What Mode Analytics does

Mode Analytics built a cloud-based collaborative analytics platform that unified SQL, Python, and R environments with embedded reporting, visualization, and custom data app capabilities into a single workspace. The platform served two primary personas: data teams (analysts and data scientists) requiring advanced ad hoc analysis, notebook-driven modeling, and rapid query iteration, and business teams consuming self-serve reports and interactive dashboards backed by governed, curated datasets. The proprietary Helix in-memory engine delivered sub-second query performance on multi-terabyte datasets, and the platform integrated with leading data warehouse and transformation tools including Snowflake, Google BigQuery, and dbt.

Mode monetized through a SaaS subscription model with tiered pricing — a discounted early-stage startup program and a quote-based enterprise tier — and combined a product-led growth motion (14-day free trial, self-serve onboarding) with an enterprise field sales motion targeting large deployments. By August 2020, the platform had reached 300,000 users and served 52% of the Forbes 500, with a customer roster spanning financial services (Capital One, Bloomberg), technology (Shopify, Atlassian, Figma, VMWare), transportation (Lyft, DoorDash), media (Condé Nast), and consumer goods (Anheuser-Busch, Zillow, Imperfect Foods).

The company raised $83 million in total venture funding across multiple rounds, with a $33 million Series D in August 2020 led by H.I.G. Growth Partners. In June 2023, Mode was acquired by ThoughtSpot for $200 million to combine generative AI-powered analytics with collaborative BI, after which Mode operates as a product line within ThoughtSpot rather than as an independent company.

Name

Mode Analytics

Legal name

Mode Analytics, Inc.

Website

https://mode.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

101–250 employees

Short description

Mode Analytics built a collaborative analytics platform unifying SQL, Python, R, and visualization for data teams and business users at enterprises. Acquired by ThoughtSpot in June 2023 for $200 million.

Ownership category

akta.pro rank

Product category

Business Intelligence and Analytics Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

akta.pro secondary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Collaborative analytics platform
• Business intelligence software
• Data science platform
• Cloud analytics platform
• Interactive data visualization

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Analytics Platform Subscription: Mode generates revenue through subscription-based SaaS pricing for its analytics platform. The company offers tiered pricing including special startup pricing for early-stage organizations and enterprise pricing for larger deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mode Analytics is a cloud-based collaborative analytics platform that combines Analytics & Business Intelligence (ABI), Data Science, and Machine Learning capabilities. The platform integrates SQL, Python, and R environments with embedded reporting and visualization tools to enable ad hoc analysis, self-serve reporting, interactive dashboards, advanced analytics, and custom data apps. It is powered by a proprietary Helix in-memory engine that delivers sub-second query performance on multi-terabyte datasets.

Product overview

Mode Analytics is a unified modern business intelligence platform that serves as the intelligence layer for the modern data stack. The platform combines the best elements of Analytics & Business Intelligence (ABI) and Data Science (DS) through a cohesive architecture featuring: Ad Hoc Analysis with SQL Editor for standalone reporting; Advanced Analytics with Integrated Notebooks supporting Python and R; Self-Serve Reporting with governed Datasets and metrics; Interactive Dashboards with Visual Explorer for drag-and-drop exploration; and Custom Data Apps for building internal tools. The Helix in-memory engine powers fast query processing. Users can be up and running in 30 minutes or less. Mode integrates with data warehouses (Snowflake, BigQuery), data transformation tools (dbt), and offers API access through its Developer Hub. The platform is designed for both data teams (analysts) and business teams, with features scaling from early-stage startups through enterprise deployments. Mode was acquired by ThoughtSpot in June 2023 for $200 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Mode Analytics Platform Cloud-based collaborative business intelligence and data science platform combining SQL, Python, and R with embedded reporting and visualization. Serves as the central hub for organizational analysis, uniting data teams and business teams to perform ad hoc analysis, self-serve reporting, interactive dashboards, advanced analytics, and custom data apps on governed datasets.
• Ad Hoc Analysis Standalone reporting capability for data analysts to dive into data using SQL, rapidly iterate through queries, and deliver results to answer ad hoc business questions.
• Self-Serve Reporting Modern reporting capability for non-technical business users to build their own reports using trusted, curated datasets and metrics, eliminating dependence on analyst involvement.
• Interactive Dashboards Drag-and-drop dashboard capability for sharing insights with explorable, multi-faceted visualizations, side-by-side analysis presentations, and drill-down interactivity.
• Advanced Analytics Advanced analytics capability for analysts and data scientists to analyze and model data using Python and R notebooks with support for 60+ libraries, on the same platform as charts and dashboards.
• Custom Data Apps Capability to build custom internal data applications for various business processes using HTML, CSS, JavaScript, APIs, custom themes, parameters, and embedding capabilities.
• Embedded Analytics Add-on capability to embed Mode reports and dashboards inside existing internal tools using embedding capabilities, parameters, and custom themes to support various business processes.

Quantifiable outcome

• Time to insights reduced from months to minutes
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• ThoughtSpotcoreStrategic or Co-development Partner · 1 June 2023ThoughtSpot acquired Mode Analytics for $200 million in June 2023 to enhance its technological capabilities and customer base by combining generative AI-powered analytics with collaborative BI functions. Mode became part of ThoughtSpot's portfolio to define the next generation of collaborative BI.
• Fishtown Analytics (dbt)coreTechnology or Integration · 13 April 2021Mode partnered with Fishtown Analytics, makers of dbt, to increase transparency and trust in data-driven decision-making. The integration surfaces timestamp and origin information directly into Mode's reports using dbt's Metadata API, bringing data provenance from the modeling layer into Mode's BI tool.
• SnowflakecoreTechnology or Integration · 31 August 2020Mode partnered with Snowflake to create a modern data analytics stack. The partnership combines Mode's Helix in-memory data engine with Snowflake's cloud data platform capabilities to enable data and business teams to execute queries and perform analysis with unprecedented speed. Mutual customers include Zillow and Imperfect Foods.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tableau (Salesforce): Tableau is a leading visual analytics and BI platform acquired by Salesforce. It competes directly with Mode on self-service dashboards, reporting, and enterprise BI deployments, but covers a broader installed base and offers more pre-built visualization tooling.
• Looker (Google Cloud): Looker is a data exploration and BI platform from Google Cloud that emphasizes governed semantic modeling. Like Mode, it targets data teams and sits on top of cloud warehouses, but is bundled into the Google Cloud ecosystem and typically sold to larger enterprises.
• ThoughtSpot: ThoughtSpot is the parent company that acquired Mode for $200M and offers AI-driven analytics with search and natural-language interfaces. It overlaps with Mode in BI and now bundles Mode's collaborative BI capabilities within its broader analytics platform.
• Microsoft Power BI: Power BI is Microsoft's broad BI and analytics platform, deeply integrated with Azure, Excel, and the Microsoft 365 ecosystem. It competes with Mode for self-service reporting and enterprise BI, often undercutting on price via Office bundle distribution.

Direct peers

• Sigma Computing: Sigma is a cloud-native BI platform that combines spreadsheet-style exploration with SQL on top of cloud data warehouses. It directly competes with Mode for analyst and business-user self-service analytics on Snowflake and BigQuery, sharing the modern data stack positioning.
• Hex: Hex is a collaborative data workspace that combines SQL, Python, and notebooks with interactive dashboards. It overlaps closely with Mode's integrated notebook + BI workflow and targets the same data analyst and data science personas.
• Domo: Domo is a cloud BI and analytics platform that combines dashboards, data integration, and app building for business users. It competes with Mode for self-service reporting and embedded analytics, with a stronger tilt toward business-user dashboards.
• Sisense: Sisense is an embedded analytics and BI platform that allows customers to build analytics into custom applications. It overlaps with Mode's Custom Data Apps and embedded analytics offerings while serving enterprise developers and product teams.

Emerging players

• Databricks SQL / Databricks AI/BI: Databricks has expanded from a data lakehouse platform into native BI (Databricks AI/BI) and SQL analytics. It overlaps with Mode at the warehouse-embedded analytics layer and represents both a partner and increasingly direct competitor as native BI capabilities mature.
• Preset (Apache Superset): Preset offers a managed cloud service built on the open-source Apache Superset BI platform. It targets data teams wanting warehouse-native dashboards with SQL-first workflows, overlapping with Mode's SQL-editor-centric analytics experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ModeAnalytics
• LinkedInlinkedin.com/company/mode-analytics
• Facebookfacebook.com/modeanalytics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds7 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mode Analytics