What The Coca-Cola Company does

The Coca-Cola Company is a global Total Beverage Company founded in 1886 in Atlanta, Georgia, that produces, markets, and distributes a portfolio of more than 200 brands across five categories — Sparkling Soft Drinks, Waters & Hydration, Coffee & Tea, Juices/Dairy/Plant-Based, and Alcohol Ready-to-Drink — through 32 billion-dollar brands sold in over 200 countries. The company operates an asset-light franchise model: it sells concentrates and syrups to a network of independent bottling partners (including Coca-Cola FEMSA, Coca-Cola Europacific Partners, Coca-Cola Hellenic, Coca-Cola Beverages Africa, and roughly 950 production facilities system-wide), which mix, bottle, package, and distribute finished beverages to retail and foodservice customers. Bottling Investments declined from 52% of net revenues in 2015 to 12% by 2025, reflecting the long-running refranchising program, while franchise/brand-licensing fees and concentrate sales now constitute the majority of the parent's revenue mix.

The technology stack underneath this commercial model is increasingly data- and AI-led. Coca-Cola combines first-party consumer data with bottler transactional data and partner resources into a Revenue Growth Management engine that optimizes price-pack architecture in real time, and has co-developed with Top Line Marketing and Kantar a Universal Media Measurement (UMM) framework now used in 20+ countries. The company also operates an agentic-AI marketing operating model rebuild — the subject of a roughly $4 billion global media review between WPP and Publicis — and has shipped consumer-facing AI artifacts including an AI-generated digital persona of José Mourinho for the FIFA World Cup 2026 campaign. Wholly owned subsidiaries include fairlife (>$3B in retail sales), Costa Coffee (acquired 2019), and Red Tree Beverages (firewalled subsidiary launched 2022 producing Fresca Hard and other alcohol RTDs). Recent financial performance reflects this strategy: Q1 2026 net revenues of $12.5B (+12% YoY), organic revenue growth of 10%, unit case volume up 3%, operating income up 19%, and expected 2026 free cash flow of approximately $12.2B. Q1 2026 also produced an 18% EPS gain to $0.91, supported by 64 consecutive years of dividend increases (Dividend King status) and a market capitalization reported near $324.7B.

Name

The Coca-Cola Company

Legal name

The Coca-Cola Company

Website

https://www.coca-colacompany.com/

Company type

Public

Founded year

1892

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Coca-Cola Company is a global Total Beverage Company operating 200+ brands across five beverage categories in 200+ countries, earning revenue primarily by selling concentrates and syrups to roughly 950 independent bottling partners plus direct foodservice partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Beverage Sales via Bottling Partners: The Coca-Cola Company primarily sells concentrates and syrups to its network of independent bottling partners, who then mix, bottle, package, and distribute the finished beverages through local businesses to consumers. Bottling Investments comprised 12% of Net Revenues in 2025 vs. 52% in 2015, reflecting a strategic shift toward a more asset-light model.
2. Branding, Marketing and Franchise Fees: Franchise model where Coca-Cola licenses its brand trademarks to bottling partners in exchange for fees and ongoing partnership, generating recurring brand-licensing revenue across 200+ countries.
3. Alcohol Ready-to-Drink (ARTD) Beverage Sales: Revenue from RTD alcohol products including Jack Daniel's & Coca-Cola pre-mixed cocktail (5% ABV), Fresca Mixed Vodka Spritz (5% ABV), Topo Chico Hard Seltzer, Simply Spiked, and Fresca Hard (launched May 2026 via Red Tree Beverages, a firewalled subsidiary established in 2022).
4. Foodservice and On-Premise Sales: Revenue from B2B foodservice partnerships with restaurants and on-premise accounts including 'And a Coke' campaign uniting 13 iconic restaurant partners, plus dedicated McDonald's Division.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Core offering

The Coca-Cola Company is a Total Beverage Company that manufactures and sells concentrates, syrups and finished beverages across more than 200 brands spanning sparkling soft drinks, waters and hydration, coffee and tea, juices/dairy/plant-based, and alcohol ready-to-drink. It operates an asset-light franchise model, primarily selling concentrates and syrups to ~950 independent bottling-partner production facilities worldwide that mix, bottle, package and distribute finished drinks to retailers and foodservice operators. The system delivers approximately 2.2 billion servings per day across 200+ countries.

Product overview

The Coca-Cola Company (founded 1886 in Atlanta) operates as a Total Beverage Company portfolio platform — not a single unified product but a multi-category brand architecture organized around five beverage categories: Sparkling Soft Drinks (Coca‑Cola, Coca‑Cola Zero Sugar, Diet Coke, Sprite, Fanta, Schweppes, Fresca, Thums Up), Waters & Hydration (Aquarius, BODYARMOR, Ciel, Dasani, I LOHAS, Powerade, smartwater, Topo Chico, vitaminwater), Coffee & Tea (Costa Coffee, Ayataka, Doğadan, Fuze Tea, Georgia, Gold Peak, Peace Tea), Juices, Dairy & Plant-Based (AdeS, Del Valle, fairlife, innocent, Maaza, Minute Maid, Simply), and Alcohol Ready-to-Drink (Fresca Hard, Fresca Mixed, Jack Daniel's & Coca-Cola, Lemon-Dou, Minute Maid Spiked, Simply Spiked, Topo Chico Hard). The portfolio of 200+ brands is delivered through the Coca‑Cola System — comprising The Coca‑Cola Company together with ~950 independent bottling-partner production facilities worldwide that mix, bottle and distribute the concentrates and syrups the parent company produces. Recent (2026) product extensions have layered new brands on top of the existing categories (BODYARMOR FIT sparkling sports drink, Fresca Hard, Simply Pop prebiotic soda, Coca‑Cola Zero Zero) and new AI-driven operating-model and dispensing technology (Next Generation of Beverage Dispensing; Coca‑Cola Freestyle fountain platform), while the company concurrently runs the FIFA World Cup 2026™ partnership across Coca‑Cola, Powerade and the global Trophy Tour.

Differentiator

Problem solved

Functional benefit

Brands

• Coca-Cola: The flagship sparkling soft drink brand, sold in over 200 countries, with low- and no-calorie variants including Coca-Cola Zero Sugar.
• Diet Coke
• Sprite
• Fanta
• Schweppes
• Thums Up
• Fresca
• Powerade
• smartwater
• Dasani
• Aquarius
• Topo Chico
• BODYARMOR
• vitaminwater
• Ciel
• I LOHAS
• Costa Coffee
• Gold Peak
• Fuze Tea
• Georgia
• Ayataka
• Peace Tea
• Doğadan
• fairlife
• Minute Maid
• Simply
• innocent
• Del Valle
• AdeS
• Maaza
• Jack Daniel's & Coca-Cola
• Fresca Mixed
• Topo Chico Hard
• Simply Spiked
• Lemon-Dou

Products and services

• Coca-Cola Flagship Coca-Cola trademark sparkling soft drink — the original product created on May 8, 1886 at Jacobs' Pharmacy in Atlanta, now sold in over 200 countries and serving as the centerpiece of Coca-Cola's 32 billion-dollar brand portfolio.
• Coca-Cola Zero Sugar

Quantifiable outcome

• 10% organic revenue growth in Q1 2026 with 3% unit case volume growth and 2% price/mix growth
• +7 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability11 records

Feature6 records

Partnerships

28 partnerships are on record, tiered core, minor and flagship.

• PVOLVEcoreGTM or Marketing Partner · 15 June 2026Smartwater, a product of The Coca-Cola Company, became the official hydration partner of PVOLVE with smartwater alkaline with antioxidant available at more than 40 PVOLVE studios nationwide. Partnership features national advertising campaign starring Jennifer Aniston filmed at PVOLVE's West Hollywood studio, plus co-branded content, member experiences, and seasonal campaigns throughout 2026.
• FootballcocoreGTM or Marketing Partner · 4 June 2026Footballco and Coca-Cola present 'José vs. Mourinho', an innovative social series for FIFA World Cup 2026 featuring the AI-generated digital persona of José Mourinho. Released as a key piece of Coca-Cola's FIFA World Cup 2026 marketing campaign.
• Rothschild & CominorImplementation/ SI/ Consulting Partner · 1 June 2026Rothschild & Co has been appointed as adviser for the potential 2027 public listing of Hindustan Coca-Cola Holdings (HCCH) in India.
• Domino's PizzacoreGTM or Marketing Partner · 1 April 2026Partnership offering customers a free 20-ounce Coca-Cola beverage from April 30 to May 3 using the code 'DANTHEMAN' to celebrate Dan Simpson, a delivery driver in Idaho. Promotion celebrated Simpson's act of kindness that garnered over 3 million views on TikTok.
• Publicis GroupeflagshipGTM or Marketing Partner · 1 January 2026Publicis is competing with WPP for Coca-Cola's approximately US$4bn global media account review. Publicis is betting on owning the database through Epsilon, LiveRamp and CoreAI, while WPP bets on connecting data sources without centralizing them through InfoSum. Decision expected autumn 2026.
• MediaSensecoreImplementation/ SI/ Consulting Partner · 1 January 2026MediaSense is the consultancy managing Coca-Cola's review of its global media, data and technology business, covering media, data and technology across most markets (excluding North America, Japan and South Korea). Decision expected later this year.
• Panini AmericacoreGTM or Marketing Partner · 1 January 2026All-new partnership for FIFA World Cup 2026 engaging fans with the iconic FIFA World Cup sticker tradition in North America, including Coca-Cola North America and Panini America collaborating to bring the sticker ritual to fans across the U.S. and Canada.
• Monster Beverage CorporationflagshipChannel Partner/ Reseller/ Distributor · 1 January 2026Coca-Cola holds approximately 17% stake in Monster Beverage Corporation and leverages Coca-Cola's global distribution network to accelerate Monster's international expansion into Southeast Asia, China, and India. Monster launched in Pakistan in late May 2026 and Thailand in January 2026; 45% of Monster's Q1 2026 sales came from outside the US. Bank of America identified potential full acquisition as a possible growth catalyst.
• Red Tree BeveragescoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Firewalled subsidiary of The Coca-Cola Company established in 2022, leveraging The Coca-Cola Company's trademarks to enter the growing RTD alcohol market. Launched Fresca Hard in May 2026 (4.6% ABV, 99 calories, 0 sugar per 12 oz can in four citrus flavors).
• WPP (WPP Open X)flagshipGTM or Marketing Partner · 1 January 2021WPP has been Coca-Cola's incumbent global partner since 2021, with the partnership valued at approximately $4 billion spanning over 200 brands across nearly 200 countries. Currently in a competitive review for the global media account (managed by MediaSense), with WPP betting on connecting data sources without centralizing them through InfoSum. Created the Powerade 'Power Your Fate' campaign for FIFA World Cup 26.
• fairlife, LLCcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2020Fairlife is a wholly owned subsidiary of The Coca-Cola Company based in Chicago, generating over $3 billion in annual retail sales. Portfolio includes fairlife ultra-filtered milk, Core Power High Protein Shakes, and fairlife nutrition plan. Recognized by Fast Company and Nielsen for innovation, and awarded America's most trusted protein milk for two consecutive years.
• Costa Coffee (Costa Limited)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2019The Coca-Cola Company acquired Costa Coffee in 2019, strengthening its international footprint in the global coffee market. Costa was founded in London in 1971 by Italian brothers Bruno and Sergio Costa and is one of the UK's leading coffee chains featuring the Mocha Italia blend.
• NCAA (National Collegiate Athletic Association)coreGTM or Marketing Partner · 1 January 2002Official NCAA Corporate Champion since 2002, providing direct positive impact on the academic and developmental opportunities for more than 460,000 NCAA student-athletes each year while helping fans share in the excitement of 90 different NCAA championships.
• NASCARcoreGTM or Marketing Partner · 1 January 1998Official sparkling beverage of NASCAR since 1998, with partnership spanning more than 50 years. Includes the Coca-Cola Racing Family annual partnership with top NASCAR drivers.
• UEFA (Union of European Football Associations)coreGTM or Marketing Partner · 1 January 1988Coca-Cola has sponsored UEFA's European football national team tournament since 1988, with continued partnership through UEFA EURO 2020. Also supports National Football Federations including a 22-year partnership with the French Football Federation and partnership with the German Football Association since 1981.
• German Football Association (DFB)coreGTM or Marketing Partner · 1 January 1981Global partner of the German Football Association since 1981.
• FIFA (Fédération Internationale de Football Association)flagshipStrategic or Co-development Partner · 1 January 1978FIFA World Cup official partner since 1978 (sponsor since 1976 with debut in 1958 Sweden). For FIFA World Cup 2026, Coca-Cola is launching its biggest-ever marketing campaign as official tournament partner, with global brand campaigns for both Coca-Cola and Powerade. The partnership includes the FIFA World Cup Trophy Tour by Coca-Cola, which has visited over 182 markets and reached more than 4 million fans since 2006; the 2026 tour will visit 30 countries and 75 stops.
• Special OlympicscoreGTM or Marketing Partner · 1 January 1968Founding partner of Special Olympics since 1968, fostering acceptance and inclusion for millions of athletes and helping create a positive legacy through consistent global support.
• International Olympic Committee (IOC)flagshipStrategic or Co-development Partner · 1 January 1928Coca-Cola has partnered on every Olympic Games since the 1928 Amsterdam Games, serving as the longest-standing Olympic partner. Also supports the Paralympic Games through an expanded relationship with the International Paralympic Committee.
• Coca-Cola FEMSA S.A.B. de C.V.flagshipChannel Partner/ Reseller/ DistributorMajor Coca-Cola bottling partner covering Argentina, Brazil, Colombia, Costa Rica, Guatemala, Mexico, Nicaragua, Panama, Uruguay, Venezuela and other Latin American territories. Reports independently as KOF on stock markets.
• Coca-Cola Europacific Partners (CCEP)flagshipChannel Partner/ Reseller/ DistributorMajor Coca-Cola bottling partner covering Australia, Fiji, France, Germany, Iceland, Indonesia, Luxembourg, Netherlands, New Zealand, Norway, Papua New Guinea, Philippines, Portugal, Samoa, Spain, Sweden, United Kingdom, Tonga and other territories.
• Coca-Cola Hellenic Bottling Company (CCHBC)flagshipChannel Partner/ Reseller/ DistributorMajor Coca-Cola bottling partner covering Armenia, Austria, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Egypt, Estonia, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Moldova, Montenegro, Nigeria, North Macedonia, Poland, Romania, Serbia, Slovakia, Slovenia, Switzerland, Ukraine and other territories.
• Coca-Cola Beverages Africa (CCBA)flagshipChannel Partner/ Reseller/ DistributorMajor Coca-Cola bottling partner covering Botswana, Comoros, Eswatini, Ethiopia, Kenya, Lesotho, Malawi, Mayotte, Mozambique, Namibia, South Africa, Tanzania, Uganda, Zambia and other African territories. CCBA commissioned a 4 MW solar power project in Kenya. Pending sale of CCBA expected to close in 2H 2026.
• Boys & Girls Clubs of AmericacoreGTM or Marketing PartnerCoca-Cola is one of over a dozen national corporate partners supporting the Boys & Girls Clubs of America's 2026 Youth Right Now Graduation Report. Partnership delivers workforce programming, mentorship, and career pathways across a network of more than 5,500 Clubs serving over 4 million youth annually. Other partners include Toyota, Comcast NBCUniversal, and The Home Depot Foundation.
• Top Line MarketingcoreStrategic or Co-development PartnerCo-developed the Universal Media Measurement (UMM) framework with Coca-Cola and Kantar, presented at a World Federation of Advertisers Media Forum session in Stockholm. UMM has been in development for about seven years.
• KantarcoreStrategic or Co-development PartnerCo-developed the Universal Media Measurement (UMM) framework with Coca-Cola and Top Line Marketing. UMM allows comparison across paid, owned, earned, and shared media channels on a single scale, addressing the fact that only 32% of global marketers currently measure media spending holistically.
• French Football Federation (FFF)coreGTM or Marketing Partner22-year partnership with the French Football Federation supporting national team football in France.
• National Basketball Association (NBA)coreGTM or Marketing Partner100-year partnership with the NBA announced in 1998, one of the longest-standing league partnerships in sports.

Scale indicators16 records

Recent moves13 records

Expansion highlights7 records

Direct peers

• PepsiCo, Inc. PepsiCo is the closest direct peer — a global beverage and snack conglomerate with flagship Pepsi, Mountain Dew, Gatorade, Tropicana, and Quaker brands competing head-to-head with Coca-Cola in sparkling, hydration, and juice categories across all major markets. Comparable in scale, bottler/distributor model (Pepsi Bottling Ventures), and category breadth.
• Monster Beverage Corporation: Monster Beverage is the global energy drink leader and Coca-Cola's 17%-owned strategic partner. Monster uses Coca-Cola's distribution network internationally, and Bank of America has flagged a potential full acquisition as a growth catalyst — making it the most strategically entangled direct peer in the energy drink category.
• Keurig Dr Pepper Inc. Keurig Dr Pepper is a major North American beverage company formed from the 2018 Keurig Green Mountain and Dr Pepper Snapple merger, with comparable category span (carbonated soft drinks, coffee, water) and a strong U.S. cold-drink distribution overlap. Closest peer in CSD and coffee.
• Constellation Brands, Inc. Constellation Brands is a leading alcoholic beverage company (beer, wine, spirits) and a natural peer as Coca-Cola aggressively expands into alcohol RTD via Fresca Hard, Topo Chico Hard, Simply Spiked, and Jack Daniel's & Coca-Cola. Comparable ARTD roadmap and on-premise distribution expertise.

Broad incumbents

• Anheuser-Busch InBev SA/NV: AB InBev is the world's largest brewer and a broad incumbent in the global beverage alcohol category — directly comparable to Coca-Cola's ARTD expansion given beverage alcohol consolidation, on-premise distribution scale, and brand-building playbook (Budweiser, Stella Artois, Corona).
• Diageo plc: Diageo is the world's largest spirits company and Coca-Cola's partner on Jack Daniel's & Coca-Cola pre-mixed cocktails. Diageo's RTD/cocktail portfolio (Smirnoff, Captain Morgan, Tanqueray) competes directly with Coca-Cola's growing ARTD line.
• Suntory Holdings Limited: Suntory is a Japanese global beverage company with comparable portfolio breadth (Jim Beam, Orangina, Schweppes in some markets, Suntory brands). Suntory's failed 2024 acquisition of Beam and broad CSD/juice/coffee/alcohol portfolio make it a strong Asia-Pacific peer.
• Nestlé Waters (part of Nestlé SA): Nestlé Waters is the global bottled water leader and a peer in the hydration and water category where Coca-Cola competes via Dasani, smartwater, Aquarius, Ciel, I LOHAS, and Topo Chico. Nestlé's broader portfolio also overlaps in coffee (Nescafé, Blue Bottle) and dairy nutrition.

Regional players

• Britvic plc: Britvic is the leading independent soft drinks manufacturer in the UK and Ireland (PepsiCo licensee in those markets, plus its own brands like Robinsons, Tango, J2O). A relevant regional peer for Coca-Cola's Europe operating unit, particularly in Great Britain.
• Asahi Group Holdings, Ltd. Asahi is a major Japanese beverage and brewing company (Asahi Super Dry, Mitsuya, Calpis, Wilkinson) with significant overlap in Asia-Pacific soft drinks, water, and tea categories — a regional peer particularly relevant to Coca-Cola's Japan and Southeast Asia operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CocaColaCo
• YouTubeyoutube.com/user/CocaColaCo
• Facebookfacebook.com/TheCocaColaCo
• LinkedInlinkedin.com/company/the-coca-cola-company
• Instagraminstagram.com/TheCocaColaCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A18 records

Investments26 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coca-Cola Company