Lifted

What Lifted does

Lifted (operating commercially as Lifted Talent, legal entity Better Home Care Services) is a UK-based workforce management and immigration compliance platform purpose-built for the social care sector. The company's product enables UK care homes, home care agencies, and healthcare providers to recruit, onboard, sponsor, and retain international care workers while remaining compliant with Home Office and Care Quality Commission (CQC) regulations. Its core offering, Lifted Talent, is structured as a unified cloud platform with four interconnected modules: Sponsored Recruitment (sourcing from a pool of 44,000 pre-vetted candidates), Onboarding (digital training records and audit-ready documentation), Sponsorship Compliance (Certificate of Sponsorship applications, visa renewals, and licensed immigration advisor support), and CQC Compliance (real-time regulatory dashboards with ongoing right-to-work monitoring and automated alerts).

The platform is anchored by Lifted's Office of Immigration Services Commission (OISC) registration (F202432152), which authorizes licensed immigration advisors to manage Home Office communications and CoS processing on behalf of care providers — a regulated capability that distinguishes the platform from generic HR or recruitment software. Revenue is generated through subscription-based platform fees on a quote-based engagement model, with pricing not publicly disclosed and demos required for quotation. Lifted operates a hybrid go-to-market combining a self-serve cloud platform (lifted-talent.com) with direct enterprise field sales targeting mid-to-large UK care operators, supported by digital marketing including a care newsletter and content resources.

Founded around 2018–2019 and headquartered in London, Lifted raised approximately $10 million cumulatively across three funding rounds, including a $6.2 million Series A in June 2021 led by Fuel Ventures. The company was acquired by Upwork Inc. (NASDAQ: UPWK) and announced as a subsidiary under Upwork's 'New Upwork' enterprise initiative at Upwork's 2025 Investor Day. Named enterprise customers include Abicare, ECL, Tamar Homecare, Home Instead, Walfinch, Vitality Home Health, Active Care Group, Bluebird Care, and Island Healthcare.

Name

Lifted

Legal name

Better Home Care Services

Website

https://liftedcare.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifted (operating as Lifted Talent) is a UK-based workforce management and immigration compliance platform that helps social care providers recruit, onboard, sponsor, and retain international care workers through automated right-to-work checks, Certificate of Sponsorship management, and CQC compliance tools. Acquired by Upwork Inc. in 2025.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Compliance Software

NAICS

Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Care workforce platform
• Sponsored recruitment software
• Sponsorship compliance management
• CQC compliance software
• Health and social care staffing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription / Service Fees: Lifted generates revenue through subscription or service fees charged to UK care providers for access to their recruitment, onboarding, sponsorship management, and compliance platform. Services include sponsored recruitment placement, ongoing compliance management, and immigration advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lifted sells a cloud-based workforce and compliance platform (Lifted Talent) to UK health and social care providers. The platform bundles sponsored recruitment from a pool of 44,000 pre-vetted international candidates, automated right-to-work and background checks, Certificate of Sponsorship management with licensed immigration advisors, and a real-time CQC compliance dashboard. It is sold as a subscription-plus-service offering to enterprise care providers.

Product overview

Lifted offers a unified platform-plus-modules architecture called Lifted Talent, designed specifically for UK health and social care providers. The core platform integrates four interconnected modules: Sponsored Recruitment (for finding and vetting sponsored care workers), Onboarding (for automating compliance checks and records), Sponsorship Compliance (for managing Certificate of Sponsorship and visa applications), and CQC Compliance (for real-time regulatory monitoring). Together, these modules enable care providers to recruit, onboard, sponsor international workers, and maintain audit-ready compliance in one place.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifted Talent Platform A unified cloud-based recruitment, onboarding, sponsorship management, and regulatory compliance platform for UK health and social care providers, combining sponsored recruitment, automated right-to-work checks, Certificate of Sponsorship management, and CQC compliance in one system.
• Sponsored Recruitment Service Recruitment service that connects UK care providers with pre-screened, quality sponsored care workers, including driving license verification, pre-screening, and access to a pool of 44,000 vetted UK candidates. Designed for care providers seeking to fill roles with international talent.
• Automated Onboarding Service Onboarding service that automates compliance checks, digital training records, references, criminal record checks, and audit-ready file management so every new care hire is ready from day one. Targeted at UK care providers onboarding sponsored workers.
• Sponsorship Compliance Service Sponsorship compliance service managing Certificate of Sponsorship applications, visa applications, renewals, and Home Office communications with licensed immigration advisors (OISC-registered, F202432152). Designed for UK care providers holding or applying for sponsor licenses.
• CQC Compliance Service Real-time CQC compliance service providing a compliance dashboard, automated right-to-work monitoring, alerts for missing documents, and ongoing regulatory tracking so care providers stay audit-ready and meet Care Quality Commission standards. Targeted at UK social care providers.

Quantifiable outcome

• 95% of clients get approved in under 2 weeks for sponsor licenses
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florence: UK-based healthcare staffing marketplace connecting care providers with nurses and care workers. Directly comparable to Lifted's sponsored recruitment and workforce placement focus within UK social care, though Florence operates more broadly across clinical temporary staffing.
• Birdie: UK home care management software platform serving care agencies with digital care planning, eMAR, and workforce tools. Comparable as a UK social care software platform targeting the same provider base, though Birdie focuses on care delivery rather than recruitment compliance.
• Caresourcer: UK care marketplace matching self-funding families with home care providers. Comparable in serving the UK care provider ecosystem, though oriented toward care recipient matching rather than workforce recruitment.
• Log my Care: UK care management software platform providing digital care planning, rostering, and compliance tools for home care agencies. Comparable target customer (UK care providers) and overlapping compliance/rostering functionality.
• Person Centred Software: UK-based provider of electronic care planning and evidence-based care software to care homes and home care agencies. Comparable as a UK care sector software vendor addressing compliance and operational workflows for similar providers.
• Remedium Partners: UK healthcare recruitment consultancy specializing in placing permanent clinical and medical staff into the NHS and private sector. Comparable as a UK healthcare-focused permanent placement firm targeting similar workforce shortage dynamics.
• Sanctuary Personnel: UK-based health and social care recruitment agency placing permanent and locum professionals across the NHS, local authorities, and care providers. Comparable in UK healthcare/social care permanent placement focus.

Broad incumbents

• Workday: Global enterprise HR and workforce management platform with broad HR, payroll, and compliance capabilities. Comparable as a workforce management platform serving large employers, though Workday operates as a broad incumbent rather than UK social care specialist.
• Totaljobs: UK generalist job board and recruitment platform owned by StepStone Group. Comparable as a UK recruitment channel competing for care provider hiring budgets, though Totaljobs operates as a broad incumbent across all sectors rather than healthcare/social care specialist.

Emerging players

• Deputy: Workforce management and scheduling platform used across healthcare, hospitality, and retail. Comparable as workforce management software for shift-based employers, with partial overlap into care provider rostering and compliance use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/liftedcare
• Facebookfacebook.com/liftedcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifted