What ADIN.AI does

ADIN.AI is an enterprise marketing technology company founded in 2022 that builds AI-native infrastructure for brands and advertising agencies managing multi-channel marketing complexity. The company operates an integrated "See & Manage" platform composed of two modules: SEE, an AI-native analytics dashboard delivering multi-layered insights across markets, brands, and channels, and MANAGE, an AI-native campaign control hub for planning, targeting, and optimization. ADIN.AI targets large enterprise brands and agencies globally, with a named customer base spanning consumer goods (including a deep cluster of L'Oréal brands such as Maybelline, Garnier, Kiehl's, CeraVe, La Roche-Posay, Vichy, SkinCeuticals, Kerastase, and NYX Cosmetics), telecommunications (Vodafone, Hyperoptic), banking (İş Bankası), luxury (Prada, Valentino, Yves Saint Laurent, Giorgio Armani), pharmaceuticals (Bayer), food & beverage (The Magnum Ice Cream Company, Ajinomoto), apparel (Under Armour), and advertising holding companies (Publicis).

The platform is built on Amazon Web Services and leverages AWS Quantum Ledger Database (QLDB) to provide an immutable audit trail for advertising data and decisions — a transparency mechanism the company positions as unique in the category. The architecture is described as AI-native and purpose-built for marketing rather than adapted from legacy BI tooling. ADIN.AI maintains technology partnerships with AWS (Well-Architected, Activate, Startups), Google, Meta, and TikTok, providing native integration with the dominant digital advertising ecosystems, plus a regional media partnership with Eskimi.

ADIN.AI generates revenue through enterprise SaaS subscriptions sold via a direct field sales motion with demo-driven conversion and custom annual contracts; pricing is not publicly disclosed. The company is privately held and incorporated in Delaware, with operational roots in Turkey evidenced by Deloitte Technology Fast 50 Turkey and Fast Company Turkey recognition. Disclosed funding to date is approximately $895K across two rounds: a $100K seed from AI Startup Factory in May 2023 and a $795K round in November 2024.

Name

ADIN.AI

Legal name

ADIN.AI

Website

https://adin.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

ADIN.AI provides AI-native marketing infrastructure for enterprise brands and agencies via two modules — SEE analytics and MANAGE campaign control — built on AWS with QLDB-backed transparency. It serves global enterprises including L'Oréal, Vodafone, Prada, Bayer, and Publicis.

Ownership category

akta.pro rank

Product category

Enterprise Marketing Analytics Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Enterprise marketing analytics
• AI campaign management
• Multi-channel marketing platform
• Marketing intelligence software
• Advertising optimization SaaS

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: AI infrastructure platform delivered as subscription-based SaaS to enterprise brands and agencies for marketing analytics and campaign management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ADIN.AI provides an AI-native enterprise marketing platform composed of two integrated modules: SEE, an AI-native analytics dashboard that delivers multi-layered insights across markets, brands, and channels for marketing clarity; and MANAGE, an AI-native campaign control hub for planning, targeting, and optimization across multi-channel campaigns. The platform is delivered as cloud-based enterprise SaaS, built on AWS infrastructure including AWS QLDB for immutable audit trails and 100% data transparency.

Product overview

ADIN.AI is an AI Infrastructure platform for enterprise marketing, comprising two integrated modules: SEE (analytics dashboard) and MANAGE (campaign control hub). SEE delivers AI-native multi-layered insights across markets, brands, and channels, enabling marketing clarity and unified views of all marketing efforts. MANAGE provides AI-native planning, targeting, and optimization for multi-channel campaign management. Together, they are positioned as a unified See & Manage platform that maximizes advertising return up to 5x and minimizes time and cost up to 100x.

Differentiator

Problem solved

Functional benefit

Products and services

• SEE AI-native analytics module providing multi-layered insights across markets, brands, and channels for marketing clarity, speed, and control; designed for brands and agencies to unify all marketing efforts into one intelligent view, covering creative to media effectiveness measurement.
• MANAGE AI-native campaign control hub featuring planning, targeting, and optimization capabilities for managing multi-channel complexity; built for brands and agencies delivering faster, smarter campaign outcomes under pressure.

Quantifiable outcome

• Up to 5x advertising return maximization
• +1 more outcomes

Named customers28 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Well-Architected Partner, AWS Activate member, and AWS Startups participant. Platform built on AWS QLDB for immutable data transparency.
• GooglecoreTechnology or IntegrationGoogle Business Partner providing integration with Google advertising and analytics ecosystem.
• MetacoreTechnology or IntegrationMeta Business Partner providing integration with Meta advertising platforms (Facebook, Instagram).
• TikTokcoreTechnology or IntegrationTikTok Marketing Partner providing integration with TikTok advertising ecosystem.
• EskimiminorChannel Partner/ Reseller/ DistributorMedia partner providing programmatic advertising and digital media buying capabilities in the region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Albert.ai: Albert.ai is an AI-driven marketing platform that autonomously manages digital advertising campaigns across channels. Closest direct peer to ADIN.AI: both sell AI-native campaign optimization and analytics to enterprise brands, targeting the same marketing operations buyer.
• Persado: Persado applies enterprise AI to marketing language and messaging optimization for Fortune 500 brands. Direct comparable: enterprise SaaS using AI to drive measurable marketing performance uplift, with overlapping customer base in financial services and retail.
• 6sense: 6sense is an AI-powered revenue/marketing intelligence platform for B2B enterprises, combining analytics with predictive campaign orchestration. Comparable to ADIN.AI in applying AI to unify marketing data and drive campaign decisions, though more B2B-leaning.
• Insider: Insider is an AI-native customer experience and marketing platform serving enterprise brands across channels with predictive segmentation and journey orchestration. Direct comparable: similar product surface (analytics + campaign management), enterprise brand customer base, and AI-led positioning.
• Optimove: Optimove is a CRM marketing hub that uses AI for customer segmentation, campaign optimization, and multichannel orchestration. Comparable to ADIN.AI in serving enterprise marketing teams with AI-driven analytics and campaign control across channels.
• AppsFlyer: AppsFlyer is a leading marketing analytics and attribution platform for mobile and cross-channel campaigns, integrating with the same walled gardens (Meta, Google, TikTok). Comparable to ADIN.AI's SEE analytics layer in measuring cross-channel marketing effectiveness for enterprise brands.
• Singular: Singular is a marketing analytics and attribution platform unifying ROI data across channels and platforms. Directly comparable to ADIN.AI's SEE module in providing cross-channel marketing measurement and optimization for enterprise marketing teams.

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise marketing suite spanning analytics, campaign management, and customer engagement. The most likely incumbent ADIN.AI competes against in RFPs; comparable buyer (CMO/marketing ops) but much wider portfolio.
• Adobe Analytics / Experience Cloud: Adobe Analytics and Adobe Experience Cloud provide enterprise marketing analytics, attribution, and campaign orchestration. Key incumbent competing for the same enterprise marketing-analytics budget ADIN.AI targets, with bundled AI features.

Emerging players

• Celtra: Celtra is a creative automation and analytics platform for enterprise brands and agencies, with overlap in measuring creative and media effectiveness at the brand level. Partial comparable to ADIN.AI's creative effectiveness measurement claims within SEE.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADIN.AI