What Deputy does

Deputy is a cloud-based workforce management (WFM) SaaS platform purpose-built for hourly and shift-based businesses, founded in 2008 and headquartered in Sydney, Australia, with a US/Global headquarters in San Francisco. The platform combines employee scheduling, time and attendance, labor law and Fair Workweek compliance, HR, payroll, analytics, and team communication into a single system, serving more than 390,000 workplaces globally across hospitality, retail, healthcare, fitness, logistics, manufacturing, and entertainment. Named customers include Dutch Bros Coffee, Ace Hardware, Five Guys, Dunkin', F45, Trek, Hampton by Hilton, Holiday Inn, and Australia Zoo.

The product is sold in three subscription tiers, Lite at $5 per user per month, Core at $6.50, and Pro at $9, with optional add-ons including Deputy Payroll (enabled by Paycor, $8 per user per month plus a $49 base fee, US only), Deputy HR ($2), Messaging+ ($1.95), and Analytics+ ($1.50). Deputy AI is a conversational agent that translates natural-language manager commands into scheduling, timesheet, compliance, and communication actions under a human-in-the-loop control model. The platform integrates natively with more than 60 third-party systems across payroll (ADP, Gusto, Paychex, QuickBooks, Xero, Paycor, Paylocity, Paycom), point of sale (Square, Lightspeed, Vend, Clover, Revel), and HR (BambooHR, HiBob, Rippling).

Deputy operates a hybrid go-to-market combining a product-led free trial (up to 31 days, no credit card) and Lite freemium entry for SMBs with direct field sales for enterprise and multi-location customers, supplemented by the Paycor payroll distribution channel. The company has raised approximately $159 million in total funding, including a $37 million round from Express Employment Professionals in March 2024 and an earlier $81 million Series C led by IVP in 2018, and reached unicorn status with a valuation exceeding $1 billion in June 2025.

Name

Deputy

Legal name

Deputy Corporation

Website

https://deputy.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Deputy is a cloud-based workforce management SaaS platform serving hourly and shift-based businesses with scheduling, time tracking, compliance, HR, payroll, and AI-driven optimization across 390,000+ workplaces globally.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Human Resources Consulting Services (541612), Payroll Services (541214)

SIC

Services-Facilities Support Management Services (8744), Services-Help Supply Services (7363)

akta.pro primary industry

Workforce Management & Scheduling (BPACAPAI)

akta.pro secondary industries

Payroll, Time & Attendance (BPACAPAB), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Workforce management software
• Employee scheduling software
• Shift-based HR platform
• Time and attendance tracking
• Labor compliance automation

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription (Core Platform): Deputy's primary revenue comes from subscription plans (Lite, Core, Pro) billed per user per month. Additional revenue is generated through add-ons including Deputy Payroll, HR, Messaging+, and Analytics+.
2. Deputy Payroll (Paycor Integration): Add-on payroll processing enabled by Paycor, generating per-user monthly fees plus a monthly base fee. Reduces payroll processing time by up to 50% for customers.
3. HR Software Add-on: $2 per user per month add-on for HR capabilities including onboarding, document management, and staff feedback surveys. Available in US, UK, and Australia.
4. Messaging+ Add-on: $1.95 per user per month for enhanced shift-aware messaging, role-based permissions, and integrated team communication.
5. Analytics+ Add-on: $1.50 per user per month for enterprise-grade custom reporting, audit reports, and automated report sharing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Deputy provides a cloud-based workforce management SaaS platform that helps shift-based businesses with employee scheduling, time and attendance tracking, labor compliance automation (including Fair Workweek), HR, payroll integration (via Paycor), and AI-powered demand forecasting and auto-scheduling. The platform is sold via per-user monthly subscription tiers (Lite, Core, Pro) with optional add-ons for payroll, HR, messaging, and analytics, and integrates with 60+ payroll, POS, and HR systems.

Product overview

Deputy is a workforce management platform providing a unified suite of scheduling, time and attendance, compliance, HR, payroll, and analytics products purpose-built for shift-based businesses. The core platform is available in three tiers — Lite ($5/user/month), Core ($6.50/user/month), and Pro ($9/user/month) — with optional add-ons including Deputy Payroll (enabled by Paycor, $8/user/month + $49 base fee), Deputy HR ($2/user/month), Messaging+ ($1.95/user/month), and Analytics+ ($1.50/user/month). Deputy AI, the platform's conversational AI agent, provides autonomous scheduling and workforce management actions via natural language across all plans. The platform integrates natively with leading payroll (ADP, Gusto, QuickBooks, Xero, Paychex, Paycor, Paylocity), HR (BambooHR, HiBob, Rippling), and point-of-sale (Square, Lightspeed, Vend) systems, and serves over 390,000 workplaces globally across retail, hospitality, healthcare, and other shift-based industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Deputy Scheduling Software Drag-and-drop employee scheduling platform enabling shift creation, open shift management, shift swapping, and team communication across single and multi-location businesses.
• Deputy Time Tracking Employee time clock and attendance tracking software with mobile, kiosk, and biometric clock-in, capturing accurate timesheets for payroll integration.
• Deputy Break Planning Meal and rest break scheduling and compliance software that automates break allocation, flags missed breaks, captures employee attestation, and supports multi-break scheduling per shift.
• Deputy Shift Swapping Shift swapping and trading software allowing employees to swap shifts directly via mobile app, with manager approval workflows and compliance guardrails.
• Deputy Micro-scheduling Enables a single employee to work across multiple areas or sub-shifts within one shift, with clock-in/out at start and end only, rolling into a single accurate timesheet.
• Deputy Auto Scheduling AI-powered auto-scheduling that automatically builds and fills shifts based on demand signals, staff availability, training, and cost, reducing manual scheduling effort.
• Deputy Smart Scheduling AI-driven tool that combines demand/sales data, optimal staffing numbers, and labor cost metrics to automatically craft and optimize schedules.
• Deputy Demand Forecasting Labor demand forecasting software that uses historical POS data and business logic to predict staffing needs and optimize schedule coverage.
• Deputy Payroll (enabled by Paycor) Payroll add-on powered by Paycor that consolidates time tracking, compliance workflows, and payroll into a single platform, reducing payroll processing time by up to 50%. Available on annual Core and Pro plans in the US at $8/user/month plus $49 monthly base fee.
• Deputy Leave Management Leave and PTO management software with automated accruals, central dashboards, on-the-go request/approval workflows, and advanced balance tracking.
• Deputy Analytics / Analytics+ Free reporting and analytics suite with 25+ pre-built reports for scheduling, timesheet, attendance, and compliance data; Analytics+ is a paid add-on providing unlimited custom reports, drag-and-drop report building, scheduled automated report distribution, and advanced audit reports.
• Deputy Employee Engagement

Quantifiable outcome

• Reduces payroll processing time by up to 50% through Deputy Payroll integration with Paycor
• +7 more outcomes

Named customers26 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration58 records

AI capability9 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• PaycorcoreTechnology or Integration · 2 March 2026Deputy launched Deputy Payroll enabled by Paycor in March 2026, consolidating time tracking, compliance workflows, and payroll into a single platform for shift-based businesses in the US. The integration follows a multi-month pilot across retail, healthcare, and food service businesses and reduces payroll processing time by up to 50%. Paycor's network of SMB employers provides expanded distribution for Deputy.
• SquarecoreTechnology or IntegrationSquare is listed as a core integration partner, providing POS data that feeds into Deputy's demand forecasting and scheduling optimization. Square provides one service for the entire business including secure credit card processing and point of sale solutions.
• ADPcoreTechnology or IntegrationADP is one of the world's largest payroll providers and a core integration partner of Deputy. The integration allows seamless payroll export from Deputy to ADP Workforce Now, with Harper Logistics reporting reduced payroll processing from an entire weekend to minutes.
• GustocoreTechnology or IntegrationGusto is a modern payroll platform and a core integration partner of Deputy, offering automated payroll tax filings and government compliance.
• BambooHRcoreTechnology or IntegrationBambooHR is a leading HR platform for small-to-medium-sized businesses and a core integration partner, enabling employee data synchronization between Deputy and BambooHR.
• QuickBooks (Intuit)coreTechnology or IntegrationIntuit QuickBooks is the world's largest accounting platform and a core integration partner, enabling one-click integration of Deputy employees, time billing, and payroll timesheets.
• XerocoreTechnology or IntegrationXero is a cloud accounting platform and core integration partner, allowing Deputy timesheets to be sent directly for payroll or time-billing.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• When I Work: When I Work is a direct competitor offering employee scheduling, time tracking, and team communication for shift-based hourly workforces, serving the same SMB and mid-market segments as Deputy with a similar self-serve PLG motion.
• Homebase: Homebase is a direct competitor providing employee scheduling, time tracking, payroll, and team communication for hourly SMBs in retail, hospitality, and food service — overlapping with Deputy's core offering and SMB customer profile.
• 7shifts: 7shifts is a direct competitor focused on employee scheduling, team management, and labor compliance for restaurants, closely overlapping with Deputy's hospitality vertical and shift-based SMB customers.
• Sling (by Toast): Sling is a direct competitor offering shift scheduling, time tracking, and team communication for restaurants and shift-based businesses; Toast ownership bundles it into a larger restaurant technology stack.
• Connecteam: Connecteam is a direct competitor offering an employee management app for deskless workforces including scheduling, time tracking, and communication, targeting similar SMB shift-based customers as Deputy.
• Humanity (by Workforce Software): Humanity is a direct competitor providing cloud-based employee scheduling and workforce management for shift-based industries including healthcare, retail, and hospitality, comparable to Deputy's multi-vertical scheduling capabilities.
• Quinyx: Quinyx is a direct competitor offering AI-driven workforce management, scheduling, and labor optimization for hourly workers, with comparable capabilities to Deputy's auto-scheduling and demand forecasting features.
• Planday (by Xero): Planday is a direct competitor providing employee scheduling, time tracking, and HR for shift-based businesses, now part of Xero, overlapping with Deputy's SMB and mid-market shift workforce customers.

Broad incumbents

• UKG (Ultimate Kronos Group): UKG is a broad incumbent offering workforce management, HR, and payroll solutions for enterprises of all sizes; UKG competes with Deputy primarily in the mid-market and enterprise tier of shift-based industries with bundled HCM suites.
• Workday: Workday is a broad incumbent offering enterprise HCM, payroll, and workforce planning; while not specialized in hourly shift work, Workday competes for the same enterprise customers and increasingly bundles scheduling and time tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/deputyapp
• YouTubeyoutube.com/c/Deputy
• Facebookfacebook.com/deputyapp
• LinkedInlinkedin.com/company/deputy
• Instagraminstagram.com/deputyapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deputy