What 7GC & Co does

7GC & Co is a boutique private investment management firm founded in 2015 by Steffen Pauls and Jack Leeney, headquartered in Luxembourg with offices in Berlin, London, New York, and California. The firm operates a distinctive "gateway" model that channels European capital and distribution into US growth-stage technology companies, while simultaneously providing European Limited Partners access to competitive US venture deal flow. Its offerings consist of multiple fund vehicles — Fund I, the larger Fund II (approximately $400M AUM), and dedicated AI-focused co-investment vehicles — along with a publicly listed SPAC (7GC & Co Holdings, NASDAQ: VII, partnered with Hennessy Capital, subsequently merged with Banzai in December 2023). The firm also maintains a close operational relationship with sister company Moonfare, a financial services technology firm co-founded by Steffen Pauls.

The firm's revenue model is asset management: management fees and carried interest on ~$400M of assets managed for European Limited Partners including industrial families, digital entrepreneurs, business leaders, and corporations. Fund I attracted ProSiebenSat.1 Media SE as a 25% strategic LP, providing German-market distribution for portfolio companies. Investment pacing is selective and growth-stage focused (Series B+), with notable portfolio holdings and realizations including Hims & Hers (NYSE: HIMS), Jackpocket (sold to DraftKings at $800M), Cheddar, Capsule, The Mom Project, Because Market, Roofstock, Jio Platforms, and more recent frontier-AI bets on Anthropic, Poolside, Fluidstack, and Dream Security. The team remains small (1-10 employees) and lean, reflecting the boutique nature of the platform.

Name

7GC & Co

Legal name

7 Global Capital GP S.à r.l.

Website

https://7gc.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

7GC & Co is a boutique private investment manager that connects US growth-stage technology companies with European capital and distribution. The firm manages approximately $400M across multiple fund vehicles for European families, entrepreneurs, and corporations, with a current thematic focus on AI and frontier technology.

Ownership category

akta.pro rank

Product category

Venture Capital / Growth Equity Investing

NAICS

Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Multi-Sector / Generalist Growth Equity (FSANACAO)

Keywords

• Venture capital investing
• Growth equity funds
• Private investment management
• Limited partnership funds
• Technology growth investing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Asset Management / Fund Management: The firm generates revenue through managing investment vehicles for Limited Partners. They manage approximately $400M of assets across different vehicles. Revenue is derived from management fees and carried interest from fund performance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

7GC is a boutique private investment manager that operates multiple growth-equity fund vehicles (Fund I, Fund II, and co-investment vehicles) focused on growth-stage US technology companies seeking European market expansion. The firm manages approximately $400M of assets for Limited Partners including European families, entrepreneurs, and corporations, and also offers co-investment opportunities focused on leading AI companies.

Product overview

7GC & Co is a boutique private investment manager offering multiple fund vehicles for investing in growth-stage US technology companies. The firm operates Fund I (debut vehicle), Fund II (the current active vehicle with ~$400M AUM), and co-investment opportunities. Additionally, the firm launched 7GC & Co Holdings (NASDAQ: VII), a $230M SPAC in partnership with Hennessy Capital. The firm also has a sister company, Moonfare, a financial services technology firm. Rather than a unified software product, the firm's offerings consist of distinct investment vehicles and vehicles for LP participation in growth equity opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• 7GC Fund I
• 7GC Fund II
• 7GC Co-Investment Opportunities
• 7GC & Co Holdings (NASDAQ: VII)

Quantifiable outcome

• Jackpocket acquired by DraftKings for $800M in gross proceeds, representing 1.3-1.5x return in under 2.5 years
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MoonfarecoreOthersMoonfare is a sister company of 7GC and a financial services technology firm. Steffen Pauls acts as Co-CEO and Chairman of Moonfare. 7GC co-founded Moonfare and maintains close operational ties.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Atomico: European-founded tech VC with offices across London and other European hubs that invests in late-stage US and European tech; directly comparable to 7GC's US-Europe growth-stage mandate.
• Index Ventures: Dual-headquartered (London/San Francisco/Geneva) growth-equity firm investing across US and European tech at growth stages; comparable dual-continent gateway model and stage focus.
• Balderton Capital: London-based growth-stage tech investor with a European LP base and US connectivity; comparable profile to 7GC as a boutique European-rooted growth fund.
• Northzone: Nordic-rooted VC with London and New York offices investing in European and US growth-stage tech; comparable cross-Atlantic thesis and stage focus.

Regional players

• Earlybird Venture Capital: Munich-based European tech VC with a strong German industrial-family LP base and US deal flow; comparable European industrial-LP gateway model and German corridor focus.
• Acton Capital: Munich-based growth-equity firm with European family-office LP base investing in US and European tech; comparable boutique European-growth mandate and family-office distribution angle.

Broad incumbents

• General Atlantic: Large global growth-equity investor with multi-sector tech exposure and strong European LP base; overlaps with 7GC's growth-stage thesis but at significantly greater scale.
• Insight Partners: Mega-fund growth-equity investor heavily concentrated in US tech and enterprise software; competes for the same growth-stage US deals but at substantially larger check sizes.
• IVP (Institutional Venture Partners): Late-stage US tech growth investor with similar Series B+ focus; competes for the same later-stage rounds that 7GC participates in as a co-investor.
• Accel: Global venture firm with London and Palo Alto offices and a European-US gateway model; comparable dual-continent approach at meaningfully greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/7gc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments23 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7GC & Co