OLX India
- Company typePrivate
- Founded2006
- HeadquartersHoofddorp, Netherlands
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
OLX India firmographics
Firmographics- Name
- OLX India
- Legal name
- Sobek Auto India Private Limited
- Website
- https://olx.in
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where OLX India is headquartered
LocationHeadquarters
- HQ city
- Hoofddorp
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
OLX India business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Transaction Fee / Take Rate: OLX India processes approximately US$3 billion in annualized GMV with only a 0.7% take rate, representing significant monetization upside opportunity. EBITDA margins expected to expand from 31% to 39% by FY2028
- Elite Buyer Subscription: Paid subscription program providing subscribers with trust badge to receive faster responses from sellers, with potential to unlock ₹70 crore in incremental revenue through paid-user subscriptions
- Advertising Revenue: Platform monetizes through advertising, leveraging 180 million users, 53 million buyers, and 18 million sellers transacting $3 billion worth of used goods annually
- Remarketing: Strong performance in remarketing business with 35% year-on-year growth in Q1 FY26 revenue to Rs 59.39 crore
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free listing for all users |
| Subscription | Monthly | Elite Buyer paid subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
OLX India product offering
Product offeringCore offering
OLX India operates a free online classifieds marketplace where individual users and used-car dealers list and discover used goods across multiple categories including automobiles, motorcycles, mobile phones, properties, furniture, electronics, jobs, and services. The platform facilitates peer-to-peer and dealer-mediated transactions in India, monetizing through advertising, a small transaction take rate, and the paid Elite Buyer subscription program that grants a trust badge for faster seller responses.
Product overview
OLX India operates as a multi-category free classifieds marketplace enabling peer-to-peer buying and selling of used goods across vehicles, properties, electronics, furniture, and services. The platform has evolved from a standalone marketplace to an integrated ecosystem under parent company CarTrade Tech, combining OLX India's consumer reach with CarWale's automotive expertise through unified platforms like CarTrade Used Auto and Super Series. Key offerings include the core OLX marketplace, the Elite Buyer subscription program, and AI-powered tools like SuperDost for transaction facilitation.
Differentiator
Problem solved
Functional benefit
Products and services
- OLX India Marketplace Free online classifieds platform enabling users across India to buy and sell used goods across categories including cars, motorcycles, mobile phones, properties, furniture, electronics, fashion, pets, jobs, and services. Used by 180 million users including 53 million buyers and 18 million sellers transacting ~$3 billion in annualized GMV.
- Elite Buyer Program Paid monthly subscription program for buyers on the OLX India platform that grants subscribers a trust badge so they receive faster responses from sellers. Aims to monetize the platform's 53 million buyers and unlock estimated ₹70 crore in incremental revenue.
- SuperDost AI-powered agent service that automates matchmaking between buyers and sellers, providing instant, high-intent transactions in real-time along with pricing, and vehicle condition checks for used-car customers.
- Super Series Integrated dealer platform combining OLX India and CarWale that provides used car dealers with unified tools for sales management, vehicle sourcing, and digital presence expansion, serving over 12,000 dealers.
- CarTrade Used Auto Unified technology platform combining CarWale and OLX India to organize India's used-car ecosystem across buy, sell, exchange, and finance transactions, targeting approximately 2 million used-car transactions annually.
- CarTrade Used Auto Finance Digital marketplace for used car loans being developed in partnership with banks and NBFCs, enabling financing options for buyers on the CarTrade Used Auto platform combining CarWale and OLX India, covering the full transaction journey from search to financing.
Quantifiable outcome
- Potential ₹70 crore incremental revenue from Elite Buyer subscription program
- +2 more outcomes
Companies that use OLX India
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
OLX India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
OLX India partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Banks and NBFCs (CarTrade Used Auto Finance)coreCarTrade Used Auto Finance is building a digital marketplace for used car loans through partnerships with banks and NBFCs. This enables financing options for buyers on the CarTrade Used Auto platform combining CarWale and OLX India, facilitating the full transaction journey from search to financing.
- Used Car Dealers NetworkcoreCarTrade Tech has partnerships with more than 12,000 used car dealers across India through its Super Series integrated platform combining OLX India and CarWale capabilities. Dealers use the platform for sales management, vehicle sourcing, and digital presence expansion.
- Indian Government (Sahyog Portal)minorOLX India is manually onboarding onto the Sahyog portal, a government tool launched in 2024 to centralize takedown requests for unlawful content. This is part of compliance with government requirements for e-commerce platforms.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
OLX India competitors and assessment
Company assessmentEmerging players
- NoBroker: NoBroker is a fast-growing Indian proptech platform disrupting traditional classifieds with zero-brokerage rentals — adjacent competition to OLX Properties in the real estate category.
Direct peers
- CarWale: CarWale is a sister company under CarTrade Tech now unified with OLX India through CarTrade Used Auto and Super Series platforms — directly comparable for used-car dealer and buyer audiences.
- CarDekho: CarDekho is a major Indian auto vertical operating new/used car listings, reviews, and dealer software — directly comparable to OLX's OLX Cars vertical and CarWale ecosystem.
- 99acres: 99acres is a major Indian real estate classifieds portal competing with OLX Properties for property listings and buyer traffic in the real estate vertical.
- Cars24: Cars24 is India's leading full-stack used-car marketplace, operating an inventory-carrying model that competes head-on with OLX's auto and CarTrade Used Auto offerings for both buyers and sellers.
- Magicbricks: Magicbricks is one of India's leading real estate classifieds platforms, directly comparable to OLX's OLX Properties vertical for property sale and rental listings.
- Spinny: Spinny is a full-stack used-car retailer in India with its own inspection centers and inventory model, directly competing with OLX India and CarTrade Used Auto for used-car transactions in the same auto vertical.
- Quikr: Quikr is India's other major horizontal C2C classifieds marketplace covering used cars, real estate, mobiles, and jobs. It directly competes with OLX India for the same C2C transaction flow in India.
Broad incumbents
- JustDial: JustDial is India's established local search and classifieds platform with broad SMB service listings — overlapping with OLX's services and SMB verticals across categories.
- Facebook Marketplace: Facebook Marketplace is Meta's C2C classifieds offering competing with OLX for generic used-goods listings via its massive built-in social audience in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OLX India social profiles
Digital presenceOLX India financial estimates
Financial estimateRevenue estimate
Valuation estimate
OLX India leadership team
Management profileNumber of profiles
Profiles5 records
OLX India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OLX India M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OLX India
What does OLX India do?
OLX India operates a free online classifieds marketplace where individual users and used-car dealers list and discover used goods across multiple categories including automobiles, motorcycles, mobile phones, properties, furniture, electronics, jobs, and services. The platform facilitates peer-to-peer and dealer-mediated transactions in India, monetizing through advertising, a small transaction take rate, and the paid Elite Buyer subscription program that grants a trust badge for faster seller responses.
Is OLX India a public or private company?
OLX India is a private company. It is classified as corporate owned and is currently operating.
When was OLX India founded?
OLX India was founded in 2006. It employs 1,001 to 5,000 people.
Where is OLX India based?
OLX India is headquartered in Hoofddorp, Netherlands, in the Europe region.
How does OLX India make money?
Four revenue lines are on record. Transaction Fee / Take Rate is the primary driver. The others are elite Buyer Subscription, advertising Revenue and remarketing.
Who are OLX India's main competitors?
NoBroker is listed as an emerging player. Direct peers are CarWale, CarDekho, 99acres, Cars24, Magicbricks, Spinny and Quikr. Broad incumbents are JustDial and Facebook Marketplace.
Does OLX India have an API?
No public API is recorded for OLX India.