What Moonfare does

Moonfare is a Berlin-headquartered digital private equity investment platform founded in 2016 by former KKR Managing Director Dr. Steffen Pauls. The company provides high net worth individuals, family offices, banks, and wealth managers with access to curated private market investments that historically required institutional minimums of $1M or more. Operating in 24 countries with approximately €3.9 billion in assets under management, 5,600+ investors, and 139+ funds on platform, Moonfare uses a Luxembourg-based feeder fund structure to pool investor commitments and lower entry minimums to as little as €25,000.

The platform is built around a fully paperless digital experience with paperless onboarding, DocuSign-powered subscription execution, and automated capital call, distribution, and reporting workflows. Its core product set spans Direct Funds (€100K minimum), Co-Investments (€75K), Portfolio Funds (€50K), Evergreen/Open-ended Funds (€25K), a digital Secondary Market operated in partnership with Lexington Partners, and the proprietary Co-Investment Fund II. The 'FiveStar Diligence Method' screens 250+ GPs and 5,000+ funds annually, accepting roughly 5% based on track record, team, strategy, and terms. Distribution combines a self-serve digital channel, dedicated relationship managers, the Fidelity International exclusive distribution partnership, and a 'Powered by Moonfare' white-label solution for financial institutions.

Moonfare earns revenue through one-off setup fees (up to 1%) and recurring annual management fees (approximately 0.25-1.0% depending on share class and product) on invested capital, plus a 5% success fee on secondary market transactions. The company has raised over $200 million in total funding, including a $125M Series C led by Insight Partners in November 2021, a $35M extension from Vitruvian Partners in March 2022, and a $15M extension from 7 Global Capital in February 2023. Recent strategic activity includes Australian market entry (February 2025), closure of Co-Investment Fund II at $83M (February 2026), and a distribution partnership with Pluto Financial Technologies for AI-powered lending against private market holdings (January 2026).

Name

Moonfare

Legal name

Moonfare GmbH

Website

https://moonfare.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Moonfare is a Berlin-based digital private equity platform founded in 2016 that gives high net worth individuals, family offices, and wealth managers access to top-tier private market funds with minimums as low as €25,000. It operates across 24 countries, manages roughly €3.9 billion in AUM, and earns fees from setup, recurring management, and secondary market transactions.

Ownership category

akta.pro rank

Product category

Private Equity Investment Platform

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Open-End Investment Funds (52591)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)

akta.pro secondary industry

Private Equity Fundraising Placement (FSAEALAB)

Keywords

• Private equity platform
• Alternative investments access
• Digital wealth management
• Feeder fund structure
• Private market investing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Setup/Platform Fees: One-off setup fees charged on investor capital for access to feeder funds and portfolio products. For direct funds, setup fees range from 1-0% depending on share class. For portfolio funds, setup fees range from 1-0%.
2. Management Fees: Ongoing management fees charged annually on invested capital. Direct funds charge approximately 0.75-0.25% depending on share class. Portfolio funds charge approximately 1-0.65% depending on share class.
3. Secondary Market Transaction Fees: Success-fee based secondary market fees charged only to sellers when transactions are consummated. Fee is the higher of 5.0% of Total Buyer Payment Obligation or EUR 5,000 flat minimum.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Moonfare is a digital private equity investment platform that gives high-net-worth individuals, family offices, and financial institutions access to curated private market funds through Luxembourg-based feeder vehicles. The platform distributes direct feeder funds, co-investments, secondaries, open-ended evergreen funds, and diversified portfolio funds from leading GPs (KKR, EQT, Carlyle, Permira, Lexington, etc.) with minimums reduced to €25,000–€100,000 versus traditional $1M+ thresholds, and provides a digital secondary market for liquidity.

Product overview

Moonfare is a digital private equity investment platform offering a curated selection of private market investments. The platform operates as a unified platform providing multiple investment products: Direct Funds (€100,000 minimum) for access to established fund managers, Co-Investments (€75,000 minimum) for direct deal participation, Secondaries Strategy and Secondary Market for liquidity, Open-ended/Evergreen Funds (€25,000 minimum) for immediate exposure with periodic liquidity, and Portfolio Funds (€50,000 minimum) for diversified single-ticket access. The platform also provides educational resources including PE Masterclass, White Papers, and The Satellite Newsletter. The ecosystem includes Moonfare Securities USA as a registered broker-dealer subsidiary in the US, and the company manages the Moonfare Co-Investment Fund II as a proprietary investment vehicle. Moonfare serves investors across 24 countries with €3.9 billion in assets under management and has raised over $200 million in total funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Funds Opportunities to invest directly in funds from established private market GPs and carefully selected emerging managers, sourced via Moonfare's FiveStar Diligence, with minimum investments starting at €100,000.
• Co-Investments Access to co-investment opportunities alongside GPs, allowing investors to participate directly in selected deals with shared interest; minimum investment starts at €75,000.
• Digital Secondary Market Digital secondary market platform for buying and selling stakes in private equity funds before maturity, offering institutional-style liquidity through a partnership with Lexington Partners. Success-based fees (5% or €5,000 minimum, seller only) apply.
• Secondaries Strategy Proprietary secondaries approach offering diversified exposure to secondary private equity, targeting discounted entry valuations, shorter J-curves, and consistent returns through a semi-liquid open-ended structure; Moonfare Secondary Fund minimum is €25,000.
• Open-ended (Evergreen) Funds Flexible open-ended fund products offering immediate exposure to established portfolios with periodic liquidity windows for quarterly or semi-annual redemptions; minimum investment starting at €25,000.
• Portfolio Funds Diversified portfolios created by Moonfare including multiple funds from leading GPs, tailored to strategies including buyout, growth equity, and venture; minimum investment starting at €50,000, with 1% setup fee and 0.65–1% annual management fee depending on share class.
• Moonfare Secondary Fund Moonfare's secondary fund offering minimum allocations starting at €25,000, enabling investors to access diversified secondary exposure with simplified management.
• Moonfare Co-Investment Fund II (MCF II) Second-generation co-investment vehicle closed at $83 million, targeting 12-15 co-investments alongside GPs such as Hg, Vista, and EQT, primarily in North America and Europe, with approximately 30% deployed at close.

Quantifiable outcome

• Only 5% of screened funds meet Moonfare's selection standards
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• Pluto Financial TechnologiessupportingGTM or Marketing Partner · 6 January 2026Distribution partnership for Pluto's AI-powered lending platform (WELOC), enabling Moonfare investors to access credit against illiquid private market holdings.
• Fidelity InternationalcoreStrategic or Co-development Partner · 1 March 2021Exclusive strategic distribution partnership entered in March 2021. Moonfare's digital platform provides access to Fidelity International's clients seeking alternative investment strategies, while deepening connections with leading asset managers and banks.
• Lexington PartnerscoreStrategic or Co-development PartnerPartnership with the world's largest and longest-running operator of private equity secondaries to bring institutional-style liquidity to the Moonfare platform through the digital secondary market.
• PandomussupportingTechnology or IntegrationIndustry-leading partner for fund administration and operational processes ensuring efficient and secure investment processing.
• DeloittesupportingImplementation/ SI/ Consulting PartnerProfessional services partner for audit and advisory services supporting the Luxembourg-based feeder fund structure.
• Apex Service PartnerssupportingImplementation/ SI/ Consulting PartnerFund services provider handling transfer agency and investor services for Moonfare's investment vehicles.
• DocuSignsupportingTechnology or IntegrationDigital signature integration enabling fully paperless subscription and document execution processes.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Lex Markets: Lex Markets is a digital platform offering individual investors access to private equity and private credit through curated, lower-minimum offerings — an emerging peer with overlapping value proposition on technology-enabled democratization of private markets.
• Percent (Private Credit Marketplace): Percent is a digital private credit marketplace providing accredited investors access to underlying private credit deals with full transparency — an emerging peer focused on adjacent alternatives rather than primary PE fund access, but competing for the same HNW digital-investor wallet.

Direct peers

• CAIS: CAIS is an alternatives marketplace offering wealth advisors and their HNW clients access to a curated menu of private equity, private credit, and hedge fund investments with digital due diligence — directly competing with Moonfare on advisor-channel distribution and curated-fund selection.
• iCapital Network: iCapital is the largest digital alternatives platform serving HNW investors, family offices, and advisors with feeder-fund access to private equity, private credit, hedge funds, and structured products — the most direct head-to-head competitor to Moonfare's curated PE model with comparable institutional GP relationships.
• Yieldstreet: Yieldstreet is a digital platform offering individual investors access to private market alternatives including private credit, real estate, and private equity with lower minimums — overlapping with Moonfare on democratized access to institutional private markets for accredited investors.

Broad incumbents

• StepStone Group: StepStone Group is a global private markets solutions provider with a digital platform serving institutional and qualifying individual investors with fund, co-investment, and secondary access — directly comparable to Moonfare's curated offering at greater scale and also a former employer of Moonfare's Head of PE.
• BlackRock: BlackRock is the world's largest asset manager actively building private-markets capability (including through the GIP acquisition and private-wealth alts push) — a broad incumbent that competes with Moonfare for private-wealth alts flows via advisor and direct channels, with unmatched scale, distribution, and product breadth.
• Hamilton Lane: Hamilton Lane is a large, established private markets investment manager offering institutional and increasingly private-wealth investors direct access to PE funds, co-investments, and secondaries — a broad incumbent competing with Moonfare for both GP relationships and HNW capital, and notably a former employer of Moonfare's Head of PE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moonfare
• Xx.com/moonfare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonfare