Reworld

What Reworld does

Reworld (北京代码乾坤科技有限公司 / Beijing Code Qiankun Technology Co., Ltd.) is a Beijing-based mobile gaming company founded in November 2018 by Xing Shanhu (邢山虎), creator of the popular "我叫MT" (I Am MT) mobile game franchise. The company operates a mobile User-Generated Content (UGC) gaming and social platform, with its flagship product being "重启世界" (Restart World), a sandbox mobile game that enables players to design, publish, and share their own game levels without programming knowledge.

The platform is built on what Reworld describes as a "global top-tier physics engine," which provides realistic, randomly generated virtual worlds that creators can populate. The product features a Disney-quality art style with a toy-like modern aesthetic and emphasizes social interaction, positioning the game as both entertainment and a creative tool. Distribution occurs through mobile app stores (iOS and Android) within China only. The company describes itself as an integrated internet enterprise spanning tool development, platform operations, and capability training.

Reworld operates a freemium business model, with revenue likely derived from in-game purchases, premium content, and platform commissions on creator content. The company serves young players in China with creative ambitions, positioning itself as a democratized game development platform. The company has raised approximately 400 million RMB (~$57M USD) across two funding rounds: a 100M RMB Series A in 2018 (Joy Capital, Northern Light Venture Capital, ZhenFund) and a 300M RMB Series B in 2020 (Joy Capital plus an unnamed global internet giant). Headcount is reported at 101–250 employees.

Name

Reworld

Legal name

北京代码乾坤科技有限公司

Website

https://reworlder.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Reworld is a Beijing-based private mobile gaming company operating the UGC sandbox platform Restart World (重启世界), enabling young Chinese players to design, publish, and share their own game levels on mobile without programming expertise.

Ownership category

akta.pro rank

Product category

Mobile UGC Gaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)

akta.pro secondary industries

Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF), Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG)

Keywords

• Mobile UGC gaming
• Sandbox game platform
• Game creation tools
• Social gaming network
• User-generated content games

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. UGC Game Platform Revenue: The company operates a social gaming platform centered on user-generated game content. Players can create, share, and play games created by others on the platform. Revenue likely comes from a combination of in-game purchases, premium content, and platform commissions on creator content.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Reworld operates a mobile UGC gaming social platform whose flagship product is the sandbox game 《重启世界》(Restart World). The platform allows players with creative passion to use in-app creation tools to design, build, and publish their own game levels on mobile devices without programming knowledge. The offering combines a game and a creative tool, leveraging a globally top-tier physics engine to enable realistic, randomly generated worlds with a Disney-quality visual style.

Product overview

Reworld (北京代码乾坤科技有限公司) operates as a mobile UGC (User-Generated Content) gaming and social platform. The company offers a single flagship product: the sandbox game 《重启世界》 (Restart World), which serves as both a game and a creative tool where players can build and share their own game content. The platform aims to enable anyone with creative ambitions to realize their dream of making games.

Differentiator

Problem solved

Functional benefit

Brands

• 重启世界: Sandbox mobile game with high creative freedom, Disney-quality art style, and toy-like modern aesthetic. Players can use game creation tools to create game levels and publish them on the mobile platform.

Products and services

• 重启世界 (Restart World) A mobile sandbox game offering players high creative freedom to design and publish their own game levels. Features Disney-quality art style and toy-like aesthetics, powered by a global top-tier physics engine that enables realistic, randomly generated worlds. Targeted at young Chinese players and aspiring game creators who want accessible in-app creation tools.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Roblox Corporation: Global UGC gaming platform where users create, share, and play games built on Roblox Studio. The closest direct analog to Reworld's "Restart World" platform and the reference business model for mobile/social UGC gaming.
• Mojang Studios (Minecraft): Developer of Minecraft, the iconic sandbox/UGC game with strong creator community (mods, servers, Marketplace). Comparable to Reworld as a sandbox creative platform with mobile distribution and active user-generated content ecosystems.
• Manticore Games (Core): Core is a free UGC game creation platform built on Unreal Engine, enabling creators to make and publish 3D games. Comparable to Reworld as a desktop/mobile UGC creation ecosystem competing for the same creator demographic.
• Rec Room: Cross-platform social UGC platform with creator tools (Rec Room Studio) for building rooms and games. Similar to Reworld in combining social, sandbox gameplay, and user-generated content creation targeting young players.

Broad incumbents

• Epic Games (Fortnite / Unreal Engine): Operator of Fortnite (including Fortnite Creative UGC mode) and creator of Unreal Engine. Broader incumbent than Reworld, but directly comparable via its UGC creation tooling and creator-economy features.
• Tencent: China's largest gaming publisher and platform operator with sandbox/UGC-adjacent titles and WeGame distribution. Comparable as a potential dominant competitor or distribution/strategic partner for Reworld within the Chinese market.
• NetEase: Major Chinese gaming publisher with sandbox/Minecraft-like titles (e.g., Minecraft China edition partner) and broad UGC ambitions. Comparable as a large Chinese gaming incumbent that could compete with or enable Reworld's platform.

Regional players

• miHoYo / HoYoverse: China-founded global gaming developer with high production-quality titles and a strong creator/UGC community ecosystem around its games. Comparable to Reworld as a China-based gaming studio with mobile distribution and premium aesthetic execution.

Emerging players

• Roblox China (Luobu Studio partnership): Local Chinese version of Roblox operated via a JV with a local partner. Comparable to Reworld as the most direct potential head-to-head UGC platform competitor should it scale inside China.
• Sandbox (The Sandbox): Blockchain-based UGC virtual world with creator marketplace for user-made games and assets. Comparable to Reworld as a UGC sandbox platform, though differentiated by its Web3/metaverse mechanics and asset-tokenization model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reworld