Team Rubicon
Team Rubicon is a veteran-led 501(c)(3) nonprofit that mobilizes more than 200,000 volunteer Greyshirts to deliver free disaster response, long-term recovery, medical services, and workforce development programs across the United States and internationally.
- Company typePrivate
- Founded2010
- HeadquartersEl Segundo, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Team Rubicon does
Team Rubicon is a 501(c)(3) nonprofit humanitarian organization founded in 2010 in the wake of the Haiti earthquake, headquartered in El Segundo, California. The organization mobilizes a volunteer force of more than 200,000 Greyshirts—approximately 65% of whom are veterans or active-duty military—to provide immediate disaster response, long-term recovery, medical services, and workforce development in vulnerable communities across the United States and internationally. Operations are coordinated through a virtual Emergency Operations Center, three regional Operations Centers (Texas, Chicago, Atlanta), and deployment decisions are prioritized using the CDC's Social Vulnerability Index combined with geotechnology platforms and historical disaster data. Over 1,200 operations have been launched domestically and internationally since founding, spanning hurricane response, wildfire mitigation, flood preparation, and post-disaster rebuilding.
The organization's revenue model is entirely donation-based, comprising individual contributions (one-time, monthly, planned giving), corporate sponsorships, and foundation grants, with all services delivered free of charge to disaster survivors. Major documented corporate and foundation supporters include Ford ($5.8M), Home Depot Foundation ($5.5M), Wells Fargo Foundation ($2M cumulative), PXG ($1M matching challenge), Chevron ($100K), USAA ($500K), and Travelers Insurance ($1M), alongside a formalized agreement with FEMA for federal coordination. Technology assets include the Roll Call volunteer management platform, SMS notification services, the Emmy-nominated Roku Original Series media property, and a partnership with Home Builders Institute and SkillPointe Foundation for the TRades Academy workforce development program. The organization holds GuideStar Platinum and Charity Navigator 4-star ratings and in 2025 installed Jim Brooks, a former U.S. Navy SEAL and risk intelligence executive, as CEO.
Team Rubicon firmographics
Firmographics- Name
- Team Rubicon
- Legal name
- Team Rubicon, Inc.
- Website
- https://teamrubiconusa.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Team Rubicon is a veteran-led 501(c)(3) nonprofit that mobilizes more than 200,000 volunteer Greyshirts to deliver free disaster response, long-term recovery, medical services, and workforce development programs across the United States and internationally.
- Ownership category
- akta.pro rank
Team Rubicon industry classification
Industry- Product category
- Disaster Relief Services
- NAICS
- Emergency and Other Relief Services (62423), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)
- akta.pro secondary industries
- Disaster Response & Search and Rescue (SAR) (BPADADAA), Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)
Keywords
Where Team Rubicon is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Team Rubicon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Individual Donations: Donations from individuals through the organization's website, fundraising campaigns, and donor portal. Services are provided free of charge to disaster survivors.
- Corporate Sponsorships and Grants: Funding from corporations including Ford ($5.8M investment), Chevron ($100K), Wells Fargo ($1M), PXG ($1M matching challenge), and others.
- Foundation Grants: Grants from foundations including Home Depot Foundation ($5.5M), Walmart Foundation (racial equity initiative), and others supporting specific programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Others | Free disaster relief services for communities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Team Rubicon product offering
Product offeringCore offering
Team Rubicon is a 501(c)(3) nonprofit humanitarian organization that provides veteran-led disaster response and recovery services. It deploys trained volunteers to disaster-affected areas to deliver free debris removal, home repair, and other services to homeowners and communities, and operates a workforce development training program for at-risk young adults.
Product overview
Team Rubicon operates as a veteran-led humanitarian organization providing disaster response and recovery services through a network of over 200,000 volunteer Greyshirts. The organization's integrated service portfolio encompasses four core offerings: Disaster Response (immediate deployment for debris removal, chainsaw operations, damage assessment, and roof tarping), Long-Term Recovery (sustained rebuilding programs using resilient building methods), Medical Services (emergent healthcare, WASH, and disaster risk reduction internationally), and Workforce Development (skilled trades training including the TRades Academy connecting veterans with construction employment). The organization supports its operations through the Roll Call volunteer management platform for volunteer coordination, an SMS notification service for operational updates, and the Roku Original series 'Team Rubicon' for public awareness. Services are delivered free of charge to disaster survivors, funded by individual donations, corporate sponsors, and foundation grants.
Differentiator
Problem solved
Functional benefit
Products and services
- Disaster Response Veteran-led rapid deployment services for disaster-affected communities, including debris removal, home repair, and other immediate recovery support provided at no cost to homeowners and communities.
- Long-Term Recovery Sustained volunteer-led recovery and rebuilding support to disaster-affected homeowners and communities following the initial response phase.
- Medical Services Medical support provided by Team Rubicon during disaster responses to assist affected individuals and communities.
- Workforce Development Training Workforce development training program for at-risk young adults, providing skills, certifications, and career pathways alongside disaster service engagement.
- Roll Call Volunteer management platform used by Team Rubicon to coordinate, schedule, and manage the deployment of its volunteer base for disaster response operations.
Quantifiable outcome
- More than 1,200 operations launched domestically and internationally since 2010
- +3 more outcomes
Companies that use Team Rubicon
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Team Rubicon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Team Rubicon partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, core and flagship.
- American Music Awards (AMAs)minorTeam Rubicon joined leading veteran organizations and the American Music Awards for the 2026 AMAs Salute Initiative recognizing veteran contributions.
- SkillPointe FoundationcorePartnership with SkillPointe Foundation for workforce development to train new tradespeople and support disaster recovery efforts.
- Home Builders InstitutecoreTeam Rubicon and Home Builders Institute launched free skilled trades training pilot in Orlando, training veterans in carpentry and roofing for post-hurricane home repairs.
- Jim Brooks (CEO)coreJim Brooks named Chief Executive Officer. Former U.S. Navy SEAL with experience at Control Risks and Seerist, focusing on deepening Team Rubicon's ability to deliver fast, effective aid.
- Guatemala Disaster Management AgencycoreTeam Rubicon signed agreement with Guatemala Disaster Management Agency to strengthen partnership for international disaster response.
- NBPA FoundationcoreNBPA Foundation announced official partnership with Team Rubicon for disaster preparedness initiatives.
- FEMAflagshipFEMA and Team Rubicon signed agreement about preparedness, response, and recovery efforts coordination, streamlining veteran credentialing for federal emergency responses.
- RokucoreRoku announced 'Team Rubicon' original series, Emmy-nominated 13-episode show airing May 25, highlighting veteran-led disaster response and volunteer humanitarian work.
- The Bridgespan GroupcoreTeam Rubicon selected to participate in Advancing Racial Equity Community of Practice initiative led by The Bridgespan Group, funded by Walmart Foundation.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Team Rubicon competitors and assessment
Company assessmentDirect peers
- American Red Cross: The American Red Cross is the dominant U.S. disaster relief nonprofit, providing shelter, food, supplies, and recovery support across hurricanes, wildfires, floods, and other emergencies. It competes directly with Team Rubicon for corporate donations, FEMA coordination roles, and volunteer engagement, though it operates at vastly larger scale with a broader mandate including blood services.
- Samaritan's Purse: Samaritan's Purse operates a robust disaster response division (including its well-known U.S. Disaster Relief units) and shares Team Rubicon's faith-informed, donor-funded humanitarian model. Both organizations deploy volunteers to disaster zones for debris removal, home repair, and rebuilding, often operating in overlapping geographies.
- All Hands and Hearts: All Hands and Hearts is a volunteer-powered nonprofit specializing in disaster recovery, particularly long-term rebuilding in communities affected by natural disasters. It is highly comparable to Team Rubicon's volunteer-led operations and similar homeowner-facing reconstruction services.
- World Central Kitchen: World Central Kitchen provides emergency food relief in disaster zones and has grown into a major disaster-response nonprofit with strong brand visibility. While focused on food rather than debris removal or rebuilding, it competes for the same corporate and individual donor dollars in disaster response.
- Habitat for Humanity International: Habitat for Humanity operates long-term recovery and rebuilding programs closely aligned with Team Rubicon's Long-Term Recovery offering. Both organizations rely on volunteer labor for residential construction and partner with corporate sponsors (Home Depot is a major Habitat partner).
- Direct Relief: Direct Relief is a humanitarian aid organization focused on medical assistance and disaster relief domestically and internationally. It overlaps with Team Rubicon's international medical services and WASH programs and competes for foundation and corporate healthcare-related funding.
- International Medical Corps: International Medical Corps provides emergency medical response, mental health, and WASH services in disaster and conflict zones. Its international medical mandate overlaps directly with Team Rubicon's Medical Services offering, and both organizations pursue similar federal and foundation funding.
- Convoy of Hope: Convoy of Hope is a faith-based humanitarian organization providing disaster relief, food distribution, and community outreach. It competes with Team Rubicon for disaster-response donations and deploys to overlapping geographies, particularly in hurricane-affected regions.
Broad incumbents
- Salvation Army USA: The Salvation Army is a broad-based social services and disaster relief organization with extensive federal and donor relationships. While its disaster response overlaps with Team Rubicon, its scope extends far beyond humanitarian aid into thrift, rehabilitation, and social programs.
- AmeriCorps NCCC: AmeriCorps NCCC is a federally sponsored national service program deploying teams of volunteers to disaster-affected communities for recovery and mitigation work. While government-administered rather than nonprofit, it competes with Team Rubicon for the volunteer pipeline and similar disaster-response deployment contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Team Rubicon social profiles
Digital presenceTeam Rubicon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Rubicon leadership team
Management profileNumber of profiles
Profiles8 records
Team Rubicon funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Rubicon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Rubicon
What does Team Rubicon do?
Team Rubicon is a 501(c)(3) nonprofit humanitarian organization that provides veteran-led disaster response and recovery services. It deploys trained volunteers to disaster-affected areas to deliver free debris removal, home repair, and other services to homeowners and communities, and operates a workforce development training program for at-risk young adults.
Is Team Rubicon a public or private company?
Team Rubicon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Team Rubicon founded?
Team Rubicon was founded in 2010. It employs 101 to 250 people.
Where is Team Rubicon based?
Team Rubicon is headquartered in El Segundo, United States, in the North America region.
How does Team Rubicon make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships and Grants and foundation Grants.
Who are Team Rubicon's main competitors?
Direct peers on record are American Red Cross, Samaritan's Purse, All Hands and Hearts, World Central Kitchen, Habitat for Humanity International, Direct Relief, International Medical Corps and Convoy of Hope. Broad incumbents are Salvation Army USA and AmeriCorps NCCC.
Does Team Rubicon have an API?
No public API is recorded for Team Rubicon.
What industry is Team Rubicon in?
Team Rubicon's product category is Disaster Relief Services. Its primary akta.pro industry code is BPAGAAAK, Disaster Recovery, Reconstruction & Resilience Programs, with a secondary code of BPADADAA, Disaster Response & Search and Rescue (SAR). Its NAICS code is 62423 and its SIC code is 8300.