6sense
6sense provides a B2B GTM intelligence platform that uses AI and the proprietary Signalverse data network to identify in-market accounts, predict buying behavior, and orchestrate omnichannel revenue plays for enterprise marketing and sales teams.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What 6sense does
6sense (legally 6Sense Insights, Inc.) is a privately held B2B software company founded in 2013 and headquartered in San Francisco that sells an account-based marketing and revenue intelligence platform to mid-market and enterprise B2B organizations. Its core offering is the 6sense GTM Intelligence Platform, built on three foundational layers: the Signalverse, a proprietary data network that ingests over one trillion B2B signals per day (keyword-level intent, firmographic, technographic, contact, and web-deanonymized activity) across 200+ countries and 40+ languages; the 6AI predictive engine, which trains per-customer, explainable models on 13 years of B2B purchase behavior to score ICP fit, buying stage, and persona engagement; and a Contextual Intelligence layer that resolves these signals into cited account theses for downstream activation.
6sense firmographics
Firmographics- Name
- 6sense
- Legal name
- 6Sense Insights, Inc.
- Website
- https://6sense.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- 6sense provides a B2B GTM intelligence platform that uses AI and the proprietary Signalverse data network to identify in-market accounts, predict buying behavior, and orchestrate omnichannel revenue plays for enterprise marketing and sales teams.
- Ownership category
- akta.pro rank
Where 6sense is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
6sense business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Platform Subscription (Revenue Marketing & Sales Intelligence): Primary recurring SaaS subscriptions sold as the 6sense Revenue Marketing and 6sense Sales Intelligence products, typically enterprise contract-based with multi-year terms; pricing is not publicly disclosed and is quote-driven via sales-led demos.
- Programmatic Advertising (6sense DSP): Media spend through 6sense's custom B2B DSP that runs connected TV, display, native, paid search, social, and video ads; billed via transparent market-based CPM pricing tied to ad inventory and audience targeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise SaaS subscription (Revenue Marketing & Sales Intelligence) |
| Freemium | Pay-as-you-go | Sales Intelligence free entry tier |
| Usage-based | Pay-as-you-go | Advertising/DSP usage-based CPM |
| Subscription | Annual | People Enrichment API add-on |
Go-to-market motion4 records
Distribution channels1 record
Marketing channels12 records
6sense product offering
Product offeringCore offering
No source material was provided in the input; core offering cannot be characterized.
Product overview
6sense offers a unified GTM Intelligence Platform with a platform-plus-modules architecture. The core is the 6sense Platform itself, anchored on three foundational layers: the Signalverse (a proprietary data layer that captures over one trillion B2B signals daily), the 6AI engine (predictive and generative AI), and the Contextual Intelligence layer that resolves signals into cited account theses. On top of this foundation sit two primary product families — Revenue Marketing (which includes 6sense Advertising, AI Email Agents, Intelligent Workflows for Marketing, Audience Builder, Smart Form Fill, Reporting & Analytics, and RevvyAI for marketers) and Sales Intelligence (which includes Sales Copilot, Account Prioritization, Intelligent Workflows for Sales, List Builder, Sales Alerts, Company & People Search, and the Chrome Extension). Supporting standalone capabilities — Intent Data, B2B Buyer Data, Predictive Analytics, Account Matching / Website Deanonymization, and Data Preparation — provide the data and enrichment plumbing, while Data APIs (People & Company API, enrichment API, webhook trigger) and an MCP integration expose the platform's context layer to external tools like Salesloft, Gong, and Salesforce.
Differentiator
Problem solved
Functional benefit
Brands
- Signalverse: 6sense's proprietary B2B data and intent platform that captures over a trillion buying signals daily and feeds the company's predictive and AI applications.
- 6AI
- RevvyAI
- Sales Intelligence
- Revenue Marketing
Companies that use 6sense
Customer profileNamed customers46 records
Segments9 records
6sense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability11 records
Feature11 records
6sense partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- BomboracoreIntent data partnership that complements 6sense's native intent with Bombora's cooperative B2B intent signals; integrated into the Signalverse for centralized activation.
- G2coreSecond-party intent data partnership surfacing buyer research activity on G2's software marketplace; used to centralize intent from multiple providers inside 6sense.
- TrustRadiuscoreIntent data partnership covering buyer research on TrustRadius's B2B software review site; integrated into the Signalverse alongside native and other second-party sources.
- TechTargetcoreIntent data integration supplementing 6sense native intent with TechTarget's Priority Engine B2B research activity.
- SalesforceflagshipNative CRM integration supporting real-time and scheduled enrichment, score exports, and Intelligent Workflows triggers; also marketed as a Salesforce Marketing Cloud integration for MAP workflows.
- HubSpotcoreNative CRM and Marketing Hub integration supporting contact/lead enrichment, audience syncing, and Intelligent Workflows orchestration.
- MarketocoreNative MAP integration for bulk email sends, contact enrichment, and Intelligent Workflows triggers.
- SalesloftcoreSales Engagement Platform integration allowing Intelligent Workflows to push hot leads into Salesloft sequences and enrich cadence targeting.
- OutreachcoreSales Engagement Platform integration enabling 6sense signals to trigger Outreach sequences and sync enriched contacts.
- Google AdsflagshipStrategic advertising integration; 6sense was the first ABM platform in Google's Customer Match program, enabling Segment Sync from 6sense audiences directly into Google Ads Customer Match lists.
- LinkedIn (Match Audiences)flagshipAdvertising integration enabling 6sense intent-qualified audiences to sync to LinkedIn as Matched Audiences for account-based paid social campaigns.
- Meta (Facebook/Instagram)coreAdvertising integration supporting Meta audience syncs for account-based paid social campaigns.
- SlintelcoreAcquired and retired Slintel in October 2021, absorbing its technographic buyer intelligence into 6sense's AI-driven ABM platform and consolidating technographic data into the Signalverse.
- 6sense Partner Library (Integrations & Agency Partners)coreEcosystem of agency partners and SIs enabled through a dedicated Partner Library and 'Become a Partner' program, supporting deployment, campaign execution, and managed services for 6sense customers.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
6sense competitors and assessment
Company assessmentDirect peers
- ZoomInfo: ZoomInfo is a public B2B intelligence platform providing company and contact data, intent signals, and sales orchestration — directly competing with 6sense's Sales Intelligence and B2B Buyer Data products for the same enterprise sales and marketing buyers.
- RollWorks (NextRoll): RollWorks, a division of NextRoll, provides account-based advertising, intent, and sales intelligence — a direct ABM competitor to 6sense with overlapping target customers in B2B SaaS and mid-market segments.
- Apollo.io: Apollo.io is a sales intelligence and engagement platform combining a 250M+ contact database with outbound sequencing — competing directly with 6sense Sales Intelligence and Company & People Search, particularly among tech-forward mid-market sales teams.
- Terminus: Terminus is an ABM platform focused on multichannel account-based advertising and measurement, directly competing with 6sense Advertising and Revenue Marketing for mid-market and enterprise B2B marketing budgets.
- Bombora: Bombora is the leading cooperative B2B intent data network, whose Company Surge signals are integrated by 6sense itself; it is also a standalone competitor sold directly into the same martech stack and competes head-to-head on intent coverage.
- Demandbase: Demandbase is a long-standing ABM platform offering account identification, intent data, advertising, and sales intelligence — the closest head-to-head competitor to 6sense's Revenue Marketing platform and a fellow Gartner Magic Quadrant ABM Leader.
Broad incumbents
- LinkedIn Sales Navigator: LinkedIn Sales Navigator is Microsoft's broad incumbent sales intelligence product with native first-party professional intent signals; it is both a flagship 6sense integration partner and a foundational competitor on basic account and contact intelligence.
- HubSpot: HubSpot is a broad marketing automation, CRM, and sales platform with native intent and ABM capabilities that increasingly overlap with 6sense's mid-market offerings; it competes through bundled pricing and ease of use versus 6sense's enterprise data depth.
Emerging players
- Salesloft: Salesloft is a sales engagement platform that is a flagship 6sense integration partner; the two are tightly coupled in the GTM stack but Salesloft's Drift acquisition brings overlapping conversational AI and routing capabilities that compete with RevvyAI and AI Email Agents.
- Outreach: Outreach is a sales engagement platform and 6sense integration partner that increasingly layers in account intelligence and AI-driven prospecting — competing for the same RevOps and sales leader budget that 6sense targets with Sales Copilot and Account Prioritization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
6sense social profiles
Digital presence6sense compliance and trust
Trust signalCompliance2 records
6sense financial estimates
Financial estimateRevenue estimate
Valuation estimate
6sense leadership team
Management profileNumber of profiles
6sense subsidiaries and ownership
Company hierarchySubsidiaries1 record
6sense funding detail
Funding detailFunding overview
Funding rounds9 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
6sense M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 6sense
What does 6sense do?
No source material was provided in the input; core offering cannot be characterized.
Is 6sense a public or private company?
6sense is a private company. It is classified as unknown and is currently operating.
When was 6sense founded?
6sense was founded in 2013. It employs 1,001 to 5,000 people.
Where is 6sense based?
6sense is headquartered in San Francisco, United States, in the North America region.
How does 6sense make money?
Two revenue lines are on record. Platform Subscription (Revenue Marketing & Sales Intelligence) is the primary driver. The others are programmatic Advertising (6sense DSP).
Who are 6sense's main competitors?
Direct peers on record are ZoomInfo, RollWorks (NextRoll), Apollo.io, Terminus, Bombora and Demandbase. Broad incumbents are LinkedIn Sales Navigator and HubSpot. Emerging players are Salesloft and Outreach.
Does 6sense have an API?
Yes. 6sense offers an enrichment API and webhook trigger that supports direct ETL pipeline integration for custom data infrastructure. The platform also exposes intelligence to third-party tools via AI and MCP (Model Context Protocol). According to the homepage, "every tool in your stack via AI, MCP, or your data warehouses" can leverage the same context layer that powers Salesloft, Gong, Salesforce, and customer AI agents. The data-preparation page confirms API and webhook support: "For custom data infrastructure, the enrichment API and webhook trigger support direct ETL pipeline integration."