Subscription Platform Access: Platform-based subscription model providing access to ZoomInfo's B2B data, AI tools, and workflow automation. Not a per-credit pricing model - supports continuous prospecting with predictable costs. Pricing tailored to specific go-to-market needs and scale of GTM motion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform-based enterprise pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
ZoomInfo product offering
Product offeringCore offering
ZoomInfo operates the Go-to-Market (GTM) Intelligence Platform, an AI-powered B2B data and workflow platform that combines a verified database of 420M+ business contacts and 145M+ companies with AI-driven sales, marketing, and operations automation. The platform delivers real-time buyer intent signals, conversation intelligence, waterfall enrichment, and no-code workflow automation to help B2B sales, marketing, revops, and talent acquisition teams identify, prioritize, and engage target buyers.
Product overview
ZoomInfo is an AI-powered Go-to-Market (GTM) Intelligence Platform that combines a unified B2B data foundation with AI-driven intelligence and automation. The platform operates as a platform-plus-modules architecture consisting of core products (ZoomInfo Copilot, GTM Studio, GTM Workspace, ZoomInfo MCP, ZoomInfo Sales, ZoomInfo Marketing, ZoomInfo Operations, ZoomInfo Talent, and Data as a Service) complemented by specialized sub-products including Chorus (conversation intelligence), ZoomInfo Chat (website chat), WebSights (visitor identification), FormComplete (form optimization), ZoomInfo Intent (buyer intent signals), and GTM Studio Ads (paid social audiences). Data access is enabled through Cloud Partners integrations with major data warehouses and APIs/webhooks for system integration. The platform is trusted by 35,000+ companies worldwide and maintains 95%+ data accuracy rates across its database of 420M+ global contacts and 145M+ companies.
Differentiator
Problem solved
Functional benefit
Brands
- Chorus: Conversation Intelligence for Sales - captures and analyzes customer calls, meetings, and emails to provide deal intelligence and sales coaching.
Quantifiable outcome
- 54% increase in customer engagement (Seismic)
- +19 more outcomes
Companies that use ZoomInfo
Customer profileNamed customers30 records
Segments8 records
Ideal customer profiles4 records
ZoomInfo technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability12 records
Feature10 records
ZoomInfo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- SalesloftcoreZoomInfo and Salesloft partnership provides integrated sales engagement with ZoomInfo's GTM data universe, real-time signals, and insights combined with Salesloft's automation and multi-touch engagement tools. Joint customers benefit from frictionless sales execution, smarter pipeline management, and faster deal cycles.
- AWS (Amazon Web Services)coreNative integration allowing access to ZoomInfo Data Cubes directly in AWS cloud environment. Customers can automate data delivery to AWS S3 and integrate with AWS-based analytics and AI models.
- Google CloudcoreNative integration with Google Cloud platform enabling ZoomInfo data access within Google Cloud environment. Supports analytics, AI model training, and enrichment workflows.
- SnowflakecoreNative Snowflake integration allowing direct access to ZoomInfo Data Cubes within Snowflake's data cloud. Enables data activation for analytics, AI models, and enterprise intelligence.
- DatabrickscoreNative Databricks integration enabling ZoomInfo data access within Databricks Lakehouse platform. Supports advanced analytics, ML workflows, and enterprise data enrichment.
- SalesforcecoreNative CRM integration syncing contacts, enriching records, and surfacing insights directly within Salesforce.
- HubSpotcoreNative CRM and marketing automation integration with HubSpot for data enrichment and workflow automation.
- MarketocoreIntegration with Marketo marketing automation platform for lead enrichment and campaign targeting.
- OutreachcoreSales engagement platform integration enabling automated outreach workflows and sequence management.
- GongcoreRevenue intelligence platform integration for conversation analysis and deal insights.
- SlackcoreSlack integration enabling real-time alerts, data sharing, and workflow automation within Slack channels.
- LinkedIncoreIntegration for advertising audiences and targeting, enabling LinkedIn ad campaigns based on ZoomInfo data.
- Meta (Facebook)coreIntegration for advertising audiences enabling Meta ad campaigns based on enriched CRM data and buying signals.
- GooglecoreIntegration for Google Ads targeting and retargeting audiences based on ZoomInfo buyer intent and contact data.
- Claude (Anthropic)coreZoomInfo MCP enables Claude AI to query structured B2B company, contact, and technographic data directly within Claude workflows using Model Context Protocol.
- ChatGPT (OpenAI)coreZoomInfo connector available in ChatGPT enabling GPT-based systems to access verified B2B intelligence. 100 free credits available upon sign-up.
- Perplexity AIcorePerplexity AI connector enabling search and research workflows with ZoomInfo B2B data access.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
ZoomInfo competitors and assessment
Company assessmentDirect peers
- Apollo.io: Apollo.io is a leading B2B sales intelligence and engagement platform offering contact data, email/phone enrichment, buyer intent, and sales engagement in a unified, self-serve product with transparent pricing. It directly competes with ZoomInfo Sales, ZoomInfo Copilot, and the broader ZoomInfo platform.
- 6sense: 6sense is a B2B intent data and ABM platform that captures anonymous buying signals across the web to prioritize accounts. It directly overlaps with ZoomInfo Intent, ZoomInfo Marketing, and WebSights for intent-driven account prioritization and demand generation.
- Lusha: Lusha provides B2B contact and company data via browser extension and API, targeting SDRs and sales teams with affordable, self-serve pricing. It competes head-on with ZoomInfo Sales and ZoomInfo Lite at the lower-priced, prosumer end of the market.
- Cognism: Cognism is a B2B sales intelligence platform specializing in premium, GDPR-compliant contact data with strong EMEA coverage. It competes directly with ZoomInfo Sales in contact data accuracy, intent, and international prospecting.
- Bombora: Bombora is a leading B2B intent data provider tracking company-level content consumption across a cooperative of publisher networks. Its Surge intent data directly competes with ZoomInfo Intent and is often stacked alongside or against ZoomInfo in the martech stack.
- Demandbase: Demandbase is an account-based marketing (ABM) platform combining account identification, intent data, advertising, and sales engagement. It competes with ZoomInfo Marketing, ZoomInfo Operations, and ZoomInfo Intent for enterprise ABM and demand-gen budgets.
- Seamless.AI: Seamless.AI provides real-time B2B contact search and lead generation with a self-serve, per-credit model. It competes with ZoomInfo Sales and ZoomInfo Lite for SMB and individual SDR users looking for lower-cost alternatives.
- Clearbit (HubSpot): Clearbit, now part of HubSpot, offers B2B firmographic and demographic data enrichment, visitor identification, and lead routing APIs. Its product set overlaps with ZoomInfo Operations, WebSights, and DaaS, especially within the HubSpot ecosystem.
Emerging players
- Outreach: Outreach is a sales engagement platform with AI-powered sequencing and Kaia conversation intelligence. While it partners with ZoomInfo for data, it competes at the engagement and workflow layer against GTM Studio and Copilot for rep time and budget.
- Gong: Gong is a revenue intelligence platform capturing and analyzing sales conversations with proprietary AI. It competes directly with Chorus (ZoomInfo's conversation intelligence subsidiary) for the conversation intelligence budget and increasingly overlaps with Copilot for sales coaching and deal insights.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ZoomInfo social profiles
Digital presenceZoomInfo compliance and trust
Trust signalCompliance7 records
ZoomInfo financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZoomInfo leadership team
Management profileNumber of profiles
ZoomInfo subsidiaries and ownership
Company hierarchySubsidiaries1 record
ZoomInfo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZoomInfo M&A and investment
M&A and investmentM&A9 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZoomInfo
What does ZoomInfo do?
ZoomInfo operates the Go-to-Market (GTM) Intelligence Platform, an AI-powered B2B data and workflow platform that combines a verified database of 420M+ business contacts and 145M+ companies with AI-driven sales, marketing, and operations automation. The platform delivers real-time buyer intent signals, conversation intelligence, waterfall enrichment, and no-code workflow automation to help B2B sales, marketing, revops, and talent acquisition teams identify, prioritize, and engage target buyers.
Is ZoomInfo a public or private company?
ZoomInfo is a private company. It is currently operating.
When was ZoomInfo founded?
ZoomInfo was founded in 2000. It employs 1,001 to 5,000 people.
Where is ZoomInfo based?
ZoomInfo is headquartered in Vancouver, United States, in the North America region.
How does ZoomInfo make money?
One revenue line is on record: subscription Platform Access.
Who are ZoomInfo's main competitors?
Direct peers on record are Apollo.io, 6sense, Lusha, Cognism, Bombora, Demandbase, Seamless.AI and Clearbit (HubSpot). Emerging players are Outreach and Gong.
Does ZoomInfo have an API?
Yes. ZoomInfo offers APIs and webhooks for real-time data integration into CRMs, warehouses, and internal systems. Real-time APIs deliver data instantly for workflow integration and lead routing. Batch delivery provides scheduled datasets to data warehouses for deep analysis, TAM modeling, and strategic planning. The platform supports field mapping, standardization, and enrichment rules for technical integration. Developer documentation is at docs.zoominfo.com/docs/zi-api-mcp-overview.
What industry is ZoomInfo in?
ZoomInfo's product category is Sales and Marketing Intelligence Software (B2B GTM Intelligence Platform). Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of MPAAAFAA, Go-to-Market (GTM) Strategy & Planning. Its NAICS code is 51321 and its SIC code is 7370.