Hatch
Hatch designs and sells smart sleep devices and companion apps — including the Restore 3 alarm clock, Hatch Baby nursery device, and Hatch+ audio subscription — serving over 5 million consumers across parents, children, and adults seeking better sleep.
- Company typePrivate
- Founded2014
- HeadquartersMenlo Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hatch does
Hatch (legal entity: Hatch Baby, Inc.) is a Palo Alto, California-based consumer sleep wellness company that designs and sells smart sleep devices and companion mobile applications for adults, children, and infants. Founded in 2014 by Ann Crady Weiss and Dave Weiss (both formerly of BabyCenter), the company originally focused on nursery tech products — including the Hatch Rest and Rest+ smart sleep devices for babies — before expanding into adult sleep wellness with the Restore line of smart alarm clocks. The core product portfolio centers on the Restore 3 ($170 flagship adult device combining sunrise alarm, night light, and sound machine), Hatch Baby (nursery device with 6 months of free expert sleep support), and Hatch Go (portable travel device). Devices are controlled via the Hatch Sleep and Hatch Baby iOS/Android apps and are enhanced by the Hatch+ premium subscription ($4.99/month or $49.99/year), which provides access to 2,500+ episodes of original audio content including meditations, sleep music, audiobooks, and the exclusive "The Nightly" bedtime podcast.
Hatch generates revenue primarily through direct-to-consumer hardware sales (via hatch.co) and major retail partners including Amazon, Target, Best Buy, Kohl's, and Macy's, supplemented by an optional recurring subscription stream and wholesale/bulk ordering. The company serves two primary customer segments: parents with infants and children (the original market, with products in 1 in 3 US nurseries) and adults seeking better sleep, particularly Gen Z consumers whose organic TikTok adoption of Restore during the 2024 holiday season drove the company to $200M in revenue and profitability. The company rebranded from Hatch Baby to Hatch in 2024 to reflect its broader multi-segment mission. Hatch has cumulatively served more than 5 million sleepers and operates with 101-250 employees. Its operations are currently restricted to the US and Canada, with the UK, EU, and Australia explicitly excluded from service. The company is privately held and profitable, having raised approximately $27.1M in disclosed venture funding across four rounds (2015-2020) led by True Ventures.
Hatch firmographics
Firmographics- Name
- Hatch
- Legal name
- Hatch Baby, Inc.
- Website
- https://hatch.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hatch designs and sells smart sleep devices and companion apps — including the Restore 3 alarm clock, Hatch Baby nursery device, and Hatch+ audio subscription — serving over 5 million consumers across parents, children, and adults seeking better sleep.
- Ownership category
- akta.pro rank
Hatch industry classification
Industry- Product category
- Consumer Sleep Electronics
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)
- akta.pro secondary industries
- Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD), Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)
Keywords
Where Hatch is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hatch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Device Sales: Hatch generates primary revenue from selling smart sleep devices including Restore 3 ($170), Hatch Baby (Rest/Rest+), and Hatch Go. The company achieved $200 million in revenue last year driven by viral demand for the Restore alarm clock.
- Hatch+ Premium Subscription: Optional subscription service offering access to premium content including additional alarms, audiobooks, meditations, sleep music, and 2,500+ episodes of original podcasts. Restore comes with 30-day free trial; Hatch Baby includes 6 months free expert sleep support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Restore 3 alarm clock at $170 |
| Subscription | Monthly | Hatch+ monthly subscription at $4.99/month |
| Subscription | Annual | Hatch+ annual subscription at $49.99/year |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Hatch product offering
Product offeringCore offering
Hatch designs, manufactures and sells smart sleep devices — including the Restore 3 adult alarm clock, Hatch Baby nursery devices, Hatch Rest/Rest+, and Hatch Go portable sound machine — that combine sunrise alarms, sound machines, and night lights. Devices are paired with companion iOS/Android apps and an optional Hatch+ premium subscription that delivers original audio content such as meditations, sleep music, audiobooks and The Nightly podcast.
Product overview
Hatch (formerly Hatch Baby) is a sleep wellness company offering a portfolio of smart sleep devices and companion apps for both adults and children. The core product lineup centers on the Restore 3 (adult smart alarm clock), Hatch Baby (nursery device for children), and Hatch Go (portable travel device). These hardware devices are controlled via the Hatch Sleep and Hatch Baby mobile apps, and enhanced through the Hatch+ premium subscription service that provides exclusive audio content including meditations, sleep music, audiobooks, and The Nightly podcast. The ecosystem is designed to help users create consistent, phone-free bedtime and wake-up routines through light, sound, and automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Restore 3 Flagship adult smart alarm clock and sleep device that combines a sunrise alarm, night light and sound machine to enable customizable phone-free bedtime and wake-up routines. Priced at $170.
- Hatch Baby Smart nursery device for babies and children providing gentle sounds, calming lights, and customizable sleep routines designed to grow with the child; includes 6 months of free expert sleep consultant chat support.
- Hatch Go
Quantifiable outcome
- More than 5 million sleepers of all ages helped
- +2 more outcomes
Companies that use Hatch
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles4 records
Hatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature5 records
Hatch partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hatch competitors and assessment
Company assessmentEmerging players
- Eight Sleep: Eight Sleep's Pod is a smart mattress cover with temperature control, sleep tracking, and AI coaching — a higher-priced adjacent sleep-tech product targeting the same wellness-focused consumer seeking quantifiable sleep improvement.
- Whoop: Whoop is a screenless wearable with subscription that emphasizes sleep strain, recovery, and HRV — targeting performance-minded adults in a similar sleep-wellness category but via biometrics rather than bedside rituals.
- Oura: Oura sells a smart ring focused on sleep tracking and recovery with an Oura subscription, overlapping Hatch on the sleep wellness value proposition though differentiated by biometric data and wearable form factor.
- Dreem: Dreem offers a sleep-tracking headband with audio content and coaching — a more clinical, biometric-driven sleep wellness product overlapping Hatch on the bedtime audio/routine experience.
- Withings Sleep: Withings offers a non-wearable sleep tracking mat placed under the mattress, plus health devices, serving consumers who want quantified sleep without wearable hardware — an adjacent sleep-data product set.
Direct peers
- Loftie: Loftie makes a smart alarm clock with sound machine, night light, and bedtime content — a near-direct competitor to Hatch Restore targeting adults seeking phone-free sleep routines, with a similar premium DTC positioning.
- Casper Glow: Casper's Glow is a sunrise lamp and sleep-friendly bedside light that pioneered the gentle-wake category Hatch Restore now leads; comparable price point and use case make it a direct benchmark in the consumer sleep-tech category.
Broad incumbents
- Amazon Echo: Amazon's Echo family offers sunrise alarms, sleep routines, white noise, and Alexa sleep-tracking features that overlap with Restore's value prop; Amazon's Alexa Fund was also an early Hatch investor, signaling the incumbent's awareness of this category.
- Google Nest Hub: Google Nest Hub devices include Sleep Sensing and personalized sunrise alarms that compete with Hatch Restore on a smart-display form factor already present in many consumers' homes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hatch social profiles
Digital presenceHatch compliance and trust
Trust signalCompliance2 records
Hatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hatch leadership team
Management profileNumber of profiles
Profiles10 records
Hatch funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hatch
What does Hatch do?
Hatch designs, manufactures and sells smart sleep devices — including the Restore 3 adult alarm clock, Hatch Baby nursery devices, Hatch Rest/Rest+, and Hatch Go portable sound machine — that combine sunrise alarms, sound machines, and night lights. Devices are paired with companion iOS/Android apps and an optional Hatch+ premium subscription that delivers original audio content such as meditations, sleep music, audiobooks and The Nightly podcast.
Is Hatch a public or private company?
Hatch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hatch founded?
Hatch was founded in 2014. It employs 1 to 10 people.
Where is Hatch based?
Hatch is headquartered in Menlo Park, United States, in the North America region.
How does Hatch make money?
Two revenue lines are on record. Hardware Device Sales are the primary driver. The others are hatch+ Premium Subscription.
Who are Hatch's main competitors?
Emerging players on record are Eight Sleep, Whoop, Oura, Dreem and Withings Sleep. Direct peers are Loftie and Casper Glow. Broad incumbents are Amazon Echo and Google Nest Hub.
Does Hatch have an API?
No public API is recorded for Hatch.
What industry is Hatch in?
Hatch's product category is Consumer Sleep Electronics. Its primary akta.pro industry code is CRAIABAH, Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses), with a secondary code of CRACAQAD, Sleep Tracking Devices (Wearables & Non-wearables). Its NAICS code is 335210 and its SIC code is 3651.