Care
Care.com is the world's leading two-sided online marketplace connecting families with background-checked caregivers across child care, senior care, adult care, pet care, housekeeping, and tutoring. Operating in 20+ countries with 45M+ cumulative users, it serves consumers via subscription and 700+ employers via its Care for Business benefits program.
- Company typePrivate
- Founded2007
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Care does
Care.com is the world's leading online marketplace for family care services, connecting families with caregivers across six core categories: child care, senior care, adult care, pet care, housekeeping, and tutoring. The platform operates as a two-sided marketplace serving families seeking care and caregivers seeking employment, with 45+ million cumulative users since its 2007 founding and operations spanning 20+ countries across North America, Europe, and Oceania. The core product is a subscription-based marketplace with plans starting at $12.99/month, where families can search, compare profiles, read reviews, message, and conduct video interviews with caregivers. Proprietary features include the Care.com Background Check badge for safety signaling, HomePay (operated through wholly-owned subsidiary Breedlove & Associates) for household payroll and nanny tax compliance, and the recently launched Senior Care Advisor service connecting families with master's-level social workers for personalized elder care planning.
The business operates four primary revenue streams: family membership subscriptions, caregiver membership subscriptions, enterprise revenue through the Care for Business employer partnership program (700+ employer partners including Fortune 100 companies), and HomePay professional services. Distribution combines self-serve product-led growth for consumers with an enterprise field sales motion for employer partnerships. Following the March 2026 acquisition by Pacific Avenue Capital Partners from IAC for approximately $320M (down from the $500M IAC paid in 2020), Care.com operates as a standalone private equity-backed company headquartered in Dallas, TX, with a strategic mandate to accelerate enterprise expansion and product innovation. The company employs 501-1000 staff and has historically been an active acquirer (Citrus Lane, Trusted, Galore, Town + Country Resources, Kinsights, Breedlove & Associates, Besser Betreut).
Care firmographics
Firmographics- Name
- Care
- Legal name
- Care.com, Inc.
- Website
- https://care.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Care.com is the world's leading two-sided online marketplace connecting families with background-checked caregivers across child care, senior care, adult care, pet care, housekeeping, and tutoring. Operating in 20+ countries with 45M+ cumulative users, it serves consumers via subscription and 700+ employers via its Care for Business benefits program.
- Ownership category
- akta.pro rank
Care industry classification
Industry- Product category
- Online Caregiver Marketplace
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Child Care Services (6244), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Child Day Care Services (8351), Services-Social Services (8300)
- akta.pro primary industry
- Home Health & In-Home Care Referral Marketplaces (HLALALAH)
- akta.pro secondary industries
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL), Care Coordination & Navigation (Multi-Provider) (HLADALAB), Family Caregiver Coaching, Education & Support (HSABAIAI)
Keywords
Where Care is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Family Membership Subscriptions: Families pay subscription fees to access the marketplace, search for caregivers, message and video interview caregivers, and access exclusive discounts. Plans start at $12.99/month.
- Caregiver Membership Subscriptions: Caregivers pay subscription fees to create profiles, apply to jobs, and connect with families seeking care.
- Care for Business / Employer Partnerships: Enterprise employers offer Care.com as an employee benefit. Over 700 employer partnerships including Fortune 100 companies. Revenue from employer-sponsored benefit programs.
- HomePay Service: Household tax and payroll service for families employing nannies and other household workers. Provided through Breedlove and Associates, LLC, a Care.com company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Family membership plans starting at $12.99/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Care product offering
Product offeringCore offering
Care.com operates an online two-sided marketplace connecting families seeking care with caregivers across child care, senior care, adult care, pet care, housekeeping, and tutoring categories. The platform serves more than 45 million users and supplements marketplace matching with HomePay household payroll services, background checks, video interviews, and the Senior Care Advisor program launched in October 2025.
Product overview
Care.com operates as a two-sided online marketplace platform connecting families seeking various types of care services with verified caregivers and care providers. The platform encompasses the core Care.com Marketplace for matching families with babysitters, nannies, daycares, senior caregivers, pet sitters, housekeepers, and tutors. Supporting modules include HomePay (household payroll and nanny tax services), Care for Business (employer-sponsored benefits platform), and the Senior Care Advisor (personalized elder care planning service launched October 2025). The platform serves over 45 million users and operates the largest network of background-checked caregivers in the U.S.
Differentiator
Problem solved
Functional benefit
Brands
- HomePay: Nanny tax and household payroll service provided by Breedlove and Associates, LLC, a Care.com company
Products and services
- Care.com Marketplace Core online two-sided marketplace that connects families seeking care with caregivers across six categories: child care, senior care, adult care, pet care, housekeeping, and tutoring. Includes background checks, identity verification, video interviews, and AI-assisted matching, and serves 45+ million users across 20+ countries.
- HomePay Household payroll and tax compliance service that helps families pay nannies, senior caregivers, housekeepers, and other household employees while handling wage reporting, tax filings, and HR paperwork.
- Care for Business Enterprise B2B offering that partners with 700+ employers to provide family care benefits (child care, senior care, backup care, tutoring, pet care) as part of employee benefits packages.
- Senior Care Advisor Care advisory and matching service for families seeking senior care, launched in October 2025 to help families navigate and select senior care options.
Quantifiable outcome
- Over 45 million families and caregivers have turned to Care.com since 2007
- +3 more outcomes
Companies that use Care
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Care partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- 700+ Employer PartnerscoreCare.com partners with over 700 employers including Fortune 100 companies through its Care for Business program. Employers offer Care.com as an employee benefit to support work-life balance and caregiver support for their workforce.
- LifeMartminorExclusive discounts available through LifeMart platform for Care.com members, offering savings averaging $1,000/year on care-related expenses.
- Breedlove and Associates, LLCcoreSubsidiary company (a Care.com company) providing HomePay household tax and payroll services for families employing nannies and household workers. Enables Care.com to offer integrated nanny tax compliance services.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Care competitors and assessment
Company assessmentDirect peers
- TaskRabbit: TaskRabbit runs a marketplace for household tasks including cleaning, handyman, moving help, and personal assistance — overlapping with Care.com's housekeeping and adult care categories on a comparable two-sided platform.
- Handy (Angi): Handy (owned by Angi) provides an online marketplace for cleaning and household services — a direct competitor in Care.com's housekeeping category with comparable transaction model and consumer base.
- UrbanSitter: UrbanSitter is a sitter marketplace with strong U.S. urban presence, leveraging social-network connections to match families with babysitters and nannies — direct head-to-head competitor in Care.com's core child care vertical.
- Thumbtack: Thumbtack operates a general home services marketplace covering tutoring, cleaning, pet care, and personal services — competing with several Care.com verticals using a project-based pricing model.
- Caring.com: Caring.com is a senior care resource and referral site connecting families with in-home care, assisted living, and nursing facilities — overlapping with Care.com's senior care marketplace and Senior Care Advisor.
- Sittercity: Sittercity operates a subscription-based marketplace connecting families with babysitters, nannies, and senior caregivers — the closest direct competitor to Care.com's family care marketplace with overlapping value proposition and pricing model.
- Wag!: Wag! operates a pet care marketplace focused on dog walking, sitting, and boarding services — competing with Care.com's pet care vertical with overlapping caregiver supply and customer acquisition channels.
- Rover: Rover is the leading online marketplace for pet care (pet sitting, dog walking, boarding) — directly competing with Care.com's pet care category using a similar two-sided marketplace subscription model.
- A Place for Mom: A Place for Mom is a senior care referral platform connecting families with assisted living, memory care, and home care providers — competing with Care.com's Senior Care Advisor offering in the elder care decision-support category.
Broad incumbents
- Angi (formerly Angie's List / HomeAdvisor): Angi is a broad home services marketplace with national brand recognition, offering lead-generation across cleaning, handyman, and home maintenance — a larger incumbent with overlapping household services but without Care.com's care specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Care social profiles
Digital presenceCare compliance and trust
Trust signalCompliance2 records
Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care leadership team
Management profileNumber of profiles
Profiles8 records
Care subsidiaries and ownership
Company hierarchySubsidiaries1 record
Care funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care M&A and investment
M&A and investmentM&A8 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care
What does Care do?
Care.com operates an online two-sided marketplace connecting families seeking care with caregivers across child care, senior care, adult care, pet care, housekeeping, and tutoring categories. The platform serves more than 45 million users and supplements marketplace matching with HomePay household payroll services, background checks, video interviews, and the Senior Care Advisor program launched in October 2025.
Is Care a public or private company?
Care is a private company. It is classified as private equity controlled and is currently operating.
When was Care founded?
Care was founded in 2007. It employs 501 to 1,000 people.
Where is Care based?
Care is headquartered in Austin, United States, in the North America region.
How does Care make money?
Four revenue lines are on record. Family Membership Subscriptions are the primary driver. The others are caregiver Membership Subscriptions, care for Business / Employer Partnerships and homePay Service.
Who are Care's main competitors?
Direct peers on record are TaskRabbit, Handy (Angi), UrbanSitter, Thumbtack, Caring.com, Sittercity, Wag!, Rover and A Place for Mom. Angi (formerly Angie's List / HomeAdvisor) is listed as a broad incumbent.
Does Care have an API?
No public API is recorded for Care.
What industry is Care in?
Care's product category is Online Caregiver Marketplace. Its primary akta.pro industry code is HLALALAH, Home Health & In-Home Care Referral Marketplaces, with a secondary code of HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community). Its NAICS code is 624120 and its SIC code is 8082.