What Avantos does

Avantos is an AI-native operating system purpose-built for client management at financial services firms. The company was founded in 2024 by Bassam Chaptini (former McKinsey Senior Partner) and Rabih Ramadi (former KPMG Senior Partner) and is headquartered in New York. Its platform is structured around a proprietary knowledge graph that unifies client data, products, service teams, and workflows into a single shared context layer, on top of which AI agents execute onboarding, relationship intelligence, and servicing tasks. The product surface comprises three modules—Onboarding and Servicing, Relationship Intelligence, and a Servicing Platform—plus the underlying Knowledge Graph data layer. Avantos integrates with existing CRMs, custodians, portfolio management tools, policy administration platforms, and underwriting systems, enabling adoption without replacement of incumbent technology stacks. The platform is SOC 2 Type II certified.

The company targets enterprise clients across wealth management firms (independent RIAs, broker dealers), insurance carriers with wealth operations, asset managers, private banks, and custodians. Named enterprise customers and partners include Mercer Advisors, Guardian Life Insurance Company of America, SEI, and Vanguard—each of whom is also an equity investor, creating a tightly intertwined customer-investor distribution model. GTM motion is enterprise field sales with a consultative demo-based evaluation, supported by a channel/partnership motion through strategic investors who serve as reference customers and routes to broader advisor and RIA networks.

Avantos generates revenue via enterprise SaaS subscriptions with quote-based pricing (not publicly disclosed) and annual billing cadence. The company has raised $35 million in total funding: a $10M seed in September 2024 led by MIT-affiliated E14 Fund (with M13, Mercer Advisors, and Blue Collective), and a $25M Series A in February 2026 led by Bessemer Venture Partners (with Guardian, SEI, and Vanguard). Use of proceeds targets expanded AI agents and deeper integrations across the financial services technology stack.

Name

Avantos

Legal name

Avantos, Inc.

Website

https://avantos.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Avantos is an AI-native operating system that unifies client data and workflows for financial services firms. Founded in 2024, it sells enterprise SaaS to wealth managers, insurance carriers, asset managers, and custodians via anchor partnerships with Mercer Advisors, Guardian, SEI, and Vanguard.

Ownership category

akta.pro rank

Product category

Wealth Management Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Wealth management software
• AI client management
• Advisor onboarding platform
• Financial services CRM
• Agentic workflow automation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS platform providing access to AI-native operating system for client management. Pricing likely based on firm size, AUM, or number of advisors as is typical for enterprise wealth management software.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Avantos is an AI-native operating system that systematizes and institutionalizes client data for financial services firms, delivered as a SaaS platform. The platform layers a proprietary knowledge graph on top of existing CRMs, custodians, and portfolio management tools to unify client data, products, teams, and work into a single intelligent system. AI agents then run complex onboarding and ongoing client servicing workflows for wealth managers, insurance carriers, RIAs, asset managers, private banks, broker dealers, and custodians.

Product overview

Avantos is an AI-native operating system for client management delivered as an integrated platform with modular components. The core offering consists of three interconnected product modules: Onboarding and Servicing (agentic workflows for client onboarding), Relationship Intelligence (living client records for relationship management), and the Servicing Platform (unified workspace for advice and operations). A foundational Knowledge Graph data layer unifies all client data across products, teams, and systems into a shared context layer. The platform integrates with existing CRMs, custodians, portfolio management tools, and policy administration platforms, enabling financial institutions to adopt Avantos without replacing their existing technology stack.

Differentiator

Problem solved

Functional benefit

Products and services

• Onboarding and Servicing AI-powered onboarding module with prebuilt journeys, real-time data validations, KYC handling, signatures, and custodian mapping. Features agentic workflows that automate complex multi-product and multi-channel onboarding while enabling made-to-measure customization within guard rails, targeted at financial services firms seeking to reduce time to account opening and funding.
• Relationship Intelligence Client relationship management module that models clients the way wealth firms work — individuals, households, entities, and the relationships between them. Includes AI-powered briefings, client context embedded into workflows, AI meeting intelligence that reviews transcripts to identify follow-ups, and an opportunity pipeline that surfaces emerging client opportunities, targeted at wealth managers and advisors managing thousands of client relationships.
• Servicing Platform Unified workspace where AI anticipates needs, generates work, and keeps service moving, replacing spreadsheets, tickets, and inbox chaos with integrated task management, approvals, escalations, and follow-ups. Includes AI chat that lives inside client records and firm playbooks, plus an integrated white-label client portal with real-time collaboration and ability to delegate tasks to clients and AI agents, targeted at financial advisors and operations teams.
• Avantos AI-Native Operating System Integrated enterprise SaaS platform that combines the Onboarding and Servicing, Relationship Intelligence, and Servicing Platform modules on top of a foundational Knowledge Graph data layer. The Knowledge Graph unifies client data, products, teams, workflows, and service expectations into one shared system of context that both human advisors and AI agents operate from, integrating with existing CRMs, custodians, portfolio management tools, and policy administration platforms. Targeted at wealth managers, insurance carriers, RIAs, asset managers, private banks, broker dealers, and custodians.

Quantifiable outcome

• Transformed advisor productivity for Mercer Advisors serving tens of thousands of clients
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Guardian Life Insurance Company of AmericacoreStrategic or Co-development Partner · 26 February 2026Strategic partnership announced February 2026 to help Guardian's financial advisors leverage next-generation technology for deeper client relationships and improved productivity. Guardian made an early-stage investment as part of the partnership and became a strategic insurance partner. First phase enables advisors to connect data, teams, and workflows in single intelligent system.
• SEIcoreStrategic or Co-development Partner · 26 February 2026Strategic partnership to deliver integrated end-to-end advisor experience combining AI-driven onboarding, real-time client insights, and streamlined servicing across SEI's asset management, operations, and financial technology solutions. SEI also made strategic investment and appointed Sneha Shah (Chief AI Strategist) to lead SEI Next innovation unit overseeing integration with fintech partners including Avantos.
• VanguardcoreStrategic or Co-development Partner · 18 February 2026Strategic partnership and investment backing the $25M Series A. Vanguard's Head of Client Service & Operations for Advice and Wealth Management division (Danielle Corey) publicly endorsed the partnership, noting Avantos will help pair Vanguard teams' insights with comprehensive client views for seamless, personalized experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Addepar: Addepar is a wealth management technology platform serving large RIAs, family offices, and institutional advisors with portfolio analytics, reporting, and data aggregation. It is comparable to Avantos because both target enterprise wealth firms seeking unified client and portfolio context, and both integrate with custodians and CRMs to serve large advisor networks.
• Orion (Orion Advisor Technology): Orion provides wealth management platforms including CRM, portfolio accounting, and advisor workflows for RIAs and broker-dealers. It competes with Avantos in unifying advisor workflows and client data across enterprise wealth firms, though Orion's stack is broader and more established.
• Practifi: Practifi is a CRM and practice management platform purpose-built for financial advisors, including wealth managers and RIAs. It is a direct peer because it competes for the same enterprise wealth CRM and relationship intelligence workflows Avantos targets.

Broad incumbents

• Salesforce Financial Services Cloud: Salesforce is the dominant CRM platform with a dedicated Financial Services Cloud used by wealth managers, insurers, and asset managers. It is a broad incumbent peer because it already sits at the center of many of Avantos's target customers' tech stacks and is actively adding AI agents that could overlap with Avantos's offering.
• Microsoft Dynamics 365: Microsoft Dynamics 365 (including Sales and Customer Service modules) is widely deployed at financial institutions and is being extended with Copilot AI agents. It is comparable as a broad enterprise CRM incumbent that Avantos must integrate with rather than displace.
• HubSpot: HubSpot is a broad CRM and customer engagement platform with AI features increasingly used by financial services firms. It is a broad incumbent peer that some of Avantos's mid-market targets may use as a lower-cost alternative.
• Tamarac (Envestnet): Tamarac, part of Envestnet, provides advisor CRM, portfolio reporting, and rebalancing tools for RIAs and wealth managers. It is a broad incumbent peer with overlapping CRM and advisor workflow functionality for enterprise wealth firms.

Emerging players

• Wealth.com: Wealth.com is a fintech platform serving financial advisors with client engagement and account opening tools. It is an emerging peer with overlapping onboarding and client servicing workflows for wealth firms, though its scope is narrower than Avantos's full operating system.
• TIFIN: TIFIN builds AI-driven platforms for wealth management, including advisor enablement and client engagement tools. It is an emerging peer with comparable AI-native positioning serving financial advisors and asset managers.
• Farther: Farther is a wealth management platform combining technology with advisor services for RIAs and high-net-worth clients. It is comparable as an emerging AI-enabled wealthtech targeting unified advisor workflows, though it also operates its own advisory practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avantos-ai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avantos