University of Alabama

What University of Alabama does

The University of Alabama (UA), founded in 1831 in Tuscaloosa, is Alabama's flagship public research university and the state's first public institution of higher education. Operating under the University of Alabama System, UA serves nearly 50,000 students, faculty, and staff across 12 colleges and schools offering 200+ majors and degree programs, supported by 30 research institutes and centers. The institution holds the Carnegie R1 classification denoting very high research activity and is accredited by SACSCOC, with compliance for FERPA and GDPR.

UA's revenue model is diversified across five core streams: tuition and fees (differentiated by residency status and program, billed annually), state appropriations from the State of Alabama, research grants and contracts (federal, state, and industry — including NIH, NASA, EPA, and U.S. DOT), philanthropic donations through the Rising Tide 2.0 capital campaign (the most successful higher education capital campaign in Alabama history), and athletics revenue from the Crimson Tide brand via the rolltide.com platform encompassing ticket sales, media rights, merchandise, and NIL partnerships. Distribution channels span on-campus delivery at the 3.5-square-mile Tuscaloosa campus, UA Online for distance learners (100+ programs), rolltide.com for athletics direct-to-consumer engagement, and OTIDE for continuing education.

UA's technology and product portfolio centers on its Capstone Convergence enterprise modernization (Workday and Okta cloud platforms replacing legacy Ellucian Banner), a High Performance Computing and Data Center with GPU clusters and petabyte-scale storage, and a portfolio of specialized research facilities including the Alabama Mobility and Power Center (battery/EV research with Honeywell), Alabama Water Institute, and counter-drone security infrastructure (D-Fend EnforceAir). New academic products include the announced School of Data Science (opening 2027) and the COMPASS brain health evaluation program (launched 2026-03). UA maintains strategic partnerships with Microchip Technology (hydrogen maser manufacturing), Honeywell (battery AI), TekStream (cybersecurity operations), the U.S. Navy (maritime workforce), USGS, Florida International University, and the University of Alabama in Huntsville (SMART manufacturing initiative). The institution operates under President Dr. Peter J. Mohler (since 2025), succeeding Stuart R. Bell who led UA from 2015 to 2025 including its elevation to R1 status.

Name

University of Alabama

Legal name

The University of Alabama

Website

https://ua.edu

Company type

Private

Founded year

1831

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The University of Alabama is Alabama's flagship public R1 research university, founded in 1831, serving nearly 50,000 students, faculty, and staff across 12 colleges and 200+ degree programs through its Tuscaloosa campus, UA Online, and the Crimson Tide athletics platform.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)

Keywords

• Higher education
• Public research university
• Undergraduate programs
• Graduate degree programs
• Online education

Headquarters

HQ city

Tuscaloosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate student tuition, mandatory fees, and program-specific charges
2. Athletics Revenue: Revenue from athletics programs including ticket sales, media rights, merchandise, and donations through Yea Alabama fan engagement platform
3. Research Grants and Contracts: Federal, state, and industry funding for sponsored research programs across multiple disciplines
4. Philanthropic Donations: Campaign fundraising including Rising Tide 2.0 major donor and alumni giving programs
5. State Appropriations: State of Alabama government funding support for public university operations

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

The University of Alabama is a public research university that delivers higher education services through 12 colleges and schools offering 200+ undergraduate, graduate, doctoral, and certificate degree programs, supported by 30 research institutes and centers. Its core educational delivery combines on-campus instruction at the 3.5-square-mile Tuscaloosa campus with the UA Online platform for flexible remote learning, complemented by NCAA Division I athletics programs (Crimson Tide) and R1-classified sponsored research.

Product overview

The University of Alabama is a higher education institution offering a comprehensive portfolio of academic programs across 12 colleges and schools, including over 200 majors and degree programs. The institution's product portfolio includes the School of Data Science (announced 2026, opening 2027), which will centralize AI, analytics, and high-power computing as Alabama's first dedicated data science school; and the COMPASS brain injury evaluation program, an interdisciplinary healthcare service supporting individuals with brain injuries at no cost through state funding. UA Online provides access to 100+ undergraduate, graduate, doctoral, and certificate programs in flexible online formats. The institution operates research facilities including the Alabama Mobility and Power Center for battery research, and provides campus security services through counter-drone technology deployment.

Differentiator

Problem solved

Functional benefit

Brands

• Future Ready Flagship: UA's strategic initiative focused on developing leaders and workforce for the future, advancing research and innovation, and strengthening communities across Alabama and beyond.
• Rising Tide 2.0
• Crimson Tide
• Capstone

Products and services

• On-Campus Degree Programs (200+ Majors, 12 Colleges and Schools)
• UA Online (100+ Online Programs)

Quantifiable outcome

• 55% fewer insurance claims for FORTIFIED standard homes after Hurricane Sally
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• D-Fend SolutionscoreTechnology or IntegrationCounter-drone technology supplier providing EnforceAir system for campus security and airspace protection at the University of Alabama
• Microchip TechnologycoreTechnology or IntegrationPartner for hydrogen maser manufacturing facility on campus, producing precision time measurement technology
• HoneywellcoreStrategic or Co-development PartnerBattery research collaboration through Alabama Mobility and Power Center for electric vehicle and energy storage technology development
• TekStreamcoreStrategic or Co-development PartnerStudent-powered Security Operations Center partnerships providing cybersecurity training and operations experience for students
• U.S. NavycoreStrategic or Co-development PartnerMaritime workforce development collaboration for training and preparing students for naval careers
• Hochschule EsslingenminorStrategic or Co-development PartnerAutomotive engineering exchange program partnership with German university for student and faculty exchanges
• Mercedes-Benz US InternationalminorStrategic or Co-development PartnerAutomotive engineering exchange program supporting engineering education and industry connections
• Yea AlabamacoreGTM or Marketing PartnerOfficial fan experience platform and NIL (Name, Image, Likeness) facilitation partner for athletics programs
• AVOminorGTM or Marketing PartnerTide Fest partnership for athletics fan engagement and event promotion
• Coca-ColaminorOthersRecycling support partnership for sustainability initiatives on campus
• USGSminorStrategic or Co-development PartnerWater research collaboration including hub tours and joint research initiatives at the Alabama Water Institute
• Alabama Department of Rehabilitation ServicesminorStrategic or Co-development PartnerBrain injury evaluation program collaboration for healthcare education and community service
• Tuscaloosa City SchoolsminorStrategic or Co-development PartnerLeadership degree partnership providing educational pathways for K-12 educators in the local school district
• Florida International UniversityminorStrategic or Co-development PartnerHurricane research collaboration for studying severe weather impacts and resilience
• University of Alabama in HuntsvillecoreStrategic or Co-development PartnerSMART (Sustainable, Manufacturing, Automation, Robotics, and Technology) manufacturing initiative partnership across the University of Alabama System

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UofAlabama
• YouTubeyoutube.com/universityofalabama
• Facebookfacebook.com/22360227546
• LinkedInlinkedin.com/company/university-of-alabama-17740
• Instagraminstagram.com/univofalabama/?hl=en
• TikToktiktok.com/@uofalabama

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Alabama