What Three Day Rule does

Three Day Rule is a tech-enabled personalized matchmaking company founded in 2013 by Talia Goldstein and headquartered in Los Angeles. It operates a curated matchmaking service across 15 U.S. cities, maintaining a proprietary database of more than 250,000 relationship-ready singles and reporting over 21,000 matches facilitated since inception. Clients are paired with dedicated matchmakers and dating coaches who screen for goals, values, and lifestyle, and the company offers tiers ranging from introductory memberships to premium packages up to $100,000 and a limited $1 Million Matchmaking Experience that includes concierge date planning, styling, relationship coaching, and a 3-carat diamond engagement ring.

The company's core technology is the Tai AI Matchmaker, launched on iOS in October 2025 and described as the world's first AI matchmaker built by professional matchmakers. Tai is trained on 15 years of proprietary matchmaking data and expertise from 60+ dating experts, and combines generative AI chat and coaching with curated, AI-vetted match introductions. Biometric identity verification is handled through the FaceTec SDK, and earlier integrations include Amazon Alexa for voice dating advice and a 2014 white-glove integration with Match.com.

Revenue is generated through multiple channels: recurring matchmaking memberships, one-time ultra-premium packages, freemium and $99/month Tai app subscriptions, dating coaching, and emerging relationship wellness services supported by a June 2025 investment from Palm Venture Studios. Go-to-market is hybrid, combining high-touch direct sales for premium memberships and HNW clients with self-serve app distribution, complemented by PR in major national outlets and partnerships with luxury and lifestyle brands.

Name

Three Day Rule

Legal name

Three Day Rule, Inc.

Website

https://threedayrule.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Three Day Rule is a tech-enabled personalized matchmaking company founded in 2013 that pairs affluent U.S. singles with professional matchmakers across 15 cities and runs the Tai AI Matchmaker app for mainstream consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. AI App Subscription (Tai): Freemium model for AI matchmaking app Tai. Free tier includes AI chat and coaching; premium tier at $99/month includes guaranteed match introductions and AI-vetted profiles. Available on iOS.
2. Premium Matchmaking Memberships: Personalized matchmaking services with dedicated matchmakers and coaches. Ranges from introductory packages to VIP Memberships. Includes screening, coaching, and curated match introductions.
3. Elite/High-End Matchmaking: Premium service charges clients up to $100,000 for comprehensive matchmaking. Targets high-net-worth individuals seeking exclusive relationship services.
4. Million Dollar Matchmaking Experience: $1 million exclusive suite of services including exclusive matchmaker, recruiter, date coach, 12-month unlimited matches, fully vetted matches with background checks, coaching, styling, concierge date planning, relationship coaching, and 3-carat diamond engagement ring.
5. Relationship Wellness Services: Expansion into broader tech-enabled relationship wellness platform, leveraging Palm Venture Studios partnership to develop services addressing the loneliness epidemic.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

Three Day Rule provides personalized, tech-enabled matchmaking services that pair individual clients with dedicated human matchmakers and dating coaches who screen, vet, and introduce potential partners based on goals, values, lifestyle, and preferences. The company supplements its human-led service with an AI-powered matchmaking app (Tai) offering AI chat, coaching, and AI-vetted profile matching, and serves premium tiers up to a $1 Million Matchmaking Experience.

Product overview

Three Day Rule operates as a tech-enabled personalized matchmaking platform offering both human-assisted and AI-powered matchmaking services. The core offering is the professional matchmaking service, which pairs clients with dedicated matchmakers across 12 U.S. cities. In October 2025, the company launched 'Tai,' its AI matchmaking app featuring the world's first AI matchmaker built by professional matchmakers, available in free (AI chat/coaching) and premium ($99/month) tiers. Additional offerings include specialized LGBTQ+ matchmaking, dating coaching, and the ultra-premium $1 Million Matchmaking Experience tier limited to 3 members. The platform maintains a database of over 250,000 relationship-ready singles and operates in cities including Los Angeles, New York, San Francisco, Boston, Chicago, and Washington DC.

Differentiator

Problem solved

Functional benefit

Brands

• Tai: AI-powered matchmaking app featuring the world's first AI matchmaker built by professional matchmakers, combining 15 years of matchmaking data and expertise from 60+ dating experts. Offers free tier with AI chat and coaching, and premium tier at $99/month with guaranteed match introductions.
• Million Dollar Matchmaking Experience

Products and services

• Three Day Rule Matchmaking Service
• Tai AI Matchmaking App
• $1 Million Matchmaking Experience
• LGBTQ+ Matchmaking
• Premium Matchmaking Memberships
• Dating Coaching

Quantifiable outcome

• 8x more successful than dating apps
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Venue and Lifestyle Brand PartnersminorGTM or Marketing PartnerThree Day Rule has cultivated strategic partnerships with leading beauty, luxury, and lifestyle brands through sponsorship packages and customized consumer promotions. Also partners with exclusive venues across the country to host events in active markets.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Tawkify: Tech-enabled matchmaking company combining human matchmakers with proprietary matching technology. Closely comparable to Three Day Rule in hybrid model, premium positioning, and U.S. geographic focus, though it emphasizes a more mass-market price point.
• Selective Search: Premium personalized matchmaking service targeting affluent professionals seeking serious relationships. Comparable to Three Day Rule's elite tier with dedicated matchmakers, comprehensive screening, and high-touch service model.
• Kelleher International: High-end global matchmaking firm serving executives, celebrities, and high-net-worth individuals. Comparable to Three Day Rule's ultra-premium tier, with international reach that Three Day Rule lacks.
• It's Just Lunch: Personalized matchmaking service using professional matchmakers to arrange in-person introductions. Comparable business model focused on busy professionals seeking curated matches, though traditionally a less premium positioning than Three Day Rule.
• Maclynn: International matchmaking agency offering personalized matchmaking for professional singles across the U.S., U.K., and Asia. Comparable in AI-enhanced hybrid model and premium positioning, with global footprint Three Day Rule lacks.
• Vida Consultancy: Premium matchmaking and dating coaching service with curated introductions and relationship coaching. Comparable in high-touch model and affluent client base, though smaller geographic footprint.
• Ambiance Matchmaking: Personalized matchmaking firm with dedicated matchmakers and curated introductions. Comparable in service model and target demographic of relationship-focused professionals, though smaller scale.

Broad incumbents

• Match Group: Largest publicly traded dating platform company, owner of Tinder, Hinge, Match.com, OkCupid, and others. Historically partnered with Three Day Rule (2014) for white-glove matchmaking integration, and represents the dominant competitive incumbent now adding AI and premium features.
• Bumble: Major publicly traded dating app company operating Bumble, Badoo, and Fruitz. Serves overlapping consumer base as Three Day Rule but at mass-market price points; increasingly adding premium features and AI matchmaking that could pressure mid-tier matchmaking demand.
• eHarmony: Long-established relationship-focused dating platform using compatibility algorithms to match users seeking serious relationships. Comparable target demographic to Three Day Rule, though at a fraction of the price point and with a fundamentally different digital-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/threedayrule
• YouTubeyoutube.com/channel/UCBXy3queMhTezmrdhOICE3Q
• Facebookfacebook.com/ThreeDayRule
• LinkedInlinkedin.com/company/three-day-rule
• Instagraminstagram.com/threedayrule
• TikToktiktok.com/@threedayrule

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Day Rule