What Pronto does

Pronto is an on-demand and subscription-based home services platform that connects urban Indian households with background-verified, formally trained service professionals ("Pronto Pros") for household chores. Founded in April 2025 by Anjali Sardana and operationally headquartered in Bengaluru, the company offers 20 service modules — including hourly bookings (30 minutes to 3 hours), bathroom/fridge/kitchen cleaning, utensils, laundry, ironing, packing/unpacking, plant care, car-surface cleaning and express cleans — across 11 Indian cities (Bangalore, Delhi, Faridabad, Ghaziabad, Gurgaon, Hyderabad, Mumbai, Navi Mumbai, Noida, Pune, Thane) organised around approximately 190 micromarkets. The product is delivered through a self-serve iOS/Android consumer app with Cashfree Payments integration, supporting instant dispatch within ~15 minutes, scheduled visits, and recurring bookings, with transparent per-visit flat pricing shown in-app and no advance deposits.

The underlying operating stack combines a mobile-first consumer app with a dispatch backend that auto-assigns the nearest available Pro and reassigns on no-show, layered over a micromarket-density model that delivered >65% utilisation and a 55% quarter-on-quarter reduction in burn per booking by May 2026. A formally trained Pro workforce of approximately 6,500 (99% women) executes the service, with quality monitored through app ratings (4.5/5 from 42,700+ reviews) and self-reported >99% satisfaction across 15,000+ homes. In May 2026 the company launched an opt-in Physical AI pilot using head-mounted cameras on a subset of Pros to record first-person video for training physical AI models — a programme now under MeitY examination under India's Digital Personal Data Protection Act.

Monetisation is per-booking transactional with hourly bundles (30-min to 3-hour slots) and per-task services priced flat per visit, plus an announced expansion into adjacent categories (car washing, gardening, home cooks). Pronto has raised approximately $58 million in twelve months across seed ($2M, Bain Capital Ventures), Series A ($11M, General Catalyst and Glade Brook Capital co-led), Series B ($25M, Epiq Capital led, $100M post), and a Series B extension ($20M, Lachy Groom led, $200M post). Operating metrics include 26,000 daily bookings, 2.7M MAUs (March 2026, Morgan Stanley), a 9-10% share of the combined Urban Company / Snabbit / Pronto NTV market, and 500,000+ cumulative bookings.

Name

Pronto

Legal name

Pronto

Website

https://withpronto.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pronto is an on-demand and subscription-based mobile platform that connects urban Indian households with background-verified, trained service professionals for 20 household chore categories across 11 cities, dispatching jobs within 15 minutes.

Ownership category

akta.pro rank

Product category

On-Demand Home Services

akta.pro primary industry

Errand Running & Task Assistance (HSACAIAB)

Keywords

• On-demand home services
• House help platform
• Domestic cleaning services
• Instant house cleaning
• Home services marketplace

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Per-booking transaction (consumer-paid house help): Pronto charges consumers transparently in-app on a per-booking basis — hourly bundles (30-min to 3-hour slots) at transparent flat pricing, plus per-task services (bathroom cleaning, fridge cleaning, utensils, etc.) priced per visit. Instant, scheduled, and recurring cadences all monetised per visit with no advance payment. This is the dominant revenue stream and underpins reported metrics such as average order value of Rs 130–140.
2. Recurring / subscription-style bookings: Pronto supports recurring bookings (daily, weekly, custom cadence) that produce repeat usage within the same transaction-fee model; described on the website as 'on-demand as well as subscription-based', though billed per visit rather than as a flat subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pronto is an on-demand home services mobile platform that connects urban Indian households with trained, background-verified 'Pronto Professionals' for household chores. Customers can book instant (within ~15 minutes), scheduled, or recurring visits and stack multiple tasks (cleaning, utensils, laundry, ironing, etc.) into a single booking across 20 service modules in 11 Indian cities.

Product overview

Pronto is a single unified on-demand and subscription-based mobile platform (with accompanying city-based web pages) that connects urban households with trained, background-verified 'Pronto Professionals' for household chores. The core platform supports three booking modes (instant within ~15 minutes, scheduled, and recurring) and exposes 20 distinct service modules that customers can stack into a single visit: Hourly Bookings, Bathroom Cleaning, Fridge Cleaning, Packing or Unpacking, Utensils, Kitchen Prep, Dusting & Wiping, Sweeping & Mopping, Pre-Party Express Clean, Complete Wardrobe Cleaning, After-Party Express Clean, Ironing & Folding, Window Cleaning, Laundry, Kitchen Cleaning, Balcony Cleaning, Fan Cleaning, Kitchen Cabinet Cleaning, Plant Care, and Car Surface Cleaning. The platform is live in 11 Indian cities (Bangalore, Delhi, Faridabad, Ghaziabad, Gurgaon, Hyderabad, Mumbai, Navi Mumbai, Noida, Pune, and Thane), with announced plans to add adjacent service categories such as car washing, gardening, and home cooks. In May 2026 the company also launched an opt-in Physical AI pilot that records first-person in-home video during cleaning visits to train physical AI / household robotics models.

Differentiator

Problem solved

Functional benefit

Products and services

• Pronto On-Demand House Help Platform Mobile-first platform connecting urban households with trained, background-verified 'Pronto Professionals' for on-demand, scheduled, and recurring household chores across 11 Indian cities.
• Hourly Bookings Flexible-duration professional bookings in 30-minute, 1-hour, 1.5-hour, 2-hour, or 3-hour slots. Customers stack any tasks (dishes, dusting, mopping, bathroom reset, etc.) into a single visit with one Pro.
• Bathroom Cleaning Surface clean of toilet, washbasin, taps and fixtures, bathroom tiles, and floor sweeping/mopping with a final deodorising wipe-down.
• Fridge Cleaning Surface cleaning of refrigerator interior shelves, drawers, compartments, and exterior (front and sides), with safe placement and replacement of food items and basic deodorising.
• Packing or Unpacking Packing or unpacking clothes, shoes, books, toys, linens, kitchen items, and dry groceries into boxes, suitcases, or cupboards, with light folding and labelling.
• Utensils Washing and drying of used kitchen utensils and dishes using customer-provided supplies, including cleaning of the sink and surrounding area and disposal of kitchen garbage.
• Kitchen Prep Pre-cooking preparation including washing, peeling, and chopping vegetables, kneading dough from customer-provided flour, and sorting prepared items into bowls/containers.
• Dusting & Wiping Dry dusting of furniture surfaces, shelves, reachable surfaces, light fixtures (exterior), electrical switches, plug points, and ceiling fans.
• Sweeping & Mopping Floor sweeping and mopping of required rooms, with removal of loose dirt and slight movement of light movable items for cleaning access.
• Pre-Party Express Clean Full-home express clean including living room, dining, kitchen surface cleaning, bathroom clean, full-house sweeping and mopping, trash removal, and utensils, designed to make a home guest-ready.
• Complete Wardrobe Cleaning Full interior and exterior wardrobe clean including dry dusting, interior cleaning, emptying and rearranging, handle and edge cleaning, and air drying of shelves.
• After-Party Express Clean Full-home reset after a gathering including floor and spill cleanup, trash and bottle disposal, kitchen counter/sink/stove reset, and living room tidying.
• Ironing & Folding Ironing and neat folding of daily-wear clothes such as shirts, t-shirts, trousers, and similar garments.
• Window Cleaning Surface dust removal from window mesh or screens, wiping of accessible window sills from inside, and light cleaning of interior window tracks or sliding channels.
• Laundry Machine washing of clothes using the customer's washing machine and preferred detergent, including adding detergent to the correct compartment and selecting the appropriate wash mode based on fabric type.
• Kitchen Cleaning Surface clean of kitchen countertops/slabs, exterior of cabinets, exterior of stove (burners, knobs, drip trays), visible wall tiles, and exterior of sink.
• Balcony Cleaning Sweeping and mopping of the balcony floor along with cleaning and wiping of balcony railings/grills, parapet or parapet wall, and dusting of accessible balcony surfaces.
• Fan Cleaning Dust removal and wiping of ceiling fan blades and exterior motor body, plus cleaning of fallen dust from the surrounding floor area.

Quantifiable outcome

• ~26,000 daily bookings as of May 2026, up from ~18,000 in March 2026 (~44% growth in two months).
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cashfree PaymentscoreTechnology or Integration · 1 May 2026Cashfree Payments integrated its payment infrastructure with Pronto's consumer app following Pronto's Series B round in May 2026. The collaboration targets India's largely informal household services market with scalable, app-based fulfilment, and is expected to drive incremental transaction volume for Cashfree.
• Physical Intelligence (via Lachy Groom)minorStrategic or Co-development Partner · 1 May 2026Lachy Groom — Pronto's lead investor in the May 2026 $20M Series B extension — is the co-founder of Physical Intelligence, a US-based AI robotics company. Investor documents reportedly referenced plans to commercialise real-world household data collected by Pronto for physical AI development.
• Human ArchiveminorStrategic or Co-development Partner · 1 January 2026Pronto and Human Archive were reportedly in discussions on physical AI training data collection involving in-home videos from Pronto's workers, with Pronto's investor Glade Brook Capital describing the footage as valuable training data. Pronto's founder Anjali Sardana and Human Archive founder Rushil Agarwal publicly clashed in January 2026 over consent practices. Pronto's pilot later ran as strictly opt-in covering ~0.1% of customers.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Urban Company: Urban Company (formerly UrbanClap) is India's largest on-demand home services marketplace, offering cleaning, beauty, plumbing, electrical, and other household services across 40+ cities. It is Pronto's most direct competitor, holding 48–50% of the combined UC/Snabbit/Pronto NTV versus Pronto's 9–10% and operating a similar background-verified Pros model.
• Snabbit: Snabbit is a Mumbai-based on-demand house-help app competing head-to-head with Pronto on 10–15-minute instant dispatch of domestic workers. It holds 42–44% of the combined three-player NTV versus Pronto's 9–10% and is directly comparable in product, pricing, and target customer.
• HouseJoy: HouseJoy is an India-based on-demand home services platform offering cleaning, pest control, handyman, and beauty services via a mobile app. It predates Pronto and competes for the same urban, app-first household customer with a verified professional network.
• Bro4U: Bro4U is an Indian on-demand home services marketplace covering cleaning, plumbing, electrical, and other chores. It serves a similar urban-household segment with a comparable marketplace model, though with broader service breadth than Pronto's domestic-help focus.
• LocalNahi: LocalNahi is an India-based on-demand home services platform offering cleaning, pest control, and appliance repair. It competes with Pronto for the same urban Indian household customer with an app-based verified-professional model.
• TaskBob: TaskBob is an Indian on-demand home services platform that aggregates background-verified professionals for household tasks. It is comparable to Pronto in marketplace structure and target customer, with overlap primarily in Mumbai and Pune.
• Timesaverz: Timesaverz is an Indian home services startup offering cleaning, appliance repair, and pest control via a mobile app. It targets a similar urban-household segment as Pronto and competes on convenience, verified pros, and transparent pricing.
• Mr.Right: Mr.Right is an India-based on-demand home services platform covering cleaning, plumbing, electrical and appliance repair. It operates in the same urban Indian metros as Pronto with a comparable app-based, verified-professional model.

Broad incumbents

• Helpling: Helpling is a global on-demand home cleaning marketplace active in Europe, the Middle East, and parts of Asia. It is not directly competing in India but offers the most established international template for Pronto's two-sided, verified-cleaner, instant-dispatch model.
• Care.com: Care.com is a global online marketplace for household services including housekeeping, childcare, and senior care. While not operating in India, it represents a mature, scaled version of the formalised-domestic-help category Pronto is building, with comparable trust-and-verification challenges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/withpronto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pronto