CarTrade
CarTrade Tech is India's leading publicly listed digital automotive marketplace, operating CarTrade.com, CarWale, BikeWale, OLX India, and Shriram Automall to serve consumers, 12,000+ dealers, and lenders across the new and used vehicle value chain.
- Company typePublic
- Founded2009
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What CarTrade does
CarTrade Tech Limited is a publicly listed Indian digital automotive marketplace operator headquartered in Navi Mumbai, founded in 2000 and listed on the BSE/NSE under the ticker CARTECH. The company runs a portfolio of consumer-facing auto platforms — CarTrade.com, CarWale (new and used car research), BikeWale (two-wheelers), and OLX India (acquired in 2023) — alongside B2B infrastructure Shriram Automall, which conducts physical and digital pre-owned vehicle auctions across 135+ locations in India. The platforms collectively serve approximately 65 million monthly auto users and 85 million monthly visitors, supporting 12,000+ used car dealers and 2.5 million monthly used-car buyers.
The technology stack centers on a multi-agent AI ecosystem (launched February 2026) that powers vehicle discovery, dynamic pricing, and buyer-seller matchmaking across CarWale, BikeWale, and OLX India, anchored by AccuPrice, an ML-based used-car valuation engine trained on 500,000+ listings with reported 90%+ accuracy. Adjacent modules include CarWale abSure (167-point certified pre-owned program with 12-month warranty), AccuPrice, CarTrade Car Loan (marketplace integrating five bank/NBFC lenders), SuperDost field agent network, and the unified CarTrade Used Auto platform launched June 2026 to consolidate buy/sell/exchange/finance across the used-car value chain.
The revenue model combines lead generation and advertising (the largest stream, monetizing dealer and OEM demand for visibility), transaction facilitation fees emerging from CarTrade Used Auto and Shriram Automall auctions, and lending referral commissions from banking partners. Free listings for private sellers and a self-serve consumer funnel coexist with paid dealer subscription packages on CarTrade Exchange and direct sales engagement for the Super Series platform serving mid-market and enterprise dealers.
CarTrade firmographics
Firmographics- Name
- CarTrade
- Legal name
- CarTrade Tech Limited
- Website
- https://www.cartrade.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CarTrade Tech is India's leading publicly listed digital automotive marketplace, operating CarTrade.com, CarWale, BikeWale, OLX India, and Shriram Automall to serve consumers, 12,000+ dealers, and lenders across the new and used vehicle value chain.
- Ownership category
- akta.pro rank
CarTrade industry classification
Industry- Product category
- Online Automotive Marketplace
- NAICS
- Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)
Keywords
Where CarTrade is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
CarTrade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Lead Generation & Advertising: CarTrade generates revenue by selling advertising placements and leads to new car dealers, used car dealers, OEMs, and banks/NBFCs. Dealers pay for featured listings and visibility, while financial partners pay for lead referrals on car loans and insurance products. The platform also facilitates classified listings for private sellers.
- Transaction Facilitation: CarTrade is transitioning from a discovery-led model (revenue from leads and advertising) to a transaction-led model, facilitating actual vehicle purchase/sale transactions through its platforms. This shift creates uncertainty around future earnings visibility as the nature of growth evolves.
- CarTrade Exchange & Shriram Automall: Subsidiary platforms including CarTrade Exchange and Shriram Automall India Limited (SAMIL) conduct vehicle auctions and B2B transactions, generating fees from auction services and dealer package subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | New Car Loan — Interest rates from 8% p.a. onwards, tenures 1–7 years |
| Usage-based | Monthly | Used Car Loan — Interest rates from 12.5% p.a. onwards, tenures 1–4 years |
| Freemium | Pay-as-you-go | Free Listing for Private Sellers |
| Subscription | Monthly | Dealer Advertising Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
CarTrade product offering
Product offeringCore offering
CarTrade operates India's largest digital automotive marketplace ecosystem spanning new cars (CarWale), used cars (CarTrade, OLX India), and two-wheelers (BikeWale). The platform connects vehicle buyers and sellers, offers free listings for private sellers, integrates car loan financing from banks and NBFCs, and runs B2B vehicle auctions through Shriram Automall. Subscribers include 65 million monthly auto users and 12,000+ dealers using the platform for inventory management, lead generation, and certified pre-owned transactions.
Product overview
CarTrade operates a platform-plus-modules architecture comprising the core CarTrade.com marketplace integrated with CarWale (research and comparison), BikeWale (two-wheelers), and OLX India (acquired automotive classifieds). Key modules include CarWale abSure (certified inspections with 167-point checks), AccuPrice (ML-powered valuation with 90%+ accuracy), CarTrade Car Loan (financial services via Bank Bazaar and 5 lending partners), and Shriram Automall (physical/digital auctions). The June 2026 launch of CarTrade Used Auto unified the CarWale and OLX India ecosystems into a single platform targeting 2 million annual transactions.
Differentiator
Problem solved
Functional benefit
Brands
- CarWale: New and used car marketplace platform serving Indian consumers with car listings, reviews, and comparisons
- BikeWale
- CarTrade Used Auto
- abSure
- SuperDost
- CarTrade Used Auto Finance
Products and services
- CarTrade.com Primary digital automotive marketplace platform connecting vehicle buyers and sellers in India, offering new cars, used cars, car loans, news, and reviews.
- CarWale New and used car comparison and research platform offering new car listings, expert reviews, user reviews, and car comparisons for Indian car buyers.
- BikeWale Two-wheeler marketplace and research platform serving motorcycle and scooter buyers in India.
- OLX India Automotive classifieds platform acquired through the Sobek Auto India acquisition, providing vehicle listings and connecting buyers and sellers in the pre-owned car market.
- CarWale abSure Certified pre-owned car program offering 167-point quality checks, 7-day moneyback guarantee, zero-accident assurance, and a 12-month comprehensive warranty.
- CarTrade Car Loan Car financing service connecting users with lending partners including Axis Bank, HDB Financial Services, IDFC First Bank, TVS Credit Finance, and Yes Bank. New car loans from 8% p.a. and used car loans from 12.5% p.a., with tenures of 1-7 years for new and 1-4 years for used.
- Shriram Automall Physical and digital auction platform for pre-owned vehicles and equipment assets, conducting nationwide synchronized auctions across 135+ locations for dealers, financial institutions, and fleet operators.
- CarTrade Exchange Dealer-focused platform offering paid packages for vehicle purchasing and auction services for dealers and brokers.
- Super Series Dealer Platform Unified dealer platform integrating OLX India and CarWale to support over 12,000 used car dealers with inventory management, lead generation, and visibility features reaching 85 million monthly visitors.
- Multi-Agent AI Ecosystem AI-powered ecosystem deployed across CarWale, BikeWale, and OLX India platforms, providing trusted vehicle discovery, dynamic pricing, and intelligent matchmaking to drive higher conversions and transaction efficiency.
- CarTrade Used Auto Unified used-vehicle platform integrating CarWale and OLX India to serve consumers, dealers, enterprises, lenders, and service partners across India's used-car value chain, targeting 2 million annual transactions with potential GMV of ₹5-6 lakh crore.
Quantifiable outcome
- Over 90% accuracy for used car valuations using ML-based AccuPrice engine trained on 500,000+ listings
- +3 more outcomes
Companies that use CarTrade
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
CarTrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature4 records
CarTrade partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OLX India BV (OLX India)coreCarTrade Tech acquired Sobek Auto India Private Limited — the entity that took over OLX India's classifieds operations — from OLX India BV for ₹537.43 crore in 2023. This acquisition consolidated OLX India's auto classifieds business under CarTrade, creating a dominant digital automotive marketplace platform spanning both consumer-to-consumer (C2C) listings and dealer inventory. The deal aimed to create synergistic benefits by combining CarTrade's dealer-focused model with OLX India's C2C used car marketplace, expanding CarTrade's monthly user base to approximately 65 million auto users.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
CarTrade competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
CarTrade social profiles
Digital presenceCarTrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
CarTrade leadership team
Management profileNumber of profiles
Profiles1 record
CarTrade subsidiaries and ownership
Company hierarchySubsidiaries9 records
CarTrade funding detail
Funding detailFunding overview
Funding rounds9 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CarTrade M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CarTrade
What does CarTrade do?
CarTrade operates India's largest digital automotive marketplace ecosystem spanning new cars (CarWale), used cars (CarTrade, OLX India), and two-wheelers (BikeWale). The platform connects vehicle buyers and sellers, offers free listings for private sellers, integrates car loan financing from banks and NBFCs, and runs B2B vehicle auctions through Shriram Automall. Subscribers include 65 million monthly auto users and 12,000+ dealers using the platform for inventory management, lead generation, and certified pre-owned transactions.
Is CarTrade a public or private company?
CarTrade is a public company. It is classified as public and is currently operating.
When was CarTrade founded?
CarTrade was founded in 2009. It employs 1,001 to 5,000 people.
Where is CarTrade based?
CarTrade is headquartered in Mumbai, India, in the Asia region.
How does CarTrade make money?
Three revenue lines are on record. Lead Generation & Advertising is the primary driver. The others are transaction Facilitation and carTrade Exchange & Shriram Automall.
Does CarTrade have an API?
No public API is recorded for CarTrade.
What industry is CarTrade in?
CarTrade's product category is Online Automotive Marketplace. Its primary akta.pro industry code is TLABAKAB, Dealer-to-Dealer (B2B) Vehicle Remarketing Networks. Its NAICS code is 441 and its SIC code is 5500.